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Earn your Bachelor of Business Administration (BBA) at the top-ranked Wisconsin School of Business.

Become the Next Great Business Leader

The Wisconsin Business Badger Experience is About You

You build strong academic foundations, make meaningful connections, explore career pathways that align with your passions, and demonstrate leadership skills that make you an empathetic, relentlessly curious, intellectually confident, purposeful business leader.

Students working together

Choose from 11 Majors

Explore business disciplines and find the right path for you. Select multiple majors and customize your education with certificates.

Student giving a presentation

Find Leadership Opportunities

Earn badges for your cocurricular work and add a leadership certificate to your majors.

Students meeting a career coach

Customize Your Dream Career Path

Experience dedicated career coaching that helps you chart your path to success in your first job—and for a lifetime.

Student networking at a career fair

Get Involved and Build Your Network

Be part of a student organization, participate in case competitions, or volunteer.

Student listening to a presentation

Join a Diverse and Inclusive Community

Add your unique perspectives, interests, and talents to our program. Join a School with a deep commitment to diversity.

Selfie of two students studying abroad

See the World

Study abroad with one of our partner universities. Programs span the world and are available for summer, semester, or short-term durations.

Choose Wisconsin

public undergraduate business program
— U.S. News & World Report, 2022
public university in the United States
— U.S. News & World Report, 2021
university for producing Fortune 500 CEOs
— Kittleman, 2018
Advisor consulting an alumni

Prepare for Your Future

Career Forward

Benefit from career coaches, academic advisors, and business major consultants who work one-on-one with you to dive deep into your interests and help you develop a blueprint for your career.

Cocurriculars and internships

Make connections with employers and grow job-ready skills. Prepare for internships and participate in events across campus and across the country.

Learn more about career readiness
of students complete internships
of students receive full-time job offers within six months of graduation

Start Here. Go Anywhere.

Wisconsin business grads take their skills to Fortune 500 corporations, major nonprofits, and startups all over the map. Click the pins to see where our grads have landed.

Andrew Quinn
New York, New York

Andrew Quinn, BBA ’11

Co-Founder and CFO/COO at PathWell Health | Finance, Accounting, and Economics
Ash Gupta
Palo Alto, California

Ash Gupta, BBA ’10

Co-Founder and Managing Partner at Galaxy Capital Partners
Diana Xiong
San Francisco, California

Diana Xiong, BBA ’20

Account Strategist at Google | Marketing
Saint Paul, Minnesota

Jennifer Olson, BBA ’95, MBA ’97

SVP/Chief Operating Officer at Children’s Minnesota | Finance
Joe Simler
Dallas, Texas

Joe Simler, BBA ’08

Senior Manager, Corporate Sponsorships at Dallas Cowboys | Marketing
Jon Fasoli
Mountain View, California

Jon Fasoli, BBA ’09

Vice President, Small Business and Self-Employed Segment Leader at Intuit
Joseline Nyinawabera
Madison, Wisconsin

Joseline Nyinawabera, BBA ’13, MBA ’22

Founder at BlkBld & Co. | Marketing and Human Resources
Katie Bergen
Denver, Colorado

Katie Bergen, BBA ’09

Senior Director, Investor Relations and Capital Strategies at EverWest Real Estate Investors | Real Estate and Urban Land Economics; Finance, Investment and Banking
Nolan Cunningham
Minneapolis, Minnesota

Nolan Cunningham, BBA ’17

Sr. Process and Controls Analyst at HomeServices of America | Management and Marketing
Reena Vokoun
San Diego, California

Reena Vokoun, BBA ’98

Founder and CEO at Passion Fit | Marketing and Management
Milwaukee, Wisconsin

Rodney Lynk Jr., BBA ’09

Chief Academic Officer at Milwaukee Excellence Charter School | Finance Investment Banking and Risk Management Insurance
Ryan Oremus
Boston, Massachusetts

Ryan Oremus, BBA ’97

Sr. Vice President of Finance at Boston Red Sox | Accounting and Finance
Shawn Michaels
Oconomowoc, Wisconsin

Shawn Michels, BBA ’18

Founder and CEO at Steady Shot, LLC | Accounting
Sidney Ullrich
Chicago, Illinois

Sidney Ullrich, BBA ’18

Associate Category Manager at Walgreens | Marketing and Operations and Technology Management

Hear From Recent Graduates

How has the Wisconsin School of Business prepared you for your future?

“After four years at UW, I feel I have a strong base of knowledge in finance, accounting, and economics from which I will build, access to a great community of students, mentors, and alumni that will be present throughout my career, and interpersonal and leadership skills that will continue to facilitate my professional growth no matter what path I decide to pursue in the future.”
Travis Bradford (BBA ’21)
Majors: Finance, Investment, and Banking; Accounting; Economics

What was your favorite project?

“It’s a study of the performance of NFL wide receivers and the subsequent annual salaries that they are paid. From our preliminary results we are able to tell that age, dropped passes, and number of first downs are the most significant statistics when predicting receiver salaries.”
Toyo Borgmann (BBA ’21)
Majors: Actuarial Science, Risk Management and Insurance, Certificate in Japanese Professional Communication

What is your next step after graduation?

“I’m headed to San Francisco to work as a compensation analyst with the cybersecurity company Palo Alto Networks.”
Rae Johannessen (BBA ’21)
Majors: Management and Human Resources, International Business
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See Yourself Here

Aerial view of Madison

Madison: a top-rated city

Spend four years in one of the nation’s top-ranked places to live. Experience a college town with big city attractions built between two gorgeous lakes. UW–Madison is a premier research university, a leader in education, and a powerhouse in athletics.

Learning Commons computers

State-of-the-art Grainger Hall

You’ll find the Wisconsin School of Business’ home in Grainger Hall. Connect with more than 3,000 students in the undergraduate program and spend time studying and collaborating in the new state-of-the-art Learning Commons.

Alumni Spotlights

Ousmane Kabre

Ousmane Kabré (BBA ’15, MAcc ’16)

Founder and CEO, Leading Change Africa
Founder and CEO, Intro Group

Madison, Wisconsin

Kabré makes a difference in his native country of Burkina Faso by providing educational opportunities to students there. He founded Leading Change Africa while still a WSB student. Last year the nonprofit opened an educational center in Burkina Faso. It offers scholarships to study at U.S. and African universities.

Kristen Berman

Kristen Berman (BBA ’06)

Co-founder, Irrational Labs
San Francisco, California

Berman is a leader in the field of behavioral science and studies how people act in the marketplace. She co-founded Irrational Labs, a behavioral product design company that helps organizations understand and leverage behavioral economics to benefit their users.

Start Your Journey

Apply today. You can apply straight from high school, as a current UW–Madison student, or as a student seeking a transfer to UW–Madison. Select the path that currently describes you.

News & Announcements

100 Hour Challenge

October 25, 2021

Midterms! What Next?

October 25, 2021

Upcoming Events

Oct 28

Virtual Pre-Business 101 Workshop

Thursday, October 28 — 4:30pm6:00pm
Nov 1

Business Badgers Study Abroad Info Session

Monday, November 1 — 1:00pm2:00pm
Nov 2

Pre-Business 101 Workshop

Tuesday, November 2 — 5:00pm6:30pm
View all events

Schedule a Visit

Our undergraduate ambassadors host personalized visits with prospective students and their families. Visits are scheduled in advance and tailored to your individual interests and goals.
Schedule a visit