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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
— U.S. News & World Report, 2025
12
best public university
— U.S. News & World Report, 2024
17
full-time MBA program among public universities
— U.S. News & World Report, 2025
17
part-time MBA program among public universities
— U.S. News & World Report, 2025
7
public master’s in business analytics program in the U.S.
— QS World University Rankings, 2025
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Accelerating business impact through human-AI partnership

Learn about our AI Hub

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

View more faculty expertise

See why more than 49,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

🎓 From the NFL to Varsity Hall: Maema Njongmeta (MS ’25) shares a message of purpose, perseverance, and possibility.

Before making his way one final time to Camp Randall last Saturday, Maema Njongmeta—Cincinnati @bengals linebacker and proud WSB grad—delivered a powerful speech to fellow graduates and their families.

His message? Success isn’t about titles. It’s about purpose.

“I can talk about my occupation, but I’d rather talk about my vocation. To me, that’s service and leadership.”

Maema’s journey—from undergrad at @uwmadison to the @nfl to managing a $7M student-led portfolio as a WSB master`s student—reflects the courage and commitment we’re proud to see in every WSB grad.

👏 Special thanks to Delaney Egan, assistant director of student services, for helping guide the day and Maema’s powerful remarks.

“Now the question is—who will you be?”

🔗 Read more at the link in bio!

#WisconsinMasters #Leadership #Service #Excellence #UWGrad #BusinessBadgers

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🎓 From the NFL to Varsity Hall: Maema Njongmeta (MS ’25) shares a message of purpose, perseverance, and possibility. Before making his way one final time to Camp Randall last Saturday, Maema Njongmeta—Cincinnati @bengals linebacker and proud WSB grad—delivered a powerful speech to fellow graduates and their families. His message? Success isn’t about titles. It’s about purpose. “I can talk about my occupation, but I’d rather talk about my vocation. To me, that’s service and leadership.” Maema’s journey—from undergrad at @uwmadison to the @nfl to managing a $7M student-led portfolio as a WSB master's student—reflects the courage and commitment we’re proud to see in every WSB grad. 👏 Special thanks to Delaney Egan, assistant director of student services, for helping guide the day and Maema’s powerful remarks. “Now the question is—who will you be?” 🔗 Read more at the link in bio! #WisconsinMasters #Leadership #Service #Excellence #UWGrad #BusinessBadgers

That’s a wrap on the 2nd annual AI Symposium on Marketing at the Wisconsin School of Business—and what an incredible few days it was! 🌟

From May 14–16, we welcomed leading researchers and industry experts to Madison for deep conversations around the future of AI in marketing. 💡

Topics ranged from generative AI and human-AI collaboration to algorithmic fairness and cutting-edge applications in image, video, and language data.

Highlights included:
• Welcome remarks from WSB’s own Matthew Seitz and Dean Vallabh Sambamurthy
• Keynotes from K. Sudhir (Yale University) and Saqib Mustafa (MBA ‘07) (Anthropic)
• Groundbreaking research from institutions across the globe including NYU Stern School of Business, Stanford University, The Wharton School, and more!
• Lively Q&As, networking receptions, and a full house of curious minds

This symposium showcased the best of academic and industry collaboration—exploring how AI is reshaping marketing strategy, research, and education.

#AI #Marketing #AIMarketing #GenerativeAI #BusinessInnovation

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That’s a wrap on the 2nd annual AI Symposium on Marketing at the Wisconsin School of Business—and what an incredible few days it was! 🌟 From May 14–16, we welcomed leading researchers and industry experts to Madison for deep conversations around the future of AI in marketing. 💡 Topics ranged from generative AI and human-AI collaboration to algorithmic fairness and cutting-edge applications in image, video, and language data. Highlights included: • Welcome remarks from WSB’s own Matthew Seitz and Dean Vallabh Sambamurthy • Keynotes from K. Sudhir (Yale University) and Saqib Mustafa (MBA ‘07) (Anthropic) • Groundbreaking research from institutions across the globe including NYU Stern School of Business, Stanford University, The Wharton School, and more! • Lively Q&As, networking receptions, and a full house of curious minds This symposium showcased the best of academic and industry collaboration—exploring how AI is reshaping marketing strategy, research, and education. #AI #Marketing #AIMarketing #GenerativeAI #BusinessInnovation

What if your outfit could change not just how others see you, but how you see yourself?

Anyi Ma, assistant professor at the Wisconsin School of Business, explores how clothing influences identity, confidence, and control, especially in the workplace.

From gender expectations to taking charge at work, our clothes can quietly shape the way we navigate professional spaces. 👗💼

🔗 Read more in our bio!

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What if your outfit could change not just how others see you, but how you see yourself? Anyi Ma, assistant professor at the Wisconsin School of Business, explores how clothing influences identity, confidence, and control, especially in the workplace. From gender expectations to taking charge at work, our clothes can quietly shape the way we navigate professional spaces. 👗💼 🔗 Read more in our bio!