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MS in Business Analytics

Harness the power of data to address complex questions and contribute strategic insights in any industry. Earn your one-year Master of Science-Business: Analytics degree at the Wisconsin School of Business.

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Thrive in the Data-Driven Business World

Latest Tools

Gain skills in machine learning, data visualization, database management, statistics, programming, experimental design, optimization, cloud computing, and project management.

Real Consulting Projects

Use analytics skills in a semester-long consulting project with a real organization. Collaborate with a team of other students to provide solutions.

STEM-Designated Program

Get a cross-functional perspective on business and technology with this STEM-designated, highly ranked analytics program.

Gain high-demand business analytics skills

This immersive master’s program develops skills valued across all industries, including communication, leadership, and critical thinking in addition to focused expertise leveraging analytics tools and concepts.

Program at a glance

  • One year—Start in the summer
  • In-person—100% in person to learn from world-renowned faculty
  • Relevant—Coursework aligned with fast-growing data-to-decision field
Students talking at Industry Meetup


public MS in Business Analytics program in the U.S.
—QS World University Rankings, 2022

Career Opportunities

Wisconsin’s MS in Business Analytics program is an answer to industry’s demand for professionals who can analyze data and communicate actionable insights.

average starting salary
—May ’23 graduates

Common job titles

  • Business Analyst
  • Business Intelligence Analyst
  • Data Analyst
  • Data Engineer
  • Data Scientist
  • Data Visualization Specialist
  • Financial Analyst
  • Project Manager

Top hiring companies

Deloitte logoDell logo
TikTok logoTarget logo

Dale Nitschke
“This exciting degree provides a deep dive into data analytics with a foundation of technical skills and applicable knowledge. Young professionals can impact business and quickly advance in their careers.”
Dale Nitschke (BBA ’84)
Managing Partner, Ovative Group (analytics consulting company)


Students collaborating over computers

Gain Skills and Experience to Make an Impact

  • One-year program
  • Mentorship from analytics leaders
  • World-renowned faculty and industry experts
  • Learn R, Python, SQL, Tableau, and other top tools
  • Personalized career coaching
  • Consulting projects with major organizations

Business analytics case competition

Digital Marketing Track

Interested in a career in digital marketing? Specialize your analytics skills with our digital marketing track. Take 9 credits of digital marketing courses and prepare for what it’s like as a high-level digital marketer.

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Digital Risk & Insurance Technology Track

Interested in a career managing digital risks or leading digital transformation in the risk and insurance industry? Specialize your analytics skills with our digital risk and insurance technology track. Take specialized courses and work with emerging technologies to prepare for your career in this growing field.

Get a Jump Start on Your MS in Business Analytics

Save time and money on your graduate program. During your senior year, you can take up to six credits in qualifying courses that can be applied toward your MS in Business Analytics degree.

The credits may also count toward your undergraduate degree requirements. Taking these courses early reduces your course load in the fall and spring semesters of the graduate program. It will make it easier to manage the workload, reduce your tuition, and allow you to focus more on your job search.

Who qualifies?

Current University of Wisconsin–Madison undergraduate students in any major who are interested in pursuing a graduate degree in business analytics.

What can I save?

Reduce your graduate tuition by up to $9,000. You will also be considered for scholarships that can help save you even more.


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Requirements & tuition

Learn about the admissions process and tuition for the MS in Business Analytics.

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Admissions events

Strategize your application with our experienced admissions team at one of our admissions events.

Why Business Analytics at Wisconsin?

Business Analytics: Student Perspective – Haider

John Barcheski
“The program essentially built the relationship I have with my current company, and gave me the opportunity to interview and land an amazing job. I was not qualified analytically prior to this year to get a job in analytics consulting, but now I am definitely more than qualified with the tools I have learned over the past year.”
John Barcheski (BBA ’19, MS ’20)
Data Engineering Consultant, Analytics8

Prefer an online, part-time program? Consider the Master’s in Data, Insights, and Analytics.

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