BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Wisconsin School of Business - ECPv6.17.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Wisconsin School of Business X-ORIGINAL-URL:https://business.wisc.edu X-WR-CALDESC:Events for Wisconsin School of Business REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260721T121500 DTEND;TZID=America/Chicago:20260721T124500 DTSTAMP:20260625T185812Z CREATED:20260625T173947Z LAST-MODIFIED:20260625T185812Z UID:10001839-1784636100-1784637900@business.wisc.edu SUMMARY:Exclusive Preview: Wisconsin Full-Time MBA Application DESCRIPTION:Preview the newly redesigned Wisconsin Full-Time MBA application\, which will open on August 3. The admissions team will review deadlines\, updated requirements\, and more during this exclusive look at the new application. URL:https://business.wisc.edu/event/exclusive-preview-wisconsin-full-time-mba-application/ LOCATION:Wisconsin CATEGORIES:Application Support,Full-Time MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260716T170000 DTEND;TZID=America/Chicago:20260716T210000 DTSTAMP:20260520T160110Z CREATED:20260520T160107Z LAST-MODIFIED:20260520T160110Z UID:10001820-1784221200-1784235600@business.wisc.edu SUMMARY:The MBA Tour - Chicago DESCRIPTION:This free event is a great way to network with our staff\, get your questions answered\, and learn about our programs and community. \n\n\n\nThe MBA Tour is a series of in-person and virtual events that bring the top business schools to you. Come network with admissions decision makers and hear more about the options that are out there waiting for you. Whether you are just beginning your research or preparing your application\, we would love to connect with you. Register today! URL:https://business.wisc.edu/event/the-mba-tour-chicago-2/ LOCATION:The Midland Hotel\, 172 W Adams St\, Chicago\, Illinois\, 60603\, United States CATEGORIES:Executive MBA,Full-Time MBA,Partner Events,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260716T140000 DTEND;TZID=America/Chicago:20260716T153000 DTSTAMP:20260702T163711Z CREATED:20260702T163710Z LAST-MODIFIED:20260702T163711Z UID:10001842-1784210400-1784215800@business.wisc.edu SUMMARY:Coffee Chat - Chicago DESCRIPTION:Chat with us in person about pursuing your MBA at Wisconsin over coffee and a snack. We are here to answer your questions and help you on your academic and professional career. Schedule your 30-minute slot at the registration link. URL:https://business.wisc.edu/event/coffee-chat-chicago-3/ LOCATION:Mojo Coffee\, 190 S LaSalle St\, Chicago\, Illinois\, 60603\, United States CATEGORIES:Executive MBA,Full-Time MBA,On the Road,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260715T120000 DTEND;TZID=America/Chicago:20260715T123000 DTSTAMP:20260708T135212Z CREATED:20260625T163604Z LAST-MODIFIED:20260708T135212Z UID:10001838-1784116800-1784118600@business.wisc.edu SUMMARY:Full-time MBA Virtual Information Session DESCRIPTION:Join the admissions team for this deep dive into the Wisconsin Full-Time MBA Program. Learn more about program specifics and understand how you can tailor your Wisconsin MBA to your unique goals. This is a virtual event. URL:https://business.wisc.edu/event/full-time-mba-virtual-information-session-9/ LOCATION:Wisconsin CATEGORIES:Full-Time MBA,Information Sessions ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260711T100000 DTEND;TZID=America/Chicago:20260711T143000 DTSTAMP:20260519T155746Z CREATED:20260519T155744Z LAST-MODIFIED:20260519T155746Z UID:10001818-1783764000-1783780200@business.wisc.edu SUMMARY:The MBA Tour - New York City DESCRIPTION:This free event is a great way to network with our staff\, get your questions answered\, and learn about our programs and community. \n\n\n\nThe MBA Tour is a series of in-person and virtual events that bring the top business schools to you. Come network with admissions decision makers and hear more about the options that are out there waiting for you. Whether you are just beginning your research or preparing your application\, we would love to connect with you. Register today! URL:https://business.wisc.edu/event/the-mba-tour-nyc-2/ LOCATION:GMAC Tour NYC\, 1535 Broadway\, New York\, New York\, 10036\, United States CATEGORIES:Executive MBA,Full-Time MBA,Partner Events,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260707T180000 DTEND;TZID=America/Chicago:20260707T193000 DTSTAMP:20260623T211225Z CREATED:20260623T211224Z LAST-MODIFIED:20260623T211225Z UID:10001832-1783447200-1783452600@business.wisc.edu SUMMARY:Consortium Member School Webinar DESCRIPTION:The Wisconsin School of Business is proud to be one of three founding member schools of The Consortium. Explore our MBA programs through The Consortium by connecting directly with admissions representatives from our school. You’ll have the opportunity to ask questions and learn about our school’s unique culture. URL:https://business.wisc.edu/event/consortium-member-school-webinar/ LOCATION:Wisconsin CATEGORIES:Full-Time MBA,Partner Events ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260629T090000 DTEND;TZID=America/Chicago:20260702T150000 DTSTAMP:20260121T160733Z CREATED:20260121T160731Z LAST-MODIFIED:20260121T160733Z UID:10001778-1782723600-1783004400@business.wisc.edu SUMMARY:Precollege Junior Business Badgers (Session 2) DESCRIPTION:WSB Precollege Summer camps are offered Monday through Thursday\, all day\, from 9:00 am to 3:00 pm at Grainger Hall\, located at 975 University Ave.\, Madison\, WI. WSB Precollege Summer programs are NOT RESIDENTIAL\, participants are expected to organize their own transportation to and from campus each day.  Precollege participants will have access to professional instructors\, trained college mentors\, free meals and snacks\, bus passes upon request (please indicate need in application)\, and activities and experiences that will allow them to navigate business career pathways and build lasting relationships with each other. \n\n\n\nWSB Junior Business Badgers Summer Camp requirements: \n\n\n\n(1) Commit to participating in the entire program week. \n\n\n\n(2) Must be a rising 11th or 12th grade student. \n\n\n\n*Students must be a current 10th or 11th grade student at the time of application. \n\n\n\n(3) Identify as one of the following: \n\n\n\n\na first-generation college student (the first person in the family to attend college) and/or\n\n\n\na low-income student (defined as someone who receives free or reduced lunch).\n\n\n\n\nWSB Precollege will prioritize enrolling students who identify as low income or first generation. If you do not meet any of these participant requirements above\, you are still encouraged to apply \n\n\n\nEnrollment Fee: Upon receiving acceptance to Precollege Summer Camp\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for the enrollment fee. A one time\, nonrefundable\, enrollment fee payment of $25 must be paid in full by May 15th. Financial assistance may be available for families who are unable to pay this fee. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. Please adhere to the following application timeline. \n\n\n\n\n\n\n\nApplication Timeline: \n\n\n\n\nDecember 1st – April 30th: Submit Summer Camp Application materials. Materials include online application and short question response. Acceptance to summer camp will be offered on a rolling basis.\n\n\n\nMay 15th: Deadline to complete waivers and pay enrollment fee.