BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Wisconsin School of Business - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Wisconsin School of Business X-ORIGINAL-URL:https://business.wisc.edu X-WR-CALDESC:Events for Wisconsin School of Business REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260520T173000 DTEND;TZID=America/Chicago:20260520T193000 DTSTAMP:20260525T052426 CREATED:20260416T161612Z LAST-MODIFIED:20260416T161613Z UID:10001811-1779298200-1779305400@business.wisc.edu SUMMARY:Boston Alumni Happy Hour DESCRIPTION:Join Vallabh “Samba” Sambamurthy\, Albert O. Nicholas Dean of the Wisconsin School of Business\, and local Boston alumni for a networking happy hour to celebrate the school’s 125th anniversary. \n\n\n\nDon’t miss this opportunity to connect with the dean and fellow Business Badgers over complimentary drinks and hors d’oeuvres. \n\n\n\n\n\n\n\n\nRegister today\n\n\n\n\n\n\n\n\nPlease register by Tuesday\, May 12. There is no cost to attend. \n\n\n\n\n\n\n\nLocation\n\n\n\nCauseway Boston65 Causeway St\, Boston\, MA 02114 URL:https://business.wisc.edu/event/boston-alumni-happy-hour/ CATEGORIES:Alumni,Alumni Networking,WSB 125 ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2026/04/VIP-Branding-Personal-Email-Header.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260514T123000 DTEND;TZID=America/Chicago:20260514T130000 DTSTAMP:20260525T052426 CREATED:20251220T173743Z LAST-MODIFIED:20260115T173005Z UID:10001756-1778761800-1778763600@business.wisc.edu SUMMARY:Chart Your Path: Master's Virtual Information Session DESCRIPTION:Learn more about the Specialized Business Master’s programs offered in the Wisconsin School of Business. An overview of the five Specialized Master’s will be provided along with information regarding the application process and requirements. Learn how you can become a competitive candidate for admission! This is a virtual event. \n\n\n\nThe Specialized Master’s programs are offered to all undergraduate majors and have limited to no pre-requisite requirements! URL:https://business.wisc.edu/event/chart-your-path-masters-virtual-information-session-11/ CATEGORIES:Information Sessions,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Specialized Master's Admissions Team":MAILTO:masters@contactbusiness.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260512T173000 DTEND;TZID=America/Chicago:20260512T193000 DTSTAMP:20260525T052426 CREATED:20260302T173940Z LAST-MODIFIED:20260414T210447Z UID:10001800-1778607000-1778614200@business.wisc.edu SUMMARY:Professional and Executive MBA Reception DESCRIPTION:Please join us for an engaging Professional and Executive MBA Reception designed to connect aspiring leaders\, current students\, and distinguished alumni. This special evening will feature an information session that highlights the unique advantages of our Professional and Executive MBA programs\, followed by an alumni panel sharing real-world insights and career experiences. \n\n\n\nGuests will have the opportunity to network with current students\, alumni\, staff\, and fellow professionals\, gaining valuable connections and perspectives on advancing their careers. The event concludes with a reception hour featuring complimentary food and refreshments (no alcohol)\, offering a relaxed environment to continue conversations and build your professional community. \n\n\n\nDon’t miss this chance to discover how our MBA program at the Wisconsin School of Business can help you achieve your goals! URL:https://business.wisc.edu/event/professional-and-executive-mba-reception-3/ LOCATION:The Great Dane Pub & Brewing Company\, 123 E Doty St\, Madison\, Wisconsin\, 53703\, United States CATEGORIES:Executive MBA,Panels,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260511T130000 DTEND;TZID=America/Chicago:20260513T120000 DTSTAMP:20260525T052426 CREATED:20251201T210023Z LAST-MODIFIED:20260512T214657Z UID:10001669-1778504400-1778673600@business.wisc.edu SUMMARY:Symposium on Artificial Intelligence in Marketing 2026 DESCRIPTION:Academic Event for Researchers\, Wisconsin School of Business\n\n\n\n\n\n\n\nThe Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 3rd Symposium on Artificial Intelligence in Marketing. The 2026 Symposium will be taking place from May 11\, 1pm to May 13\, 12pm in Madison\, Wisconsin. The symposium focuses on modern AI applications in marketing\, including: \n\n\n\n\nDeep Learning and Unstructured Data Analysis\n\n\n\nGenerative AI in Marketing\n\n\n\nHuman-AI collaboration\n\n\n\nAlgorithmic Bias and Fairness\n\n\n\nDigital Twins\n\n\n\nProbabilistic Machine Learning and Computational Methods for Marketing\n\n\n\n\nEmail your questions to aimarketing@wsb.wisc.edu \n\n\n\n\n\n\n \n \n\n Keynotes\n \n \n \n \n \n \n \n \n \n Simon Blanchard \n Professor of Marketing – Georgetown University Simon Blanchard is the Dean’s Professor and Professor of Marketing at Georgetown University’s McDonough School of Business. His research spans a broad range of marketing methods\, including survey design\, controlled experiments\, and econometric analysis of large datasets. As a methodologist\, he brings flexibility and rigor to studying complex decision-making\, often applied to how consumers navigate financial trade-offs and emerging technologies. \nFor a three year term beginning in April 2026\, he will serve as co-editor of the Journal of Marketing Research. Previously\, he served as Associate Editor at four journals (Journal of Marketing\, Journal of Marketing Research\, Journal of Consumer Research\, and the International Journal of Research in Marketing) and has served on the AMA Academic Council. He still serves on the board of the INFORMS Society for Marketing Science. \nOutside of academia\, Professor Blanchard advises organizations on research design\, surveys\, marketing analytics\, digital strategy\, and fintech. He also serves as a subject-matter expert for the Analysis Group. \n \n \n \n \n \n \n \n \n \n \n \n David Schweidel \n Professor of Marketing – Emory University’s Goizueta Business School David A. Schweidel is the Goizueta Chair in Business Technology and Professor of Marketing at Emory University’s Goizueta Business School. Schweidel received his B.A. in mathematics\, M.A. in statistics\, and Ph.D. in marketing from the University of Pennsylvania. \nHe has served on the faculty of the Wisconsin School of Business at the University of Wisconsin-Madison and Georgetown University’s McDonough Business School. His research has appeared in leading business journals including Journal of Marketing\, Journal of Marketing Research\, Marketing Science\, Management Science\, and Harvard Business Review.  Schweidel is co-author of Social Media Intelligence and author of Profiting from the Data Economy. \nHis current research focuses on consumers’ use of new technologies\, and how these technologies can be leveraged by marketers. In addition to his research\, he has consulted for companies including eBay\, Airbnb\, and Thumbtack. \n \n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\n\n\nSchedule\n\n\n\nMonday\, May 11th\n\n\n\nTimeSession Title1:00 PM – 2:00 PMWelcome + Matt Seitz’s AI Hub Keynote2:00 PM – 3:00 PMIndustry Panel: Keith Smith (MSI)\, Pavi Gupta (TIEx LLC)\, Matt Butler (Bonsai)3:00 PM – 3:20 PMBreak3:20 PM – 5:00 PMSession: Leveraging AI for Economic Value and Personalization5:00 PM – 5:10 PMBreak5:10 PM – 7:00 PMReception\n\n\n\nTuesday\, May 12th\n\n\n\nPresentations and Lunch: Pyle Center\, Room 313Refreshments available: Pyle Center\, Lee Lounge (8am-11am and 1:30pm-4pm) \n\n\n\n Time Session Title 8:00 AM – 9:00 AMBreakfast\, Pyle Center’s Lee Lounge9:00 AM – 10:00 AMDean Samba’s welcome + Keynote 1: Simon Blanchard10:00 AM- 10:20 AMBreak10:20 AM – 12:00 PMSession: Understanding Content & AI-Assisted Creativity12:00 PM – 1:30 PMLunch + Keynote 2: David Schweidel1:30 PM – 2:00 PMBreak2:00 PM – 3:15 PMSession: Modeling Consumers with AI3:15 PM – 3:45 PMBreak3:45 PM – 5:00 PMSession: Search\, News & Recommendations\n\n\n\nWednesday\, May 13th\n\n\n\nBreakfast and Presentations: Pyle Center\, Room 313 \n\n\n\n TimeSession Title 8:00 AM – 9:00 AMBreakfast9:00 AM – 10:40 AMSession: Causal Inference & Experimental Design10:40 AM- 11:00 AMBreak11:00 AM – 12:15 PMSession: Methodological Advances in Measurement\, Optimization\, and Estimation\n\n\n\n \n\n\n\n\n\n\n\nRegistration\n\n\n\nRegistration has now been closed. \n\n\n\n\n\n\n\nLodging\n\n\n\nWe have partnered with the The Madison Concourse Hotel to provide rooms at affordable rate for both nights (5/11 and 5/12) at $169 per night.These prices will be available until April 24\, 2026 or until rooms are sold out (whichever comes first). For complimentary airport shuttles\, 4:30AM-10:30PM\, call 608-257-6000.To reserve a room\, follow the following link. \n\n\n\n\nReserve a room\n\n\n\n\n\n\n\n\nSessions\n\n\n\nLeveraging AI for Economic Insight and PersonalizationMonday 3:20pm(Mis)Measuring the Drivers of Ad Performance: A User Guide for LLMs in Empirical Creative ResearchGijs Overgoor\, Samsun Knight\, Yakov BartEconomic Value of Visual Product CharacteristicsVineet Kumar\, Ankit SisodiaLearning Heterogeneity from Unstructured Data: An Application to Chatbot PersonalizationKhai Chiong\, Ryan DewCan Explanations Improve Recommendations? A Joint Optimization with LLM ReasoningYuyan Wang\, Pan Li\, Minmin ChenUnderstanding Content & AI-Assisted CreativityTuesday 10:20amLarge Language Models as Engines of Understanding: Interpretable Discriminative Features from TextTong Wang\, Yiqing Xu\, Leo YangModeling Serialized Content Consumption: Adversarial IRL for Dynamic Discrete ChoicePeter S. Lee\, K. Sudhir\, Tong WangContent-Aligned Cover Design: A Multimodal Deep Learning Approach to Understanding and Enhancing Media Cover SuccessYijing Xu\, Remi Daviet\, Maria HademerGuided Creativity: AI Intermediation for Enhancing Quality and Originality in Visual DesignXuekang Wu\, Guy Aridor\, Artem TimoshenkoModeling Consumers with AITuesday 2:00pmPredicting Behaviors with Large Language