Earn your Bachelor of Business Administration (BBA) at the top-ranked Wisconsin School of Business.
Become the Next Great Business Leader
The Wisconsin Business Badger Experience is About You
You build strong academic foundations, make meaningful connections, explore career pathways that align with your passions, and demonstrate leadership skills that make you an empathetic, relentlessly curious, intellectually confident, purposeful business leader.
Choose from 11 Majors
Explore business disciplines and find the right path for you. Select multiple majors and customize your education with certificates.
Find Leadership Opportunities
Earn badges for your cocurricular work and add a leadership certificate to your majors.
Customize Your Dream Career Path
Experience dedicated career coaching that helps you chart your path to success in your first job—and for a lifetime.
Get Involved and Build Your Network
Be part of a student organization, participate in case competitions, or volunteer.
Join a Diverse and Inclusive Community
Add your unique perspectives, interests, and talents to our program. Join a School with a deep commitment to diversity.
See the World
Study abroad with one of our partner universities. Programs span the world and are available for summer, semester, or short-term durations.
Prepare for Your Future
Benefit from career coaches, academic advisors, and business major consultants who work one-on-one with you to dive deep into your interests and help you develop a blueprint for your career.
Cocurriculars and internships
Make connections with employers and grow job-ready skills. Prepare for internships and participate in events across campus and across the country.
Start Here. Go Anywhere.
Wisconsin business grads take their skills to Fortune 500 corporations, major nonprofits, and startups all over the map. Click the pins to see where our grads have landed.
Andrew Quinn, BBA ’11Co-Founder and CFO/COO at PathWell Health | Finance, Accounting, and Economics
Ash Gupta, BBA ’10Co-Founder and Managing Partner at Galaxy Capital Partners
Diana Xiong, BBA ’20Account Strategist at Google | Marketing
Jennifer Olson, BBA ’95, MBA ’97SVP/Chief Operating Officer at Children’s Minnesota | Finance
Joe Simler, BBA ’08Senior Manager, Corporate Sponsorships at Dallas Cowboys | Marketing
Jon Fasoli, BBA ’09Vice President, Small Business and Self-Employed Segment Leader at Intuit
Joseline Nyinawabera, BBA ’13, MBA ’22Founder at BlkBld & Co. | Marketing and Human Resources
Katie Bergen, BBA ’09Senior Director, Investor Relations and Capital Strategies at EverWest Real Estate Investors | Real Estate and Urban Land Economics; Finance, Investment and Banking
Nolan Cunningham, BBA ’17Sr. Process and Controls Analyst at HomeServices of America | Management and Marketing
Reena Vokoun, BBA ’98Founder and CEO at Passion Fit | Marketing and Management
Rodney Lynk Jr., BBA ’09Chief Academic Officer at Milwaukee Excellence Charter School | Finance Investment Banking and Risk Management Insurance
Ryan Oremus, BBA ’97Sr. Vice President of Finance at Boston Red Sox | Accounting and Finance
Shawn Michels, BBA ’18Founder and CEO at Steady Shot, LLC | Accounting
Sidney Ullrich, BBA ’18Associate Category Manager at Walgreens | Marketing and Operations and Technology Management
Hear From Recent Graduates
How has the Wisconsin School of Business prepared you for your future?
What was your favorite project?
What is your next step after graduation?
See Yourself Here
Madison: a top-rated city
Spend four years in one of the nation’s top-ranked places to live. Experience a college town with big city attractions built between two gorgeous lakes. UW–Madison is a premier research university, a leader in education, and a powerhouse in athletics.
State-of-the-art Grainger Hall
You’ll find the Wisconsin School of Business’ home in Grainger Hall. Connect with more than 3,000 students in the undergraduate program and spend time studying and collaborating in the new state-of-the-art Learning Commons.
Ousmane Kabré (BBA ’15, MAcc ’16)
Founder and CEO, Leading Change Africa
Founder and CEO, Intro Group
Kabré makes a difference in his native country of Burkina Faso by providing educational opportunities to students there. He founded Leading Change Africa while still a WSB student. Last year the nonprofit opened an educational center in Burkina Faso. It offers scholarships to study at U.S. and African universities.
Kristen Berman (BBA ’06)
Co-founder, Irrational Labs
San Francisco, California
Berman is a leader in the field of behavioral science and studies how people act in the marketplace. She co-founded Irrational Labs, a behavioral product design company that helps organizations understand and leverage behavioral economics to benefit their users.
Start Your Journey
Apply today. You can apply straight from high school, as a current UW–Madison student, or as a student seeking a transfer to UW–Madison. Select the path that currently describes you.