\n\n\n\n\nApplication deadline is April 30th\, but WSB Precollege may stop accepting applications before April 30th\, if enrollment capacity has been reached. URL:https://business.wisc.edu/event/precollege-junior-business-badgers-session-2-2/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260626T080000 DTEND;TZID=America/Chicago:20260626T090000 DTSTAMP:20260618T153223Z CREATED:20260603T163347Z LAST-MODIFIED:20260618T153223Z UID:10001828-1782460800-1782464400@business.wisc.edu SUMMARY:Coffee Chat - Atlanta DESCRIPTION:We are here to answer your questions and help you on your academic and professional career. Chat with us about pursuing your MBA at Wisconsin over coffee and a snack. URL:https://business.wisc.edu/event/coffee-chat-atlanta/ LOCATION:Corner Bakery Cafe\, 270 W Peachtree St NW\, Atlanta\, Georgia\, 30303\, United States CATEGORIES:Executive MBA,Full-Time MBA,On the Road,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260624T160000 DTEND;TZID=America/Chicago:20260624T183000 DTSTAMP:20260420T155147Z CREATED:20260420T155146Z LAST-MODIFIED:20260420T155147Z UID:10001814-1782316800-1782325800@business.wisc.edu SUMMARY:Badgers in Tech: Shaping an AI-Driven Future | Milwaukee DESCRIPTION:Join fellow alumni for Badgers in Tech: Shaping an AI-Driven Future\, a unique event series where three prominent school leaders will share how the University of Wisconsin–Madison is leading in AI education\, innovation\, and thoughtful implementation—and giving today’s leaders the technical tools to sharpen their competitive edge. \n\n\n\nJune 24 | Milwaukee at Summerfest Tech \n\n\n\n\nLearn more\n\n\n\n\n\n\n\n\n\n\n\n\nAll events are hosted by the College of Engineering\, the Wisconsin School of Business\, and the School of Computer\, Data & Information Sciences at UW–Madison. URL:https://business.wisc.edu/event/badgers-in-tech-shaping-an-ai-driven-future-milwaukee/ LOCATION:Wisconsin CATEGORIES:Alumni,Alumni Networking ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2026/04/bit-shaping-ai-mke-1200x450-1.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260623T170000 DTEND;TZID=America/Chicago:20260623T193000 DTSTAMP:20260420T155159Z CREATED:20260420T155158Z LAST-MODIFIED:20260420T155159Z UID:10001813-1782234000-1782243000@business.wisc.edu SUMMARY:Badgers in Tech: Shaping an AI-Driven Future | Chicago DESCRIPTION:Join fellow alumni for Badgers in Tech: Shaping an AI-Driven Future\, a unique event series where three prominent school leaders will share how the University of Wisconsin–Madison is leading in AI education\, innovation\, and thoughtful implementation—and giving today’s leaders the technical tools to sharpen their competitive edge. \n\n\n\nJune 23 | Chicago \n\n\n\n\nLearn more\n\n\n\n\n\n\n\n\n\n\n\n\nAll events are hosted by the College of Engineering\, the Wisconsin School of Business\, and the School of Computer\, Data & Information Sciences at UW–Madison. URL:https://business.wisc.edu/event/badgers-in-tech-shaping-an-ai-driven-future-chicago/ LOCATION:Wisconsin CATEGORIES:Alumni,Alumni Networking ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2026/04/bit-shaping-ai-Chicago-1200x450-1.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260622T090000 DTEND;TZID=America/Chicago:20260625T150000 DTSTAMP:20260121T160608Z CREATED:20260121T160606Z LAST-MODIFIED:20260121T160608Z UID:10001777-1782118800-1782399600@business.wisc.edu SUMMARY:Precollege Junior Business Badgers (Session 1) DESCRIPTION:WSB Precollege Summer camps are offered Monday through Thursday\, all day\, from 9:00 am to 3:00 pm at Grainger Hall\, located at 975 University Ave.\, Madison\, WI. WSB Precollege Summer programs are NOT RESIDENTIAL\, participants are expected to organize their own transportation to and from campus each day.  Precollege participants will have access to professional instructors\, trained college mentors\, free meals and snacks\, bus passes upon request (please indicate need in application)\, and activities and experiences that will allow them to navigate business career pathways and build lasting relationships with each other. \n\n\n\nWSB Junior Business Badgers Summer Camp requirements: \n\n\n\n(1) Commit to participating in the entire program week. \n\n\n\n(2) Must be a rising 11th or 12th grade student. \n\n\n\n*Students must be a current 10th or 11th grade student at the time of application. \n\n\n\n(3) Identify as one of the following: \n\n\n\n\na first-generation college student (the first person in the family to attend college) and/or\n\n\n\na low-income student (defined as someone who receives free or reduced lunch).\n\n\n\n\nWSB Precollege will prioritize enrolling students who identify as low income or first generation. If you do not meet any of these participant requirements above\, you are still encouraged to apply \n\n\n\nEnrollment Fee: Upon receiving acceptance to Precollege Summer Camp\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for the enrollment fee. A one time\, nonrefundable\, enrollment fee payment of $25 must be paid in full by May 15th. Financial assistance may be available for families who are unable to pay this fee. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. Please adhere to the following application timeline. \n\n\n\n\n\n\n\nApplication Timeline: \n\n\n\n\nDecember 1st – April 30th: Submit Summer Camp Application materials. Materials include online application and short question response. Acceptance to summer camp will be offered on a rolling basis.\n\n\n\nMay 15th: Deadline to complete waivers and pay enrollment fee.\n\n\n\n\nApplication deadline is April 30th\, but WSB Precollege may stop accepting applications before April 30th\, if enrollment capacity has been reached. URL:https://business.wisc.edu/event/precollege-junior-business-badgers-session-1-2/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260615T090000 DTEND;TZID=America/Chicago:20260618T150000 DTSTAMP:20260121T155753Z CREATED:20260121T155752Z LAST-MODIFIED:20260121T155753Z UID:10001776-1781514000-1781794800@business.wisc.edu SUMMARY:Precollege Business Basics Summer Camp DESCRIPTION:WSB Precollege Summer camps are offered Monday through Thursday\, from 9:00 am to 3:00 pm at Grainger Hall\, located at 975 University Ave.\, Madison\, WI. WSB Precollege Summer programs are NOT RESIDENTIAL\, participants are expected to organize their own transportation to and from campus each day.  Precollege participants will have access to professional instructors\, trained college mentors\, lunch at UW dinning hall\, snacks\, bus passes upon request\, and activities and experiences that will allow them to navigate business career pathways and build lasting relationships with each other. \n\n\n\nWSB Business Basics Summer Camp requirements: \n\n\n\n(1) Commit to participating in the entire program week. \n\n\n\n(2) Must be a rising 9th or 10th grade student. \n\n\n\n*This means that students must be a current 8th or 9th grade student at the time of application. \n\n\n\n(3) Identify as one of the following: \n\n\n\n\na first-generation college student (the first person in the family to attend college) and/or\n\n\n\na low-income student (defined as someone who receives free or reduced lunch).\n\n\n\n\n*If you do not meet those preferences\, we still encourage you to apply. Participants will be waitlisted and notified of availability closer to the first day of camp. \n\n\n\nEnrollment Fee: Upon receiving acceptance to Precollege Summer Camp\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for the enrollment fee. A one time\, nonrefundable\, enrollment fee payment of $25 must be paid in full by May 15th. Financial assistance may be available for families who are unable to pay this fee. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. Please adhere to the following application timeline. \n\n\n\n\n\n\n\nSummer Camp Application Timeline: \n\n\n\n\nDecember 1st – April 30th: Submit Summer Camp Application materials. Materials include online application and short question response. Acceptance to summer camp will be offered on a rolling basis. \n\n\n\nMay 15th: Deadline to complete waivers and pay enrollment fee\n\n\n\n\nWSB Precollege may stop accepting applications before April 30th\, if enrollment capacity has been reached. URL:https://business.wisc.edu/event/precollege-business-basics-summer-camp/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260611T173000 DTEND;TZID=America/Chicago:20260611T180000 DTSTAMP:20251220T173908Z CREATED:20251220T173907Z LAST-MODIFIED:20251220T173908Z UID:10001758-1781199000-1781200800@business.wisc.edu SUMMARY:Executive MBA Virtual Information Session DESCRIPTION:Information sessions provide a valuable introduction to the Wisconsin Executive MBA Program. Members of the admissions staff are on hand to provide you with information and respond to any questions you might have. This is a virtual event. URL:https://business.wisc.edu/event/executive-mba-virtual-information-session-8/ LOCATION:Wisconsin CATEGORIES:Executive MBA,Information Sessions ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260609T170000 DTEND;TZID=America/Chicago:20260609T210000 DTSTAMP:20260520T152100Z CREATED:20260520T152058Z LAST-MODIFIED:20260520T152100Z UID:10001819-1781024400-1781038800@business.wisc.edu SUMMARY:The MBA Tour - Philadelphia DESCRIPTION:This free event is a great way to network with our staff\, get your questions answered\, and learn about our programs and community. \n\n\n\nThe MBA Tour is a series of in-person and virtual events that bring the top business schools to you. Come network with admissions decision makers and hear more about the options that are out there waiting for you. Whether you are just beginning your research or preparing your application\, we would love to connect with you. Register today! URL:https://business.wisc.edu/event/the-mba-tour-philadelphia/ LOCATION:Pennsylvania Convention Center\, 1101 Arch St\, Philadelphia\, Pennsylvania\, 19107\, United States CATEGORIES:Executive MBA,Full-Time MBA,Partner Events,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260609T170000 DTEND;TZID=America/Chicago:20260609T193000 DTSTAMP:20260420T155213Z CREATED:20260420T155211Z LAST-MODIFIED:20260420T155213Z UID:10001812-1781024400-1781033400@business.wisc.edu SUMMARY:Badgers in Tech: Shaping an AI-Driven Future | Bay Area DESCRIPTION:Join fellow alumni for Badgers in Tech: Shaping an AI-Driven Future\, a unique event series where three prominent school leaders will share how the University of Wisconsin–Madison is leading in AI education\, innovation\, and thoughtful implementation—and giving today’s leaders the technical tools to sharpen their competitive edge. \n\n\n\nJune 9 | San Francisco Bay Area \n\n\n\n\nLearn more\n\n\n\n\n\n\n\n\n\n\n\n\nAll events are hosted by the College of Engineering\, the Wisconsin School of Business\, and the School of Computer\, Data & Information Sciences at UW–Madison. URL:https://business.wisc.edu/event/badgers-in-tech-shaping-an-ai-driven-future-bay-area/ LOCATION:Wisconsin CATEGORIES:Alumni,Alumni Networking ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2026/04/bit-shaping-ai-bay-1200x450-1.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260605T180000 DTEND;TZID=America/Chicago:20260605T210000 DTSTAMP:20260528T200344Z CREATED:20260417T162939Z LAST-MODIFIED:20260528T200344Z UID:10001810-1780682400-1780693200@business.wisc.edu SUMMARY:Wisconsin School of Business | 125th Anniversary Celebration | Seoul DESCRIPTION:Join fellow Badgers and UW–Madison alumni for a special international event\, Wisconsin School of Business 125th Anniversary Celebration: Seoul\, on June 5 at the Westin. \n\n\n\nDuring this festive celebration\, you’ll build community with fellow alumni and honor WSB’s transformative legacy and bold vision for the future. Vallabh “Samba” Sambamurthy\, WSB’s Albert O. Nicholas Dean\, will share how the school is embracing new technologies\, deepening industry partnerships to drive student success\, and cultivating the next generation of entrepreneurial leaders. \n\n\n\n\nRegister by June 4\n\n\n\n\n\n\n\n\nLocationWestin Seoul Parnas524 Bongeunsa-ro\, Gangnam District\, Seoul\, South Korea \n\n\n\n \n\n\n\n\n\n\n\nDon’t miss this unique opportunity in Seoul to embrace innovation and collaboration\, strengthen global connections\, and celebrate our bold Legacy in Motion. \n\n\n\n\n\n\n\nSpeakers\n\n\n\n\n\nSeoghoon Kang (MS\, PhD ’91)President\, Wisconsin Alumni Association in Korea\n\n\n\n\n\nVallabh “Samba” SambamurthyAlbert O. Nicholas Dean\, Wisconsin School of Business\n\n\n\n\n\nFrances Vavrus (PhD ’98)Vice Provost and Dean\, International Division\, UW–Madison\n\n\n\n\n\n\n\n\n\nSchedule\n\n\n\n6–7:30 p.m.Welcome reception \n\n\n\n7:30 p.m.Dinner and remarks \n\n\n\n8:30–9 p.m.Post-reception URL:https://business.wisc.edu/event/wisconsin-school-of-business-125th-anniversary-celebration-seoul/ LOCATION:Wisconsin CATEGORIES:Alumni,Alumni Networking,WSB 125 ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2026/04/seoul-email-1200x450-1.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260604T080000 DTEND;TZID=America/Chicago:20260604T083000 DTSTAMP:20251220T173827Z CREATED:20251220T173825Z LAST-MODIFIED:20251220T173827Z UID:10001757-1780560000-1780561800@business.wisc.edu SUMMARY:Professional MBA Virtual Information Session DESCRIPTION:Information sessions provide a valuable introduction to the Wisconsin Professional MBA Program. Members of the admissions staff are on hand to provide you with information and respond to any questions you might have. This is a virtual event. URL:https://business.wisc.edu/event/professional-mba-virtual-information-session-8/ LOCATION:Wisconsin CATEGORIES:Information Sessions,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260603T170000 DTEND;TZID=America/Chicago:20260603T200000 DTSTAMP:20260507T190915Z CREATED:20260505T191638Z LAST-MODIFIED:20260507T190915Z UID:10001817-1780506000-1780516800@business.wisc.edu SUMMARY:KIRC-Wisconsin Joint AI Research Roundtable DESCRIPTION:Connecting Academia and Industry to Advance Impactful and Responsible AI Research\n\n\n\nArtificial intelligence (AI) is fundamentally reshaping competition\, innovation\, and organizational design\, but its greatest potential lies at the intersection of academic rigor and industry application. This joint roundtable\, organized by Korean Innovation Research Center (KIRC) and the Wisconsin School of Business (WSB) at UW–Madison\, brings together industry leaders and innovation scholars to explore how collaboration with industry can advance impactful AI research while preserving theoretical depth. \n\n\n\nAs organizations extensively deploy generative\, predictive\, and agentic AI across business processes\, they face challenges around governance\, intellectual property\, ethics\, and transformation. These issues create opportunities for scholars to engage with real-world problems\, access novel data\, and develop research that both informs practice and contributes to theory. \n\n\n\nAt the same time\, industry benefits from the methodological rigor and long-term perspective of scholarly research. Bridging these perspectives requires new models of collaboration that balance openness with confidentiality and speed with rigor. \n\n\n\nThis roundtable aims to spark dialogues\, identify shared research agendas\, and build lasting partnerships: all to help shape a more integrated and impactful ecosystem for AI research. \n\n\n\n\nRegister