BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Wisconsin School of Business - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://business.wisc.edu X-WR-CALDESC:Events for Wisconsin School of Business REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260511T130000 DTEND;TZID=America/Chicago:20260513T120000 DTSTAMP:20260403T141329 CREATED:20251201T210023Z LAST-MODIFIED:20260310T184904Z UID:10001669-1778504400-1778673600@business.wisc.edu SUMMARY:Symposium on Artificial Intelligence in Marketing 2026 DESCRIPTION:Academic Event for Researchers\, Wisconsin School of Business\n\n\n\n\n\n\n\nThe Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 3rd Symposium on Artificial Intelligence in Marketing. The 2026 Symposium will be taking place from May 11\, 1pm to May 13\, 12pm in Madison\, Wisconsin. The symposium focuses on modern AI applications in marketing\, including: \n\n\n\n\nDeep Learning and Unstructured Data Analysis\n\n\n\nGenerative AI in Marketing\n\n\n\nHuman-AI collaboration\n\n\n\nAlgorithmic Bias and Fairness\n\n\n\nDigital Twins\n\n\n\nProbabilistic Machine Learning and Computational Methods for Marketing\n\n\n\n\nEmail your questions to aimarketing@wsb.wisc.edu \n\n\n\n\n\n\n \n \n\n Keynotes\n \n \n \n \n \n \n \n \n \n Simon Blanchard \n Professor of Marketing – Georgetown University Simon Blanchard is the Dean’s Professor and Professor of Marketing at Georgetown University’s McDonough School of Business. His research spans a broad range of marketing methods\, including survey design\, controlled experiments\, and econometric analysis of large datasets. As a methodologist\, he brings flexibility and rigor to studying complex decision-making\, often applied to how consumers navigate financial trade-offs and emerging technologies. \nFor a three year term beginning in April 2026\, he will serve as co-editor of the Journal of Marketing Research. Previously\, he served as Associate Editor at four journals (Journal of Marketing\, Journal of Marketing Research\, Journal of Consumer Research\, and the International Journal of Research in Marketing) and has served on the AMA Academic Council. He still serves on the board of the INFORMS Society for Marketing Science. \nOutside of academia\, Professor Blanchard advises organizations on research design\, surveys\, marketing analytics\, digital strategy\, and fintech. He also serves as a subject-matter expert for the Analysis Group. \n \n \n \n \n \n \n \n \n \n \n \n David Schweidel \n Professor of Marketing – Emory University’s Goizueta Business School David A. Schweidel is the Goizueta Chair in Business Technology and Professor of Marketing at Emory University’s Goizueta Business School. Schweidel received his B.A. in mathematics\, M.A. in statistics\, and Ph.D. in marketing from the University of Pennsylvania. \nHe has served on the faculty of the Wisconsin School of Business at the University of Wisconsin-Madison and Georgetown University’s McDonough Business School. His research has appeared in leading business journals including Journal of Marketing\, Journal of Marketing Research\, Marketing Science\, Management Science\, and Harvard Business Review.  Schweidel is co-author of Social Media Intelligence and author of Profiting from the Data Economy. \nHis current research focuses on consumers’ use of new technologies\, and how these technologies can be leveraged by marketers. In addition to his research\, he has consulted for companies including eBay\, Airbnb\, and Thumbtack. \n \n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\n\n\nSchedule\n\n\n\nMonday\, May 11th\n\n\n\nTimeSession Title1:00 PM – 2:00 PMWelcome + AI Hub Keynote2:00 PM – 3:00 PMMSI Industry Panel3:00 PM – 3:20 PMBreak3:20 PM – 5:00 PMSession: Leveraging AI for Economic Value and Personalization5:00 PM – 5:10 PMBreak5:10 PM – 7:00 PMReception\n\n\n\nTuesday\, May 12th\n\n\n\n Time Session Title 8:00 AM – 9:00 AMBreakfast9:00 AM – 10:00 AMKeynote 110:00 AM- 10:20 AMBreak10:20 AM – 12:00 PMSession: Understanding Content & AI-Assisted Creativity12:00 PM – 1:30 PMLunch + Keynote 21:30 PM – 2:00 PMBreak2:00 PM – 3:15 PMSession: Modeling Consumers with AI3:15 PM – 3:45 PMBreak3:45 PM – 5:00 PMSession: Search\, News & Recommendations\n\n\n\nWednesday\, May 13th\n\n\n\n TimeSession Title 8:00 AM – 9:00 AMBreakfast9:00 AM – 10:40 AMSession: Causal Inference & Experimental Design10:40 AM- 11:00 AMBreak11:20 AM – 12:15 PMSession: Methodological Advances in Measurement\, Optimization\, and Estimation\n\n\n\n \n\n\n\n\n\n\n\nRegistration\n\n\n\nPlease register using the link below. Note that we have a very limited number of spots.Deadline: April 23rd. \n\n\n\nRegular Attendees: $250.00Includes access to all sessions\, materials\, and meals. \n\n\n\nPhD Students & Scientific Review Committee: $100.00Includes access to all sessions\, materials\, and meals. \n\n\n\nInternal Employees/PhD Students: (Wisconsin School of Business only)Registration covered by internal funding \n\n\n\n\nRegister Now\n\n\n\n\nThe confirmation email is usually sent within 15 minutes. \n\n\n\n\n\n\n\nSessions\n\n\n\nLeveraging AI for Economic Insight and Personalization(Mis)Measuring the Drivers of Ad Performance: A User Guide for LLMs in Empirical Creative ResearchGijs Overgoor\, Samsun Knight\, Yakov BartEconomic Value of Visual Product CharacteristicsVineet Kumar\, Ankit SisodiaLearning Heterogeneity from Unstructured Data: An Application to Chatbot PersonalizationKhai Chiong\, Ryan DewCan Explanations Improve Recommendations? A Joint Optimization with LLM ReasoningYuyan Wang\, Pan Li\, Minmin ChenUnderstanding Content & AI-Assisted CreativityLarge Language Models as Engines of Understanding: Interpretable Discriminative Features from TextTong Wang\, Yiqing Xu\, Leo YangModeling Serialized Content Consumption: Adversarial IRL for Dynamic Discrete ChoicePeter S. Lee\, K. Sudhir\, Tong WangContent-Aligned Cover Design: A Multimodal Deep Learning Approach to Understanding and Enhancing Media Cover SuccessYijing Xu\, Remi Daviet\, Maria HademerGuided Creativity: AI Intermediation for Enhancing Quality and Originality in Visual DesignXuekang Wu\, Guy Aridor\, Artem TimoshenkoModeling Consumers with AIPredicting Behaviors with Large Language Model (LLM)-Powered Digital Twins of ConsumersBingqing Li\, Qiuhong (Owen) Wei\, Xin (Shane) WangBayesian Machine Learning Approach for Modeling Dynamic Consumer PreferencesHengxu Lin\, Kohei Onzo\, Asim AnsariCollaborative Intelligence: Reconstructing Invisible Consumers with a Fine-Tuned LLM and Multi-Task Learning FrameworkJiyeon Hong\, Alice Li\, Qing LiuSearch\, News & RecommendationsAddressing Consumers’ Sensitive Attributes in Product Recommendations: An Explainable AI Recommendations System ApproachPiyush AnandGenerative Search: Evidence from a Large-Scale Field ExperimentYuting Zhu\, Shuang ZhengThe Impact of LLMs on Online News Consumption and ProductionHangcheng Zhao\, Ron BermanCausal Inference & Experimental DesignLeveraging LLMs to Improve Experimental Design: A Generative Stratification ApproachGeorge Gui\, Seungwoo KimGENI: GenAI-Assisted Inference for Emotional Ad CopyXinyue Zhao\, Xueming LuoA Bayesian Latent-Factor Framework for Causal Decomposition in High-Dimensional ExperimentsKhaled Boughanmi\, Raghuram Iyengar\, Young-Hoon ParkPersonalized Policy Learning through Discrete Experimentation: Theory and Empirical EvidenceZhiqi Zhang\, Zhiyu Zeng\, Ruohan Zhan\, Dennis ZhangMethodological Advances in Measurement\, Optimization\, and EstimationPre-Training Estimators for Structural Models: Application to Consumer SearchZhenling Jiang\, Yanhao WeiTextBO: Bayesian Optimization in Language Space for Eval-Efficient Self-Improving AIEnoch Hyunwook Kang\, Hema YoganarasimhanTo Err Is Human; To Annotate\, SILICON? Reducing Measurement Error in LLM AnnotationXiang Cheng\, Raveesh Mayya\, Joao Sedoc*Names in bold are the presenters\n\n\n\n\n\n\n\nLodging\n\n\n\nWe have partnered with the The Madison Concourse Hotel to provide rooms at affordable rate for both nights (5/11 and 5/12) at $169 per night.These prices will be available until April 24\, 2026 or until rooms are