BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Wisconsin School of Business - ECPv6.16.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://business.wisc.edu X-WR-CALDESC:Events for Wisconsin School of Business REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250602T080000 DTEND;TZID=America/Chicago:20250606T170000 DTSTAMP:20260529T161825 CREATED:20241017T184052Z LAST-MODIFIED:20241112T214902Z UID:10001337-1748851200-1749229200@business.wisc.edu SUMMARY:Behavioral Operations Management Summer Institute (BOMSI) DESCRIPTION:Behavioral Operations Management Summer Institute \n\n\n\nJune 2 -6\, 2025 \n\n\n\nWisconsin School of Business\, University of Wisconsin – Madison \n\n\n\nAbout BOMSI 2025 \n\n\n\nThe Behavioral Operations Management Summer Institute for doctoral students will be held June 2-6\, 2025 (Monday through Friday) at the Wisconsin School of Business\, University of Wisconsin-Madison.  \n\n\n\nThe 1-week intensive summer institute is designed to provide doctoral students who are interested in behavioral research a solid foundation to conduct behavioral operations management research. Additionally\, we hope that the summer institute will encourage collaboration and the creation of a research community among the next generation of researchers. \n\n\n\nEach day of the institute includes morning and afternoon sessions. Morning sessions provide a general overview of behavioral operations management\, review core behavioral economics/psychology topics\, and discuss operations management applications.  Afternoon sessions focus on practical aspects of research (e.g. brainstorming ideas\, working with companies\, presenting your work)\, as well as the academic career (e.g. developing a research agenda\, building a research community\, managing the job market). There will also be free time to prepare for the next day\, have office hours\, pair up to work on ideas\, and get to know each other. \n\n\n\nApplying for the Summer Institute is free. Attendees will be required to cover their own cost of travel and accommodations in the Madison area. Please click below to view more information and navigate to the appropriate pages to find information on FAQs\, applying\, accommodations\, organizers and tentative schedule. \n\n\n\n\n\n \n\n\n\nImportant Dates \n\n\n\nMarch 2\, 2025 – Application Deadline \n\n\n\nMarch 30\, 2025 – Notification of Acceptance \n\n\n\nJune 2 – 6\, 2025 – Summer Institute URL:https://business.wisc.edu/event/behavioral-operations-management-summer-institute-bomsi/ LOCATION:Wisconsin School of Business\, Grainger Hall\, 975 University Ave\, Madison\, WI\, 53706\, United States CATEGORIES:Operations and Information Management ATTACH;FMTTYPE=image/jpeg:https://business.wisc.edu/wp-content/uploads/2024/10/BOMSI-HARVARD-2023.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250514T000000 DTEND;TZID=America/Chicago:20250516T235959 DTSTAMP:20260529T161825 CREATED:20241121T184558Z LAST-MODIFIED:20250514T205023Z UID:10001377-1747180800-1747439999@business.wisc.edu SUMMARY:Symposium on Artificial Intelligence in Marketing 2025 DESCRIPTION:Wisconsin School of Business Room 2510\n\n\n\nWednesday\, May 14 – Friday\, May 16\n\n\n\n\n\nThe Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 2nd Symposium on Artificial Intelligence in Marketing. The 2025 Symposium will be taking place from May 14\, 1pm to May 16\, 1pm in Madison\, Wisconsin. The symposium focuses on modern AI applications in marketing\, including: \n\n\n\n\nDeep Learning and Unstructured Data Analysis\n\n\n\nGenerative AI in Marketing\n\n\n\nHuman-AI collaboration\n\n\n\nAlgorithmic Bias and Fairness\n\n\n\nAI & Marketing Theory\n\n\n\nProbabilistic Machine Learning and Computational Methods for Marketing\n\n\n\n\nEmail your questions to aimarketing@wsb.wisc.edu \n\n\n\n\n\n\n\nKeynotes\n\n\n \n \n\n \n \n \n \n \n \n \n \n \n \n K. Sudhir\, Professor of Marketing – Yale \n K. Sudhir is James L. Frank ’32 Professor of Marketing\, Private Enterprise and Management and Founder-Director of the Yale China India Insights Program at the Yale School of Management. He leads the academic-industry interface for quantitative marketing at the Yale Center for Customer Insights (YCCI). \n \n \n \n \n \n \n \n \n \n \n \n Saqib Mustafa\, Head Of Partner Marketing – Anthropic \n Saqib Mustafa\, MBA 2007 from WSB\, is a proven marketing and channel leader driving innovation in various positions in the AI\, data and analytics industries. Recently Saqib joined Anthropic where he leads the Partner Marketing team\, partnering with GenAI leaders like AWS and Google to drive value for customers\, and adoption of Claude. Previously he was at Snowflake for over 9 years\, where his leadership was instrumental in expanding Snowflake’s AI Data Cloud ecosystem through strategic partner marketing. \n \n \n \n \n \n \n\n\n\n\n \n \n\n\n\n\n\n\n\nSchedule\n\n\n\nPresentations are in Room 2510 of the Wisconsin School of Business \n\n\n\nWednesday\, May 14th\n\n\n\n—————————————Session TitlePresenter2:00 PM – 2:45 PM Welcome + AI Hub for BusinessMatt Seitz (WSB AI Hub for Business)2:45 PM – 4:00 PMAI and the Professional WorldFoundation Models and AI Innovation: Evidence from the Hugging Face PlatformDavid Wu (UW-Madison)Generative AI and Job Satisfaction: Evidence from Glassdoor Employee ReviewsKhai Chiong (UT-Dallas)Confounding-Robust Deferral Policy LearningMingzhang Yin (Florida)4:00 PM – 4:15 PMBreak4:15 PM – 5.45 PMAI and AdvertisingImproving Targeting Policies Using Transfer LearningArtem Timoshenko (Northwestern)The Champion of Images: Understanding the Role of Images in the Design-Making Process of Online ConsumersGijs Overgoor (Southern Methodist)TV Beats Digital: Leveraging Deep Learning to Evaluate Commercial SuccessJinHo Yun (Wharton)5:45 PM – 7:30 PMReception\n\n\n\nThursday\, May 15th\n\n\n\n—————————————Session TitlePresenter8:30 AM – 9:30 AMBreakfast9:30 AM – 9:45 AMIntroduction and WelcomeDean Samba9:45 AM – 10:45 AMIndustry KeynoteSaqib Mustafa (Anthropic)10:45 AM – 11:00 AMBreak11:00 AM – 12:30 PMWorking with LanguageWords that Matter: Analyzing the Casual Effect of WordsAlain Lemaire (UT-Austin)Using Large Language Models to Create AI Personas for Replication and Prediction of Media Effects: An Empirical Test of 133 Published Experimental Research FindingsLeo Yeykelis(Viewpointsai)Byron Reeves(Stanford)A Framework for Theory-Guided LLM Alignment: Application to Content Marketing Tong Wang (Yale)12:30 PM – 2:00 PM Lunch + Academic KeynoteK Sudhir (Yale)2:00 PM – 3:30 PMWorking with Images and VideosOptimal Product Design Synthesis: Pairing Generative Models with Adaptive Preference MeasurementRyan Dew (Wharton)Enhancing Marketing Video Analysis with Multimodal LLMs and In-Context LearningYepeng Jin (UW-Madison)Going Beyond Black-Box Models by Leveraging Behavioral Insights: An Intent-Based Recommendation FrameworkYuyan Wang (Stanford)3:30 PM – 3:45 PMBreak3:45 PM – 5:45 PMAI and ConsumersGenerative Multi-Task Learning for Customer Base Analysis: Evidence from 1\,001 CompaniesKB Kim (Emory)The Adoption of Efficacy of Large Language Models: Evidence From Consumer Complaints in the Financial IndustryMinkyu Shin (City U-HK)Managing the Customer Journey to Generate Purchase at Maximum ProfitabilityWayne Taylor (Southern Methodist)Innovating Product Q&A with AI: Bridging Pre- and Post-Purchase Consumers with Enhanced RAGXingJian You (UW-Madison)5:45 PM – 7:45 PM Reception & AppetizersFluno Center (Floor-8\, Skyview Room)\n\n\n\nFriday\, May 16\n\n\n\n———————————————-Session TitlePresenter8:30 AM – 9:30 AMBreakfast9:30 AM – 10:10 AMPanel on AI in Research and Teaching 10:10 AM – 10:25 AMBreak10:25 AM – 11:15 AMAnalyzing PurchasesThe Market Basket Transformer: A New Foundation Model for RetailDaniel Ringel (UNC-Chapel Hill)Gaining deeper Insights into Thin Profile Consumers via Attributed Graph Contrastive LearningJiyeon Hong (George Mason)11:15 AM – 12:05 PMAI and Online PlatformsEmpowering or Eroding Contributions? How Generative AI Impacts User-Generated Content Across Diverse CommunitiesMengxia Zhang (Ivey)The Impact of Large Language Models on Open-Source Innovation: Evidence from GitHub CopilotRaveesh Mayya (NYU Stern)12:05 PMEnd of the Symposium\n\n\n\n\n\n\n\nRegistration\n\n\n\nPlease register using the link below. Note that we have a very limited number of spots.Deadline: April 23rd. \n\n\n\n\n$250 for regular attendees\n\n\n\n$100 for PhD students\n\n\n\n\n\n\nThe confirmation email is usually sent within 15 minutes. \n\n\n\n\n\n\n\nLodging\n\n\n\nWe have partnered with the Best Western Premier Park Hotel to provide 50 rooms at affordable rates.These prices will be available until April 14\, 2025 or rooms are sold out (whichever comes first).To reserve a room\, follow the following link. \n\n\n\n\nReserve a room\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\n\n\n\n \n \n\n Symposium Chairs\n \n \n \n \n \n \n \n \n \n Remi Daviet \n Assistant Professor of Marketing\, UW-Madison daviet@wisc.edu \n \n \n \n \n \n \n \n \n \n \n Ishita Chakraborty \n Assistant Professor of Marketing\, UW-Madison ishita.chakraborty@wisc.edu \n \n \n \n \n \n \n \n \n \n \n Neeraj Arora \n Professor of Marketing\, UW-Madison neeraj.arora@wisc.edu URL:https://business.wisc.edu/event/symposium-on-artificial-intelligence-in-marketing/ LOCATION:Wisconsin School of Business\, Grainger Hall\, 975 University Ave\, Madison\, WI\, 53706\, United States CATEGORIES:Artificial Intelligence,Marketing Leadership Institute ATTACH;FMTTYPE=image/png:https://business.wisc.edu/wp-content/uploads/2023/11/Grainger-Data-Sky-Red-replacing-pink.png END:VEVENT END:VCALENDAR