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Earn your Bachelor of Business Administration (BBA) at the top-ranked Wisconsin School of Business.

Become the Next Great Business Leader

The Wisconsin Business Badger Experience is About You

You build strong academic foundations, make meaningful connections, explore career pathways that align with your passions, and demonstrate leadership skills that make you an empathetic, relentlessly curious, intellectually confident, purposeful business leader.

Choose Wisconsin

best public undergraduate business program
U.S. News & World Report, 2023-2024
best public university
U.S. News & World Report, 2024
university for producing Fortune 500 CEOs
— Kittleman, 2018
Advisor consulting an alumni

Prepare for Your Future

Career Forward

Benefit from career coaches, academic advisors, and business major consultants who work one-on-one with you to dive deep into your interests and help you develop a blueprint for your career.

Cocurriculars and internships

Make connections with employers and grow job-ready skills. Prepare for internships and participate in events across campus and across the country.

of students receive full-time job offers within six months of graduation

Start Here. Go Anywhere.

Wisconsin business grads take their skills to Fortune 500 corporations, major nonprofits, and startups all over the map. Click the pins to see where our grads have landed.

Andrew Quinn
New York, New York

Andrew Quinn, BBA ’11

Co-Founder and CFO/COO at PathWell Health | Finance, Accounting, and Economics
Ash Gupta
Palo Alto, California

Ash Gupta, BBA ’10

Co-Founder and Managing Partner at Galaxy Capital Partners
Cynthia Chu
Newark, New Jersey

Cynthia Chu, BBA ’99

CFO and Growth Officer at Audible | Finance + Marketing
Diana Xiong
San Francisco, California

Diana Xiong, BBA ’20

Account Strategist at Google | Marketing
Jake Wood
Los Angeles, California

Jake Wood, BBA ’05

Founder and Executive Chairman at Team Rubicon and Founder and CEO at Groundswell | Real Estate
Saint Paul, Minnesota

Jennifer Olson, BBA ’95, MBA ’97

SVP/Chief Operating Officer at Children’s Minnesota | Finance
Jim Wuthrich
Los Angeles, California

Jim Wuthrich, BBA ’86

President of Content Distribution at Warner Media | Marketing
Joe Simler
Dallas, Texas

Joe Simler, BBA ’08

Senior Manager, Corporate Sponsorships at Dallas Cowboys | Marketing
Jon Fasoli
Mountain View, California

Jon Fasoli, BBA ’09

Vice President, Small Business and Self-Employed Segment Leader at Intuit
Joseline Nyinawabera
Madison, Wisconsin

Joseline Nyinawabera, BBA ’13, MBA ’22

Founder at BlkBld & Co. | Marketing and Human Resources
Katie Bergen
Denver, Colorado

Katie Bergen, BBA ’09

Senior Director, Investor Relations and Capital Strategies at EverWest Real Estate Investors | Real Estate and Urban Land Economics; Finance, Investment and Banking
Nolan Cunningham
Minneapolis, Minnesota

Nolan Cunningham, BBA ’17

Sr. Process and Controls Analyst at HomeServices of America | Management and Marketing
Reena Vokoun
San Diego, California

Reena Vokoun, BBA ’98

Founder and CEO at Passion Fit | Marketing + Management
Milwaukee, Wisconsin

Rodney Lynk Jr., BBA ’09

Chief Academic Officer at Milwaukee Excellence Charter School | Finance Investment Banking and Risk Management Insurance
Ryan Oremus
Boston, Massachusetts

Ryan Oremus, BBA ’97

Sr. Vice President of Finance at Boston Red Sox | Accounting and Finance
Shawn Michaels
Oconomowoc, Wisconsin

Shawn Michels, BBA ’18

Founder and CEO at Steady Shot, LLC | Accounting
Sidney Ullrich
Chicago, Illinois

Sidney Ullrich, BBA ’18

Associate Category Manager at Walgreens | Marketing and Operations and Technology Management

Hear From Recent Graduates

How has the Wisconsin School of Business prepared you for your future?

“After four years at UW, I feel I have a strong base of knowledge in finance, accounting, and economics from which I will build, access to a great community of students, mentors, and alumni that will be present throughout my career, and interpersonal and leadership skills that will continue to facilitate my professional growth no matter what path I decide to pursue in the future.”
Travis Bradford (BBA ’21)
Majors: Finance, Investment, and Banking; Accounting; Economics

What was your favorite project?

“It’s a study of the performance of NFL wide receivers and the subsequent annual salaries that they are paid. From our preliminary results we are able to tell that age, dropped passes, and number of first downs are the most significant statistics when predicting receiver salaries.”
Toyo Borgmann (BBA ’21)
Majors: Actuarial Science, Risk Management and Insurance, Certificate in Japanese Professional Communication

What is your next step after graduation?

“I’m headed to San Francisco to work as a compensation analyst with the cybersecurity company Palo Alto Networks.”
Rae Johannessen (BBA ’21)
Majors: Management and Human Resources, International Business
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See Yourself Here

Alumni Spotlights

Cynthia Chu

Cynthia Chu (BBA ’99)

CFO and Growth Officer, Audible
New York City Metropolitan Area

Chu is a leader in the field of digital media. By riding technology’s changes over the course of her career, Chu has been able to continually pursue the goal that sparked her initial interest in business: problem-solving on a large scale in a way that impacts consumers’ lives.

Jake Wood

Jake Wood (BBA ’05)

Founder and CEO, Groundswell
Founder, Team Rubicon

Los Angeles, California

Wood is an entrepreneur and founder of the veteran-driven disaster relief organization Team Rubicon, which started with Wood seeing a need to help people in the aftermath of Haiti’s 2010 earthquake. Wood now leads Groundswell, a company aiming to democratize philanthropy.

Start Your Journey

Apply today. You can apply straight from high school, as a current UW–Madison student, or as a student seeking a transfer to UW–Madison. Select the path that currently describes you.

Upcoming Events

Jun 14

BBA Information Session

Friday, June 14 | 2:30pm4:00pm
Jun 21

BBA Information Session

Friday, June 21 | 2:30pm4:00pm
Jun 24

BBA Information Session

Monday, June 24 | 2:30pm4:00pm
View all events

Schedule a Visit

Our undergraduate ambassadors host personalized visits with prospective students and their families. Visits are scheduled in advance and tailored to your individual interests and goals.
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