The James A. Graaskamp Center for Real Estate at the Wisconsin School of Business is pleased to welcome Brian Becker as its new Associate Director of Outreach. Becker brings ten years of higher education experience creating events and communications that connect universities with their communities. He succeeds Lee Gottschalk, who retired after two decades of service to the center.
Becker comes to UW–Madison from the University of Illinois Urbana-Champaign, where he served as Assistant Director of Events, Outreach, and Digital Strategy at the Michael L. Jeffries, Sr. Center for Access & Academic Success. There, he led signature events and directed the center’s marketing and communications. He holds a bachelor’s degree in English and a master’s degree in higher education, both from the University of Illinois.
At the Graaskamp Center, Becker will lead outreach and communications, from news stories and the center’s newsletter to social media and signature events such as the Wisconsin Real Estate & Economic Outlook Conference. He will work closely with faculty, staff, students, alumni, and industry partners to share the center’s work across the real estate community.
“Strong relationships with our students, alumni, and industry partners are at the heart of what the Graaskamp Center does,” said Jacques Gordon, Director of the Graaskamp Center for Real Estate. “Brian’s experience leading outreach and communications will help us deepen those connections, and we’re thrilled to welcome him to the team.”