Model (LLM)-Powered Digital Twins of ConsumersBingqing Li\, Qiuhong (Owen) Wei\, Xin (Shane) WangBayesian Machine Learning Approach for Modeling Dynamic Consumer PreferencesHengxu Lin\, Kohei Onzo\, Asim AnsariCollaborative Intelligence: Reconstructing Invisible Consumers with a Fine-Tuned LLM and Multi-Task Learning FrameworkJiyeon Hong\, Alice Li\, Qing LiuSearch\, News & RecommendationsTuesday 3:45pmAddressing Consumers’ Sensitive Attributes in Product Recommendations: An Explainable AI Recommendations System ApproachPiyush AnandGenerative Search: Evidence from a Large-Scale Field ExperimentYuting Zhu\, Shuang ZhengThe Impact of LLMs on Online News Consumption and ProductionHangcheng Zhao\, Ron BermanCausal Inference & Experimental DesignWednesday 9:00amPersonalized Policy Learning through Discrete Experimentation: Theory and Empirical EvidenceZhiqi Zhang\, Zhiyu Zeng\, Ruohan Zhan\, Dennis ZhangGENI: GenAI-Assisted Inference for Emotional Ad CopyXinyue Zhao\, Xueming LuoA Bayesian Latent-Factor Framework for Causal Decomposition in High-Dimensional ExperimentsKhaled Boughanmi\, Raghuram Iyengar\, Young-Hoon ParkLeveraging LLMs to Improve Experimental Design: A Generative Stratification ApproachGeorge Gui\, Seungwoo KimMethodological Advances in Measurement\, Optimization\, and EstimationWednesday 11:00amPre-Training Estimators for Structural Models: Application to Consumer SearchZhenling Jiang\, Yanhao WeiTextBO: Bayesian Optimization in Language Space for Eval-Efficient Self-Improving AIEnoch Hyunwook Kang\, Hema YoganarasimhanTo Err Is Human; To Annotate\, SILICON? Reducing Measurement Error in LLM AnnotationXiang Cheng\, Raveesh Mayya\, Joao Sedoc*Names in bold are the presenters\n\n\n\n\n\n\n\nLocation\n\n\n\n\n\n\n\n\n \n \n\n Symposium Chairs\n \n \n \n \n \n \n \n \n \n Remi Daviet \n Assistant Professor of Marketing\, UW-Madison daviet@wisc.edu \n \n \n \n \n \n \n \n \n \n \n Qing Liu \n Associate Professor of Marketing\, UW-Madison qliu@bus.wisc.edu \n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\n\n\nScientific Review Committee\n\n\n\nPapers are reviewed by at least two members of the scientific committee. \n\n\n\nCo-chairs: Ishita Chakraborty\, Remi Daviet \n\n\n\nMembers:Wenjia Ba\, University of British ColumbiaKhaled Boughanmi\, CornellEmaad Manzoor\, CornellGijs Overgoor\, Southern Methodist UniversityYuyan Wang\, StanfordMengxia Zhang\, Western University (Ivey) URL:https://business.wisc.edu/event/symposium-on-artificial-intelligence-in-marketing-2026/ LOCATION:Pyle Center\, 702 Langdon St.\, Madison\, WI\, 53706\, United States CATEGORIES:Artificial Intelligence,Marketing Leadership Institute ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2023/11/Grainger-Data-Sky-Red-replacing-pink.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260508T170000 DTEND;TZID=America/Chicago:20260508T210000 DTSTAMP:20260525T052426 CREATED:20260106T200810Z LAST-MODIFIED:20260216T214911Z UID:10001760-1778259600-1778274000@business.wisc.edu SUMMARY:BEL 2026 Graduation and 10 Year Celebration DESCRIPTION:BEL graduates pose for a group photo in the courtyard before the Spring 2025 BEL Graduation Celebration at the Grainger Hall in the Plenary room on Thursday\, May 8\, 2025. (Paul L. Newby\, II /UW-Madison Wisconsin School of Business)\n\n\n\nCelebrate with Us!\n\n\n\nJoin us for the 10-Year BEL Anniversary and Class of 2026 Graduation Celebration on Friday\, May 8\, 2026 | 5:00 PM – 9:00 PM  at the Madison Concourse Hotel. \n\n\n\nThis special evening will honor our graduates and mark a decade of BEL excellence! We look forward to celebrating with you. Please RSVP by April 10\, 2026. \n\n\n\n \n \n\n \n \n \n \n \n \n Information for Graduates Dress Code \nBEL Graduates should wear academic regalia (cap and gown) over professional attire for the BEL Graduation Ceremony and 10 year celebration. Please view the University Book Store’s timeline for deadlines to order and pick up your regalia. \nArrival \nAll graduates should plan to arrive to the Madison Concourse Hotel no later than 5:00pm. A group picture of the Class of 2026 will be taken at this time. \n \n \n \n \n \n \n \n Guest Information Dinner & Drinks \nA full dinner will be provided\, and each guest will receive one complimentary drink tickets.\nPlease Note: Carry-in food or beverages are not permitted (personal water bottles are allowed). \nEvent Schedule \nDoors Open: 5:00 PM\nFormal Program: 6:00 PM – 7:45 PM\nCelebration Continues: Until 9:00 PM \n \n \n \n \n \n \n \n Accessibility and Parking Accessibility \nThe Madison Concourse Hotel and Wisconsin Ballroom are fully accessible via elevators located in the hotel lobby. Hotel staff and student volunteers will be available to assist as needed.\nFor accessibility-related questions or accommodations\, please contact: Justin Wilder – justin.wilder@wisc.edu \nParking \nLimited parking is available at the hotel. Guests with accessibility needs may be dropped off at the hotel entrance; vehicles must then be moved to a nearby lot. View the full list of City of Madison parking garages and lots. URL:https://business.wisc.edu/event/bel-2026-graduation-and-10-year-celebration/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260507T173000 DTEND;TZID=America/Chicago:20260507T193000 DTSTAMP:20260525T052426 CREATED:20250812T150922Z LAST-MODIFIED:20260513T161058Z UID:10001596-1778175000-1778182200@business.wisc.edu SUMMARY:Spring 2026 BBA Graduation Celebration DESCRIPTION:Congratulations\, Graduates!\n\n\n\n\nView photos from the Spring 2026 BBA Graduation Celebration on Thursday\, May 7 at the Kohl Center\n\n\n\nDownload the program\n\n\n\nWatch the full celebration recording (starts at 16:00)\n\n\n\nWatch for an email from Empire Photography/American Photo Marketing (APM) to view and order proofs of individual photos taken.\n\n\n\nView highlights from the UW-Commencement ceremonies\n\n\n\nCheck out the @WisconsinBusinessBadgers Instagram page for all the fun event content\n\n\n\n\n2026 Photo Gallery\n\n\n\nImages from the 2025 Spring BBA Graduation Celebration are available for personal use only. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nIntroducing the 2026 BBA Graduation Celebration Student Speaker – Bella Shim\, BBA ’26\n\n\n\n\nThe Wisconsin School of Business is proud to announce Bella Shim as the 2026 BBA Graduation Celebration student speaker. Bella\, a native of Glenview\, Illinois\, and graduate of Glenbrook South High School\, has made a lasting impact at UW–Madison through her leadership\, involvement\, and commitment to building community among her peers. \n\n\n\nThroughout her time at Wisconsin\, Bella held leadership roles across multiple student organizations\, serving on the leadership boards of the Real Estate Club\, Women in Business\, and the UW Club Gymnastics Team. Across each of these communities\, she demonstrated a passion for collaboration\, mentorship\, and empowering fellow students to grow both personally and professionally. \n\n\n\nAfter graduation\, Bella will begin her professional journey as an Acquisitions Analyst at Blue Vista Capital Management in Chicago\, Illinois. She attributes her success to the strong network of support that shaped her undergraduate experience and extends heartfelt thanks to her parents\, Angela and Steve Shim\, for their constant encouragement\, as well as the Career Engagement Studio faculty for their mentorship and guidance over the past four years. \n\n\n\nIn her commencement address\, Bella will celebrate the shared experiences that have defined the graduating class and reflect on the ways the Wisconsin community has supported\, challenged\, and inspired its students. Her message encourages graduates to carry forward the spirit of connection and leadership as they step into the next chapter of their lives and continue lifting others along the way. \n\n\n\n\n\n“We were supported\, challenged\, and lifted by this community\, and now it’s our turn to lift the next generation of Business Badgers.” \n\n\n\n\n \n \n\n \n Stay InformedPlease check back closer to the event date for the most up to date information. \nAll graduation updates will be provided to May 2026 graduates via email announcements. If you are a family member\, guest or December 2025 graduate\, and would also like to receive updates please complete the Graduation Information Request Form. \n\n \n \n \n \n Information for Graduates Carry-in Policy \nGraduates and guests should limit the number of items they bring. Each attendee is allowed one small clutch purse (6.5” x 4.5”) and one large clear bag\, either a one-gallon clear gallon-sized storage bag or a 12”x6”x12” clear tote bag. Signage outside the Kohl Center will instruct graduates and guests on the building carry-in policy. \nAll items and guests are subject to search. Storage is not available for checking prohibited items. Items left at gates will be disposed of. \nChanges in national\, regional\, or local security levels may affect security procedures at Commencement\, and we appreciate your understanding with any last-minute changes that may occur. \nApply to Graduate \nStudents must apply for graduation to attend the ceremony and receive their diploma. You are required to complete the application\, even if you have missed the deadline for your name to be listed in the program. \nPost-Graduation Survey \nPlease fill out this Post-Graduation Survey sharing with us your plans after graduation. The data helps inform students of what makes an offer competitive\, so by completing this survey\, you will help us help future Badgers. \nDress Code & Conduct \nGraduates should wear academic regalia (cap and gown) over business professional attire for the Spring BBA Graduation Celebration and the official campus Commencement at Camp Randall. View the campus commencement site for information on your regalia. \nGraduates are expected to demonstrate appropriate conduct during the entirety of the event such as remaining seated or in designated areas unless directed and not interrupting speakers or the