today\n\n\n\n\n\n\n\n\nRegistration required by May 29. \n\n\n\n\n\n\n\nLocation\n\n\n\nWestin Seoul ParnasAmber Room524 Bongeunsa-roGangnam District (COEX)Seoul\, South Korea \n\n\n\n\n\n\n\nIndustry Speakers\n\n\n\n\n\n\n\n\n\nSoomin BaeFormer Senior Vice President and Director\, AI Future Lab\, KT\n\n\n\n\n\nKangwook LeeChief AI Officer\, Krafton\n\n\n\n\n\nDylan Younghyuk KoCEO\, Gonnector\n\n\n\n\n\n\n\n\n\nAcademic panelists\n\n\n\n\n\n\n\n\n\nSeung Hyun KimProfessor\, Yonsei University\n\n\n\n\n\nPage MoreauAssociate Dean of Research and John R. Nevin Chair in Marketing\, Wisconsin School of Business\, UW–Madison\n\n\n\n\n\n\n\nYongwook PaikAssociate Professor\, KAIST College of BusinessCo-Founder\, The Korean Innovation Research Center (KIRC)\n\n\n\n\n\nMin-Seok PangKaren A. and William S. Monfre Professor in Business\, Wisconsin School of Business\, UW–Madison (moderator)\n\n\n\n\n\n\n\n\n\nSchedule\n\n\n\nAll times are subject to change. Dinner will be served during the program. \n\n\n\n5 p.m.Welcome remarks and introductions \n\n\n\n5:10 p.m.Talks by industry leaders \n\n\n\n7 p.m.Academic panel on developing mutually beneficial academia-industry collaborations \n\n\n\n7:40 p.m.Open discussion and next steps \n\n\n\n8 p.m.Close URL:https://business.wisc.edu/event/kirc-wisconsin-joint-ai-research-roundtable/ LOCATION:Wisconsin CATEGORIES:WSB 125 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260531T000000 DTEND;TZID=America/Chicago:20260601T235959 DTSTAMP:20260526T183343Z CREATED:20260216T165707Z LAST-MODIFIED:20260526T183343Z UID:10001792-1780185600-1780358399@business.wisc.edu SUMMARY:Wisconsin Real Estate PhD Alumni Conference DESCRIPTION:Join us on the University of Wisconsin–Madison campus for a special gathering of the Wisconsin Real Estate PhD community—bringing together alumni\, faculty\, and current doctoral students for a rare opportunity to reconnect\, exchange ideas and showcase leading-edge research. Held May 31 – June 1\, 2026 at Grainger Hall\, the conference will blend thoughtful academic discussion with time to socialize\, reflect on the program’s impact\, and strengthen the lifelong connections that define Wisconsin’s real estate network. \n\n\n\n\n\nSunday\, May 31st\, 2026 I Room 4151 Grainger Hall11:30am – 1:00pm Lunch and Registration12:45 – 12:55pm12:55-1:15pmWelcome\, Chris Timmins\, Dept. of Real Estate & Urban Land Economics\, UW-MadisonOpening Remarks\, David Ward\, Former Chancellor of UW-Madison1:15 – 2:15pmFaculty Alumni Reflections on the RE ProgramSpeakers:– Richard Green\, University of Southern California– Steve Malpezzi\, Weimer School of the Hoyt Institute– Kerry Vandell\, University of California\, Irvine   2:15 – 2:30pm                   Break\n\n\n\nSession I: Mortgage MarketChair: Yongheng Deng2:30pm – 3:15pmYongqiang Chu\, UNC CharlottePaper: Partisan Loan Officers and the Racial Gap in Mortgage LendingCommentator: Dayin Zhang\, UW-Madison3:15pm – 4:00pmJun Zhu\, Indiana UniversityPaper: Unawareness\, Impatience\, and Mental Cost in Mortgage Refinancing DecisionsCommentator: Heejin Yoon\, UW-Madison/Baruch College\, CUNY4:00pm – 4:15pm                    Break\n\n\n\nSession II: Real Estate InvestmentChair: Kerry Vandell   4:15pm – 5:00pmDa Li\, University of CincinnatiPaper: Persistently Poor Performance in Private Equity Real EstateCommentator: So Hye Yoon\, Princeton/UW-Madison5:00pm – 5:45pmJacques Gordon\, University of Wisconsin-MadisonPaper: Non-Core Real Estate Returns: An Empirical ApproachCommentator: Sean Flynn\, Cornell/UW-Madison6:00pm – 7:00pmReception and Dinner @ Fluno Center7:00pm – 9:00pmDinner and Sharing Memories\n\n\n\n\n\n\n\nMonday\, June 1st\, 20267:30am – 8:30amCoffee & Light Breakfast8:30am – 8:45amOpening Remarks: Nicholas Petruzzi\, Senior Associate Dean for Faculty and Staff\, Office of the Dean\, Wisconsin School of Business\n\n\n\nSession III: Housing AffordabilityChair: Lu Han8:45am – 9:30amLingxiao Li\, Cal State FullertonPaper: Enable Market to Supply Affordable Housing? Evidence from the Mandatory Inclusionary Housing Policy in GermanyCommentator:Richard Green\, USC 9:30am – 10:15amDaisy Zhan & Shang Zeng\, University of Wisconsin-MadisonPaper: Generative AI and the Geography of Residential SearchCommentator: Abdollah Farhoodi\, Toronto/UW-Madison10:15am – 10:30amBreak\n\n\n\nSession IV: HomeownershipChair: Steve Malpezzi10:30am – 11:15amShengwei Guo\, University of Hong KongPaper: The Disutility of Home Sales LossCommentator: Alina Arefeva\, UW-Madison11:15am – 12:00pmZhenguo (Len) Lin\, Florida International UniversityPaper: Student Loans and HomeownershipCommentator: Michael LaCour-Little\, Cal State Fullerton12:00pm – 1:15pmLunch\n\n\n\nSession V: Housing MarketChair: Richard Green1:15pm – 2:00pmCongyan Han\, Shanghai University of Finance and Economics (SUFE)Paper: Estimating Benefits and Costs of Land DevelopmentCommentator: Steve Malpezzi\, Weimer School of Hoyt Institute  2:00pm – 2:45pmYuwen Ji\, University of Wisconsin-MadisonPaper: Bank Regulation and Affordable Housing SupplyCommentator: Ben Couillard\, Mansueto Institute for Urban Innovation  2:45pm – 2:55pmConcluding Remarks\n\n\n\nSpeakers\n\n\n \n \n\n \n \n \n \n \n \n \n \n \n \n Alina Arefeva \n Assistant Professor\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Yongqiang Chu \n Director\, Childress Klein Distinguished Professor of Real Estate and Urban Economics\, UNC Charlotte \n\n \n \n \n \n \n \n \n \n \n \n Ben Couillard \n Postdoctorate\, Mansueto Institute for Urban Innovation\, University of Chicago \n\n \n \n \n \n \n \n \n \n \n \n Yongheng Deng \n John P. Morgridge Distinguished Chair Professor\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Abdollah Farhoodi \n Visiting Assistant Professor\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Sean Flynn \n Assistant Professor\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Jacques Gordon \n Director\, Graaskamp Center for Real Estate\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Richard Green \n Professor & Director\, Lusk Center for Real Estate\, University of Southern California \n\n \n \n \n \n \n \n \n \n \n \n Shengwei Guo \n Assistant Professor\, Department of Real Estate and Construction\, University of Hong Kong \n\n \n \n \n \n \n \n \n \n \n \n Congyan Han \n Assistant Professor of Finance\, Dishui Lake Advanced Finance Institute\, Shanghai University of Finance and Economics (SUFE) \n\n \n \n \n \n \n \n \n \n \n \n Lu Han \n Nathan F. Brand Chair & Professor\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n So Hye Yoon \n Assistant Professor\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Yuwen Ji \n PhD Student\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Michael LaCour-Little \n Professor of Finance-Emeritus \, California State University Fullerton \n\n \n \n \n \n \n \n \n \n \n \n Da Li \n Assistant Professor\, Department of Finance\, University of Cincinnati \n\n \n \n \n \n \n \n \n \n \n \n Lingxiao Li \n Professor of Finance\, College of Business and Economics\, California State University\, Fullerton \n\n \n \n \n \n \n \n \n \n \n \n Zhenguo Lin \n Professor\, Tibor and Sheila Hollo School of Real Estate\, Florida International University \n\n \n \n \n \n \n \n \n \n \n \n Stephen Malpezzi \n Dean\, Weimer School of Advanced Real Estate Studies\, Rutgers University \n\n \n \n \n \n \n \n \n \n \n \n Christopher Timmins \n Department Chair & Professor\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Kerry Vandell \n Dean’s Professor of Real Estate\, Emeritus\, UC Irvine \n\n \n \n \n \n \n \n \n \n \n \n David Ward \n UW–Madison Chancellor\, 1993-2001; Interim Chancellor\, 2011–2013\, University of Wisconsin-Madison \n\n \n \n \n \n \n \n \n \n \n \n Heejin Yoon \n PhD Student\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Shang Zeng \n PhD Student\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n Daisy Zhan \n PhD Student\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Dayin Zhang \n Assistant Professor\, Real Estate and Urban Land Economics\, Wisconsin School of Business \n\n \n \n \n \n \n \n \n \n \n \n Jun Zhu \n Clinical Associate Professor of Finance\, Indiana University – Kelley School of Business \n\n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\nLodgingA room block is being held at the Fluno Center on the University of Wisconsin-Madison campus. \n\n\n\nFluno CenterFluno Center601 University AvenueMadison\, WI 53715Telephone: 877-773-5866 or 608-441-7117ParkingParking is available at the Fluno Center or at Grainger Hall (Lot 7).  