BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Wisconsin School of Business - ECPv6.18.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Wisconsin School of Business X-ORIGINAL-URL:https://business.wisc.edu X-WR-CALDESC:Events for Wisconsin School of Business REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20270314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20271107T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20280312T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20281105T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20270401T080000 DTEND;TZID=America/Chicago:20270402T120000 DTSTAMP:20261016T200930Z CREATED:20260910T235351Z LAST-MODIFIED:20261016T200930Z UID:10001964-1806566400-1806667200@business.wisc.edu SUMMARY:Ground Truth Summit 2027 DESCRIPTION:MLI Marketing Summit | AI Hub Summit\n\n\n\n\n\n \n\n\n\nThe Marketing Summit\, last held in 2024\, and the AI for Business Summit\, launched in 2026\, are coming together for Ground Truth Summit 2027! \n\n\n\nThe Summit will take place at Union South on the UW-Madison Campus. This first-of-its-kind event at the Wisconsin School of Business will have two summits under one umbrella bringing together Fortune 500 executives\, leading researchers\, and top student talent from the fields of marketing and artificial intelligence to explore best practices in marketing as well as the evolving role of AI in business. \n\n\n\n\nRegister now\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTwo summits. One experience.\n\n\n\nGround Truth brings together the AI for Business Summit and the MLI Marketing Summit for two days of ideas\, insights\, and connection at the Wisconsin School of Business. \n\n\n\nEach summit features a full track of programming\, giving attendees the flexibility to dive deeply into marketing or AI for business\, or move between the two to explore where these rapidly evolving fields intersect. \n\n\n\nTogether\, the summits bring industry leaders\, faculty\, alumni\, business professionals\, and students to Madison to share perspectives\, challenge conventional thinking\, and explore the ideas shaping the future of business. \n\n\n\n\n \n\n \n \n \n \n \n \n \n \n \n AI for Business Summit \n\n The AI for Business Summit brings together business leaders\, practitioners\, faculty\, and students to explore how artificial intelligence is transforming the way organizations work\, compete\, and create value. \nSessions will move beyond the hype to examine the real-world opportunities\, challenges\, and implications of AI across business. Attendees will hear from experts and practitioners\, explore emerging applications\, learn how organizations are putting AI into practice\, and gain insights they can bring back to their organizations. \n \n \n \n \n \n \n \n \n \n \n Marketing Summit \n\n The Marketing Summit has a long history at the Wisconsin School of Business\, beginning with the A.C. Nielsen Center for Marketing Research\, founded in 1990. With the creation of the Marketing Leadership Institute in 2022\, the Summit evolved into a broader conference designed for today’s marketing leaders. \nThe Marketing Summit brings together industry professionals\, faculty\, alumni\, and students to learn from leaders in the field and connect with the broader Wisconsin marketing community. Through case studies\, panel discussions\, and conversations with leading practitioners\, attendees will explore the challenges and opportunities shaping marketing today\, gain practical insights they can apply in their organizations\, and build connections with other marketing professionals. \n \n \n \n \n \n \n \n\n\n\n \n \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n \n \n \n \n \n \n \n \n \n \n \n Industry Speakers \n \n \n \n 2027 speaker lineup coming soon \n \n Get notifications\n \n \n \n \n \n \n \n \n\n\n\n \n \n \n \n\n\n\n\n\n\nRegistration Fees\n\n\n\nRegister early and save\n\n\n\nTake advantage of discounted early bird rates for Ground Truth Summit 2027. \n\n\n\nEarly Bird RegistrationRegular RegistrationLate RegistrationGeneral/Industry$595$695$795UW-Madison Alumni$395$495$595UW-Madison Faculty/Staff$295$395$495UW-Madison Student$25$25$25\n\n\n\n\n\n\n\nLodging\n\n\n\n\n\n\n\nDoubleTree\n\n\n\nRoom Rate: $139/night plus taxes \n\n\n\nTo make a reservation\, call the hotel at (608) 251-5511 and mention the AI Summit 2027 or book online here. Reservations must be made by March 10\, 2027\, to receive the discounted rate. \n\n\n\nFluno\n\n\n\nRoom Rate: $160/night plus taxes \n\n\n\nTo make a reservation\, call the hotel at (608) 255-0360 and mention the AI Summit 2027 or book online here. Reservations must be made by March 30\, 2027\, to receive the discounted rate. \n\n\n\nGraduate by Hilton \n\n\n\nRoom Rate: $179/night plus taxes \n\n\n\nTo make a reservation\, call the hotel at (608) 257-4391 and mention the AI Summit 2027 or book online here. Reservations must be made by March 1\, 2027\, to receive the discounted rate. \n\n\n\n\n\n\n\n\n\n\n\nLocation URL:https://business.wisc.edu/event/ground-truth-summit-2027/ LOCATION:Union South\, 1308 W Dayton St\, Madison\, Wisconsin\, 53715\, United States CATEGORIES:Alumni,Artificial Intelligence,Marketing Leadership Institute ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2026/09/Graphic-Ground-Truth-Summit-2.png END:VEVENT END:VCALENDAR