proceedings. \nProhibited items include signs\, flags\, sticks\, noisemakers or bullhorns. \nDiploma Covers \nGraduates will receive a red diploma folder at the BBA Graduation Celebration. The actual diploma will be mailed six to eight weeks after grades are entered to the permanent home address listed in the MyUW Student Center. \nName Reading \nUpon arrival\, graduates will need to check-in and pickup their pre-printed cards. Hold onto the cards until you cross the stage where it will be read and displayed. \nArrival & Seating \nMore information to come. \n \n \n \n \n \n \n \n Guest Information & Parking Parking\nComplimentary parking is available first come first served in some campus parking lots to guests on Thursday\, May 7 including Lot 46 and Lot 91 after 1:30 pm. View parking map. Guests should ID themselves as School of Business Graduation Event attendees to any Transportation Services staff at the gates. \nGuests can check the Visitor Parking Availability website for up to date parking availability on campus. \nCarry-in Policy \nGraduates and guests should limit the number of items they bring. Each attendee is allowed one small clutch purse (6.5” x 4.5”) and one large clear bag\, either a one-gallon clear gallon-sized storage bag or a 12”x6”x12” clear tote bag. Signage outside the Kohl Center will instruct graduates and guests on the building carry-in policy. \nAll items and guests are subject to search. Storage is not available for checking prohibited items. Items left at gates will be disposed of. \nChanges in national\, regional\, or local security levels may affect security procedures at Commencement\, and we appreciate your understanding with any last-minute changes that may occur. \nFood and Beverage \nPublic drinking fountains in concourse areas are located in Sections 104 and 126. Concessions stands are available for guest purchase at Sections 104 and 126. \nArrival and Seating \nDoors open at 4:00 pm\, and we ask that all guests are seated by 5:30 pm to begin the program. No tickets are required to attend. Guest seating is general admission\, first-come\, first-served. There is no limit to the number of guests that graduates may bring. \nOnly graduates and staff escorts are allowed on the arena floor during the entirety of the event. \nLive Stream & Captioning \nThe program will be live streamed starting at 5:30 pm CST. A link will be provided on this website closer to the event. Captioning will be available throughout the ceremony. \nProgram \nAn downloadable program will be available on the website closer to the event. \nCeremony Etiquette \nTo create and preserve a memorable experience for graduates and guests\, we ask that all attendees adhere to our ceremony etiquette guidelines and decorum. \n \n \n \n \n \n \n \n Accessibility and Parking Accessible Parking Options \nAccessible parking at the Kohl Center is limited and is on a first-come\, first-served basis. Please note that disabled plates and/or hang-tags are required to secure space in lots reserved for accessible Commencement weekend parking. The best lots with ADA stalls are Lot 48 and Lot 87. These lots will be staffed by Transportation Services. Guests will not need a special permit\, just the standard disabled plates or hang-tag. \nDrop-off locations \nThe drop-off location for the Kohl Center is on Dayton Street directly in front of the building at Gate A. Guest services personnel will have wheelchairs available for transportation from the Dayton Street drop-off location to the Kohl Center seating area. Wheelchairs are for transportation purposes only and cannot be used for patron seating during the ceremony. Anyone in need of wheelchair services can call Guest Services at 608-263-5645 on the day of the ceremony. Guest Services staff will be available at gates and accessible drop-off points to assist guests within the stadium. \nSeating accommodations \nIf guests are in need of accessible seating or assistance\, we recommend arriving early as the seating will be determined on a first-come\, first-served basis. Accessible seating is limited to only those guests who require it. The seats will be for the person with accessible needs and for one companion. No pre-ticketing will occur for accessible seating. \nWheelchair seating locations \nWheelchair escorts to and from seats and gates are available through Guest Services\, located in the Kohl Concourse near Section 119. Wheelchair and wheelchair companion locations are located throughout the main level concourse (Kohl Concourse or 100 level)\, and the upper level (Kellner Concourse or 200 level). Due to the high demand during this event\, wheelchairs will be provided only for transport purposes. \nEmergency alerts \nTwo message boards\, located at opposite sides of the bowl\, will relay general information and messages that are broadcast over the Public Address system. In case of an emergency\, strobe lights will help alert the deaf and those who are hard of hearing. Emergency messages will also be posted on the Kohl Center scoreboard. \n \n \n \n \n \n \n \n\n\n\n \n \n \n\n\n\nCheck it out – 2025 Graduation Celebration\n\n\n\nView photos and recording from the May 2025 BBA Graduation Celebration that was held at the Alliant Energy Center. \n\n\n\n\nMay 2025 BBA Graduation Celebration URL:https://business.wisc.edu/event/spring-2026-bba-graduation-celebration/ LOCATION:The Kohl Center\, 601 W Dayton St\, Madison\, Wisconsin\, 53715\, United States ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2024/06/BBA_Commence_WebHeader_1200x600_1123-1.jpg ORGANIZER;CN="Wisconsin School of Business Undergraduate Program":MAILTO:bbagraduation@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260506T123000 DTEND;TZID=America/Chicago:20260506T130000 DTSTAMP:20260525T052426 CREATED:20251220T173654Z LAST-MODIFIED:20251220T173655Z UID:10001755-1778070600-1778072400@business.wisc.edu SUMMARY:MBA Application Webinar DESCRIPTION:Join the admissions team for an informative chat/webinar series designed to familiarize you with the admissions process for the Wisconsin MBA programs\, and provide guidance on how to produce a competitive application. This is a virtual event. URL:https://business.wisc.edu/event/mba-application-webinar-9/ CATEGORIES:Application Support,Executive MBA,Full-Time MBA,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260505T163000 DTEND;TZID=America/Chicago:20260505T170000 DTSTAMP:20260525T052426 CREATED:20251220T173602Z LAST-MODIFIED:20260115T175124Z UID:10001754-1777998600-1778000400@business.wisc.edu SUMMARY:Master's Application Tips Webinar DESCRIPTION:Join the admissions team for a webinar designed to familiarize you with the admissions process\, application requirements\, and guidance on how to produce a competitive application for the Wisconsin Specialized Business Master’s programs. This is a virtual event. URL:https://business.wisc.edu/event/masters-application-tips-webinar-6/ CATEGORIES:Application Support,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Specialized Master's Admissions Team":MAILTO:masters@contactbusiness.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260501T113000 DTEND;TZID=America/Chicago:20260501T133000 DTSTAMP:20260525T052426 CREATED:20251121T191236Z LAST-MODIFIED:20260316T165529Z UID:10001682-1777635000-1777642200@business.wisc.edu SUMMARY:Graaskamp on the Road - Minneapolis\, MN DESCRIPTION:Registration & Networking: 11:30 a.m. \n\n\n\nLunch & Program: 12:00 p.m. \n\n\n\nAdjourn: 1:30 p.m. URL:https://business.wisc.edu/event/graaskamp-on-the-road-minneapolis-mn/ CATEGORIES:Graaskamp Center ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2025/11/Screenshot-2026-03-05-114547.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260501T110000 DTEND;TZID=America/Chicago:20260501T130000 DTSTAMP:20260525T052426 CREATED:20251220T171354Z LAST-MODIFIED:20260105T195231Z UID:10001738-1777633200-1777640400@business.wisc.edu SUMMARY:Coffee Chat - Schaumburg DESCRIPTION:Book a time to meet with us! We are here to answer your questions and help you on your academic and professional career journey. Please select a date and time slot below to chat with us over coffee and a snack. URL:https://business.wisc.edu/event/coffee-chat-schaumburg-2/ LOCATION:Sweet Reserve Cafe & Bakery\, 160 S Roselle Rd.\, Schaumburg\, Illinois\, 60193\, United States CATEGORIES:Community Connections,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Data, Insights, and Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Master's Program Admissions Team":MAILTO:masters@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260501T110000 DTEND;TZID=America/Chicago:20260501T130000 DTSTAMP:20260525T052426 CREATED:20251220T171259Z LAST-MODIFIED:20251220T171301Z UID:10001737-1777633200-1777640400@business.wisc.edu SUMMARY:Coffee Chat - Schaumburg DESCRIPTION:Book a time to meet with us! We are here to answer your questions and help you on your academic and professional career. Please select a date and time slot below to chat with us over coffee and a snack. URL:https://business.wisc.edu/event/coffee-chat-schaumburg/ LOCATION:Sweet Reserve Cafe & Bakery\, 160 S Roselle Rd.