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MS in Business Analytics

Harness the power of data to address complex questions and contribute strategic insights in any industry. Earn your one-year Master of Science-Business: Analytics degree at the Wisconsin School of Business.

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Thrive in the Data-Driven Business World

Latest Tools

Gain skills in machine learning, data visualization, database management, statistics, programming, experimental design, optimization, cloud computing, and project management.

Real Consulting Projects

Use analytics skills in a semester-long consulting project with a real organization. Collaborate with a team of other students to provide solutions.

STEM-Designated Program

Get a cross-functional perspective on business and technology with this STEM-designated, highly ranked analytics program.

Students talking at Industry Meetup


MS in Business Analytics program in the U.S.
—QS World University Rankings, 2022

Career Opportunities

Wisconsin’s MS in Business Analytics program is an answer to industry’s demand for professionals who can analyze data and communicate actionable insights.

Accepted offers within six months of graduation
—May ’22 graduates

Common job titles

Business Analyst
Business Intelligence Analyst
Data Analyst
Data Engineer
Data Scientist
Data Visualization Specialist
Financial Analyst
Project Manager

Top hiring companies

Deloitte logoDell logo
TikTok logoTarget logo

Dale Nitschke
“This exciting degree provides a deep dive into data analytics with a foundation of technical skills and applicable knowledge. Young professionals can impact business and quickly advance in their careers.”
Dale Nitschke (BBA ’84)
Managing Partner, Ovative Group (analytics consulting company)


Students collaborating over computers

Gain Skills and Experience to Make an Impact

  • One-year program
  • Mentorship from analytics leaders
  • World-renowned faculty and industry experts
  • Learn R, Python, SQL, Tableau, and other top tools
  • Personalized career coaching
  • Consulting projects with major organizations
Business analytics case competition

Digital Marketing Track

Interested in a career in digital marketing? Specialize your analytics skills with our digital marketing track. Take 9 credits of digital marketing courses and prepare for what it’s like as a high-level digital marketer.

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Digital Risk & Insurance Technology Track

Interested in a career managing digital risks or leading digital transformation in the risk and insurance industry? Specialize your analytics skills with our digital risk and insurance technology track. Take specialized courses and work with emerging technologies to prepare for your career in this growing field.


MS students participating at orientation

Requirements & tuition

Learn about the admissions process and tuition for the MS in Business Analytics.

See full admissions requirements
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Admissions events

Strategize your application with our experienced admissions team at one of our admissions events.

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Why Business Analytics at Wisconsin?

Business Analytics: Student Perspective – Haider

John Barcheski
“The program essentially built the relationship I have with my current company, and gave me the opportunity to interview and land an amazing job. I was not qualified analytically prior to this year to get a job in analytics consulting, but now I am definitely more than qualified with the tools I have learned over the past year.”
John Barcheski (BBA ’19, MS ’20)
Data Engineering Consultant, Analytics8

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