More information to come. URL:https://business.wisc.edu/event/wisconsin-real-estate-phd-alumni-conference/ LOCATION:Room 4151 – Director’s Room\, Grainger Hall\, 375 University Avenue\, Madison CATEGORIES:Graaskamp Center ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2026/02/Screenshot-2026-02-16-104434.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260520T173000 DTEND;TZID=America/Chicago:20260520T193000 DTSTAMP:20260416T161613Z CREATED:20260416T161612Z LAST-MODIFIED:20260416T161613Z UID:10001811-1779298200-1779305400@business.wisc.edu SUMMARY:Boston Alumni Happy Hour DESCRIPTION:Join Vallabh “Samba” Sambamurthy\, Albert O. Nicholas Dean of the Wisconsin School of Business\, and local Boston alumni for a networking happy hour to celebrate the school’s 125th anniversary. \n\n\n\nDon’t miss this opportunity to connect with the dean and fellow Business Badgers over complimentary drinks and hors d’oeuvres. \n\n\n\n\n\n\n\n\nRegister today\n\n\n\n\n\n\n\n\nPlease register by Tuesday\, May 12. There is no cost to attend. \n\n\n\n\n\n\n\nLocation\n\n\n\nCauseway Boston65 Causeway St\, Boston\, MA 02114 URL:https://business.wisc.edu/event/boston-alumni-happy-hour/ LOCATION:Wisconsin CATEGORIES:Alumni,Alumni Networking,WSB 125 ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2026/04/VIP-Branding-Personal-Email-Header.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260514T123000 DTEND;TZID=America/Chicago:20260514T130000 DTSTAMP:20260115T173005Z CREATED:20251220T173743Z LAST-MODIFIED:20260115T173005Z UID:10001756-1778761800-1778763600@business.wisc.edu SUMMARY:Chart Your Path: Master's Virtual Information Session DESCRIPTION:Learn more about the Specialized Business Master’s programs offered in the Wisconsin School of Business. An overview of the five Specialized Master’s will be provided along with information regarding the application process and requirements. Learn how you can become a competitive candidate for admission! This is a virtual event. \n\n\n\nThe Specialized Master’s programs are offered to all undergraduate majors and have limited to no pre-requisite requirements! URL:https://business.wisc.edu/event/chart-your-path-masters-virtual-information-session-11/ LOCATION:Wisconsin CATEGORIES:Information Sessions,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Specialized Master's Admissions Team":MAILTO:masters@contactbusiness.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260512T173000 DTEND;TZID=America/Chicago:20260512T193000 DTSTAMP:20260414T210447Z CREATED:20260302T173940Z LAST-MODIFIED:20260414T210447Z UID:10001800-1778607000-1778614200@business.wisc.edu SUMMARY:Professional and Executive MBA Reception DESCRIPTION:Please join us for an engaging Professional and Executive MBA Reception designed to connect aspiring leaders\, current students\, and distinguished alumni. This special evening will feature an information session that highlights the unique advantages of our Professional and Executive MBA programs\, followed by an alumni panel sharing real-world insights and career experiences. \n\n\n\nGuests will have the opportunity to network with current students\, alumni\, staff\, and fellow professionals\, gaining valuable connections and perspectives on advancing their careers. The event concludes with a reception hour featuring complimentary food and refreshments (no alcohol)\, offering a relaxed environment to continue conversations and build your professional community. \n\n\n\nDon’t miss this chance to discover how our MBA program at the Wisconsin School of Business can help you achieve your goals! URL:https://business.wisc.edu/event/professional-and-executive-mba-reception-3/ LOCATION:The Great Dane Pub & Brewing Company\, 123 E Doty St\, Madison\, Wisconsin\, 53703\, United States CATEGORIES:Executive MBA,Panels,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260511T130000 DTEND;TZID=America/Chicago:20260513T120000 DTSTAMP:20260512T214657Z CREATED:20251201T210023Z LAST-MODIFIED:20260512T214657Z UID:10001669-1778504400-1778673600@business.wisc.edu SUMMARY:Symposium on Artificial Intelligence in Marketing 2026 DESCRIPTION:Academic Event for Researchers\, Wisconsin School of Business\n\n\n\n\n\n\n\nThe Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 3rd Symposium on Artificial Intelligence in Marketing. The 2026 Symposium will be taking place from May 11\, 1pm to May 13\, 12pm in Madison\, Wisconsin. The symposium focuses on modern AI applications in marketing\, including: \n\n\n\n\nDeep Learning and Unstructured Data Analysis\n\n\n\nGenerative AI in Marketing\n\n\n\nHuman-AI collaboration\n\n\n\nAlgorithmic Bias and Fairness\n\n\n\nDigital Twins\n\n\n\nProbabilistic Machine Learning and Computational Methods for Marketing\n\n\n\n\nEmail your questions to aimarketing@wsb.wisc.edu \n\n\n\n\n\n\n \n \n\n Keynotes\n \n \n \n \n \n \n \n \n \n Simon Blanchard \n Professor of Marketing – Georgetown University Simon Blanchard is the Dean’s Professor and Professor of Marketing at Georgetown University’s McDonough School of Business. His research spans a broad range of marketing methods\, including survey design\, controlled experiments\, and econometric analysis of large datasets. As a methodologist\, he brings flexibility and rigor to studying complex decision-making\, often applied to how consumers navigate financial trade-offs and emerging technologies. \nFor a three year term beginning in April 2026\, he will serve as co-editor of the Journal of Marketing Research. Previously\, he served as Associate Editor at four journals (Journal of Marketing\, Journal of Marketing Research\, Journal of Consumer Research\, and the International Journal of Research in Marketing) and has served on the AMA Academic Council. He still serves on the board of the INFORMS Society for Marketing Science. \nOutside of academia\, Professor Blanchard advises organizations on research design\, surveys\, marketing analytics\, digital strategy\, and fintech. He also serves as a subject-matter expert for the Analysis Group. \n \n\n \n \n \n \n \n \n \n \n \n \n David Schweidel \n Professor of Marketing – Emory University’s Goizueta Business School David A. Schweidel is the Goizueta Chair in Business Technology and Professor of Marketing at Emory University’s Goizueta Business School. Schweidel received his B.A. in mathematics\, M.A. in statistics\, and Ph.D. in marketing from the University of Pennsylvania. \nHe has served on the faculty of the Wisconsin School of Business at the University of Wisconsin-Madison and Georgetown University’s McDonough Business School. His research has appeared in leading business journals including Journal of Marketing\, Journal of Marketing Research\, Marketing Science\, Management Science\, and Harvard Business Review.  