BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Wisconsin School of Business - ECPv6.18.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://business.wisc.edu X-WR-CALDESC:Events for Wisconsin School of Business REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20280312T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20281105T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261105T000000 DTEND;TZID=America/Chicago:20261105T235959 DTSTAMP:20260813T175911Z CREATED:20260805T052414Z LAST-MODIFIED:20260813T175911Z UID:10001909-1793836800-1793923199@business.wisc.edu SUMMARY:Real Estate Club Meeting DESCRIPTION: URL:https://business.wisc.edu/event/real-estate-club-meeting-4/ LOCATION:Pyle Center\, 702 Langdon St.\, Madison\, WI\, 53706\, United States CATEGORIES:Graaskamp Center,Real Estate Students END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20261203T000000 DTEND;TZID=America/Chicago:20261203T235959 DTSTAMP:20260805T053634Z CREATED:20260805T053633Z LAST-MODIFIED:20260805T053634Z UID:10001917-1796256000-1796342399@business.wisc.edu SUMMARY:Real Estate Club Meeting DESCRIPTION: URL:https://business.wisc.edu/event/real-estate-club-meeting-5/ LOCATION:Pyle Center\, 702 Langdon St.\, Madison\, WI\, 53706\, United States CATEGORIES:Graaskamp Center END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270510T130000 DTEND;TZID=America/Chicago:20270512T120000 DTSTAMP:20261015T181936Z CREATED:20260914T174110Z LAST-MODIFIED:20261015T181936Z UID:10001972-1809954000-1810123200@business.wisc.edu SUMMARY:Symposium on Artificial Intelligence in Marketing 2027 DESCRIPTION:Academic Event for Researchers\, Wisconsin School of Business\n\n\n\n\n\n\n\n\n\n \n\n\n\nThe Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 4th Symposium on Artificial Intelligence in Marketing. The 2027 Symposium will be taking place from May 10\, 1:00 p.m. to May 12\, 12:00 p.m. in Madison\, Wisconsin. The symposium focuses on modern AI applications in marketing\, including: \n\n\n\n\nGenerative and Agentic AI\n\n\n\nAI Agents\, Digital Twins\, and Synthetic Consumers\n\n\n\nHuman–AI Collaboration and AI-Mediated Decision Making\n\n\n\nMultimodal AI\, Creativity\, and Unstructured Data\n\n\n\nMachine Learning\, Causal Inference\, and Experimentation\n\n\n\nResponsible AI\, Privacy\, Fairness\, and Trust\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKeynote Speaker\n\n\n\n \n\n\n\n \n\n\n\nOded Netzer \n\n\n\nVice Dean for Research and Arthur J. Samberg Professor of Business\, Columbia Business School \n\n\n\n \n\n\n\nProfessor Netzer is the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School\, an affiliate of the Columbia Data Science Institute\, and the author of Decisions over Decimals. Professor Netzer is an expert in data-driven decision-making and extracting meaningful insights from data. He wrote dozens of papers published in the top-tier academic journals. His award-winning research is broadly read and highly cited. He is an award-winning teacher at Columbia Business School’s MBA\, Executive MBA\, and Executive Education programs. He is also an Amazon Scholar at Amazon’s Ad Sales AI team. \n\n\n\n\n\n \n \n\n \n Important Dates\n \n \n \n \n \n\n\n\n\nPaper Submission Portal Opens: November 1\, 2026\nPaper Submission Deadline: December 31\, 2026\nPaper Acceptance Announcements: January 26\, 2027\n\n\n\n\n\n \n \n \n \n \n \n \n \n Have questions? Email us at aimarketing@wsb.wisc.edu. \n \n\n\n\n \n \n \n\n\n\n\n\n\n\nCall for Papers\n\n\n\n\n\n\n\nPaper submissions are now being accepted for the 2027 Symposium on Artificial Intelligence in Marketing! \n\n\n\nWe invite paper proposals exploring the evolving role of AI in marketing. You may either submit a full paper or 5 pages of an extended abstract. The symposium will showcase innovative research and real-world applications across topics including generative and agentic AI\, human & AI collaboration\, digital twins\, AI-driven decision-making\, machine learning\, and responsible AI. \n\n\n\nSubmissions should offer fresh perspectives on how emerging AI technologies are transforming marketing research\, strategy\, and practice. \n\n\n\n\n\n\n\n\nSubmit Proposal\n\n\n\n\n\n\n\n\nNote: you will need to sign in to a Google account to fill out the form and submit your proposal.\n\n\n\n\n\n\n\n\n\n\n\nRegistration\n\n\n\nRegistration opens January 2027. Stay tuned!\n\n\n\n\n\n\n\n\n\n\n\nLodging\n\n\n\nWe have partnered with The Madison Concourse Hotel to offer a special room rate of $169 per night for May 9-11\, 2027. \n\n\n\nThis rate is available through April 9\, 2027\, or until the room block is sold out\, whichever comes first. Complimentary airport shuttle service is available from 4:30 a.m. – 10:30 p.m. by calling (608) 257-6000. \n\n\n\n\n\n\n\n\nReserve a room\n\n\n\n\n\n\n\n\nLocation\n\n\n\n\n\n\n\n\n \n \n\n Symposium Chairs\n \n \n \n \n \n \n \n \n \n Ishita Chakraborty \n Assistant Professor of Marketing\, UW-Madison ishita.chakraborty@wisc.edu \n\n \n \n \n \n \n \n \n \n \n \n Qing Liu \n Associate Professor of Marketing\, UW-Madison qliu@bus.wisc.edu URL:https://business.wisc.edu/event/symposium-on-artificial-intelligence-in-marketing-2027/ LOCATION:Pyle Center\, 702 Langdon St.\, Madison\, WI\, 53706\, United States CATEGORIES:Artificial Intelligence,Marketing Leadership Institute,Marketing Research Seminars END:VEVENT END:VCALENDAR