Register online for the 2021 Wisconsin Real Estate and Economic Outlook Conference.

More Homes for More People: Boosting Housing Supply and Equity

There are many challenges to the housing industry, but none more so than the lack of affordable housing inventory and fair and equitable access to housing. The shortage of affordable homes for sale is boosting housing prices and forcing potential buyers to compete for a shrinking supply of properties. Without policy changes, this housing shortage will restrain homeownership, further drive up prices, and limit opportunities for equitable economic growth. The lack of supply and the increase in prices is most severe among lower-priced homes, which are typically bought by first-time homebuyers. The situation is particularly critical for Black and Hispanic households.

How can the federal, state, and local governments come together with the private sector to solve these complex and challenging problems?  What policies can boost the supply of affordable homes and promote racial and ethnic equity? How can the housing and finance industries better serve diverse neighborhoods and residents to promote homeownership? Given the size of both the housing supply shortage and the racial homeownership gap, how can we ensure all Americans have the opportunity to benefit from homeownership?

The 2021 Wisconsin Real Estate and Economic Outlook Conference will explore these questions and identify programs and solutions. This unique forum will feature a range of experts — from the public and private sectors, from government and business, and from academia — who are on the front lines of housing market research, policy and practice. We invite you to join our conversation!

Conference Partners: Wisconsin REALTORS Association, Wisconsin Bankers, Wisconsin Housing and Economic Development Authority, League of Wisconsin Municipalities, and LISC Milwaukee

Registration

Four ways to Register:

1. Call to register: 1-800-348-8964 or 608-262-2451
2. Register online
3. Fax your completed registration form: 1-800-741-7416
4. Mail your completed registration form to: The Pyle Center, Registration Office, 702 Langdon Street, Madison, WI 53706-1487

Registration fee:
$120 for government/non-profit and WREAA attendees
$160 for corporate attendees
$95 for All–Virtual Conference

In-person fee includes conference materials, continental breakfast, lunch, and refreshments. The program includes two virtual keynotes broadcast at the conference and two in-person panels.

Virtual fee includes video access to all presentations.

We are grateful for the support of our conference sponsors whose contributions help to keep registration fees low, allowing non-profit and government professionals to attend this important forum.

Registration Deadline: Monday, September 27, 2021. After September 27, please call 608-265-2032 for availability.

Cancellation Policy: Cancellations made before Monday, September 27, will receive a full refund; those made on or after September 27 are subject to the full registration fee. Substitutions may be made at any time.

Questions: If you have any questions, please contact Lee Gottschalk at lee.gottschalk@wisc.edu or 608-265-2032. If you have a disability and desire accommodations, please advise us when you register. Requests will be kept confidential.

Keynote and Panel Topics

Keynote Presentation | Peering into 2021/22: What’s happening with Housing Inventory and Homebuilding?

Speaker: Ivy Zelman, CEO, and Co-Founder, Zelman & Associates
Ivy Zelman is CEO and Co-Founder of one of the foremost housing research firms in the nation, Zelman & Associates.  Ivy will share her insights into trends impacting home building and building operations, including inflation, the eviction moratoriums, homebuilding supply chains, and more.

Keynote Presentation | HUD’s Policies for Improving Fair Access to Housing

Speaker: Lopa Kolluri, Principal Deputy Assistant Secretary for the Office of Housing and the Federal Housing Administration (FHA) of the U.S. Department of Housing and Urban Development
Lopa Kolluri will discuss the U.S. Department of Housing and Urban Development’s (HUD) policy agenda to address fair and equitable access to housing., including HUD’s new, wide-ranging plan to increase Black homeownership significantly over the next 9 years.

Keynotes will be presented virtually via Zoom.

Panel Session 1 | Supply Issues and Residential Housing Inventory: Challenges and Opportunities

Moderator: Kurt Paulsen, Professor, Department of Urban and Regional Planning, UW-Madison

Panelists: Heather Stouder, Director of City Planning, Madison, and Kevin Newell, Founder/CEO, Royal Capital

Panel Session 2 | Race and Housing: Knowing the Past to Envision the Future

Moderator: Lamont Davis, CEO, KLD Construction Management Services
Panelists:  Johanna Jimenez, Program Manager, Take Root Milwaukee and Paige Glotzer, Assistant Professor and John W. and Jeanne M. Rowe Chair in the History of American Politics, Institutions, and Political Economy in the University of Wisconsin-Madison History Department

Who Should Attend?

• Real estate and housing professionals
• Financial services professionals
• Builders and developers
• State and local government employees
• Non-profit professionals
• Anyone interested in community and economic development

Conference Speakers

Keynote Speakers

Ivy Zelman – CEO and Co-Founder of Zelman & Associates

Ivy Zelman, CEO at Zelman & Associates, and a highly respected thought leader for housing and housing-related industries has been guiding investors and corporate executives toward business success for roughly 30 years. In 2007, Ivy co-founded Zelman & Associates which is the leading housing research firm nationwide, serving institutional and private equity investors, and corporate executives from the homebuilding, building products, real estate, mortgage finance, and rental sectors, and more. Most notably, Ivy was inducted into the Institutional Investors – America Research Team’s inaugural Hall of Fame in 2012 as a result of Ivy and her team earning eleven 1st place rankings (1999 – 2004, 2006 – 2007, and 2010 – 2013). Additionally, Hanley Wood, a leading real estate media firm, ranked Ivy as 14th of the Top 50 most influential persons in housing. In 2020, Ivy was included in Barron’s Top 100 Women in U.S. Finance.

Lopa Kolluri, Principal Deputy Assistant Secretary for the Office of Housing and the Federal Housing Administration (FHA) of the U.S. Department of Housing and Urban Development

Lopa P. Kolluri serves as the Principal Deputy Assistant Secretary for the Office of Housing and the Federal Housing Administration (FHA) at the U.S. Department of Housing and Urban Development (HUD). In this role, Ms. Kolluri is the senior leader responsible for the Office’s policies, programs, and operations supporting homebuyers, homeowners, multifamily residents, and housing counselors. Kolluri is also responsible for the Office’s oversight of manufactured housing and FHA’s Single Family, Multifamily, and Healthcare mortgage insurance programs.

With over 25 years of experience in affordable housing and community and economic development in both the public and private sectors, Kolluri served from 2011 to 2013 as Deputy Chief of Staff to HUD Secretary Shaun Donovan. Prior to rejoining HUD in February 2021, Kolluri was the Chief Development and Operating Officer for the Philadelphia Housing Authority, the nation’s fourth-largest public housing authority serving nearly 80,000 public housing residents.

Kolluri has broad knowledge and experience in executive-level management of housing policy, operations, and transactions. Prior to her role at the Philadelphia Housing Authority, Kolluri held leadership roles at multifamily development and management companies Pennrose and Community Investment Strategies, Inc. She also served as the Assistant State Treasurer for Economic Development for the state of New Jersey, and the Director of Housing and Community Resources for the New Jersey Department of Community Affairs. Early in her career, Kolluri was a staff member of the Fannie Mae Foundation where she focused on a broad range of homeownership issues including anti-predatory lending, the importance of housing counseling, and effective homebuyer education.

Moderators and Panelists

Lamont Davis, CEO, KLD Construction Management Services

Mr. Davis is the CEO of KLD Construction Management Services. He has over 20 years of management experience in residential-based housing rehabilitation programs and is extremely knowledgeable in advocacy issues related to energy conservation, domestic abuse, and community development. Mr. Davis went to college at Cardinal Stritch University where he earned his Bachelor of Science degree in Business Management. Before becoming the CEO of KLD Construction he worked 12 years at Social Development Commission as a Residential Services Manager followed by 7 years at Community First Inc. as a Program Director.