Schweidel is co-author of Social Media Intelligence and author of Profiting from the Data Economy. \nHis current research focuses on consumers’ use of new technologies\, and how these technologies can be leveraged by marketers. In addition to his research\, he has consulted for companies including eBay\, Airbnb\, and Thumbtack. \n \n\n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\n\n\n\n\nSchedule\n\n\n\nMonday\, May 11th\n\n\n\nTimeSession Title1:00 PM – 2:00 PMWelcome + Matt Seitz’s AI Hub Keynote2:00 PM – 3:00 PMIndustry Panel: Keith Smith (MSI)\, Pavi Gupta (TIEx LLC)\, Matt Butler (Bonsai)3:00 PM – 3:20 PMBreak3:20 PM – 5:00 PMSession: Leveraging AI for Economic Value and Personalization5:00 PM – 5:10 PMBreak5:10 PM – 7:00 PMReception\n\n\n\nTuesday\, May 12th\n\n\n\nPresentations and Lunch: Pyle Center\, Room 313Refreshments available: Pyle Center\, Lee Lounge (8am-11am and 1:30pm-4pm) \n\n\n\n Time Session Title 8:00 AM – 9:00 AMBreakfast\, Pyle Center’s Lee Lounge9:00 AM – 10:00 AMDean Samba’s welcome + Keynote 1: Simon Blanchard10:00 AM- 10:20 AMBreak10:20 AM – 12:00 PMSession: Understanding Content & AI-Assisted Creativity12:00 PM – 1:30 PMLunch + Keynote 2: David Schweidel1:30 PM – 2:00 PMBreak2:00 PM – 3:15 PMSession: Modeling Consumers with AI3:15 PM – 3:45 PMBreak3:45 PM – 5:00 PMSession: Search\, News & Recommendations\n\n\n\nWednesday\, May 13th\n\n\n\nBreakfast and Presentations: Pyle Center\, Room 313 \n\n\n\n TimeSession Title 8:00 AM – 9:00 AMBreakfast9:00 AM – 10:40 AMSession: Causal Inference & Experimental Design10:40 AM- 11:00 AMBreak11:00 AM – 12:15 PMSession: Methodological Advances in Measurement\, Optimization\, and Estimation\n\n\n\n \n\n\n\n\n\n\n\nRegistration\n\n\n\nRegistration has now been closed. \n\n\n\n\n\n\n\nLodging\n\n\n\nWe have partnered with the The Madison Concourse Hotel to provide rooms at affordable rate for both nights (5/11 and 5/12) at $169 per night.These prices will be available until April 24\, 2026 or until rooms are sold out (whichever comes first). For complimentary airport shuttles\, 4:30AM-10:30PM\, call 608-257-6000.To reserve a room\, follow the following link. \n\n\n\n\nReserve a room\n\n\n\n\n\n\n\n\nSessions\n\n\n\nLeveraging AI for Economic Insight and PersonalizationMonday 3:20pm(Mis)Measuring the Drivers of Ad Performance: A User Guide for LLMs in Empirical Creative ResearchGijs Overgoor\, Samsun Knight\, Yakov BartEconomic Value of Visual Product CharacteristicsVineet Kumar\, Ankit SisodiaLearning Heterogeneity from Unstructured Data: An Application to Chatbot PersonalizationKhai Chiong\, Ryan DewCan Explanations Improve Recommendations? A Joint Optimization with LLM ReasoningYuyan Wang\, Pan Li\, Minmin ChenUnderstanding Content & AI-Assisted CreativityTuesday 10:20amLarge Language Models as Engines of Understanding: Interpretable Discriminative Features from TextTong Wang\, Yiqing Xu\, Leo YangModeling Serialized Content Consumption: Adversarial IRL for Dynamic Discrete ChoicePeter S. Lee\, K. Sudhir\, Tong WangContent-Aligned Cover Design: A Multimodal Deep Learning Approach to Understanding and Enhancing Media Cover SuccessYijing Xu\, Remi Daviet\, Maria HademerGuided Creativity: AI Intermediation for Enhancing Quality and Originality in Visual DesignXuekang Wu\, Guy Aridor\, Artem TimoshenkoModeling Consumers with AITuesday 2:00pmPredicting Behaviors with Large Language Model (LLM)-Powered Digital Twins of ConsumersBingqing Li\, Qiuhong (Owen) Wei\, Xin (Shane) WangBayesian Machine Learning Approach for Modeling Dynamic Consumer PreferencesHengxu Lin\, Kohei Onzo\, Asim AnsariCollaborative Intelligence: Reconstructing Invisible Consumers with a Fine-Tuned LLM and Multi-Task Learning FrameworkJiyeon Hong\, Alice Li\, Qing LiuSearch\, News & RecommendationsTuesday 3:45pmAddressing Consumers’ Sensitive Attributes in Product Recommendations: An Explainable AI Recommendations System ApproachPiyush AnandGenerative Search: Evidence from a Large-Scale Field ExperimentYuting Zhu\, Shuang ZhengThe Impact of LLMs on Online News Consumption and ProductionHangcheng Zhao\, Ron BermanCausal Inference & Experimental DesignWednesday 9:00amPersonalized Policy Learning through Discrete Experimentation: Theory and Empirical EvidenceZhiqi Zhang\, Zhiyu Zeng\, Ruohan Zhan\, Dennis ZhangGENI: GenAI-Assisted Inference for Emotional Ad CopyXinyue Zhao\, Xueming LuoA Bayesian Latent-Factor Framework for Causal Decomposition in High-Dimensional ExperimentsKhaled Boughanmi\, Raghuram Iyengar\, Young-Hoon ParkLeveraging LLMs to Improve Experimental Design: A Generative Stratification ApproachGeorge Gui\, Seungwoo KimMethodological Advances in Measurement\, Optimization\, and EstimationWednesday 11:00amPre-Training Estimators for Structural Models: Application to Consumer SearchZhenling Jiang\, Yanhao WeiTextBO: Bayesian Optimization in Language Space for Eval-Efficient Self-Improving AIEnoch Hyunwook Kang\, Hema YoganarasimhanTo Err Is Human; To Annotate\, SILICON? Reducing Measurement Error in LLM AnnotationXiang Cheng\, Raveesh Mayya\, Joao Sedoc*Names in bold are the presenters\n\n\n\n\n\n\n\nLocation\n\n\n\n\n\n\n\n\n \n \n\n Symposium Chairs\n \n \n \n \n \n \n \n \n \n Remi Daviet \n Assistant Professor of Marketing\, UW-Madison daviet@wisc.edu \n\n \n \n \n \n \n \n \n \n \n \n Qing Liu \n Associate Professor of Marketing\, UW-Madison qliu@bus.wisc.edu \n\n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\n\n\n\n\nScientific Review Committee\n\n\n\nPapers are reviewed by at least two members of the scientific committee. \n\n\n\nCo-chairs: Ishita Chakraborty\, Remi Daviet \n\n\n\nMembers:Wenjia Ba\, University of British ColumbiaKhaled Boughanmi\, CornellEmaad Manzoor\, CornellGijs Overgoor\, Southern Methodist UniversityYuyan Wang\, StanfordMengxia Zhang\, Western University (Ivey) URL:https://business.wisc.edu/event/symposium-on-artificial-intelligence-in-marketing-2026/ LOCATION:Pyle Center\, 702 Langdon St.\, Madison\, WI\, 53706\, United States CATEGORIES:Artificial Intelligence,Marketing Leadership Institute ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2023/11/Grainger-Data-Sky-Red-replacing-pink.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260508T170000 DTEND;TZID=America/Chicago:20260508T210000 DTSTAMP:20260216T214911Z CREATED:20260106T200810Z LAST-MODIFIED:20260216T214911Z UID:10001760-1778259600-1778274000@business.wisc.edu SUMMARY:BEL 2026 Graduation and 10 Year Celebration DESCRIPTION:BEL graduates pose for a group photo in the courtyard before the Spring 2025 BEL Graduation Celebration at the Grainger Hall in the Plenary room on Thursday\, May 8\, 2025. (Paul L. Newby\, II /UW-Madison Wisconsin School of Business)\n\n\n\nCelebrate with Us!\n\n\n\nJoin us for the 10-Year BEL Anniversary and Class of 2026 Graduation Celebration on Friday\, May 8\, 2026 | 5:00 PM – 9:00 PM  at the Madison Concourse Hotel. \n\n\n\nThis special evening will honor our graduates and mark a decade of BEL excellence! We look forward to celebrating with you. Please RSVP by April 10\, 2026. \n\n\n\n \n \n\n \n \n \n \n \n \n Information for Graduates Dress Code \nBEL Graduates should wear academic regalia (cap and gown) over professional attire for the BEL Graduation Ceremony and 10 year celebration. Please view the University Book Store’s timeline for deadlines to order and pick up your regalia. \nArrival \nAll graduates should plan to arrive to the Madison Concourse Hotel no later than 5:00pm. A group picture of the Class of 2026 will be taken at this time. \n \n \n \n \n \n \n \n Guest Information Dinner & Drinks \nA full dinner will be provided\, and each guest will receive one complimentary drink tickets.