\, Schaumburg\, Illinois\, 60193\, United States CATEGORIES:Executive MBA,Full-Time MBA,Partner Events,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260430T173000 DTEND;TZID=America/Chicago:20260430T180000 DTSTAMP:20260525T052426 CREATED:20251220T173448Z LAST-MODIFIED:20251220T173450Z UID:10001753-1777570200-1777572000@business.wisc.edu SUMMARY:MS in Data\, Insights\, and Analytics Virtual Information Session DESCRIPTION:Join admissions staff and Cody Baldwin\, program director of the MS in Data\, Insights\, and Analytics for this informative session. Explore program curriculum\, admissions requirements\, and ask any questions you have. This is a virtual event. URL:https://business.wisc.edu/event/ms-in-data-insights-and-analytics-virtual-information-session/ CATEGORIES:Information Sessions,Master's in Data, Insights, and Analytics ORGANIZER;CN="Master's Program Admissions Team":MAILTO:masters@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260429T173000 DTEND;TZID=America/Chicago:20260429T180000 DTSTAMP:20260525T052426 CREATED:20260115T184857Z LAST-MODIFIED:20260323T151812Z UID:10001768-1777483800-1777485600@business.wisc.edu SUMMARY:Professional MBA Alumni Panel DESCRIPTION:Join the MBA Admissions team to hear from Professional MBA alumni and learn about how the Professional MBA has impacted their career. Learn about what support they received during the program and what skills are now used in their daily lives. This is a virtual event. URL:https://business.wisc.edu/event/professional-mba-alumni-panel-2/ CATEGORIES:Panels,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260429T170000 DTEND;TZID=America/Chicago:20260429T183000 DTSTAMP:20260525T052426 CREATED:20260304T204918Z LAST-MODIFIED:20260319T212746Z UID:10001803-1777482000-1777487400@business.wisc.edu SUMMARY:The Critical Technology of the Critical Island at the Critical Moment DESCRIPTION:Drawing on his deep and prominent experience in economic policymaking\, Chairman Joseph Lyu will discuss Taiwan’s role as the “Critical Island” in the global semiconductor ecosystem\, exploring how resilience\, security\, and “Rational Globalization” are reshaping high-tech supply chains and global business strategy. \n\n\n\n\nRegister\n\n\n\n \n \n\n Speaker Biography\n \n \n \n \n \n \n \n \n \n Joseph Lyu \n Chairman of Chinese International Economic Cooperation Association (CIECA) Joseph Lyu\, Chairman of CIECA\, is a prominent leader in international finance and economic diplomacy. He previously served as Taiwan’s Minister of Finance and Chairman of Bank of Taiwan & Taiwan Financial Holdings. An alumnus of National Chengchi University and Northwestern’s Kellogg School\, he specializes in macro-economic strategy. Chairman Lyu is a renowned expert on the intersection of technology\, economic development\, and global trade. \nPhoto from Wikimedia Commons \n \n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\n\n\nLocation\n\n\n\nFluno Center Auditorium URL:https://business.wisc.edu/event/the-critical-technology-of-the-critical-island-at-the-critical-moment/ LOCATION:Fluno Center\, 601 University Avenue\, Madison\, WI\, 53715\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260428T170000 DTEND;TZID=America/Chicago:20260428T190000 DTSTAMP:20260525T052426 CREATED:20260415T165755Z LAST-MODIFIED:20260415T165838Z UID:10001809-1777395600-1777402800@business.wisc.edu SUMMARY:Business Abroad Kick-Off! DESCRIPTION:Are you an accepted student on a WSB study abroad program? Looking for guidance to help prepare you for your upcoming semester abroad? We’ve got you covered! \n\n\n\nThe WSB Global Programs office is hosting a Business Abroad Kick-off event on Tuesday\, April 28th from 5-7pm in Gordon Dining Hall (Overture and Concerto rooms). \n\n\n\nThe event will include a short presentation with next steps\, opportunity to meet and connect with other students going abroad next year and ask questions of our staff. Light refreshments (snacks and lemonade) will be available. \n\n\n\nRegister below! URL:https://business.wisc.edu/event/business-abroad-kick-off/ LOCATION:Gordon Dining and Event Center\, 770 W Dayton St\, Madison\, 53706\, United States CATEGORIES:Global Programs,Undergraduate Study Abroad ORGANIZER;CN="Global Programs":MAILTO:global@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260428T120000 DTEND;TZID=America/Chicago:20260428T123000 DTSTAMP:20260525T052426 CREATED:20251220T173403Z LAST-MODIFIED:20251220T173405Z UID:10001752-1777377600-1777379400@business.wisc.edu SUMMARY:Executive MBA Virtual Information Session DESCRIPTION:Information sessions provide a valuable introduction to the Wisconsin Executive MBA Program. Members of the admissions staff are on hand to provide you with information and respond to any questions you might have. This is a virtual event. URL:https://business.wisc.edu/event/executive-mba-virtual-information-session-7/ CATEGORIES:Executive MBA,Information Sessions ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260427T180000 DTEND;TZID=America/Chicago:20260427T200000 DTSTAMP:20260525T052426 CREATED:20251121T191037Z LAST-MODIFIED:20260304T162620Z UID:10001681-1777312800-1777320000@business.wisc.edu SUMMARY:Graaskamp Graduation Celebration-Coopers Tavern DESCRIPTION: URL:https://business.wisc.edu/event/graaskamp-graduation-celebration-coopers-tavern/ CATEGORIES:Graaskamp Center END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260426T095000 DTEND;TZID=America/Chicago:20260426T134500 DTSTAMP:20260525T052426 CREATED:20251220T173217Z LAST-MODIFIED:20251220T173219Z UID:10001751-1777197000-1777211100@business.wisc.edu SUMMARY:Inside Look: The Executive MBA DESCRIPTION:Join us in Grainger Hall\, to experience a day in the life of an Executive MBA student. This event will provide you the opportunity to: \n\n\n\n\nNetwork with current students and learn about their experiences in the program\n\n\n\nAttend an in-person class with current students\n\n\n\nLearn more about the Executive MBA and the application process\n\n\n\n\nThis event will take place in person. URL:https://business.wisc.edu/event/inside-look-the-executive-mba-6/ LOCATION:2450 Grainger Hall\, 975 University Ave.\, 2450 Grainger Hall\, Madison\, Wisconsin\, 53706\, United States CATEGORIES:Executive MBA,Information Sessions ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260426T095000 DTEND;TZID=America/Chicago:20260426T134500 DTSTAMP:20260525T052426 CREATED:20251220T173127Z LAST-MODIFIED:20251220T173128Z UID:10001750-1777197000-1777211100@business.wisc.edu SUMMARY:Inside Look: The Professional MBA DESCRIPTION:Join us in Grainger Hall\, to experience a day in the life of a Professional MBA student. This event will provide you the opportunity to: \n\n\n\n\nNetwork with current students and learn about their experiences in the program\n\n\n\nAttend an in-person class with current students\n\n\n\nLearn more about the Professional MBA and the application process\n\n\n\n\nThis event will take place in person. URL:https://business.wisc.edu/event/inside-look-the-professional-mba-7/ LOCATION:2450 Grainger Hall\, 975 University Ave.\, 2450 Grainger Hall\, Madison\, Wisconsin\, 53706\, United States CATEGORIES:Information Sessions,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260424T110000 DTEND;TZID=America/Chicago:20260424T140000 DTSTAMP:20260525T052426 CREATED:20251220T171145Z LAST-MODIFIED:20251220T171147Z UID:10001736-1777028400-1777039200@business.wisc.edu SUMMARY:Coffee Chat - Milwaukee DESCRIPTION:Book a time to meet with us! We are here to answer your questions and help you on your academic and professional career. Please select a date and time slot below to chat with us over coffee and a snack. URL:https://business.wisc.edu/event/coffee-chat-milwaukee-2/ LOCATION:Stone Creek Coffee – Factory Cafe\, 422 N 5th St.\, Milwaukee\, Wisconsin\, 53203\, United States CATEGORIES:Community Connections,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Data, Insights, and Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Master's Program Admissions Team":MAILTO:masters@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260424T110000 DTEND;TZID=America/Chicago:20260424T140000 DTSTAMP:20260525T052426 CREATED:20251220T171058Z LAST-MODIFIED:20251220T171100Z UID:10001735-1777028400-1777039200@business.wisc.edu SUMMARY:Coffee Chat - Milwaukee DESCRIPTION:Book a time to meet with us! We are here to answer your questions and help you on your academic and professional career. Please select a date and time slot below to chat with us over coffee and a snack. URL:https://business.wisc.edu/event/coffee-chat-milwaukee/ LOCATION:Stone Creek Coffee – Factory Cafe\, 422 N 5th St.\, Milwaukee\, Wisconsin\, 53203\, United States CATEGORIES:Executive MBA,Full-Time MBA,Partner Events,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260421T173000 DTEND;TZID=America/Chicago:20260421T180000 DTSTAMP:20260525T052426 CREATED:20251220T172856Z LAST-MODIFIED:20260218T163832Z UID:10001747-1776792600-1776794400@business.wisc.edu SUMMARY:Professional MBA Virtual Information Session DESCRIPTION:Information sessions provide a valuable introduction to the Wisconsin Professional MBA Program. Members of the admissions staff are on hand to provide you with information and respond to any questions you might have. This is a virtual event. URL:https://business.wisc.edu/event/professional-mba-virtual-information-session-7/ CATEGORIES:Information Sessions,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260421T104500 DTEND;TZID=America/Chicago:20260421T130000 DTSTAMP:20260525T052426 CREATED:20251111T211345Z LAST-MODIFIED:20260402T145244Z UID:10001668-1776768300-1776776400@business.wisc.edu SUMMARY:WSB Career Signing Day DESCRIPTION:Business Badgers\, it’s time to celebrate your next big step!\n\n\n\nWSB Career Signing Day is a celebration of your next chapter. Business Badgers are invited to share their internship and post-graduation plans in a high-energy\, supportive environment. Capture your achievement with a red carpet-style photo shoot perfect for social media\, enjoy giveaways and connect with peers as we recognize the exciting career journeys ahead. Celebrate your career commitments at the Spring WSB Career Signing Day. \n\n\n\n\nRSVP Today\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nShare your career outcomes\n\n\n\nPlease fill out your career outcomes survey sharing with us your secured internships or full-time roles. The data helps inform students of what makes an offer competitive\, so by completing this survey\, you will help us help future Badgers. \n\n\n\nParticipating undergraduate students that RSVP to attend and complete the survey prior to 9:00 am on Tuesday\, April 21 will be eligible to win one of 5 WSB branded giveaways. Winners will be selected at 9:00 am and can pickup their prize at the event. \n\n\n\n\n\n\nUndergraduate Student Career Outcomes Survey\n\n\n\n\n\n\n\nGraduate Student Career Outcomes Survey\n\n\n\n\n\n\n\n\n\n\nEvent Details\n\n\n\nEvent Details\nDate: Tuesday\, April 21\, 2026 \n\n\n\nTime: 10:45 a.m. – 1:00 p.m. CT | Drop-in Open House \n\n\n\nLocation: Grainger Hall – West Atrium \n\n\n\n\nWho should attend.