Undergraduate
Earn your Bachelor of Business Administration (BBA) at the top-ranked Wisconsin School of Business.
Become the Next Great Business Leader
The Wisconsin Business Badger experience is about you
You build strong academic foundations, make meaningful connections, explore career pathways that align with your passions, and demonstrate leadership skills that make you an empathetic, relentlessly curious, intellectually confident, purposeful business leader.
Choose from 12 majors
Explore business disciplines and find the right path for you. Select multiple majors and customize your education with certificates.
Find leadership opportunities
Earn badges for your cocurricular work and add a leadership certificate to your majors.
Customize your dream career path
Experience dedicated career coaching that helps you chart your path to success in your first job—and for a lifetime.
Maximize your potential
Partner with success coaches to achieve your goals. Tap into resources focused on your education and wellbeing.
Join a diverse and inclusive community
Add your unique perspectives, interests, and talents to our program. Join a school with a deep commitment to diversity.
See the world
Study abroad with one of our partner universities. Programs span the world and are available for summer, semester, or short-term durations.
Choose Wisconsin
Be Ready for the Changing Business Landscape
Build your business skills through a modern curriculum, including the newest courses launched at the Wisconsin School of Business:
Sustainable Capitalism
Explore the balance of the well-being of firms with the well-being of society.
Human-Centered Design and Business
Understand the customer experience to build better products and services.
Cloud-Based Business Analytics
Use the cloud to manage big data and run analyses.
Integrated Strategic Leadership
Work directly with companies as part of a team in an experiential learning project.
Where Can a Degree From Wisconsin Take You?
See how our recent grads are already making their mark.
Define Your Own Path
Explore careers
Work one-on-one with career coaches and academic advisors to dive deep into your interests and create a blueprint for your future success.
Make connections
Network with employers who repeatedly hire Business Badgers and grow your job-ready skills. Participate in case competitions, career treks, job shadowing opportunities, and more.
The possibilities are endless. Chase the dreams that don’t come easy.
Start here. Go anywhere.
Wisconsin business grads take their skills to Fortune 500 corporations, major nonprofits, and startups all over the map. Click the pins to see where some grads have landed.
Andrew Quinn, BBA ’11
Co-Founder and CFO/COO at PathWell Health | Finance, Accounting, and Economics
Ash Gupta, BBA ’10
Co-Founder and Managing Partner at Galaxy Capital Partners
Cynthia Chu, BBA ’99
CFO and Growth Officer at Audible | Finance + Marketing
Diana Xiong, BBA ’20
Account Strategist at Google | Marketing
Jake Wood, BBA ’05
Founder and Executive Chairman at Team Rubicon and Founder and CEO at Groundswell | Real EstateJennifer Olson, BBA ’95, MBA ’97
SVP/Chief Operating Officer at Children’s Minnesota | Finance
Jim Wuthrich, BBA ’86
President of Content Distribution at Warner Media | Marketing
Joe Simler, BBA ’08
Senior Manager, Corporate Sponsorships at Dallas Cowboys | Marketing
Jon Fasoli, BBA ’09
Vice President, Small Business and Self-Employed Segment Leader at Intuit
Joseline Nyinawabera, BBA ’13, MBA ’22
Founder at BlkBld & Co. | Marketing and Human Resources
Katie Bergen, BBA ’09
Senior Director, Investor Relations and Capital Strategies at EverWest Real Estate Investors | Real Estate and Urban Land Economics; Finance, Investment and Banking
Nolan Cunningham, BBA ’17
Sr. Process and Controls Analyst at HomeServices of America | Management and Marketing
Reena Vokoun, BBA ’98
Founder and CEO at Passion Fit | Marketing + Management
Rodney Lynk Jr., BBA ’09
Chief Academic Officer at Milwaukee Excellence Charter School | Finance Investment Banking and Risk Management Insurance
Ryan Oremus, BBA ’97
Sr. Vice President of Finance at Boston Red Sox | Accounting and Finance
Shawn Michels, BBA ’18
Founder and CEO at Steady Shot, LLC | Accounting
Sidney Ullrich, BBA ’18
Associate Category Manager at Walgreens | Marketing and Operations and Technology Management
Hear From Recent Graduates
See Yourself Here
Madison: a top-rated city
Spend four years in one of the nation’s top-ranked places to live. Experience a college town with big city attractions built between two gorgeous lakes. UW–Madison is a premier research university, a leader in education, and a powerhouse in athletics.
State-of-the-art Grainger Hall
You’ll find the Wisconsin School of Business’ home in Grainger Hall. Connect with more than 3,000 students in the undergraduate program and spend time studying and collaborating in the state-of-the-art Learning Commons.
Alumni Spotlights
Noe Vital (BBA ’15)
CEO and Co-Founder, Vibez Golf Club
San Diego, California
Vital is an entrepreneur working to expand the game of golf by paving the way for new demographics. His business is removing barriers, rebranding the sport, and introducing it to kids of diverse backgrounds who never thought golf was for them.