\nPlease Note: Carry-in food or beverages are not permitted (personal water bottles are allowed). \nEvent Schedule \nDoors Open: 5:00 PM\nFormal Program: 6:00 PM – 7:45 PM\nCelebration Continues: Until 9:00 PM \n \n \n \n \n \n \n \n Accessibility and Parking Accessibility \nThe Madison Concourse Hotel and Wisconsin Ballroom are fully accessible via elevators located in the hotel lobby. Hotel staff and student volunteers will be available to assist as needed.\nFor accessibility-related questions or accommodations\, please contact: Justin Wilder – justin.wilder@wisc.edu \nParking \nLimited parking is available at the hotel. Guests with accessibility needs may be dropped off at the hotel entrance; vehicles must then be moved to a nearby lot. View the full list of City of Madison parking garages and lots. URL:https://business.wisc.edu/event/bel-2026-graduation-and-10-year-celebration/ LOCATION:Wisconsin END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260507T173000 DTEND;TZID=America/Chicago:20260507T193000 DTSTAMP:20260513T161058Z CREATED:20250812T150922Z LAST-MODIFIED:20260513T161058Z UID:10001596-1778175000-1778182200@business.wisc.edu SUMMARY:Spring 2026 BBA Graduation Celebration DESCRIPTION:Congratulations\, Graduates!\n\n\n\n\nView photos from the Spring 2026 BBA Graduation Celebration on Thursday\, May 7 at the Kohl Center\n\n\n\nDownload the program\n\n\n\nWatch the full celebration recording (starts at 16:00)\n\n\n\nWatch for an email from Empire Photography/American Photo Marketing (APM) to view and order proofs of individual photos taken.\n\n\n\nView highlights from the UW-Commencement ceremonies\n\n\n\nCheck out the @WisconsinBusinessBadgers Instagram page for all the fun event content\n\n\n\n\n2026 Photo Gallery\n\n\n\nImages from the 2025 Spring BBA Graduation Celebration are available for personal use only. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nIntroducing the 2026 BBA Graduation Celebration Student Speaker – Bella Shim\, BBA ’26\n\n\n\n\nThe Wisconsin School of Business is proud to announce Bella Shim as the 2026 BBA Graduation Celebration student speaker. Bella\, a native of Glenview\, Illinois\, and graduate of Glenbrook South High School\, has made a lasting impact at UW–Madison through her leadership\, involvement\, and commitment to building community among her peers. \n\n\n\nThroughout her time at Wisconsin\, Bella held leadership roles across multiple student organizations\, serving on the leadership boards of the Real Estate Club\, Women in Business\, and the UW Club Gymnastics Team. Across each of these communities\, she demonstrated a passion for collaboration\, mentorship\, and empowering fellow students to grow both personally and professionally. \n\n\n\nAfter graduation\, Bella will begin her professional journey as an Acquisitions Analyst at Blue Vista Capital Management in Chicago\, Illinois. She attributes her success to the strong network of support that shaped her undergraduate experience and extends heartfelt thanks to her parents\, Angela and Steve Shim\, for their constant encouragement\, as well as the Career Engagement Studio faculty for their mentorship and guidance over the past four years. \n\n\n\nIn her commencement address\, Bella will celebrate the shared experiences that have defined the graduating class and reflect on the ways the Wisconsin community has supported\, challenged\, and inspired its students. Her message encourages graduates to carry forward the spirit of connection and leadership as they step into the next chapter of their lives and continue lifting others along the way. \n\n\n\n\n\n“We were supported\, challenged\, and lifted by this community\, and now it’s our turn to lift the next generation of Business Badgers.” \n\n\n\n\n \n \n\n \n Stay InformedPlease check back closer to the event date for the most up to date information. \nAll graduation updates will be provided to May 2026 graduates via email announcements. If you are a family member\, guest or December 2025 graduate\, and would also like to receive updates please complete the Graduation Information Request Form. \n\n \n \n \n \n Information for Graduates Carry-in Policy \nGraduates and guests should limit the number of items they bring. Each attendee is allowed one small clutch purse (6.5” x 4.5”) and one large clear bag\, either a one-gallon clear gallon-sized storage bag or a 12”x6”x12” clear tote bag. Signage outside the Kohl Center will instruct graduates and guests on the building carry-in policy. \nAll items and guests are subject to search. Storage is not available for checking prohibited items. Items left at gates will be disposed of. \nChanges in national\, regional\, or local security levels may affect security procedures at Commencement\, and we appreciate your understanding with any last-minute changes that may occur. \nApply to Graduate \nStudents must apply for graduation to attend the ceremony and receive their diploma. You are required to complete the application\, even if you have missed the deadline for your name to be listed in the program. \nPost-Graduation Survey \nPlease fill out this Post-Graduation Survey sharing with us your plans after graduation. The data helps inform students of what makes an offer competitive\, so by completing this survey\, you will help us help future Badgers. \nDress Code & Conduct \nGraduates should wear academic regalia (cap and gown) over business professional attire for the Spring BBA Graduation Celebration and the official campus Commencement at Camp Randall. View the campus commencement site for information on your regalia. \nGraduates are expected to demonstrate appropriate conduct during the entirety of the event such as remaining seated or in designated areas unless directed and not interrupting speakers or the proceedings. \nProhibited items include signs\, flags\, sticks\, noisemakers or bullhorns. \nDiploma Covers \nGraduates will receive a red diploma folder at the BBA Graduation Celebration. The actual diploma will be mailed six to eight weeks after grades are entered to the permanent home address listed in the MyUW Student Center. \nName Reading \nUpon arrival\, graduates will need to check-in and pickup their pre-printed cards. Hold onto the cards until you cross the stage where it will be read and displayed. \nArrival & Seating \nMore information to come. \n \n \n \n \n \n \n \n Guest Information & Parking Parking\nComplimentary parking is available first come first served in some campus parking lots to guests on Thursday\, May 7 including Lot 46 and Lot 91 after 1:30 pm. View parking map. Guests should ID themselves as School of Business Graduation Event attendees to any Transportation Services staff at the gates. \nGuests can check the Visitor Parking Availability website for up to date parking availability on campus. \nCarry-in Policy \nGraduates and guests should limit the number of items they bring. Each attendee is allowed one small clutch purse (6.5” x 4.5”) and one large clear bag\, either a one-gallon clear gallon-sized storage bag or a 12”x6”x12” clear tote bag. Signage outside the Kohl Center will instruct graduates and guests on the building carry-in policy. \nAll items and guests are subject to search. Storage is not available for checking prohibited items. Items left at gates will be disposed of. \nChanges in national\, regional\, or local security levels may affect security procedures at Commencement\, and we appreciate your understanding with any last-minute changes that may occur. \nFood and Beverage \nPublic