\nAll Wisconsin School of Business undergraduate and graduate students who have accepted a Summer 2026 internship or committed to post-graduation plans are invited to participate in Career Signing Day. \n\n\n\nWe also welcome friends\, mentors\, faculty and staff to join us in celebrating the achievements of our Business Badgers as they take the next step in their professional journeys. \n\n\n\nIf you haven’t yet secured an internship or full-time role\, we’re here to support you.Connect with a career coach via Starfish\, visit drop-in hours to speak with a career peer\, or reach out directly to your Career Services team to explore your next steps. \n\n\n\n\nWhat to expect.\nCome as you are\, and drop in anytime during the event to celebrate your next career step! \n\n\n\nRed Carpet Photo Experience \n\n\n\nCapture your career milestone with a photo shoot—perfect for sharing on social media and commemorating your achievement. \n\n\n\nGiveaways & Celebration \n\n\n\nEnjoy fun giveaways and a festive atmosphere as we honor your hard work and future plans. While no formal meal is provided\, grab-and-go treats are available. \n\n\n\nCommunity Support \n\n\n\nEncourage your friends\, mentors or favorite faculty and staff to attend and cheer you on. \n\n\n\n\nFuture signing day opportunities. \nWSB Career Signing Days will take place in the Fall and Spring semesters each year. \n\n\n\n\nQuestions? \nContact the undergraduate Career Engagement Team at bbacareers@wsb.wisc.edu. URL:https://business.wisc.edu/event/wsb-career-signing-day-2/ LOCATION:Grainger Hall – West Atrium\, 975 University Ave\, Madison\, Wisconsin\, 53706\, United States ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2025/11/WSB-Career-Signing-Day_112025_Z72_3545.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260421T090000 DTEND;TZID=America/Chicago:20260421T093000 DTSTAMP:20260525T052426 CREATED:20251220T173037Z LAST-MODIFIED:20251220T173039Z UID:10001749-1776762000-1776763800@business.wisc.edu SUMMARY:Chart Your Path: Master's Virtual Information Session DESCRIPTION:Learn more about the Specialized Business Master’s programs offered in the Wisconsin School of Business. An overview of the five Specialized Master’s will be provided along with information regarding the application process and requirements. Learn how you can become a competitive candidate for admission! This is a virtual event. \n\n\n\nThe Specialized Master’s programs are offered to all undergraduate majors and have limited to no pre-requisite requirements! URL:https://business.wisc.edu/event/chart-your-path-masters-virtual-information-session-10/ CATEGORIES:Information Sessions,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Master's Program Admissions Team":MAILTO:masters@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260417T110000 DTEND;TZID=America/Chicago:20260417T130000 DTSTAMP:20260525T052426 CREATED:20251220T170945Z LAST-MODIFIED:20251220T170947Z UID:10001734-1776423600-1776430800@business.wisc.edu SUMMARY:Coffee Chat - Rockford DESCRIPTION:Book a time to meet with us! We are here to answer your questions and help you on your academic and professional career. Please select a date and time slot below to chat with us over coffee and a snack. URL:https://business.wisc.edu/event/coffee-chat-rockford-4/ LOCATION:Rockford Roasting Company\, 416 S Main St.\, Rockford\, Illinois\, 61101\, United States CATEGORIES:Community Connections,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Data, Insights, and Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Master's Program Admissions Team":MAILTO:masters@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260417T110000 DTEND;TZID=America/Chicago:20260417T130000 DTSTAMP:20260525T052426 CREATED:20251220T170856Z LAST-MODIFIED:20251220T170857Z UID:10001733-1776423600-1776430800@business.wisc.edu SUMMARY:Coffee Chat - Rockford DESCRIPTION:Book a time to meet with us! We are here to answer your questions and help you on your academic and professional career. Please select a date and time slot below to chat with us over coffee and a snack. URL:https://business.wisc.edu/event/coffee-chat-rockford-3/ LOCATION:Rockford Roasting Company\, 416 S Main St.\, Rockford\, Illinois\, 61101\, United States CATEGORIES:Executive MBA,Full-Time MBA,Partner Events,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260416T173000 DTEND;TZID=America/Chicago:20260416T180000 DTSTAMP:20260525T052426 CREATED:20260107T172203Z LAST-MODIFIED:20260107T173557Z UID:10001762-1776360600-1776362400@business.wisc.edu SUMMARY:Executive MBA Student Panel DESCRIPTION:Current students will answer questions about the program and share their experience balancing work\, life\, and school during the part-time\, hybrid Executive MBA. This is a virtual event. URL:https://business.wisc.edu/event/executive-mba-student-panel/ CATEGORIES:Executive MBA,Panels ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260416T083000 DTEND;TZID=America/Chicago:20260417T120000 DTSTAMP:20260525T052426 CREATED:20251008T135421Z LAST-MODIFIED:20260416T121435Z UID:10001652-1776328200-1776427200@business.wisc.edu SUMMARY:Ground Truth: AI for Business Summit 2026 DESCRIPTION:The Spring 2026 AI for Business Summit will take place at Memorial Union on the UW-Madison Campus. Ground Truth is the first event of its kind at the Wisconsin School of Business\, bringing together Fortune 500 executives\, leading researchers\, and top student talent to explore how AI is transforming business. Hosted by the AI Hub for Business\, the summit takes place April 16-17 at Memorial Union on the UW-Madison campus. \n\n\n\nRegistration Cost \n\n\n\n\nGeneral: $900\n\n\n\nUW Alumni: $450\n\n\n\nUWEBC Member: $540\n\n\n\nFaculty: $270\n\n\n\nStudent: $50\n\n\n\n\n\n\n\n \n\n \n \n \n \n \n \n \n \n Why Attend Ground Truth \n\n \nAI is moving faster than most organizations can keep up. Ground Truth is designed for leaders who want to move beyond experimentation and deploy AI for real business value. \n \nLeave with one idea you can use on Monday\n \n\n\n \nWhere AI drives real bottom-line impact\n\n\n\n \n\n\n\nLessons from leaders deploying AI at scale\n\n\n\n \n\n\n\nAI strategies grounded in research\, not hype\n\n\n\n \n\n\n\nA room full of leaders solving the same problems you are\n\n\n\n \n \nPlus join the physical launch of the AI Hub for Business \n \n \n \n \n \n \n\n\n\n \n \n \n\n\n\n\n\n\nFeatured Speakers\n\n\n\nFull Speaker List\n\n\n\nAgenda\n\n\n\nBreakout Sessions\n\n\n\nLodging\n\n\n\n\n \n \n\n Featured Speakers \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Dean Emeritus\, Carnegie Mellon University \n Ramayya Krishnan \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n President\, Google \n Karen Sauder \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CEO & Founder\, Irrational Labs \n Kristen Berman \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Vice President\, Kimberly-Clark \n Rob Bradford \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CIO\, Exact Sciences \n Nassar Nizami \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n \n \n \n \n \n Dean Emeritus\, Carnegie Mellon University \n \n Ramayya Krishnan \n \n \n \n \n \n \n \n \n \n \n \n \n \n Keynote: AI in the the Enterprise From Capabilities to Deployment\nBio\nRamayya Krishnan is the Dean Emeritus and W. W. Cooper and Ruth F. Cooper Professor of Management Science and Information Systems at the Heinz College Information Systems and Public Policy at Carnegie Mellon University. He is an expert in data and decision analytics and digital transformation. He served as President of INFORMS in 2019 and helped lead the creation of its AI strategy. \nHe is an AAAS Fellow (section T)\, an INFORMS Fellow\, and an elected member of the National Academy of Public Administration.  He chaired the AI futures Committee of the National AI Advisory Committee to the President and the White House office of AI Initiatives office and was chair of the DOD’s RAI academic council. He directs the CMU-NIST cooperative research center on AI measurement science and engineering and is an international ambassador at UK RAI. \n \n \n \n \n \n\n \n Close\n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n President\, Google \n \n Karen Sauder \n \n \n \n \n \n \n \n \n \n \n \n \n \n Keynote: How AI is Rewriting Business Strategy\nBio\nAs President of Global Clients and Agency Solutions at Google\, Karen leads a diverse organization of\nsales\, marketing\, product and technical specialists working with Google’s largest customers. This $50+\nbillion enterprise is strategically positioned to help leaders navigate the convergence of a rapidly\nchanging consumer environment and the advanced development of AI technology in every facet of\nbusiness. She also oversees Google’s expanding presence in the Midwest as site leader for Chicago\nengaging in community development and policy leadership. \nKaren’s early career included leadership roles in CPG\, Anheuser-Busch and Frito-Lay\, and executive\nleadership at IPG creative agencies\, FCB and Zipatoni. She graduated with a Bachelor of Journalism from\nthe University of Missouri with continuing executive education at Harvard Business School and\nNorthwestern University. Karen currently lives near Chicago and in her spare time she enjoys tennis\, golf\nand fly fishing. \n \n \n \n \n \n\n \n Close\n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n CEO & Founder\, Irrational Labs \n \n Kristen Berman \n \n \n \n \n \n \n \n \n \n \n \n \n \n Keynote: AI Adoption Starts with Human Behavior\nBio\nKristen Berman studies how people actually act in the marketplace\, as opposed to how they should or would perform if they were completely rational. Kristen co-founded Irrational Labs\, a behavioral product design company\, which has worked with companies including Google\, PayPal\, Facebook\, Netflix and hundreds more. They are at the forefront of bringing behavioral economics to life to increase the health\, wealth\, and happiness of users. She co-authored series of workbooks called Hacking Human Nature for Good. \n \n \n \n \n \n\n \n Close\n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n Vice President\, Kimberly-Clark \n \n Rob Bradford \n \n \n \n \n \n \n \n \n \n \n \n \n \n Building a Global AI Capability\nBio\nRob Bradford is currently the VP of Global Business Services (GBS) for Kimberly-Clark. He is a proven executive leader\, who has spent 35 years building and running shared services\, outsourcing\, and GBS organizations.   \nOver his career\, Rob has built four of the highest rated and most admired GBS organizations in the world\, as voted on by his peers and by SSON.  Before joining Kimberly-Clark\, he was VP of GBS at Zimmer Biomet\, SVP of GBS and Head of Global Transformation at AkzoNobel\, VP of GBS at Becton Dickinson\, and Managing Director at KPMG.  Rob brings unique perspective to this industry\, as one of the few people who has held senior leadership positions within an outsource provider\, a GBS consultancy\, an outsource contract negotiation advisory firm\, and has been the leader of five multi-functional\, multi-regional\, green-field GBS buildouts.   \nHe is a thoughtful and insightful leader who is motivated by solving complex challenges\, innovating and pioneering new technologies and methodologies\, and driving transformative change. \n \n \n \n \n \n\n \n Close\n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n CIO\, Exact Sciences \n \n Nassar Nizami \n \n \n \n \n \n \n \n \n \n \n \n \n \n Keynote: Deploying AI for Impact\nBio\nNassar Nizami is the Chief Information Officer at Exact Sciences\, a leading biotechnology company dedicated to eradicating cancer through tests that help prevent cancer\, detect it earlier\, and guide treatment. He leads the company’s technology strategy\, digital transformation\, cybersecurity\, and enterprise data initiatives\, with a strong focus on applying artificial intelligence responsibly to improve healthcare outcomes. \nPrior to joining Exact Sciences\, Nassar served as Executive Vice President and Chief Information and Digital Officer at Thomas Jefferson University\, Jefferson Health\, and Jefferson Health Plans. He has also held senior leadership roles at New York-Presbyterian Hospital and Yale-New Haven Health System\, where he led large-scale technology transformations and served as the system’s first Chief Information Security Officer. \nNassar is a frequent speaker at industry conferences\, including HIMSS\, Gartner\, Becker’s Health\, Evanta\, UBTech\, and HealthImpact. He is passionate about advancing healthcare through AI-driven innovation\, strong data foundations\, and trusted\, secure platforms. He holds an MBA from Columbia University and graduate degrees in computer engineering and electrical engineering. \n \n \n \n \n \n\n \n Close\n \n \n \n \n \n \n \n \n \n \n\n\n\n\n \n\n \n\n\n\n \n\n\n\n \n\n\n\nFull Speaker List\n\n\n\n\n\n\n\n\n\nMahka Moeen \n\n\n\nAssociate Professor\,Management \n\n\n\n\n\n\n\n\n\nPeter Steiner \n\n\n\nSenior New ProductDevelopment Manager \n\n\n\n\n\n\n\n\n\nAlan Stoffer \n\n\n\nDirector\,Marketing Leadership Institute \n\n\n\n\n\n\n\n\n\nDenise Blomquist \n\n\n\nVP andChief Accounting Officer \n\n\n\n\n\n\n\n\n\nYu Ma \n\n\n\nAssistant Professor\,Marketing \n\n\n\n\n\n\n\n\n\nRodrigo Remis \n\n\n\nGroup Director\, \n\n\n\nWalmart \n\n\n\n\n\n\n\n\n\nTarun Kushwaha \n\n\n\nProfessor\, \n\n\n\nMarketing \n\n\n\n\n\n\n\n\n\nJon Kuether \n\n\n\nPartner\, \n\n\n\nBain & Company \n\n\n\n\n\n\n\n\n\nVallabh Sambamurthy \n\n\n\nDean\, \n\n\n\nWisconsin School of Business \n\n\n\n\n\n\n\n\n\nSiddhartha Agarwal \n\n\n\nCEO\, \n\n\n\nJazzX AI \n\n\n\n\n\n\n\n\n\nJordan Tong \n\n\n\nDepartment Chair\,Operations \n\n\n\n\n\n\n\n\n\nPatrick Burnton \n\n\n\nSenior Vice President\, \n\n\n\nApplied Sciences \n\n\n\n\n\n\n\n\n\nAustin Heard \n\n\n\nMBA Canidate\, \n\n\n\nTechnology Strategy \n\n\n\n& Product Management \n\n\n\n\n\n\n\n\n\nMichael Costa \n\n\n\nPartner\, \n\n\n\nStoneTurn \n\n\n\n\n\n\n\n\n\nMatt Seitz \n\n\n\nExecutive Director\, \n\n\n\nAI Hub for Business \n\n\n\n\n\n\n\n\n\nKate Hutchinson \n\n\n\nVP\, AI Hub @ WSB \n\n\n\nStudent Org \n\n\n\n\n\n\n\n\n\nBryan Seefeld \n\n\n\nDirector of Strategic Planning\, \n\n\n\nSwitch \n\n\n\n\n\n\n\n\n\nMin-Soek Pang \n\n\n\nProfessor\, Operations \n\n\n\nand Information Management \n\n\n\n\n\n\n\n\n\nJirs Meuris \n\n\n\nAssociate Professor\,Management \n\n\n\n\n\n\n\n\n\nJoe Ramundo \n\n\n\nManaging Director\,Data & AI \n\n\n\n\n\n\n\n\n\nLouis Berns \n\n\n\nPresident\, \n\n\n\nAI Hub @ WSB Student Org \n\n\n\n\n\n\n\n\n\nBen Fiechtner \n\n\n\nPresident\,Americas\, \n\n\n\nUiPath \n\n\n\n\n\n\n\n\n\nGarrett Norton \n\n\n\nAssociate Director \n\n\n\nPartnership & Operations Finance\, \n\n\n\nArrowhead Pharmaceuticals \n\n\n\n\n\n\n\n\n\nPatrick Lucey \n\n\n\nChief Scientist\, Stats Perform \n\n\n\n\n\n\n\n\n\nRamadan Raji \n\n\n\nMasters Student\, \n\n\n\nBusiness Analytics \n\n\n\n\n\n\n\n\n\nLaura Sardegna \n\n\n\nSenior Go To Market Strategy \n\n\n\nand Operations\, Snap Inc \n\n\n\n\n\n\n\n\n\nIshita Chakraborty \n\n\n\nAssistant Professor\,Marketing \n\n\n\n\n\n\n\n\n\nShuting Zheng \n\n\n\nAssociate Brand Manager\,General Mills \n\n\n\n\n\n\n\n\n\nChristian Peters \n\n\n\nAssistant Professor\,Accounting \n\n\n\n\n\n\n\n\n\nCarrie Seymour \n\n\n\nDirector of \n\n\n\nConsumer Insights\, Kohler \n\n\n\n\n\n\n\n\n\nJustin Sydnor \n\n\n\nDepartment Chair\, \n\n\n\nRisk and Insurance \n\n\n\n\n\n\n\n\n\nNate Carson \n\n\n\nGenAI Solutions\, \n\n\n\nUber \n\n\n\n\n\n\n\n\n\nNeeraj Arora \n\n\n\nExecutive Director\, \n\n\n\nMarketing Leadership Institute \n\n\n\n\n\n\n\n\n\nPaul Hoban \n\n\n\nHead of Marketing \n\n\n\nData Science\, airbnb \n\n\n\n\n\n\n\n\n\nRemzi Arpaci-Dusseau \n\n\n\nDirector\, School of Computer\, \n\n\n\nData & Information Sciences \n\n\n\n\n\n\n\n\n\nKen Nelson \n\n\n\nChief Commercial Officer\, \n\n\n\nDeloitte \n\n\n\n\n\n\n\n\n\nNoelle Baer \n\n\n\nGroup Strategy Director\, \n\n\n\nDDB \n\n\n\n\n\n\n\n\n\nPage Moreau \n\n\n\nAssociate Dean of Research\, \n\n\n\nWisconsin School of Business \n\n\n\n\n\n\n\n\n\nMichelangelo D’Agostino \n\n\n\nVP of AI and \n\n\n\nMachine Learning\, \n\n\n\nGrainger \n\n\n\n\n\n\n\n \n \n\n Agenda\n \n Select an option\n \n \n Thursday April 16th\n \n Friday April 17th\n \n\n \n \n \n \n Thursday April 16th\n \n \n Friday April 17th\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n\nThursday April 16th\n\n\n\nTime\nName\nSpeaker\n\n\n\n\n8:00 a.m.\nRegistration\n\n\n\n8:30 a.m.\nOpening Remarks\nVallabh Sambamurthy\, Albert O. Nicholas Dean\, Wisconsin School of Business; Matt Seitz\,  Executive Director of the AI Hub for Business\n\n\n9:00 a.m.\nOpening Address: How AI is Rewriting Business Strategy\nKaren Sauder\, President Global Clients and Agency Solutions\, Google\n\n\n9:55 a.m.\nAI in the Enterprise: From Capabilities to Deployment\nRamayya Krishnan\, Dean Emeritus\, Carnegie Mellon University\n\n\n10:45 a.m.\nBreak\n\n\n\n11:00 a.m.\nLightning Talks\nSee details below\n\n\n12:00 p.m.\nLunch\n\n\n\n1:00 p.m.\nBreakout Sessions I\nSee details below\n\n\n2:00 p.m.\nTransition\n\n\n\n2:15 p.m.\nBreakout Sessions II\nSee details below\n\n\n3:15 p.m.\nBreak\nSponsored by Spaulding Ridge\n\n\n3:45 p.m.\nClosing Talk: AI Adoption Starts with Human Behavior\nKristen Berman\, CEO\, Irrational Labs\n\n\n4:45 p.m.\nClosing Remarks\n\n\n\n5:00 p.m.\nCocktail Reception\n\n\n\n\n  \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n\nFriday April 17th\n\n\n\nTime\nName\nSpeaker\n\n\n\n\n8:00 a.m.\nDoors Open\n\n\n\n8:30 a.m.\nOpening Remarks\nRemzi Arpaci-Dusseau\, Director of the School of Computing\, Data and Information Systems\n\n\n9:00 a.m.\nBusiness Keynote: Deploying AI for Impact\nNassar Nizami\, CIO\, Exact Sciences\n\n\n9:55 a.m.\nBuilding a Global AI Capability\nRob Bradford\, VP of Global Business Services (GBS)\, Kimberly-Clark\n\n\n10:45 a.m.\nBreak\n\n\n\n11:00 a.m.\nLightning Talks\nSee details below\n\n\n12:00 p.m.\nClosing Remarks\nMatt Seitz\, Director\, AI Hub for Business\n\n\n\n  \n \n \n \n \n \n \n \n \n \n \n \n \n previous slide\n \n next slide\n \n \n \n\n \n \n \n\n \n \n\n\n\n \n \n \n \n \n \n\n \n\n\n\n\n \n \n Breakout Sessions \n\n \n \n \n Expand all\n \n |\n \n Collapse all\n \n \n \n \n\n \n \n \n \n \n \n The Three Myths About Leading in the Age of AI \n \n \n \n Speakers \n\nJirs Meuris\, AV. Duane Rath Professor Associate Professor\, Management and Human Resources\nJoe Ramundo\, Managing Director\, Accenture\nLaura Sardegna\, Senior Director of GTM Strategy and Operations\, Snap Inc\nBen Fiechtner\, President\, UiPath\nTom Mottola\, Global IT Director\, Abbott\n\nThe organizations that will ultimately win are those that treat AI investment and human development as complementary. This session tackles three questions every leader is asking: What is my team actually thinking about AI? What can leaders do to unlock its potential? And how do I design a future where my team doesn’t just keep up with AI but gets ahead? \n \n \n \n \n \n \n AI for Enterprise Productivity \n \n \n \n Speakers \n\nTarun Kushwaha\, Professor\, Marketing\nYu Ma\, Assistant Professor\, Operations and Information Management\nRodrigo Remis\, Group Director\, Agentic AI\nPeter Steiner\, Senior New Product Development Manager\, Spectrum Brands\nDenise Blomquist\, Vice President\, Medtronic\n\nOne of the greatest promises of AI has been productivity. But how do you actually capture that\, particularly at an enterprise level? This panel will explore key principles and factors needed to capture productivity gains at scale including management decisions\, where to loop in humans\, and assessing business goals.  \n \n \n \n \n \n \n Adoption Isn’t a Strategy: Building Competitive Advantage with AI \n \n \n \n Speakers \n\nMatt Seitz\n\nEvery company is adopting AI. Within a few years\, your competitors will have the same tools\, the same models\, the same use cases.  