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Kaiyang Wu

Kaiyang Wu
PhD Student | Marketing
Job Candidate
4181 Grainger Hall


Kaiyang joined the Wisconsin School of Business in 2016. Prior to entering the program, he received an MS in Hotel Administration and an MA in Economics from the University of Nevada, Las Vegas, where he gave a commencement speech and received the honor of outstanding graduate.

Kaiyang’s research focuses on the escalation of political polarization, its negative impact on consumer welfare, and strategies firms can use to effectively engage in sociopolitical activism. He also examine biases in product efficacy judgment by looking at how such judgment varies by judgment-targets and how product efficacy claims affect consumer choice.

Kaiyang’s professional experience focused on the hospitality industry. He previously worked in Crowne Plaza and enrolled in mentorship programs in both Palace Station Hotel & Casino and The Venetian Las Vegas.


Selected Published Journal Articles

Polman, E. & Ziano, I. & Wu, K. & Van Kerckhove, A. (2021). Consumers believe that products work better for others Journal of Consumer Research

Polman, E. & Wu, K. (2020). Decision making for others involving risk: A review and meta-analysis Journal of Economic Psychology

Wu, K. & Raab, C. & Chang, W. & Krishen, A. (2016). Understanding Chinese tourists’ food consumption in the United States Journal of Business Research


Undergraduate Courses

Marketing Research (MKT 310), Fall 2019.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. This course also focuses on both qualitative and quantitative aspects of marketing research as it relates to business problems such as market segmentation, demand assessment and new product design.