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SUMMARY:Trading on Nostalgia: The Business of Pokemon & Collectibles
DESCRIPTION:The Marketing Leadership Institute presents its BBA Signature event! \n\n\n\n\n\n\n\nHow does childhood nostalgia become big business? \n\n\n\nGo behind the scenes of Pokémon\, collectibles\, and digital marketplaces to discover how fandom\, marketing\, and sales turn passion into profit.  \n\n\n\nFeatured Speaker: Zach Toste \n\n\n\nSales Executive\, Alt | Former eBay Live Category Manager \n\n\n\nDrawing on his experience at eBay\, Alt\, Walmart\, and Flywheel\, Zach will take us inside the booming collectibles economy. Explore how nostalgia drives consumer demand\, how digital marketplaces connect buyers and sellers\, and how marketing and sales strategies turn passionate communities into thriving businesses. \n\n\n\nStudent Panel: The Collector’s Perspective \n\n\n\nKick off the evening with UW students sharing their passion for collectibles\, what drives the hype\, and why people are willing to pay for the things they love. \n\n\n\nFrom childhood memories to big business—discover the power of nostalgia in today’s marketplace.
URL:https://business.wisc.edu/event/trading-on-nostalgia-the-business-of-pokemon-collectibles/
LOCATION:2120 Grainger Hall\, 975 University Avenue\, Madison\, Wisconsin\, 53706\, United States
CATEGORIES:Marketing Leadership Institute,Undergraduate
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