BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Wisconsin School of Business - ECPv6.18.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://business.wisc.edu X-WR-CALDESC:Events for Wisconsin School of Business REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20280312T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20281105T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270222T160000 DTEND;TZID=America/Chicago:20270222T170000 DTSTAMP:20260917T160116Z CREATED:20260904T151218Z LAST-MODIFIED:20260917T160116Z UID:10001961-1803312000-1803315600@business.wisc.edu SUMMARY:Business Emerging Leaders Information Session DESCRIPTION:First year students who have received a Direct Admissions Offer from the Wisconsin School of Business are invited to attend a virtual information session to learn more about the Business Emerging Leaders Scholarship Program. \n\n\n\nPlease fill out this form to RSVP. \n\n\n\nWe look forward to meeting with you! URL:https://business.wisc.edu/event/business-emerging-leaders-information-session-2/ LOCATION:WI CATEGORIES:Business Emerging Leaders ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2026/09/original-69.jpeg ORGANIZER;CN="Justin Wilder":MAILTO:justin.wilder@wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270308T180000 DTEND;TZID=America/Chicago:20270308T190000 DTSTAMP:20260917T160022Z CREATED:20260904T150433Z LAST-MODIFIED:20260917T160022Z UID:10001960-1804528800-1804532400@business.wisc.edu SUMMARY:Business Emerging Leaders Information Session DESCRIPTION:First year students who have received a Direct Admissions Offer from the Wisconsin School of Business are invited to attend a virtual information session to learn more about the Business Emerging Leaders Scholarship Program. \n\n\n\nPlease fill out this form to RSVP. \n\n\n\nWe look forward to meeting with you! URL:https://business.wisc.edu/event/business-emerging-leaders-information-session/ LOCATION:WI CATEGORIES:Business Emerging Leaders ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2026/09/original-69.jpeg ORGANIZER;CN="Justin Wilder":MAILTO:justin.wilder@wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270401T080000 DTEND;TZID=America/Chicago:20270402T120000 DTSTAMP:20261016T200930Z CREATED:20260910T235351Z LAST-MODIFIED:20261016T200930Z UID:10001964-1806566400-1806667200@business.wisc.edu SUMMARY:Ground Truth Summit 2027 DESCRIPTION:MLI Marketing Summit | AI Hub Summit\n\n\n\n\n\n \n\n\n\nThe Marketing Summit\, last held in 2024\, and the AI for Business Summit\, launched in 2026\, are coming together for Ground Truth Summit 2027! \n\n\n\nThe Summit will take place at Union South on the UW-Madison Campus. This first-of-its-kind event at the Wisconsin School of Business will have two summits under one umbrella bringing together Fortune 500 executives\, leading researchers\, and top student talent from the fields of marketing and artificial intelligence to explore best practices in marketing as well as the evolving role of AI in business. \n\n\n\n\nRegister now\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTwo summits. One experience.\n\n\n\nGround Truth brings together the AI for Business Summit and the MLI Marketing Summit for two days of ideas\, insights\, and connection at the Wisconsin School of Business. \n\n\n\nEach summit features a full track of programming\, giving attendees the flexibility to dive deeply into marketing or AI for business\, or move between the two to explore where these rapidly evolving fields intersect. \n\n\n\nTogether\, the summits bring industry leaders\, faculty\, alumni\, business professionals\, and students to Madison to share perspectives\, challenge conventional thinking\, and explore the ideas shaping the future of business. \n\n\n\n\n \n\n \n \n \n \n \n \n \n \n \n AI for Business Summit \n\n The AI for Business Summit brings together business leaders\, practitioners\, faculty\, and students to explore how artificial intelligence is transforming the way organizations work\, compete\, and create value. \nSessions will move beyond the hype to examine the real-world opportunities\, challenges\, and implications of AI across business. Attendees will hear from experts and practitioners\, explore emerging applications\, learn how organizations are putting AI into practice\, and gain insights they can bring back to their organizations. \n \n \n \n \n \n \n \n \n \n \n Marketing Summit \n\n The Marketing Summit has a long history at the Wisconsin School of Business\, beginning with the A.C. Nielsen Center for Marketing Research\, founded in 1990. With the creation of the Marketing Leadership Institute in 2022\, the Summit evolved into a broader conference designed for today’s marketing leaders. \nThe Marketing Summit brings together industry professionals\, faculty\, alumni\, and students to learn from leaders in the field and connect with the broader Wisconsin marketing community. Through case studies\, panel discussions\, and conversations with leading practitioners\, attendees will explore the challenges and opportunities shaping marketing today\, gain practical insights they can apply in their organizations\, and build connections with other marketing professionals. \n \n \n \n \n \n \n \n\n\n\n \n \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n \n \n \n \n \n \n \n \n \n \n \n Industry Speakers \n \n \n \n 2027 speaker lineup coming soon \n \n Get notifications\n \n \n \n \n \n \n \n \n\n\n\n \n \n \n \n\n\n\n\n\n\nRegistration Fees\n\n\n\nRegister early and save\n\n\n\nTake advantage of discounted early bird rates for Ground Truth Summit 2027. \n\n\n\nEarly Bird RegistrationRegular RegistrationLate RegistrationGeneral/Industry$595$695$795UW-Madison Alumni$395$495$595UW-Madison Faculty/Staff$295$395$495UW-Madison Student$25$25$25\n\n\n\n\n\n\n\nLodging\n\n\n\n\n\n\n\nDoubleTree\n\n\n\nRoom Rate: $139/night plus taxes \n\n\n\nTo make a reservation\, call the hotel at (608) 251-5511 and mention the AI Summit 2027 or book online here. Reservations must be made by March 10\, 2027\, to receive the discounted rate. \n\n\n\nFluno\n\n\n\nRoom Rate: $160/night plus taxes \n\n\n\nTo make a reservation\, call the hotel at (608) 255-0360 and mention the AI Summit 2027 or book online here. Reservations must be made by March 30\, 2027\, to receive the discounted rate. \n\n\n\nGraduate by Hilton \n\n\n\nRoom Rate: $179/night plus taxes \n\n\n\nTo make a reservation\, call the hotel at (608) 257-4391 and mention the AI Summit 2027 or book online here. Reservations must be made by March 1\, 2027\, to receive the discounted rate. \n\n\n\n\n\n\n\n\n\n\n\nLocation URL:https://business.wisc.edu/event/ground-truth-summit-2027/ LOCATION:Union South\, 1308 W Dayton St\, Madison\, Wisconsin\, 53715\, United States CATEGORIES:Alumni,Artificial Intelligence,Marketing Leadership Institute ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2026/09/Graphic-Ground-Truth-Summit-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270409T173000 DTEND;TZID=America/Chicago:20270410T163000 DTSTAMP:20261006T191348Z CREATED:20261002T185055Z LAST-MODIFIED:20261006T191348Z UID:10001986-1807291800-1807374600@business.wisc.edu SUMMARY:Wisconsin Invitational Consulting Case Competition  DESCRIPTION:Save the date! April 9-10\, 2027 in Madison\, WI\n\n\n\nInnovate. Compete. Excel.\n\n\n\nAre you ready to showcase your consulting skills and compete against the best? Join teams from the nation’s top undergraduate business schools to compete in the third annual Wisconsin Invitational Consulting Case Competition hosted by the Wisconsin School of Business at UW-Madison. \n\n\n\n\nParticipating teams will have the opportunity to: \n\n\n\n\nCompete in front of a panel of judges\n\n\n\nNetwork with top consulting employers such as Accenture\, Deloitte\, and more\n\n\n\nBenefit from case interview and recruiting preparation\n\n\n\nWin team prize money up to $4\,000 for first place\, $3\,000 for second place\, $2\,000 for third place and $1\,000 for fourth place\n\n\n\n\n\n \n \n\n \n \n \n \n \n \n Preliminary Agenda Friday\, April 9 | 5:30 – 8:00 p.m. \n\nArrive and register\nEmployer showcase\nWelcome dinner and keynote address\n\nSaturday\, April 10 | 8:00 a.m. – 4:30 p.m. \n\nBreakfast\nPresentations and judging\nLunch\nFinal presentations\nTailgate reception\nAwards\n\n \n \n \n \n \n \n \n Important Dates Application opens: January 11\, 2027 \nApplication deadline: February 15\, 2027 \nTeam selection: February 19\, 2027 \nCase released: March 11\, 2027 \nPresentation materials submission deadline: April 8\, 2027 at 11:59 pm CST \n \n \n \n \n \n \n \n Thank you to our Partners Grainger Hall Gold \nMore to come \nState Street Silver \nMore to come \nBucky Bager Bronze \nMore to come \n  \n \n \n \n \n \n \n \n\n\n\n \n \n \n\n\n \n \n Team Information \n\n \n \n \n Expand all\n \n |\n \n Collapse all\n \n \n \n \n\n \n \n \n \n \n \n Application Information \n \n \n \n Team Requirements\n\nTeams should be made up of four undergraduate business or consulting students.\nTeams are required to have a staff contact from their school’s career center. This staff will serve as a point of contact for our team to connect with regarding event communications\, post-event photos\, prize money documentation and distribution information. Note\, staff members are not required to attend the event in-person with the team.\nAbility to travel in-person to Madison\, Wisconsin\, April 9-10\, 2027.\n\nTo apply\, please confirm all above requirements are met. Have the following readily available to complete the application:\n\nAll four team members’ contact information including:\n\nName\, email\, preferred pronouns\, anticipated graduation date\, majors\n\n\nCareer Services professional staff contact\n\nName\, email\, title/department\n\n\nCombined PDF of all team members’ resumes\n\nPlease note that resumes will be shared with event sponsors as they are submitted\n\n\nShort answer response to the following two questions:\n\nWhat motivates your team to represent your school in front of top consulting employers at this competition?\nPlease describe previous case competition experience that the members of your team have.\n\n\n\nApplications will open in January 2027. \n \n \n \n \n \n \n Travel\, Lodging and Meals \n \n \n \n Travel Schedule\nPlease plan your travel accordingly to accommodate the following times: \n\nFriday\, April 9\, plan to check-in for the event at Grainger Hall between 5:00 – 6:30 pm.\nSaturday\, April 10\, the event ends at 5:00 pm. UW-Madison is approximately 30 minutes away from the Dane County Airport.\n\nLodging\nTwo rooms for one-night\, will be provided to each traveling competing team at the DoubleTree by Hilton Madison Downtown. \n\nCheck-in: Friday\, April 9\, 2027\nCheck-out: Saturday\, April 10\, 2027\nRooms provided will have two-queen beds. Additional rooms may be reserved for each team or traveling staff member\, but will not be covered by the Invitational. After your team has been accepted\, please inquire with the planning team if you need to extend your reservation or add rooms.