sold out (whichever comes first). For complimentary airport shuttles\, 4:30AM-10:30PM\, call 608-257-6000.To reserve a room\, follow the following link. \n\n\n\n\nReserve a room\n\n\n\n\n\n\n\n\nLocation\n\n\n\n\n\n\n\n\n \n \n\n Symposium Chairs\n \n \n \n \n \n \n \n \n \n Remi Daviet \n Assistant Professor of Marketing\, UW-Madison daviet@wisc.edu \n \n \n \n \n \n \n \n \n \n \n Qing Liu \n Associate Professor of Marketing\, UW-Madison qliu@bus.wisc.edu \n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\n\n\nScientific Review Committee\n\n\n\nPapers are reviewed by at least two members of the scientific committee. \n\n\n\nCo-chairs: Ishita Chakraborty\, Remi Daviet \n\n\n\nMembers:Wenjia Ba\, University of British ColumbiaKhaled Boughanmi\, CornellEmaad Manzoor\, CornellGijs Overgoor\, Southern Methodist UniversityYuyan Wang\, StanfordMengxia Zhang\, Western University (Ivey) URL:https://business.wisc.edu/event/symposium-on-artificial-intelligence-in-marketing-2026/ LOCATION:Pyle Center\, 702 Langdon St.\, Madison\, WI\, 53706\, United States CATEGORIES:Artificial Intelligence,Marketing Leadership Institute ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2023/11/Grainger-Data-Sky-Red-replacing-pink.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260514T123000 DTEND;TZID=America/Chicago:20260514T130000 DTSTAMP:20260403T141329 CREATED:20251220T173743Z LAST-MODIFIED:20260115T173005Z UID:10001756-1778761800-1778763600@business.wisc.edu SUMMARY:Chart Your Path: Master's Virtual Information Session DESCRIPTION:Learn more about the Specialized Business Master’s programs offered in the Wisconsin School of Business. An overview of the five Specialized Master’s will be provided along with information regarding the application process and requirements. Learn how you can become a competitive candidate for admission! This is a virtual event. \n\n\n\nThe Specialized Master’s programs are offered to all undergraduate majors and have limited to no pre-requisite requirements! URL:https://business.wisc.edu/event/chart-your-path-masters-virtual-information-session-11/ LOCATION:Wisconsin CATEGORIES:Information Sessions,Master's in Accounting and Business Analysis,Master's in Arts and Creative Enterprise Leadership,Master's in Business Analytics,Master's in Real Estate,Master's in Supply Chain Management,Master’s in Financial Management & Accounting ORGANIZER;CN="Specialized Master's Admissions Team":MAILTO:masters@contactbusiness.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260531T000000 DTEND;TZID=America/Chicago:20260601T235959 DTSTAMP:20260403T141329 CREATED:20260216T165707Z LAST-MODIFIED:20260216T170153Z UID:10001792-1780185600-1780358399@business.wisc.edu SUMMARY:Wisconsin Real Estate PhD Alumni Conference DESCRIPTION:Grainger Hall\, Room 4151 \n\n\n\nSunday\, May 319:00amWelcome Remarks\, Vallabh “Samba” Sambamurthy9:30am – 12:00pmPresentations12:00 – 1:00pmLunch1:00 – 4:30pmPresentations5:30 – 6:30pmReception6:30 – 8:30pmDinner\n\n\n\nMonday\, June 19:00am – 12:00pmProgram12:00pmAdjourn\n\n\n\nLodgingA room block is being held at the Fluno Center on the University of Wisconsin-Madison campus. \n\n\n\nFluno CenterFluno Center601 University AvenueMadison\, WI 53715Telephone: 877-773-5866 or 608-441-7117ParkingParking is available at the Fluno Center or at Grainger Hall (Lot 7).  More information to come. URL:https://business.wisc.edu/event/wisconsin-real-estate-phd-alumni-conference/ LOCATION:Room 4151 – Director’s Room\, Grainger Hall\, 375 University Avenue\, Madison ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2026/02/Screenshot-2026-02-16-104434.avif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260604T080000 DTEND;TZID=America/Chicago:20260604T083000 DTSTAMP:20260403T141329 CREATED:20251220T173825Z LAST-MODIFIED:20251220T173827Z UID:10001757-1780560000-1780561800@business.wisc.edu SUMMARY:Professional MBA Virtual Information Session DESCRIPTION:Information sessions provide a valuable introduction to the Wisconsin Professional MBA Program. Members of the admissions staff are on hand