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Jiyeon Hong

Jiyeon Hong
PhD Student | Marketing
Job Candidate
Marketing
4181 Grainger Hall

Biography

Jiyeon is a doctoral candidate in marketing with a focus on quantitative methods. She leverages advances in marketing science and data science to study nonprofit organizations and propose tools to help them meet their objectives for the greater good. Her research interests include machine learning, natural language processing, nonprofit organizations, crowdfunding, and prosocial behaviors.

Before joining UW-Madison, she received her bachelor’s degrees in statistics and business administration from Korea University in Seoul, South Korea, and a master’s degree in marketing from Korea University.

Research

Presentations

ISMS Marketing Science Conference (2021) How to Encourage Donors to Donate: Uncover Different Motivations with Network Representation Learning Approach

ISMS Marketing Science Conference (2020) A Deep Learning Algorithm for Personalized Feedback on Creative Appeals

Teaching

Undergraduate Courses

Marketing in a Digital Age (MKT 355), Spring 2022.
A foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. Fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising. Enroll Info: None