\n\nMeals\nAll meals will be provided including dinner Friday\, April 9; breakfast\, lunch and an appetizer reception on Saturday\, April 10. \nParking\nParking may be requested by competing traveling teams in the acceptance form. Up to one parking voucher will be provided to each team as requested for the hotel parking lot. \n  \nIf you have questions or concerns about scheduling or accommodations please contact wisconsininvitational@wsb.wisc.edu \n \n \n \n \n \n \n Employer Networking Opportunities \n \n \n \n Employer Showcase | Friday\, April 9 | 5:30 – 6:30 pm\nDuring the Employer Showcase you will have a change to network with sponsors in a career-fair style event. Each sponsor will be tabling and available to discuss consulting career pathways at their respective companies\, personal career journeys\, recruiting\, etc. This portion of the Invitational will be open to all competing teams and all Wisconsin School of Business students. \nWelcome Dinner and Tailgate Reception\nSponsors will be seated with you during the Welcome Dinner\, Friday night. Come prepared to network with them in a unique dining setting. On Saturday afternoon open networking will take place during the Tailgate Reception. Use this time to get in last-chance conversations and connections. \n \n \n \n \n \n \n Interview Prep \n \n \n \n Case Interview Prep Workshop | Saturday\, April 10 | Lunch\nJoin Wisconsin School of Business professor\, Tom Burkard (Erdman Center Director of Consulting) for a workshop to review all aspects of a case interview. This workshop is recommended for participants who are new to case interviewing. \n \n \n \n \n\n \n\n\n\n \n \n \n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n\n\n \n \n\n\n\n \n \n \n\n\n\n\n\n\n\n\nPast Winning Teams\n\n\n\n\n \n \n \n \n \n \n 2025 1st Place – Wisconsin School of Business\, UW-Madison \n2nd Place – University of North Carolina – Chapel Hill \n3rd Place – University of Michigan \n4th Place – University of Michigan \n \n \n \n 2026 1st Place – Broad College of Business\, Michigan State University \n2nd Place – Creighton University \n3rd Place – University of Kansas \n4th Place – Carlson School of Management\, University of Minnesota \n \n \n\n\n \n \n\n\n\n \n \n \n\n\n\n\n\n\n\n\n\n\n\n \n \n Partnership InformationEngage with up to 20 teams from the nation’s best undergraduate business programs. To register as a partner\, contact Director of Employer Engagement Brett Jones at brett.jones@wisc.edu. \n \n\n \n \n \n Expand all\n \n |\n \n Collapse all\n \n \n \n \n\n \n \n \n \n \n \n Partnership Tiers \n \n \n \n Grainger Hall Gold | $4\,000\nLimited to two sponsors. This level provides the highest visibility throughout the competition\, including pre‑event engagement\, on‑site interaction\, and premium branding.  \nVisibility & Branding  \n\nExclusive main sponsorship selection (choose one): \n\nFriday Keynote Address \nSaturday Keynote Address \n\n\nPremier logo placement on the event website and all program signage \nPre‑event outreach to competing teams\n\nEngagement Opportunities  \n\nCoffee chats with non‑competing UW–Madison students \nMeet and greet with WSB Leadership\nEmployer Showcase tabling \nWelcome Dinner \nJudging opportunities for both rounds \nBreakfast and Lunch (informal\, drop‑in) \nTailgate Reception \n\nRepresentatives \n\nUnlimited representatives may attend each day \nMinimum of 2 professionals required for Friday activities \nMinimum of 2 consulting professionals required to serve as judges on Saturday \n\n\n\n\nState Street Silver | $2\,500\nEngagement Opportunities  \n\nCoffee chats with non‑competing UW–Madison students \nMeet and greet with WSB Leadership\nEmployer Showcase tabling \nWelcome Dinner \nJudging opportunities for both rounds \nBreakfast and Lunch (informal\, drop‑in) \nTailgate Reception \n\nRepresentatives \n\nUp to four representatives may attend each day \nMinimum of 1 professional required for Friday activities \nMinimum of 2 consulting professionals required to serve as judges on Saturday \n\nBucky Badger Bronze | $500\nEngagement Opportunities  \n\nMeet and greet with WSB Leadership\nEmployer Showcase tabling \nWelcome Dinner \nJudging opportunities for both rounds \nBreakfast and Lunch (informal\, drop‑in) \nTailgate Reception \n\nRepresentatives \n\nUp to two representatives may attend each day \nMinimum of 1 professional required for Friday activities \nMinimum of 1 consulting professional required to serve as a judge on Saturday \n\nOptional Add-Os\n\nCrescendo Coffee Cart – Gold and Silver sponsors may add a made‑to‑order coffee cart during Friday coffee chats $2\,000 (limited to one sponsor) \nWelcome Gifts – Provide branded item(s) for participant giveaway bags $1\,800 (limited to one sponsor) \nClassroom Engagement – Additional on‑campus engagement opportunities available; pricing discussed upon interest \n\n \n \n \n \n \n \n 1:1 Coffee Chats (Gold and Silver Sponsors) \n \n \n \n Friday\, April 9 | 1:00 – 3:00 pm\nGrainger Hall Gold and State Street Silver sponsors will have the opportunity to connect 1:1 with Wisconsin School of Business students through Coffee Chats. This opportunity is available pre-event for non-competing UW students. Coffee chats will be scheduled through Handshake and take place in the Career Engagement Studio\, Grainger 3290. \nOptional Add-On: Crescendo Coffee Cart – Gold and Silver sponsors may add a made‑to‑order coffee cart during Friday coffee chats $2\,000 (limited to one sponsor)  \n \n \n \n \n \n \n Employer Showcase \n \n \n \n Friday\, April 9 | 5:30 – 6:30 pm\nDuring the Employer Showcase sponsors have a chance to connect with top business students in a career-fair style event. Each sponsor will have a tabling opportunity and students will navigate the room to network. Sponsors should be prepared to discuss consulting career pathways at their respective companies\, personal career journeys\, recruiting\, etc. This portion of the Invitational will only be open to competing teams. \n \n \n \n \n \n \n Judges \n \n \n \n Judges\n\nJudges may differ from Friday representative(s) \nAll judges must be available for the full competition day \nFinal‑round judges are selected on‑site \nJudges should be well‑versed in consulting to evaluate presentations effectively \n\nFirst Round | Saturday\, April 10 | 8:00 am – 12:30 pm\nAs a judge you will work with other sponsor representatives and score up to five team presentations during the first round. After presentations\, judges will debrief to select the top teams to present in the final round. Debrief includes a boxed lunch. One judge from each room will be nominated to participate in the final round of judging. \nFinal Round | Saturday\, April 10 | 1:00 – 4:30 pm\nFinal round presentations are open to the entire Invitational audience. The final round of judging will be limited to one representative from each sponsor\, with no more than four judges. Following the final presentations\, guests will participate in a Tailgate Reception while judges debrief to award the top teams. Final round judges will help present final awards. \n \n \n \n \n \n \n Travel\, Lodging and Meals \n \n \n \n Parking\nMore information to come \nLodging\nHotel stays for sponsors are not included in any sponsorship level. Discounted room rates are available at the host property\, DoubleTree by Hilton Madison Downtown at a rate of $169 per night if booked before March 19\, 2027. Please call the DoubleTree by Hilton Madison Downtown hotel at 608-251-5511 and mention the Wisconsin Consulting Case Competition 2027 when reserving your rooms\, or book online via the booking link.  \nNearby Hotels  – Campus\nWisconsin Union Hotel \nFluno Center Hotel \nHampton Inn & Suites Madison / Downtown \nNearby Hotels  – Capital Square/Downtown\nAC Hotel Madison Downtown \nBest Western Premier Park Hotel \nEmbassy Suites by Hilton Madison Downtown \nMeals\nAll meals will be provided including dinner Friday\, April 9; breakfast\, lunch and an appetizer reception on Saturday\, April 10. \n  \n \n \n \n \n\n \n\n\n\n \n \n \n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n previous slide\n \n next slide\n \n \n\n \n \n\n\n\n \n \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nQuestions? Reach out to the planning team at wisconsininvitational@wsb.wisc.edu URL:https://business.wisc.edu/event/wisconsin-invitational-consulting-case-competition-2027/ LOCATION:Wisconsin School of Business\, Grainger Hall\, 975 University Ave\, Madison\, WI\, 53706\, United States ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2024/10/BBA_WI-Case_Toolkit_Event.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270410T093000 DTEND;TZID=America/Chicago:20270410T153000 DTSTAMP:20260901T191246Z CREATED:20260901T191244Z LAST-MODIFIED:20260901T191246Z UID:10001954-1807349400-1807371000@business.wisc.edu SUMMARY:Precollege Her View Her Voice: Exploring Business DESCRIPTION:WSB Precollege will be hosting an in person\, Her View\, Her Voice: Exploring Business workshop in person\, on UW-Madison Campus. During this event\, high school students will receive the opportunity to gain insight about the business world from the perspective of and experience of women identifying WSB Alumnae\, Faculty\, and WSB students. Alumnae will share how they navigate preparing for and exploring their professional career paths after college. Participants will also get the opportunity to meet business students and participate in fun\, interactive community building activities. Lunch will be provided. \n\n\n\n*Applicant Requirements: *Applicants must meet ALL of the requirements below in order to be considered for this activity.* \n\n\n\nApplicants must… (1) Commit to participating in the entire program activity(2) Be a high school student (currently in grades 9th\, 10th\, 11th\, or 12th grade)(3) Identify as ONE of the following:– Low Income (defined as a student who qualifies for free/reduced lunch)– First Generation (First person in intermediate family to attend college) \n\n\n\n*If students are not low income or first generation\, students are still encouraged to apply. You will be added to our waitlist and notified later if space is available.* \n\n\n\nEnrollment Fee: Upon receiving acceptance to Her View\, Her Voice: Exploring Business workshop\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for a nonrefundable\, enrollment fee in the amount of $10 . Financial assistance is available. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. \n\n\n\n\n\n\n\n***Application timeline and information will be available on December 1st! URL:https://business.wisc.edu/event/precollege-her-view-her-voice-exploring-business-2/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270506T173000 DTEND;TZID=America/Chicago:20270506T193000 DTSTAMP:20261014T164930Z CREATED:20260914T191047Z LAST-MODIFIED:20261014T164930Z UID:10001968-1809624600-1809631800@business.wisc.edu SUMMARY:Spring 2027 BBA Graduation Celebration DESCRIPTION:Save the Date!\n\n\n\nJoin us for the Wisconsin School of Business Spring Undergraduate Graduation Celebration on Thursday\, May 6\, 2027 at the Kohl Center. Doors open at 4:00 pm\, the program will run from 5:30 – 7:30 pm. Graduates and guests are invited to the celebration event recognizing the accomplishments of the BBA Class of 2027. \n\n\n\nRSVP will open in March 2027.\n\n\n\n\n\n\n\nA milestone moment\, in the place that made it possible.\n\n\n\n\n\n\n\n\nThe Wisconsin School of Business Undergraduate Program is proud to host this year’s graduation celebration on campus\, offering Business Badgers and their guests a truly authentic and memorable campus experience. \n\n\n\nSoak in all Madison and campus has to offer over the weekend including UW Commencement on Saturday\, May 8\, 2027 at Camp Randall Stadium from 12 – 1:30 pm. \n\n\n\n\n \n \n\n \n Stay InformedPlease check back closer to the event date for the most up to date information. \nAll graduation updates will be provided to May 2027 graduates via email announcements. If you are a family member\, guest or December 2026 graduate\, and would also like to receive updates please complete the Graduation Information Request Form. \n\n \n \n \n \n Information for Graduates Carry-in Policy \nGraduates and guests should limit the number of items they bring. Each attendee is allowed one small clutch purse (6.5” x 4.5”) and one large clear bag\, either a one-gallon clear gallon-sized storage bag or a 12”x6”x12” clear tote bag. Signage outside the Kohl Center will instruct graduates and guests on the building carry-in policy. \nAll items and guests are subject to search. Storage is not available for checking prohibited items. Items left at gates will be disposed of. \nChanges in national\, regional\, or local security levels may affect security procedures at Commencement\, and we appreciate your understanding with any last-minute changes that may occur. \nApply to Graduate \nStudents must apply for graduation to attend the ceremony and receive their diploma. You are required to complete the application\, even if you have missed the deadline for your name to be listed in the program. \nPost-Graduation Survey \nPlease fill out this Post-Graduation Survey sharing with us your plans after graduation. The data helps inform students of what makes an offer competitive\, so by completing this survey\, you will help us help future Badgers. \nDress Code & Conduct \nGraduates should wear academic regalia (cap and gown) over business professional attire for the Spring BBA Graduation Celebration and the official campus Commencement at Camp Randall. View the campus commencement site for information on your regalia. \nGraduates are expected to demonstrate appropriate conduct during the entirety of the event such as remaining seated or in designated areas unless directed and not interrupting speakers or the proceedings. \nProhibited items include signs\, flags\, sticks\, noisemakers or bullhorns. \nDiploma Covers \nGraduates will receive a red diploma folder at the BBA Graduation Celebration. The actual diploma will be mailed six to eight weeks after grades are entered to the permanent home address listed in the MyUW Student Center. \nName Reading \nUpon arrival\, graduates will need to check-in and pickup their pre-printed cards. Hold onto the cards until you cross the stage where it will be read and displayed. \nArrival & Seating \nMore information to come. \n \n \n \n \n \n \n \n Guest Information & Parking Parking\nMore information to come. \nCarry-in Policy \nGraduates and guests should limit the number of items they bring. Each attendee is allowed one small clutch purse (6.5” x 4.5”) and one large clear bag\, either a one-gallon clear gallon-sized storage bag or a 12”x6”x12” clear tote bag. Signage outside the Kohl Center will instruct graduates and guests on the building carry-in policy. \nAll items and guests are subject to search. Storage is not available for checking prohibited items. Items left at gates will be disposed of. \nChanges in national\, regional\, or local security levels may affect security procedures at Commencement\, and we appreciate your understanding with any last-minute changes that may occur. \nFood and Beverage \nPublic drinking fountains in concourse areas are located in Sections 104 and 126. Concessions stands will be open and available for guest purchases more information to come. \nArrival and Seating \nDoors open at 4:00 pm\, and we ask that all guests are seated by 5:30 pm to begin the program. No tickets are required to attend. Guest seating is general admission\, first-come\, first-served. There is no limit to the number of guests that graduates may bring. \nOnly graduates and staff escorts are allowed on the arena floor during the entirety of the event. \nLive Stream & Captioning \nThe program will be live streamed starting at 5:30 pm CST. A link will be provided on this website closer to the event. Captioning will be available throughout the ceremony. \nProgram \nAn downloadable program will be available on the website closer to the event. \nCeremony Etiquette \nTo create and preserve a memorable experience for graduates and guests\, we ask that all attendees adhere to our ceremony etiquette guidelines and decorum. \n \n \n \n \n \n \n \n Accessibility & Parking Accessible Parking Options\nMore information to come. \nDrop-off locations \nThe drop-off location for the Kohl Center is on Dayton Street directly in front of the building at Gate A. Guest services personnel will have wheelchairs available for transportation from the Dayton Street drop-off location to the Kohl Center seating area. Wheelchairs are for transportation purposes only and cannot be used for patron seating during the ceremony. Anyone in need of wheelchair services can call Guest Services at 608-263-5645 on the day of the ceremony. Guest Services staff will be available at gates and accessible drop-off points to assist guests within the stadium. \nSeating accommodations \nIf guests are in need of accessible seating or assistance\, we recommend arriving early as the seating will be determined on a first-come\, first-served basis. Accessible seating is limited to only those guests who require it. The seats will be for the person with accessible needs and for one companion. No pre-ticketing will occur for accessible seating. \nWheelchair seating locations \nWheelchair escorts to and from seats and gates are available through Guest Services\, located in the Kohl Concourse near Section 119. Wheelchair and wheelchair companion locations are located throughout the main level concourse (Kohl Concourse or 100 level)\, and the upper level (Kellner Concourse or 200 level). Due to the high demand during this event\, wheelchairs will be provided only for transport purposes. \nEmergency alerts \nTwo message boards\, located at opposite sides of the bowl\, will relay general information and messages that are broadcast over the Public Address system. In case of an emergency\, strobe lights will help alert the deaf and those who are hard of hearing. Emergency messages will also be posted on the Kohl Center scoreboard. \n \n \n \n \n \n \n \n\n\n\n \n \n \n\n\n\nCheck it out – 2026 Graduation Celebration\n\n\n\nView photos and the recording from the May 2026 BBA Graduation Celebration. \n\n\n\n\nMay 2026 BBA Graduation Celebration URL:https://business.wisc.edu/event/spring-2027-bba-graduation-celebration/ LOCATION:The Kohl Center\, 601 W Dayton St\, Madison\, Wisconsin\, 53715\, United States ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2026/09/BBA_Commence_WebHeader_1200x600_1123.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270510T130000 DTEND;TZID=America/Chicago:20270512T120000 DTSTAMP:20261015T181936Z CREATED:20260914T174110Z LAST-MODIFIED:20261015T181936Z UID:10001972-1809954000-1810123200@business.wisc.edu SUMMARY:Symposium on Artificial Intelligence in Marketing 2027 DESCRIPTION:Academic Event for Researchers\, Wisconsin School of Business\n\n\n\n\n\n\n\n\n\n \n\n\n\nThe Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 4th Symposium on Artificial Intelligence in Marketing. The 2027 Symposium will be taking place from May 10\, 1:00 p.m. to May 12\, 12:00 p.m. in Madison\, Wisconsin. The symposium focuses on modern AI applications in marketing\, including: \n\n\n\n\nGenerative and Agentic AI\n\n\n\nAI Agents\, Digital Twins\, and Synthetic Consumers\n\n\n\nHuman–AI Collaboration and AI-Mediated Decision Making\n\n\n\nMultimodal AI\, Creativity\, and Unstructured Data\n\n\n\nMachine Learning\, Causal Inference\, and Experimentation\n\n\n\nResponsible AI\, Privacy\, Fairness\, and Trust\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKeynote Speaker\n\n\n\n \n\n\n\n \n\n\n\nOded Netzer \n\n\n\nVice Dean for Research and Arthur J. Samberg Professor of Business\, Columbia Business School \n\n\n\n \n\n\n\nProfessor Netzer is the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School\, an affiliate of the Columbia Data Science Institute\, and the author of Decisions over Decimals. Professor Netzer is an expert in data-driven decision-making and extracting meaningful insights from data. He wrote dozens of papers published in the top-tier academic journals. His award-winning research is broadly read and highly cited. He is an award-winning teacher at Columbia Business School’s MBA\, Executive MBA\, and Executive Education programs. He is also an Amazon Scholar at Amazon’s Ad Sales AI team. \n\n\n\n\n\n \n \n\n \n Important Dates\n \n \n \n \n \n\n\n\n\nPaper Submission Portal Opens: November 1\, 2026\nPaper Submission Deadline: December 31\, 2026\nPaper Acceptance Announcements: January 26\, 2027\n\n\n\n\n\n \n \n \n \n \n \n \n \n Have questions? Email us at aimarketing@wsb.wisc.edu. \n \n\n\n\n \n \n \n\n\n\n\n\n\n\nCall for Papers\n\n\n\n\n\n\n\nPaper submissions are now being accepted for the 2027 Symposium on Artificial Intelligence in Marketing! \n\n\n\nWe invite paper proposals exploring the evolving role of AI in marketing. You may either submit a full paper or 5 pages of an extended abstract. The symposium will showcase innovative research and real-world applications across topics including generative and agentic AI\, human & AI collaboration\, digital twins\, AI-driven decision-making\, machine learning\, and responsible AI. \n\n\n\nSubmissions should offer fresh perspectives on how emerging AI technologies are transforming marketing research\, strategy\, and practice. \n\n\n\n\n\n\n\n\nSubmit Proposal\n\n\n\n\n\n\n\n\nNote: you will need to sign in to a Google account to fill out the form and submit your proposal.\n\n\n\n\n\n\n\n\n\n\n\nRegistration\n\n\n\nRegistration opens January 2027. Stay tuned!\n\n\n\n\n\n\n\n\n\n\n\nLodging\n\n\n\nWe have partnered with The Madison Concourse Hotel to offer a special room rate of $169 per night for May 9-11\, 2027. \n\n\n\nThis rate is available through April 9\, 2027\, or until the room block is sold out\, whichever comes first. Complimentary airport shuttle service is available from 4:30 a.m. – 10:30 p.m. by calling (608) 257-6000. \n\n\n\n\n\n\n\n\nReserve a room\n\n\n\n\n\n\n\n\nLocation\n\n\n\n\n\n\n\n\n \n \n\n Symposium Chairs\n \n \n \n \n \n \n \n \n \n Ishita Chakraborty \n Assistant Professor of Marketing\, UW-Madison ishita.chakraborty@wisc.edu \n\n \n \n \n \n \n \n \n \n \n \n Qing Liu \n Associate Professor of Marketing\, UW-Madison qliu@bus.wisc.edu URL:https://business.wisc.edu/event/symposium-on-artificial-intelligence-in-marketing-2027/ LOCATION:Pyle Center\, 702 Langdon St.\, Madison\, WI\, 53706\, United States CATEGORIES:Artificial Intelligence,Marketing Leadership Institute,Marketing Research Seminars END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270614T090000 DTEND;TZID=America/Chicago:20270617T150000 DTSTAMP:20260901T192338Z CREATED:20260901T192337Z LAST-MODIFIED:20260901T192338Z UID:10001955-1812963600-1813244400@business.wisc.edu SUMMARY:Precollege Business Basics Summer Camp DESCRIPTION:WSB Precollege Summer camps are offered Monday through Thursday\, from 9:00 am to 3:00 pm at Grainger Hall\, located at 975 University Ave.\, Madison\, WI. WSB Precollege Summer programs are NOT RESIDENTIAL\, participants are expected to organize their own transportation to and from campus each day.  Precollege participants will have access to professional instructors\, trained college mentors\, lunch at UW dinning hall\, snacks\, bus passes upon request\, and activities and experiences that will allow them to navigate business career pathways and build lasting relationships with each other. \n\n\n\nBusiness Basics Activities include: \n\n\n\n\nEntrepreneurship energizer activities\n\n\n\nOverview of Marketing Basics\n\n\n\nMarketing Pitch competition\n\n\n\nCampus exploration activities including on campus field trip\n\n\n\n\nPrecollege Summer Camp requirements: \n\n\n\n(1) Commit to participating in the entire program week. \n\n\n\n(2) Must be a rising 9th or 10th grade student. \n\n\n\n*This means that students must be a current 8th or 9th grade student at the time of application. \n\n\n\n(3) Identify as one of the following: \n\n\n\n\na first-generation college student (the first person in the family to attend college) and/or\n\n\n\na low-income student (defined as someone who receives free or reduced lunch).\n\n\n\n\n*If you do not meet those preferences\, we still encourage you to apply. Participants will be waitlisted and notified of availability closer to the first day of camp. \n\n\n\nEnrollment Fee: Upon receiving acceptance to Precollege Summer Camp\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for the enrollment fee. A one time\, nonrefundable\, enrollment fee payment of $25 must be paid in full by May 15th. Financial assistance may be available for families who are unable to pay this fee. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. Please adhere to the following application timeline. \n\n\n\n\n\n\n\nSummer Camp Application Timeline: \n\n\n\n\nDecember 1st – April 30th: Submit Summer Camp Application materials. Materials include online application and short question response. Acceptance to summer camp will be offered on a rolling basis. \n\n\n\nMay 15th: Deadline to complete waivers and pay enrollment fee\n\n\n\n\nWSB Precollege may stop accepting applications before April 30th\, if enrollment capacity has been reached. \n\n\n\n \n\n\n\n***Summer Camp Application will be available on December 1st! URL:https://business.wisc.edu/event/precollege-business-basics-summer-camp-2/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270621T090000 DTEND;TZID=America/Chicago:20270624T160000 DTSTAMP:20260901T193122Z CREATED:20260901T193121Z LAST-MODIFIED:20260901T193122Z UID:10001956-1813568400-1813852800@business.wisc.edu SUMMARY:Precollege Junior Business Badgers (Session 1) DESCRIPTION:WSB Precollege Summer camps are offered Monday through Thursday\, all day\, from 9:00 am to 3:00 pm at Grainger Hall\, located at 975 University Ave.\, Madison\, WI. WSB Precollege Summer programs are NOT RESIDENTIAL\, participants are expected to organize their own transportation to and from campus each day.  Precollege participants will have access to professional instructors\, trained college mentors\, free meals and snacks\, bus passes upon request (please indicate need in application)\, and activities and experiences that will allow them to navigate business career pathways and build lasting relationships with each other. \n\n\n\nCamp Activities Include: \n\n\n\n\nMajor exploration presentations by business professors\n\n\n\nNoncredited classes with end of the week class project*\n\n\n\nJob Shadowing field trip*\n\n\n\nProfessional development workshops\n\n\n\n\n*WSB Precollege Programs will collaborate with business professors to design summer curriculum and plan field trip. Experiences will be based on specific business majors. Past focus areas included marketing and real estate. Business majors will be shared when the application is available on December 1st. \n\n\n\n \n\n\n\nWSB Junior Business Badgers Summer Camp requirements: \n\n\n\n(1) Commit to participating in the entire program week. \n\n\n\n(2) Must be a rising 11th or 12th grade student. \n\n\n\n*Students must be a current 10th or 11th grade student at the time of application. \n\n\n\n(3) Identify as one of the following: \n\n\n\n\na first-generation college student (the first person in the family to attend college) and/or\n\n\n\na low-income student (defined as someone who receives free or reduced lunch).