drinking fountains in concourse areas are located in Sections 104 and 126. Concessions stands are available for guest purchase at Sections 104 and 126. \nArrival and Seating \nDoors open at 4:00 pm\, and we ask that all guests are seated by 5:30 pm to begin the program. No tickets are required to attend. Guest seating is general admission\, first-come\, first-served. There is no limit to the number of guests that graduates may bring. \nOnly graduates and staff escorts are allowed on the arena floor during the entirety of the event. \nLive Stream & Captioning \nThe program will be live streamed starting at 5:30 pm CST. A link will be provided on this website closer to the event. Captioning will be available throughout the ceremony. \nProgram \nAn downloadable program will be available on the website closer to the event. \nCeremony Etiquette \nTo create and preserve a memorable experience for graduates and guests\, we ask that all attendees adhere to our ceremony etiquette guidelines and decorum. \n \n \n \n \n \n \n \n Accessibility and Parking Accessible Parking Options \nAccessible parking at the Kohl Center is limited and is on a first-come\, first-served basis. Please note that disabled plates and/or hang-tags are required to secure space in lots reserved for accessible Commencement weekend parking. The best lots with ADA stalls are Lot 48 and Lot 87. These lots will be staffed by Transportation Services. Guests will not need a special permit\, just the standard disabled plates or hang-tag. \nDrop-off locations \nThe drop-off location for the Kohl Center is on Dayton Street directly in front of the building at Gate A. Guest services personnel will have wheelchairs available for transportation from the Dayton Street drop-off location to the Kohl Center seating area. Wheelchairs are for transportation purposes only and cannot be used for patron seating during the ceremony. Anyone in need of wheelchair services can call Guest Services at 608-263-5645 on the day of the ceremony. Guest Services staff will be available at gates and accessible drop-off points to assist guests within the stadium. \nSeating accommodations \nIf guests are in need of accessible seating or assistance\, we recommend arriving early as the seating will be determined on a first-come\, first-served basis. Accessible seating is limited to only those guests who require it. The seats will be for the person with accessible needs and for one companion. No pre-ticketing will occur for accessible seating. \nWheelchair seating locations \nWheelchair escorts to and from seats and gates are available through Guest Services\, located in the Kohl Concourse near Section 119. Wheelchair and wheelchair companion locations are located throughout the main level concourse (Kohl Concourse or 100 level)\, and the upper level (Kellner Concourse or 200 level). Due to the high demand during this event\, wheelchairs will be provided only for transport purposes. \nEmergency alerts \nTwo message boards\, located at opposite sides of the bowl\, will relay general information and messages that are broadcast over the Public Address system. In case of an emergency\, strobe lights will help alert the deaf and those who are hard of hearing. Emergency messages will also be posted on the Kohl Center scoreboard. \n \n \n \n \n \n \n \n\n\n\n \n \n \n\n\n\nCheck it out – 2025 Graduation Celebration\n\n\n\nView photos and recording from the May 2025 BBA Graduation Celebration that was held at the Alliant Energy Center. \n\n\n\n\nMay 2025 BBA Graduation Celebration URL:https://business.wisc.edu/event/spring-2026-bba-graduation-celebration/ LOCATION:The Kohl Center\, 601 W Dayton St\, Madison\, Wisconsin\, 53715\, United States ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2024/06/BBA_Commence_WebHeader_1200x600_1123-1.jpg ORGANIZER;CN="Wisconsin School of Business Undergraduate Program":MAILTO:bbagraduation@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260506T123000 DTEND;TZID=America/Chicago:20260506T130000 DTSTAMP:20251220T173655Z CREATED:20251220T173654Z LAST-MODIFIED:20251220T173655Z UID:10001755-1778070600-1778072400@business.wisc.edu SUMMARY:MBA Application Webinar DESCRIPTION:Join the admissions team for an informative chat/webinar series designed to familiarize you with the admissions process for the Wisconsin MBA programs\, and provide guidance on how to produce a competitive application. This is a virtual event. URL:https://business.wisc.edu/event/mba-application-webinar-9/ LOCATION:Wisconsin CATEGORIES:Application Support,Executive MBA,Full-Time MBA,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260505T163000 DTEND;TZID=America/Chicago:20260505T170000 DTSTAMP:20260115T175124Z CREATED:20251220T173602Z LAST-MODIFIED:20260115T175124Z UID:10001754-1777998600-1778000400@business.wisc.edu SUMMARY:Master's Application Tips Webinar DESCRIPTION:Join the admissions team for a webinar designed to familiarize you with the admissions process\, application requirements\, and guidance on how to produce a competitive application for the Wisconsin Specialized Business Master’s programs. This is a virtual event. URL:https://business.wisc.edu/event/masters-application-tips-webinar-6/ LOCATION:Wisconsin CATEGORIES:Application Support,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Specialized Master's Admissions Team":MAILTO:masters@contactbusiness.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260501T113000 DTEND;TZID=America/Chicago:20260501T133000 DTSTAMP:20260316T165529Z CREATED:20251121T191236Z LAST-MODIFIED:20260316T165529Z UID:10001682-1777635000-1777642200@business.wisc.edu SUMMARY:Graaskamp on the Road - Minneapolis\, MN DESCRIPTION:Registration & Networking: 11:30 a.m. \n\n\n\nLunch & Program: 12:00 p.m. \n\n\n\nAdjourn: 1:30 p.m. URL:https://business.wisc.edu/event/graaskamp-on-the-road-minneapolis-mn/ LOCATION:Wisconsin CATEGORIES:Graaskamp Center ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2025/11/Screenshot-2026-03-05-114547.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260501T110000 DTEND;TZID=America/Chicago:20260501T130000 DTSTAMP:20260105T195231Z CREATED:20251220T171354Z LAST-MODIFIED:20260105T195231Z UID:10001738-1777633200-1777640400@business.wisc.edu SUMMARY:Coffee Chat - Schaumburg DESCRIPTION:Book a time to meet with us! We are here to answer your questions and help you on your academic and professional career journey. Please select a date and time slot below to chat with us over coffee and a snack. URL:https://business.wisc.edu/event/coffee-chat-schaumburg-2/ LOCATION:Sweet Reserve Cafe & Bakery\, 160 S Roselle Rd.\, Schaumburg\, Illinois\, 60193\, United States CATEGORIES:Community Connections,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Data, Insights, and Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Master's Program Admissions Team":MAILTO:masters@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260501T110000 DTEND;TZID=America/Chicago:20260501T130000 DTSTAMP:20251220T171301Z CREATED:20251220T171259Z LAST-MODIFIED:20251220T171301Z UID:10001737-1777633200-1777640400@business.wisc.edu SUMMARY:Coffee Chat - Schaumburg DESCRIPTION:Book a time to meet with us! We are here to answer your questions and help you on your academic and professional career. Please select a date and time slot below to chat with us over coffee and a snack. URL:https://business.wisc.edu/event/coffee-chat-schaumburg/ LOCATION:Sweet Reserve Cafe & Bakery\, 160 S Roselle Rd.\, Schaumburg\, Illinois\, 60193\, United States CATEGORIES:Executive MBA,Full-Time MBA,Partner Events,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT END:VCALENDAR