to provide you with information and respond to any questions you might have. This is a virtual event. URL:https://business.wisc.edu/event/professional-mba-virtual-information-session-8/ LOCATION:Wisconsin CATEGORIES:Information Sessions,Professional MBA ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260611T173000 DTEND;TZID=America/Chicago:20260611T180000 DTSTAMP:20260403T141329 CREATED:20251220T173907Z LAST-MODIFIED:20251220T173908Z UID:10001758-1781199000-1781200800@business.wisc.edu SUMMARY:Executive MBA Virtual Information Session DESCRIPTION:Information sessions provide a valuable introduction to the Wisconsin Executive MBA Program. Members of the admissions staff are on hand to provide you with information and respond to any questions you might have. This is a virtual event. URL:https://business.wisc.edu/event/executive-mba-virtual-information-session-8/ LOCATION:Wisconsin CATEGORIES:Executive MBA,Information Sessions ORGANIZER;CN="MBA Admissions Team":MAILTO:mba@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260615T090000 DTEND;TZID=America/Chicago:20260618T150000 DTSTAMP:20260403T141329 CREATED:20260121T155752Z LAST-MODIFIED:20260121T155753Z UID:10001776-1781514000-1781794800@business.wisc.edu SUMMARY:Precollege Business Basics Summer Camp DESCRIPTION:WSB Precollege Summer camps are offered Monday through Thursday\, from 9:00 am to 3:00 pm at Grainger Hall\, located at 975 University Ave.\, Madison\, WI. WSB Precollege Summer programs are NOT RESIDENTIAL\, participants are expected to organize their own transportation to and from campus each day.  Precollege participants will have access to professional instructors\, trained college mentors\, lunch at UW dinning hall\, snacks\, bus passes upon request\, and activities and experiences that will allow them to navigate business career pathways and build lasting relationships with each other. \n\n\n\nWSB Business Basics Summer Camp requirements: \n\n\n\n(1) Commit to participating in the entire program week. \n\n\n\n(2) Must be a rising 9th or 10th grade student. \n\n\n\n*This means that students must be a current 8th or 9th grade student at the time of application. \n\n\n\n(3) Identify as one of the following: \n\n\n\n\na first-generation college student (the first person in the family to attend college) and/or\n\n\n\na low-income student (defined as someone who receives free or reduced lunch).\n\n\n\n\n*If you do not meet those preferences\, we still encourage you to apply. Participants will be waitlisted and notified of availability closer to the first day of camp. \n\n\n\nEnrollment Fee: Upon receiving acceptance to Precollege Summer Camp\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for the enrollment fee. A one time\, nonrefundable\, enrollment fee payment of $25 must be paid in full by May 15th. Financial assistance may be available for families who are unable to pay this fee. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. Please adhere to the following application timeline. \n\n\n\n\n\n\n\nSummer Camp Application Timeline: \n\n\n\n\nDecember 1st – April 30th: Submit Summer Camp Application materials. Materials include online application and short question response. Acceptance to summer camp will be offered on a rolling basis. \n\n\n\nMay 15th: Deadline to complete waivers and pay enrollment fee\n\n\n\n\nWSB Precollege may stop accepting applications before April 30th\, if enrollment capacity has been reached. URL:https://business.wisc.edu/event/precollege-business-basics-summer-camp/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260622T090000 DTEND;TZID=America/Chicago:20260625T150000 DTSTAMP:20260403T141329 CREATED:20260121T160606Z LAST-MODIFIED:20260121T160608Z UID:10001777-1782118800-1782399600@business.wisc.edu SUMMARY:Precollege Junior Business Badgers (Session 1) DESCRIPTION:WSB Precollege Summer camps are offered Monday through Thursday\, all day\, from 9:00 am to 3:00 pm at Grainger Hall\, located at 975 University Ave.\, Madison\, WI. WSB Precollege Summer programs are NOT RESIDENTIAL\, participants are expected to organize their own transportation to and from campus each day.  Precollege participants will have access to professional instructors\, trained college mentors\, free meals and snacks\, bus passes upon request (please indicate need in application)\, and activities and experiences that will allow them to navigate business career pathways and build lasting relationships with each other. \n\n\n\nWSB Junior Business Badgers Summer Camp requirements: \n\n\n\n(1) Commit to participating in the entire program week. \n\n\n\n(2) Must be a rising 11th or 12th grade student. \n\n\n\n*Students must be a current 10th or 11th grade student at the time of application. \n\n\n\n(3) Identify as one of the following: \n\n\n\n\na first-generation college student (the first person in the family to attend college) and/or\n\n\n\na low-income student (defined as someone who receives free or reduced lunch).\n\n\n\n\nWSB Precollege will prioritize enrolling students who identify as low income or first generation. If you do not meet any of these participant requirements above\, you are still encouraged to apply \n\n\n\nEnrollment Fee: Upon receiving acceptance to Precollege Summer Camp\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for the enrollment fee. A one time\, nonrefundable\, enrollment fee payment of $25 must be paid in full by May 15th. Financial assistance may be available for families who are unable to pay this fee. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. Please adhere to the following application timeline. \n\n\n\n\n\n\n\nApplication Timeline: \n\n\n\n\nDecember 1st – April 30th: Submit Summer Camp Application materials. Materials include online application and short question response. Acceptance to summer camp will be offered on a rolling basis.\n\n\n\nMay 15th: Deadline to complete waivers and pay enrollment fee.\n\n\n\n\nApplication deadline is April 30th\, but WSB Precollege may stop accepting applications before April 30th\, if enrollment capacity has been reached. URL:https://business.wisc.edu/event/precollege-junior-business-badgers-session-1-2/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260629T090000 DTEND;TZID=America/Chicago:20260702T150000 DTSTAMP:20260403T141329 CREATED:20260121T160731Z LAST-MODIFIED:20260121T160733Z UID:10001778-1782723600-1783004400@business.wisc.edu SUMMARY:Precollege Junior Business Badgers (Session 2) DESCRIPTION:WSB Precollege Summer camps are offered Monday through Thursday\, all day\, from 9:00 am to 3:00 pm at Grainger Hall\, located at 975 University Ave.\, Madison\, WI. WSB Precollege Summer programs are NOT RESIDENTIAL\, participants are expected to organize their own transportation to and from campus each day.  Precollege participants will have access to professional instructors\, trained college mentors\, free meals and snacks\, bus passes upon request (please indicate need in application)\, and activities and experiences that will allow them to navigate business career pathways and build lasting relationships with each other. \n\n\n\nWSB Junior Business Badgers Summer Camp requirements: \n\n\n\n(1) Commit to participating in the entire program week. \n\n\n\n(2) Must be a rising 11th or 12th grade student. \n\n\n\n*Students must be a current 10th or 11th grade student at the time of application. \n\n\n\n(3) Identify as one of the following: \n\n\n\n\na first-generation college student (the first person in the family to attend college) and/or\n\n\n\na low-income student (defined as someone who receives free or reduced lunch).\n\n\n\n\nWSB Precollege will prioritize enrolling students who identify as low income or first generation. If you do not meet any of these participant requirements above\, you are still encouraged to apply \n\n\n\nEnrollment Fee: Upon receiving acceptance to Precollege Summer Camp\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for the enrollment fee. A one time\, nonrefundable\, enrollment fee payment of $25 must be paid in full by May 15th. Financial assistance may be available for families who are unable to pay this fee. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. Please adhere to the following application timeline. \n\n\n\n\n\n\n\nApplication Timeline: \n\n\n\n\nDecember 1st – April 30th: Submit Summer Camp Application materials. Materials include online application and short question response. Acceptance to summer camp will be offered on a rolling basis.\n\n\n\nMay 15th: Deadline to complete waivers and pay enrollment fee.\n\n\n\n\nApplication deadline is April 30th\, but WSB Precollege may stop accepting applications before April 30th\, if enrollment capacity has been reached. URL:https://business.wisc.edu/event/precollege-junior-business-badgers-session-2-2/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260916T121500 DTEND;TZID=America/Chicago:20260916T130000 DTSTAMP:20260403T141329 CREATED:20260209T231227Z LAST-MODIFIED:20260209T231228Z UID:10001789-1789560900-1789563600@business.wisc.edu SUMMARY:Distinguished Entrepreneurs Lunch: Drew Hykes DESCRIPTION:Drew Hykes\, President & Chief Executive Officer of Okami Medical\n\n\n\nDrew is a leader known for building strong teams\, scaling innovative technologies\, and helping organizations navigate pivotal moments of growth and change. He brings a rare combination of strategic clarity\, operational discipline\, and a genuine passion for improving patient care through better technology. \n\n\n\nThis free event will be held in 4151 Grainger Hall. \n\n\n\nThe Distinguished Entrepreneurs Lunch program is sponsored by the law firm of Neider & Boucher\, S.C. We thank them for their support! URL:https://business.wisc.edu/event/distinguished-entrepreneurs-lunch-drew-hykes/ LOCATION:Wisconsin CATEGORIES:Distinguished Entrepreneurs Lunch,Weinert Center,Weinert Workshops END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261007T121500 DTEND;TZID=America/Chicago:20261007T130000 DTSTAMP:20260403T141329 CREATED:20260316T231633Z LAST-MODIFIED:20260316T231634Z UID:10001807-1791375300-1791378000@business.wisc.edu SUMMARY:Distinguished Entrepreneurs Lunch: Reena Vokoun DESCRIPTION:Reena Vokoun\, Founder & CEO of Passion Fit\n\n\n\nInterested in entrepreneurship\, startups\, or building a meaningful career? Reena Vokoun\, Founder and CEO of Passion Fit and former leader at companies like Google\, Yahoo\, and Reebok\, combines real‑world business experience with a passion for helping people thrive in their work and lives. This is a unique opportunity to hear honest insights about starting a business\, navigating career paths\, and growing as a leader. \n\n\n\nThis free event will be held in 4151 Grainger Hall. \n\n\n\nThe Distinguished Entrepreneurs Lunch program is sponsored by the law firm of Neider & Boucher\, S.C. We thank them for their support! URL:https://business.wisc.edu/event/distinguished-entrepreneurs-lunch-reena-vokoun/ LOCATION:Wisconsin CATEGORIES:Distinguished Entrepreneurs Lunch,Weinert Center,Weinert Workshops END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261118T121500 DTEND;TZID=America/Chicago:20261118T130000 DTSTAMP:20260403T141329 CREATED:20260108T170410Z LAST-MODIFIED:20260211T221228Z UID:10001763-1795004100-1795006800@business.wisc.edu SUMMARY:Distinguished Entrepreneurs Lunch: Ryan Browne DESCRIPTION:Ryan Browne\, Co-Founder and Former CEO of Working Draft Beer Company\n\n\n\nCome hear entrepreneur and former brewery owner Ryan Browne share the real story behind launching—and eventually exiting—a $1.2M Madison startup. From passion to pitch decks\, COVID pivots\, financial risks\, and unexpected lessons\, Ryan brings honest insight into what building a business actually takes. Join us for a candid\, funny\, and practical look at entrepreneurship \n\n\n\nThis free event will be held in 4151 Grainger Hall. \n\n\n\nThe Distinguished Entrepreneurs Lunch program is sponsored by the law firm of Neider & Boucher\, S.C. We thank them for their support! URL:https://business.wisc.edu/event/distinguished-entrepreneurs-lunch-ryan-browne/ LOCATION:Wisconsin CATEGORIES:Distinguished Entrepreneurs Lunch,Weinert Center,Weinert Workshops END:VEVENT END:VCALENDAR