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Linge Xia

Linge Xia
PhD Student | Marketing
Job Candidate
Marketing
4181 Grainger Hall

Biography

Linge is a doctoral candidate in marketing with skills in both structural and statistical modeling. She holds a BS degree in business administration (concentrating on finance) and a BA degree in biochemistry and molecular biology from Boston University. Her MS in finance degree is granted by Johns Hopkins Carey Business School. Her current research focuses on marketing effectiveness in the B2B context, where multiple individuals are jointly making purchase decisions.

Research

Presentations

Mittelstaedt & Gentry Doctoral Symposium (2021) Measuring B2B Marketing’s Impact in The Presence of Intra-group Interactions

Marketing Science (2020) Measuring B2B Marketing’s Impact in The Presence of Intra-group Interactions

Marketing Science (2019) Online and Offline Marketing Decisions When Multiple Individuals Make a Firm’s Purchase Decision

Teaching

Undergraduate Courses

Consumer Behavior (MKT 305), Summer 2019.
Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological, economic, anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes.