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Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Top right: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Bottom: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II
Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Bottom left: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Right: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II
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The Crystal Ball Paradox: How Better AI Could Actually Hurt the Insurance Industry
Inside the AI-Powered Classroom: How WSB Instructors Are Transforming Learning
Large Language Models Perform as Strong Collaborators, Insight Generators, in AI-Human Hybrid Marketing Research Study
Cheers to the Class of 2026 #BusinessBadgers! 🦡🎓 Tag a graduate in the comments ⤵️
🎓“To me, leadership is not about being the loudest in the room. It`s about listening, valuing others` perspectives, and building on ideas together."
As the Wisconsin School of Business celebrates the Class of 2026, graduating senior Bella Shim shares how her definition of leadership has evolved throughout her time at WSB.
A double major in Real Estate and Management & Human Resources, Bella served on the leadership boards of the Real Estate Club, Women in Business, and the UW Club Gymnastics Team. She’ll stick the landing on her undergraduate journey as the student speaker at this year`s BBA Graduation Celebration.
🎧Listen to her words of wisdom, and hear her full address on May 7th at the Kohl Center during the 2026 BBA Graduation Celebration.
#BusinessBadger #WSBGraduation #UWGrad
This summer, see how UW–Madison is at the forefront of AI education, innovation, and ethical application.
Save the date for Badgers in Tech: Shaping an AI-Driven Future, a new event hosted by the College of Engineering, the Wisconsin School of Business, and the School of Computer, Data & Information Sciences.
Join us for a moderated discussion where three school leaders will share how UW–Madison is shaping the future of AI and preparing students, researchers, and industry partners for an AI-powered world. ✨
Esteemed panelists include:
- Remzi Arpaci-Dusseau, director, School of Computer, Data & Information Sciences
- Devesh Ranjan (MS ’05, PhD ’07), Grainger Dean, College of Engineering
- Vallabh “Samba” Sambamurthy, Albert O. Nicholas Dean, Wisconsin School of Business
Learn more about events in the San Francisco Bay Area on June 9, Chicago on June 23, and Milwaukee at Summerfest Tech on June 24 at the link in bio!
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