So what actually creates advantage? \nThis interactive workshop will help you identify your unique advantages and build a deployment plan you can put into action next week. \n \n \n \n \n \n \n AI and the Customer \n \n \n \n Speakers \n\nNeeraj Arora\, Academic Executive Director\, Marketing Leadership Institute \nKen Nelson\, Chief Commercial Officer\, Deloitte \nNoelle Baer\, Group Strategy Director\, Omnicon\nAlan Stoffer\, Director\, Marketing Leadership Institute\n\nAI is transforming how consumers discover\, evaluate\, and interact with brands. From personalization to AI-driven search and shopping assistants\, the customer journey is changing fast. This panel explores how AI is affecting consumer expectations\, what it means for marketers\,and how brands can balance automation\, trust\, and authenticity. \n \n \n \n \n \n \n AI for the Next Generation \n \n \n \n Speakers \n\nGarrett Norton\, Associate Director of Partnership & Operations Finance\, Arrowhead Financial\, Professional MBA Candidate\nShuting Zheng\, Associate Brand Manager\, General Mills\, Alumna  \nAustin Heard\, MBA Candidate\, Technology Strategy & Product Management\nLouis Berns\, Student\, Entrepreneurship & Supply Chain Management\nKate Hutchinson\, Student\, Marketing \nRamadan Raji\, Masters Student\, Business Analytics\n\nNo one is experiencing AI-driven change like current students and young professionals. As the first generation to graduate in an AI-focused business world\, they’ll share their perspectives on education\, recruiting\, entry-level work\, and the workforce they are joining. \n \n \n \n \n \n \n AI\, Innovation\, and Creativity \n \n \n \n Speakers \n\nPage Moreau\, Associate Dean for Research\, Wisconsin School of Business\nCarrie Seymour\, Director of Consumer Insights\, Kohler\nSiddhartha Agarwal\, CEO\, JazzX AI\nMichelangelo D’Agostino\, VP of AI and Machine Learning\, Grainger\nNate Carson\, GenAI Solutions\, Uber\n\nInnovation and creativity have always driven successful business ventures. This panel explores recent experimental research and business case studies into how AI is affecting product research and innovation in today’s companies. \n \n \n \n \n\n \n\n\n\n \n \n \n\n\n\n\n\n\n \n \n Lightning Talks \n\n \n \n \n Expand all\n \n |\n \n Collapse all\n \n \n \n \n\n \n \n \n \n \n \n AI in Sport in the Age of Agentic AI \n \n \n \n Patrick Lucey \nChief Scientist\, Stats Perform \nAI in sport isn’t new\, but tools like ChatGPT have transformed expectations. Users no longer just consume data; they expect to converse with it and generate their own insights. This talk introduces the new paradigm and shows how it can be delivered through a scalable stack of perception\, language\, and domain-specific reasoning models. \n \n \n \n \n \n \n Human Side of AI Adoption \n \n \n \n Christian Peters \nAssistant Professor of Accounting\, Wisconsin School of Business \nWhen it comes to AI the biggest risks are not technical\, they are human. This talk explores research on how human error plays a role in AI adoption and how business practitioners can effectively work together. \n \n \n \n \n \n \n AI Behind the Numbers: Running Finance in an AI First World \n \n \n \n Patrick Burnton \nSVP\, FP&A\, Applied Systems \nAs AI becomes embedded in enterprise workflows\, finance teams are both users and stewards of AI. This session examines how AI is transforming core finance processes and why understanding AI cost drivers\, allocation\, and value realization is becoming a key to success. \n \n \n \n \n \n \n From Incubation to Scale in Artificial Intelligence \n \n \n \n Mahka Moeen \nAssociate Professor of Management and Human Resources\, Wisconsin School of Business \nHow does AI move from early incubation to widespread adoption? This talk explores how progress depends on resolving uncertainties in technology\, demand\, ecosystems\, and institutions\, and how they determine why some AI applications scale and others don’t. \n \n \n \n \n \n \n AI on the Stand: Artificial Intelligence in White Collar Litigation & Investigations \n \n \n \n Michael Costa \nPartner\, StoneTurn \nThis talk features real-world examples that show how AI is increasingly driving litigation consulting outcomes across a range of business scenarios and industries. \n \n \n \n \n \n \n AI and AI-Human Hybrids for Market Research and Customer Service \n \n \n \n Ishita Chakraborty \nAssistant Professor of Marketing\, Wisconsin School of Business \nNot all AI needs to work alone. Learn what the research says about when to deploy fully automated AI versus human-AI teams in your marketing research and customer service pipelines. \n \n \n \n \n \n \n AI in Retail Merchandising \n \n \n \n Jonathan Kuether \nPartner\, Bain & Company \nHow can AI enhance merchant effectiveness and efficiency at retailers? This talk explores how AI can surface hidden insights and partner with humans to improve category management outcomes\, assortment decisions\, and negotiations results. \n \n \n \n \n \n \n When AI Is Your Enemy \n \n \n \n Min-Seok Pang \nProfessor of Information Systems and Analytics\, Wisconsin School of Business \nJust like AI provides firms a powerful tool to accelerate business transformation and innovations\, it also gives their adversaries powerful weapons and ammunition to disrupt ongoing business operations\, harm customers and other stakeholders\, and threaten the existence of firms. How should leaders prepare for and respond to increasingly powerful AI-driven threats? \n \n \n \n \n \n \n The Gigawatt Campus: Engineering the New Scale of AI \n \n \n \n Bryan Seefeld \nDirector of Strategic Planning\, Switch \nAs AI chip demands soar\, the industry is shifting from individual data centers to massive\, integrated Gigawatt Campuses. This talk explores how the scale of AI is transforming the physical landscape and why the campus\, not the building\, is the new unit of innovation. \n \n \n \n \n \n \n Designing AI Systems for Human Collaboration \n \n \n \n Jordan Tong \nDepartment Chair\, Operations and Information Management\, Wisconsin School of Business \nHow should AI systems be designed to draw out what humans know that the AI does not? This talk explores frameworks for human-AI collaboration that enable stronger joint performance in settings like forecasting\, scheduling\, and hiring. \n \n \n \n \n\n \n\n\n\n \n \n \n\n\n\nLodging\n\n\n\nHampton Inn & Suites \n\n\n\nRoom Rate: $179/night plus taxes \n\n\n\nTo make a reservation\, call the hotel at (608) 255-0360 and mention the AI Summit 2026 or book online here. Reservations must be made by March 16\, 2026\, to receive the discounted rate. \n\n\n\nGraduate by Hilton \n\n\n\nRoom Rate: $209/night plus taxes \n\n\n\nTo make a reservation\, call the hotel at (608) 257-4391 and mention the AI Summit 2026 or book online here. Reservations must be made by March 25\, 2026\, to receive the discounted rate. \n\n\n\nDouble Tree \n\n\n\nRoom Rate: $179/night plus taxes \n\n\n\nTo make a reservation\, call the hotel at (608) 251-5511 and mention the AI Summit 2026 or book online here. Reservations must be made by March 25\, 2026\, to receive the discounted rate. URL:https://business.wisc.edu/event/aisummit/ LOCATION:Memorial Union\, 800 Langdon Street\, Madison\, Wisconsin\, 53706\, United States CATEGORIES:Alumni,Artificial Intelligence ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2025/10/Simple-text-with-graphic-7-3.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260416T000000 DTEND;TZID=America/Chicago:20260417T235959 DTSTAMP:20260525T052426 CREATED:20260202T183435Z LAST-MODIFIED:20260420T173313Z UID:10001783-1776297600-1776470399@business.wisc.edu SUMMARY:2026 Graaskamp Center Spring Board Dinner and Conference DESCRIPTION:Join Us for Insights\, Strategy\, and Connections for the Next Era of CRE\n\n\n\nCommercial real estate is undergoing a structural reset. The lines between office\, industrial\, retail\, and multifamily are blurring as demographic shifts\, technology\, and changing user demands reshape the market around broader themes of Living\, Working\, and Experiencing. Asset types once considered niche are moving into core portfolios\, forcing investors to rethink underwriting\, risk\, and capital allocation. This conference brings industry leaders together to examine how “core” is being redefined in a market where flexibility and discipline drive advantage. \n\n\n\nAt the center of this transformation is technology. Artificial intelligence is accelerating change\, fueling demand for data centers and elevating digital infrastructure as essential real estate. Panelists will explore how AI and cloud growth are shaping development\, utilities\, and portfolio strategy\, while retail reemerges as a resilient\, experience-driven sector. Together\, these conversations highlight how capital is being reallocated across a rapidly evolving commercial real estate landscape. \n\n\n\nBoard members and their guests receive complimentary registration. The dinner and conference have sold out for the past ten years so register soon if you plan to attend. If you’re interested in registering for this event\, please email either Genie Trewyn (genie.trewyn@wisc.edu) or Lee Gottschalk (lee.gottschalk@wisc.edu) or click on the registration link down below. \n\n\n\n\nAgenda\n\n\n\nPresenters\n\n\n\nSponsorship Opportunities\n\n\n\nOur Sponsors\n\n\n\nRegistration\n\n\n\nLocation and Parking\n\n\n\n\nAgenda\n\n\n\nThursday\, April 165:30 pm  Reception6:30 pm     Dinner7:00 – 7:10 pm      Opening Remarks: Jacques Gordon\, Director\, Graaskamp Center for Real Estate7:15 – 8:00 pm  Dinner Keynote Presenter: Karen Murphy\, Chief Operating Officer & Executive Vice President of Stadium Development\, Chicago BearsWhere Sports Meets Urban Strategy: Real Estate\, Risk\, and DevelopmentDrawing on her leadership at the intersection of sports\, real estate\, and large-scale development\, Karen Murphy will explore how transformational stadium projects are evaluated\, structured\, and delivered in today’s evolving urban landscape\, including inside look at some of the strategic considerations shaping the Chicago Bears’ stadium future.  