Paige Glotzer, Assistant Professor and John W. and Jeanne M. Rowe Chair in the History of American Politics, Institutions, and Political Economy in the University of Wisconsin-Madison History Department

Paige Glotzer is Assistant Professor and John W. and Jeanne M. Rowe Chair in the History of American Politics, Institutions, and Political Economy in the UW-Madison History Department. She joined the faculty after a postdoctoral fellowship at the Harvard University Joint Center for History and Economics and obtained an M.A and Ph.D. from Johns Hopkins University. She is the recipient of numerous awards, including the K. Austin Kerr Prize from the Business History Conference and Maryland Historical Society’s Lord Baltimore Fellowship. She focuses her research on the history of housing segregation in the nineteenth and twentieth century, having written multiple books and having portions of her research published by the Journal of Urban History and Public Seminar and The Atlantic’s CityLab and Time. In addition to this, she is also interested in U.S. history, transnational history, cities, business, and politics.

Johanna Jimenez, Program Manager, Take Root Milwaukee

Johanna Jimenez is the Program Manager for Take Root Milwaukee. Take Root Milwaukee is a consortium of 50 community organizations, neighborhood groups, housing counseling agencies, Realtors, and lenders working to promote sustainable homeownership in the City of Milwaukee. Take Root Milwaukee members to offer free or low-cost services that can help you buy, keep, or fix a home. Ms. Jimenez obtained her undergraduate degree at Upper Iowa University with a Bachelor’s degree in Business Administration and Management before taking part in Future Milwaukee at Marquette University and then obtaining her Master’s degree in Innovation and Entrepreneurship at Concordia University-Wisconsin. Along with working for Take Root Milwaukee, Ms. Jimenez is a Chairwoman of the Board of Directors for Washington Park Neighborhood Improvement District, Business Strategist for Espacio MKE, and Designated Broker for VineYard Real Estate.

Kevin Newell, Founder/CEO, Royal Capital

Mr. Newell is the founder and CEO of Royal Capital, a real estate ventures and holding company, that serves as a leader in urban development and innovation. His focus is on developing sustainable and comprehensive communities through integrated platforms that include investments in Real Estate Ventures, Urban Health, Food & Beverage, and Venture + Tech. He attended UW White-Water to obtain his BBA in Management. He then attended Marquette University for a year, before going back to UW White Water to obtain his MBA in Finance and Management. Mr. Newell then worked for 3 years as an Asset Manager for WHEDA, before founding Royal Capital Group in 2010. Mr. Newell built his company off of its founding principles of being “Candid, Thoughtful, and Agile” as he and his company focus on their enthusiasm and passion to build, create, and exercise the opportunity to “color outside the box.”

Kurt Paulsen, Professor, Department of Urban and Regional Planning, University of Wisconsin-Madison

Kurt Paulsen is a professor of urban planning in the Department of Planning and Landscape Architecture at the University of Wisconsin – Madison. His teaching and research focuses on housing, affordable housing finance and policy, land use, and municipal finance. In addition to his published academic research, he has authored two Dane County housing needs assessments, has chaired the City of Middleton Workforce Housing Committee, and does economic impact analysis research for WHEDA (Wisconsin Housing and Economic Development Authority). He is most recently the author of “Falling Behind: Addressing Wisconsin’s workforce housing shortage to strengthen families, communities and our economy,” published by the Wisconsin Realtors Association. Professor Paulsen is a member of the American Institute of Certified Planners (AICP).

Heather Stouder, Director of City Planning, Madison

Heather Stouder attended Butler University for her undergraduate degree, obtaining a bachelor in biology degree. She then attended the great University of Wisconsin-Madison for her Masters of Science in Urban and Regional Planning and Land Resources. She then worked for the Indianapolis Metropolitan Planning Organization as a Transportation Planner and MSA Professional Services as a community planner, before moving to her current position as the Planning Division Director for the City of Madison. Heather leads a strong team of professional planners in an exciting and rapidly growing mid-sized city. She is constantly learning, adapting, and working to support a more equitable and resilient Madison and is a strong believer in work/life balance, and treasures time with family and friends.