\n\n\n\n\nWSB Precollege will prioritize enrolling students who identify as low income or first generation. If you do not meet any of these participant requirements above\, you are still encouraged to apply \n\n\n\n \n\n\n\nEnrollment Fee: Upon receiving acceptance to Precollege Summer Camp\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for the enrollment fee. A one time\, nonrefundable\, enrollment fee payment of $25 must be paid in full by May 15th. Financial assistance may be available for families who are unable to pay this fee. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. Please adhere to the following application timeline. \n\n\n\n\n\n\n\nApplication Timeline: \n\n\n\n\nDecember 1st – April 30th: Submit Summer Camp Application materials. Materials include online application and short question response. Acceptance to summer camp will be offered on a rolling basis.\n\n\n\nMay 15th: Deadline to complete waivers and pay enrollment fee.\n\n\n\n\nApplication deadline is April 30th\, but WSB Precollege may stop accepting applications before April 30th\, if enrollment capacity has been reached. \n\n\n\n***Summer Camp Application will be available on December 1st! URL:https://business.wisc.edu/event/precollege-junior-business-badgers-session-1-3/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270628T090000 DTEND;TZID=America/Chicago:20270701T160000 DTSTAMP:20260901T193249Z CREATED:20260901T193248Z LAST-MODIFIED:20260901T193249Z UID:10001957-1814173200-1814457600@business.wisc.edu SUMMARY:Precollege Junior Business Badgers (Session 2) DESCRIPTION:WSB Precollege Summer camps are offered Monday through Thursday\, all day\, from 9:00 am to 3:00 pm at Grainger Hall\, located at 975 University Ave.\, Madison\, WI. WSB Precollege Summer programs are NOT RESIDENTIAL\, participants are expected to organize their own transportation to and from campus each day.  Precollege participants will have access to professional instructors\, trained college mentors\, free meals and snacks\, bus passes upon request (please indicate need in application)\, and activities and experiences that will allow them to navigate business career pathways and build lasting relationships with each other. \n\n\n\nCamp Activities Include: \n\n\n\n\nMajor exploration presentations by business professors\n\n\n\nNoncredited classes with end of the week class project*\n\n\n\nJob Shadowing field trip*\n\n\n\nProfessional development workshops\n\n\n\n\n*WSB Precollege Programs will collaborate with business professors to design summer curriculum and plan field trip. Experiences will be based on specific business majors. Past focus areas included marketing and real estate. Business majors will be shared when the application is available on December 1st. \n\n\n\n \n\n\n\nWSB Junior Business Badgers Summer Camp requirements: \n\n\n\n(1) Commit to participating in the entire program week. \n\n\n\n(2) Must be a rising 11th or 12th grade student. \n\n\n\n*Students must be a current 10th or 11th grade student at the time of application. \n\n\n\n(3) Identify as one of the following: \n\n\n\n\na first-generation college student (the first person in the family to attend college) and/or\n\n\n\na low-income student (defined as someone who receives free or reduced lunch).\n\n\n\n\nWSB Precollege will prioritize enrolling students who identify as low income or first generation. If you do not meet any of these participant requirements above\, you are still encouraged to apply \n\n\n\n \n\n\n\nEnrollment Fee: Upon receiving acceptance to Precollege Summer Camp\, parents/guardians must provide additional student information\, sign activity waivers and provide payment for the enrollment fee. A one time\, nonrefundable\, enrollment fee payment of $25 must be paid in full by May 15th. Financial assistance may be available for families who are unable to pay this fee. Contact us at wsbprecollege@wsb.wisc.edu to inquire about financial assistance. Please adhere to the following application timeline. \n\n\n\n\n\n\n\nApplication Timeline: \n\n\n\n\nDecember 1st – April 30th: Submit Summer Camp Application materials. Materials include online application and short question response. Acceptance to summer camp will be offered on a rolling basis.\n\n\n\nMay 15th: Deadline to complete waivers and pay enrollment fee.\n\n\n\n\nApplication deadline is April 30th\, but WSB Precollege may stop accepting applications before April 30th\, if enrollment capacity has been reached. \n\n\n\n***Summer Camp Application will be available on December 1st! URL:https://business.wisc.edu/event/precollege-junior-business-badgers-session-2-3/ LOCATION:Grainger Hall\, 975 University Avenue\, Madison\, WI\, 53706\, United States CATEGORIES:WSB Precollege ORGANIZER;CN="WSB Precollege Program":MAILTO:wsbprecollege@wsb.wisc.edu END:VEVENT END:VCALENDAR