Danielle Tiedt (BBA ’96)
Chief Marketing Officer, YouTube
San Francisco, California
Tiedt is making positive change go viral. She sees technology as a way to have a positive impact by giving more people a voice and a chance to see the world. Throughout her career, she has witnessed the transformation of the industry and played a pivotal role in meeting consumer expectations.
Cynthia Chu (BBA ’99)
CFO and Growth Officer, Audible
New York City Metropolitan Area
Chu is a leader in the field of digital media. By riding technology’s changes over the course of her career, Chu has been able to continually pursue the goal that sparked her initial interest in business: problem-solving on a large scale in a way that impacts consumers’ lives.
Jake Wood (BBA ’05)
Founder and CEO, Groundswell
Founder, Team Rubicon
Los Angeles, California
Wood is an entrepreneur and founder of the veteran-driven disaster relief organization Team Rubicon, which started with Wood seeing a need to help people in the aftermath of Haiti’s 2010 earthquake. Wood now leads Groundswell, a company aiming to democratize philanthropy.
Start Your Journey
Apply today. You can apply straight from high school, as a current UW–Madison student, or as a student seeking a transfer to UW–Madison. Select the path that currently describes you.
News & Announcements
Master Digital Branding with MARKETNG/JOURN 605
Upcoming Events
Business Abroad Kick-Off!
Schedule a Visit
Our undergraduate ambassadors host personalized visits with prospective students and their families. Visits are scheduled in advance and tailored to your individual interests and goals.
Schedule a visit
Follow Us
Always celebrating each and every accomplishment, no matter what size.🥹
Congratulations to Joshua Elkin, one of our 2026 WSB Poets and Quants Best & Brightest Undergraduate Award recipients! 🎊🏅
Congratulations to Phoebe Vanna, one of our 2026 WSB Poets and Quants Best & Brightest Undergraduate Award recipients! 🎊🏅
We’d love to hear about your accomplishments too! Share them down below. ⬇️🤩
#SmallWins #BusinessBadgers #AccomplishmentCake #ProudOfYou
🌟Joshua Elkin (BBA ‘26) @joshelkin_
“Ambitious and motivated friend cycling through countless forms of caffeine.”
Major: Supply Chain Management, Operations and Technology Management, & Environmental Studies
Certificate: Consulting & Sustainability
(Just a fraction of) Josh’s involvement: President of @erbnuw, VP Internal Development at @wisconsinconsultingclub, Wisconsin Invitational Consulting Case Competition Writing Committee, Leadership Program Intern @alc.wsb, GB 110 Course Facilitator, & former Dean of Students Advisory Board Committee Member 🤩
Josh’s top two items on his professional bucket list:
1️⃣ Develop a specialty within sustainable procurement & product development.
2️⃣ Serve as a mentor to somebody who becomes more successful than me
📣 “Josh Elkin is an exceptional student and a charismatic, community-minded leader who energizes everyone around him. I’m proud that he’s a Badger.
Josh leads ERBN, a student organization I advise that hosts speaker events and consulting projects with partners pursuing sustainability goals. Josh’s leadership propelled ERBN forward through expanded membership, new funding, higher visibility, and life-changing professional development pathways for students. Students love Josh’s guidance and galvanizing energy, to the point where I’ve seen them cheer Josh into the room when he arrives.” — Michael T. Hernke, Teaching Professor at WSB
Best & Brightest honors 100 senior business majors who made the biggest impact on their programs and personified the best of their cohorts. ✨
Read the full article on poetsandquantsforundergrads.com or through the link in our bio! 🔗
#BestAndBrightest2026 #TrustedToLead #OnWisconsin
🌟Phoebe Vanna (BBA ‘26) @phoebe.vanna
“Math brain, loyal friend, fueled by Diet Coke, curiosity, and a minute-to-minute Outlook calendar.”
Major: Finance, Investment, and Banking
Certificate: Consulting
Phoebe’s involvement: @mjlscholarsprogram, First Female President of Sales & Trading and Asset Management Club, Global Programs Peer Advisor, @dgwisconsin, Humorology Director for BamGam Cast 🙌
Phoebe’s top two items on her professional bucket list:
1️⃣ Build a career that allows me to mentor and open doors for future MJLSP Scholars and #BusinessBadgers.
2️⃣ Be known as someone people want on their team—not only for skill, but for character.
📣 “Phoebe is an exceptionally bright student whose intellectual curiosity drives her to master new concepts quickly. She is a natural leader—confident, collaborative, and able to bring out the best in those around her. Phoebe balances multiple responsibilities with ease, consistently delivering high-quality work while supporting her peers.
She also serves as a thoughtful mentor, offering guidance and encouragement that elevates the whole team. Her combination of talent, drive, and character makes her truly stand out.” — Betsi Hill, Fixed Income Director | Hawk Center for Investment Analysis at WSB
Best & Brightest honors 100 senior business majors who made the biggest impact on their programs and personified the best of their cohorts. ✨
Read the full article on poetsandquantsforundergrads.com or through the link in our bio! 🔗
#BestAndBrightest2026 #TrustedToLead #OnWisconsin
