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Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Top right: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Bottom: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II
Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Bottom left: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Right: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II
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The Crystal Ball Paradox: How Better AI Could Actually Hurt the Insurance Industry
Hands-On Student Marketing Projects Strengthen UW–Madison Sustainability Initiatives
Xiaoyang Long Examines Waste Reduction in Fashion’s Upstream Supply Chain
WSB’s Lu Han Shares Research Expertise: ‘Working in the Real Estate Market Is a Way for Me to Contribute’
Grainger Hall was just the beginning. ➡️🌎🦡
Welcome to alumnihood, #BusinessBadgers!
Cheers to the Class of 2026 #BusinessBadgers! 🦡🎓 Tag a graduate in the comments ⤵️
🎓“To me, leadership is not about being the loudest in the room. It`s about listening, valuing others` perspectives, and building on ideas together."
As the Wisconsin School of Business celebrates the Class of 2026, graduating senior Bella Shim shares how her definition of leadership has evolved throughout her time at WSB.
A double major in Real Estate and Management & Human Resources, Bella served on the leadership boards of the Real Estate Club, Women in Business, and the UW Club Gymnastics Team. She’ll stick the landing on her undergraduate journey as the student speaker at this year`s BBA Graduation Celebration.
🎧Listen to her words of wisdom, and hear her full address on May 7th at the Kohl Center during the 2026 BBA Graduation Celebration.
#BusinessBadger #WSBGraduation #UWGrad
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