Karen is also a WSB Badger alum!8:00 pm     Informal Networking at The Exchange\n\n\n\nFriday\, April 177:45 – 8:30 am  Networking Breakfast8:30 – 8:40 amWelcome and Remarks: Jacques Gordon\, Director\, Graaskamp Center for Real Estate8:40 – 9:30 am    Keynote Presenter: Emi Adachi\, Managing Director & Co-Head of Global Investment Research\, HeitmanThe CRE Outlook:  Where Capital Is Moving and Why9:30 – 9:45 am  Networking Break9:45 – 10:45 am   Session 1: Beyond the Big Four: The Blurring Lines Between Core and Alternative Real EstateTraditional lines between office\, industrial\, retail\, and multifamily are blurring as demographic shifts\, technology\, and changing user needs reshape commercial real estate into broader\, needs-based categories such as Living\, Working\, and Experiencing. Asset types once considered niche are increasingly becoming part of core portfolios. Panelists will explore how these shifts are redefining investment strategy—from underwriting and risk to capital structuring—and what a new definition of “core” means for today’s capital allocation decisions. Moderator: Fred Cooper\, Founder\, Fin River Advisors LLCPanelists:  • Joey Lansing\, Co-President & Global Head of Portfolio Management\, Harrison Street Asset Management• Julie Thick\, Managing Director & Central Region Market Manager\, JP Morgan • Kimberly Adams\, Managing Director\, Clarion Partners • Peter Stelian\, Chief Executive Officer & Co-Founder\, Blue Vista 10:45 – 11:00 am  Networking Break11:00 am – 12:00 pmSession 2: Powering AI: Data Centers\, Capital Allocation and CRE StrategyArtificial intelligence is accelerating demand for data centers and redefining digital infrastructure as a core component of commercial real estate. Fueled by data-hungry applications such as cloud computing\, e-commerce\, and AI\, data centers have become essential to how modern economies operate. You’ll learn how these forces are reshaping site selection\, power and water constraints\, development economics\, and capital allocation. Discuss where data centers fit within CRE portfolios\, how investors are underwriting risk and return and what the rapid expansion of this asset class means for markets\, utilities\, and long-term real estate strategy.Panel session coordinators: Jacques\, Aaron\, SarahModerator: Kevin Brennan\, Co-Founder\, Chief Investment Officer and Managing Principal\, Brennan Investment GroupPanelists:• Sean Reynolds\, Senior Managing Director\, JLL• Matt Weisberg\, Managing Director\, Blue Owl• JC Witt\, Senior Vice President\, Data Center Investments\, Prologis12:00 – 1:30 pm   Luncheon: Interactive Table Conversations on CRE TrendsJoin us for a lively luncheon designed to spark real conversation. Each table will focus on a timely commercial real estate topic\, guided by a topic leader to kick off discussion and keep ideas flowing. Bring your perspective\, compare notes with peers\, and dive into the trends shaping our industry right now.1:30 – 2:30 pm  Session 3:  Retail Renaissance: Why the Sector Is Strong Again — and What Comes NextRetail is reemerging as a resilient and attractive sector within commercial real estate. Experience-driven formats\, strong suburban demand\, and renewed institutional interest are supporting high occupancy and consistent performance across well-located assets. Panelists will examine the drivers behind retail’s resurgence\, from essential neighborhood and strip centers to mixed-use destinations that integrate dining\, entertainment\, residential\, and medical uses.  You’ll learn about adaptive reuse\, technology\, disciplined development\, and why retail is reclaiming its place within diversified CRE portfolios.Moderator: Beth Rosen\, Vice Chair\, Ripco Real EstatePanelists:• Talia Davis\, Senior Director of Real Estate\, Alo Yoga• Lauren Holden\, Managing Director & Head of Retail\, AEW • Domenic Lanni\, Co-Founder & Principal\, L3 Capital• Amy Sands\, Partner\, Head of Investment\, 11North Partners2:30 pm  Closing RemarksJacques Gordon\, Director\, Graaskamp Center for Real Estate\n\n\n\n\n\n\n\nKeynote Presenters and Featured Speakers\n\n\n \n \n\n \n \n \n \n \n \n \n \n \n \n Dinner Keynote Presenter Karen Murphy \n Chief Operating Officer and Executive Vice President of Stadium Development\, Chicago Bears \n \n \n \n \n \n \n \n \n \n \n Conference Keynote Presenter: Emi Adachi \n Managing Director and Co-Head of Global Investment Research\, Heitman \n \n \n \n \n \n \n \n \n \n \n Panelist: Domenic Lanni \n Co-Founder and Principal\, L3 Capital \n \n \n \n \n \n \n \n \n \n \n Panelist: Michael Borchetta \n Director\, Harrison Street \n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\n\n\nWho Should Attend?\n\n\n\n\nCommercial real estate professionals\n\n\n\nReal estate investors and institutional capital partners\n\n\n\nBanking\, lending\, and capital markets professionals\n\n\n\nOwners\, developers\, and operators across asset classes\n\n\n\nAdvisors and service providers supporting real estate investment and operations\n\n\n\nProfessionals seeking strategic insight into the forces reshaping commercial real estate\n\n\n\n\nSponsorship Opportunities\n\n\n\nJoin Us as a Conference Sponsor and Reinforce Your Brand as an Industry Leader!\n\n\n\n\nMake connections. Share ideas. Get inspired. Engage with leading minds from every corner of the real estate industry and connect with senior real estate leaders from across the U.S. who share your passion for shaping the future of the built environment.\n\n\n\nReinforce your brand as a global industry leader by supporting a best-in-class conference and the Wisconsin Real Estate Program\, consistently ranked #1 by U.S. News & World Report (2026) for the fourth consecutive year and #6 Real Estate MBA\, 2026.\n\n\n\nElevate your visibility and influence with exclusive exposure to an invitation-only audience of 150 key industry decision-makers\, alongside top Real Estate MBA and MS students—the next generation of real estate leaders.\n\n\n\n\n\n\n\n\n\n\nAvailable Sponsorships\n\n\n\nApril 17th – Reception and Dinner\n\n\n\n$2\,500 Dinner Reception\, (3) complimentary registrations \n\n\n\n$5\,000 Dinner\, (4) complimentary registrations \n\n\n\n$2\,500 Dinner Keynote\, (3) complimentary registrations \n\n\n\nApril 18th – Conference\n\n\n\n(2) complimentary registrations – Sponsored by Brennan Investment Group \n\n\n\n(3) complimentary registrations – Sponsored by CIBC \n\n\n\n$1\,500 Networking Break\, 3 opportunities available; (1) complimentary registrations \n\n\n\n$1\,500 per Panel: 2 opportunities available; (1) complimentary registrations \n\n\n\n\nNearshoring Panel\n\n\n\nSenior Housing Panel\n\n\n\nData Centers\n\n\n\nCEO Panel \n\n\n\n$2\,500 Conference Keynote\, (3) complimentary registrations\n\n\n\n\nWe would be happy to customize a sponsor package for your organization based on your desired level.  Bottom of Form \n\n\n\n\n\n\n\nThank You to our Sponsors! \n\n\n\n\n\n\nDraper and Kramer\, Inc.\n\n\n\nBrennan Investments\n\n\n\nCIBC\n\n\n\nLogistics Property Company\n\n\n\nFirst National Bank of Omaha\n\n\n\nJP Morgan\n\n\n\nFin River Advisors LLC\n\n\n\n\n\n\n\nIntercontinental Real Estate Corp.\n\n\n\nHarrison Street\n\n\n\nThe Kalikow Group\n\n\n\nRIPCO Real Estate\n\n\n\n\n\n\n\n\n\n\nRegistration Information\n\n\n\nBoard members receive complimentary registration and may invite one guest at no charge. This event fills quickly so we encourage you to register soon if you plan to attend. Register now! \n\n\n\nLodging Options\n\n\n\nThe Blackstone\, Autograph Collection \n\n\n\n4 minute walk to the Chicago Club636 S Michigan Ave\, Chicago\, IL 60605(312) 447-0955 \n\n\n\nSilversmith Hotel Chicago Downtown \n\n\n\n7 minute walk to the Chicago Club10 S Wabash Ave\, Chicago\, IL 60603(312) 372-7200 \n\n\n\nHotel Blake\, Ascend Hotel Collection \n\n\n\n8 minute walk to the Chicago Club500 S Dearborn St\, Chicago\, IL 60605(312) 293-4089 \n\n\n\nConference Location & Parking Options\n\n\n\nThe Chicago Club81 E Van Buren St\, Chicago\, IL 60605 \n\n\n\nParking options near The Chicago Club:  All events will take place at the The Chicago Club. \n\n\n\n\nGrant Park Public South Garage: https://www.millenniumgarages.com/grant-park-parkingLocation: If driving Southbound on Michigan Ave\, the entrance will be accessible from the leftlane between Jackson and Adams.  If driving Northbound on Michigan Ave\, the entrancewill be from the left lane just after Van Buren Street.Staff on Duty:    None Self-Park\n\n\n\nPark One: http://www.park1chicago.comLocation: Northwest corner of Van Buren and Wabash\, with the 24hr entrance on Wabash.Staff on Duty: 24 Hours.\n\n\n\nLAZ Parkinghttps://www.lazparking.com/local/chicago-ilLocation:  Southeast corner of Van Buren and Wabash\, with the 24hr entrance on both Van Buren and Wabash.Staff on Duty:  None Self-Park URL:https://business.wisc.edu/event/2026-graaskamp-center-spring-board-dinner-and-conference/ LOCATION:The Chicago Club\, 81 E Van Buren Street\, Chicago\, Illinois\, 60605\, United States CATEGORIES:Graaskamp Center ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2026/02/2026-Banner-Draft-jpg.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260415T173000 DTEND;TZID=America/Chicago:20260415T180000 DTSTAMP:20260525T052426 CREATED:20251220T172939Z LAST-MODIFIED:20251220T172941Z UID:10001748-1776274200-1776276000@business.wisc.edu SUMMARY:Full-time MBA Virtual Information Session DESCRIPTION:Join the admissions team for this deep dive into the Wisconsin Full Time MBA Program. Learn more about program specifics and enhance your understanding of the unique specialized approach during this session. This is a virtual event. URL:https://business.wisc.edu/event/full-time-mba-virtual-information-session-8/ CATEGORIES:Full-Time MBA,Information Sessions ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT END:VCALENDAR