Agenda

8:30 a.m. – 9:00 a.m. Continental Breakfast and Registration

9:00 a.m. – 9:10 a.m. Welcome and Introductions, Mark Eppli, Director, Graaskamp Center

9:10 a.m. – 10:00 a.m. Keynote Presentation | Peering into 2021: What’s happening with Housing Inventory and Homebuilding?
Presented via Zoom

10:00 a.m. – 11:15 a.m. Panel 1 | Supply Issues and Residential Housing Inventory: Challenges and Opportunities

11:15 a.m. – 11:30 a.m. Networking Break

11:30 a.m. – 12:30 p.m. Keynote Presentation |HUD’s Policies for Improving Fair Access to Housing
Presented via Zoom

12:30 p.m. – 1:20 p.m. Lunch

1:30 p.m. – 2:45 p.m. Panel 2 | Looking Back and Looking Forward: How to Improve Fair Access to Housing in Wisconsin

2:45 p.m. – 3:00 p.m. Wrap-up and Adjourn, Mark Eppli, Director, Graaskamp Center

Conference Sponsors

Thank You To Our Sponsors

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The James A. Graaskamp Center for Real Estate thanks the following sponsors for their generous support:

Platinum Sponsors

• Irgens
• Federal Home Loan Bank of Chicago (FHLBC)
• Gorman & Company
• Hovde Properties

Sponsorship Opportunities

If you are interested in becoming a sponsor, please complete this form and return it to us by Monday, September 27, 2021. Sponsorship payments may also be made online, using this secure link. (Select Wisconsin Real Estate & Economic Outlook Conference for the Conference/Event Name, and enter 01 for the Reservation Number in the payment form.)

Why should you join us as a sponsor?

Visibility and Exposure:  Build valuable name recognition for your company by supporting a high-profile conference on critical real estate, housing, and community development issues. Your organization will receive extensive brand outreach throughout the conference marketing campaign through social media, and online and printed materials.

Direct Access to the Wisconsin Housing, Real Estate, and Banking Community:  Network with a wide variety of professionals and policymakers interested in the issues and opportunities presented by the real estate and housing markets. Attendees include real estate and finance professionals, non-profit groups, government and service agencies, and developers. We expect a capacity crowd of 150 professionals.

Inspiring Knowledge and Expertise for You and Your Clients:  Invest in your community and support critical housing and economic development issues by helping us keep the registration fee low so non-profit and government professionals can afford to attend this important forum.

Competitive Edge: Take advantage of a unique opportunity to broaden your competitive edge by improving your company’s image, prestige, and credibility by supporting a world-class conference and the University of Wisconsin-Madison Graaskamp Center for Real Estate, the global leader in real estate education.

Sponsorship Levels

General sponsorship levels:
Platinum:  $5,000
Gold: $2,500
Silver: $1,000
Bronze: $500

Non-profit sponsorship options are available.

Event Sponsor Options:
Continental breakfast: $750
Refreshment breaks (2): $500
Luncheon: $1,500

If you have questions, please contact Lee Gottschalk at 608-265-2032 or lee.gottschalk@wisc.edu.

Location and Lodging

Fluno Center
601 University Avenue
Madison, WI 53708
608-441-7117
887-773-5866

Hotel accommodations
A block of rooms is reserved at the Fluno Center at $169 per night for the evening of October 6. Contact the Fluno Center directly at 608-441-7117 or 887-773-5866 to reserve your room. Be sure to mention that you are attending the Wisconsin Real Estate and Economic Outlook Conference.

Parking
Parking is available in the lot below the Fluno Center for $12 per day. We encourage you to arrive early the day of the conference, as there will be only one parking lot attendant on duty. There are also several public lots nearby.

Travel and directions
For additional information on getting to the Fluno Center by plane, car, or bus, please click here.

About the James A. Graaskamp Center for Real Estate

The Graaskamp Center for Real Estate has a century-long tradition in fostering excellence in real estate education, research, and outreach. Our goal is to enrich the real estate experience at the Wisconsin Business School for our students, board members, alumni, faculty, and employers and create a community of real estate students and practitioners engaged in lifelong learning and career development.

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