Unapologetically Curious.
Relentlessly Innovative.
Rooted in Transformation
and Excellence
Honoring the Past,
Leading the Future
Inspiring Student
Success Since 1900
Doing Business
the Badger Way
Wisconsin School of Business
Celebrating 125 Years of A Legacy in Motion
As one of the first business schools in the nation, the Wisconsin School of Business has consistently demonstrated what it means to lead. Our commitment to innovation and forward thinking has defined us for 125 years—and continues to shape a Legacy in Motion that powers us into the future.
Leading the Way for 125 Years
Explore the enduring legacy of the Wisconsin School of Business through key moments of the school’s rich past.
Toast 125 Years of WSB on 12/5
Join WSB for a special toast on Friday, December 5 to unite Business Badgers worldwide. Find a toast in your city and get ready to celebrate!
Anniversary Events
The party comes to you! Join WSB and fellow Business Badgers for celebrations across the country.
WSB’s Global Toast: Celebrate 125 years on 12/5!
Read the Latest Anniversary News
Get the scoop on how the Business Badger community is celebrating the school’s 125th anniversary.
Leave Your Mark
Try your hand at these WSB-infused coloring panels, inspired by the theme of what it means to be a Business Badger.
Reasons to Love WSB
Whether it’s the people, places, or spaces, alumni share what they love best about the Wisconsin School of Business.
Social Showcase
SOOO the incredible and top tiered University of Wisconsin School of Business is celebrating their 125th anniversary AND they chose our daughter, Phoebe, to attend and represent the School of Business at the closing bell ceremony with the Dean Samba of the School of Business at the NYSE tomorrow at 3 pm! What a great honor!!
We are so proud of all of her achievements at University of Wisconsin, including becoming the first woman President of the Sales, Trading and Asset Management Club, her excellent academic record and her endless leadership.
So please allow us to indulge ourselves in a bit of a parent brag- WAY TO GO PHOEBE! Congrats to you and the amazing University of Wisconsin School of Business!! On Wisconsin!
#universityofwisconsin
#wisconsinschoolofbusiness
#nyse
#ringingtheclosingbell
#businessbadgers
#wsb125
#legacyinmotion
#trustedtolead
#buckybadger
#thevannagroupsells
#thevannagroupdifferencematters
SOOO the incredible and top tiered University of Wisconsin School of Business is celebrating their 125th anniversary AND they chose our daughter, Phoebe, to attend and represent the School of Business at the closing bell ceremony with the Dean Samba of the School of Business at the NYSE tomorrow at 3 pm! What a great honor!!
We are so proud of all of her achievements at University of Wisconsin, including becoming the first woman President of the Sales, Trading and Asset Management Club, her excellent academic record and her endless leadership.
So please allow us to indulge ourselves in a bit of a parent brag- WAY TO GO PHOEBE! Congrats to you and the amazing University of Wisconsin School of Business!! On Wisconsin!
#universityofwisconsin
#wisconsinschoolofbusiness
#nyse
#ringingtheclosingbell
#businessbadgers
#wsb125
#legacyinmotion
#trustedtolead
#buckybadger
#thevannagroupsells
#thevannagroupdifferencematters
Happy 85th birthday @uwbuckybadger! 🎈🦡
One of the most iconic mascots in college sports, Bucky has been rallying Badgers for generations—and we have #BusinessBadger Bill Sachse (BBA ’50) to thank for that! 🤩
In 1949, Sachse teamed up with fellow students Connie Conrad and Bill Sagal (BS ’51) to bring Bucky to life. 🖌️
Using an illustration of a sweater-clad badger and a whole lot of papier-mâché, they created the very first wearable Bucky head—debuting it at a @badgerfootball game that same year. 🏈🎨
Since then, Bucky’s look may have evolved, but his energy, spirit, and pride have remained constant for 75 years!
@wisconsinschoolofbusiness proudly salutes Sachse, who passed away in 2012, for turning a bold idea into a beloved tradition.
Here’s to Bucky’s legacy—and the students who made it happen! ❤️
📸: Bill Sachse (left) and Connie Conrad assist Bill Sagal with their handcrafted Bucky Badger head. UW–Madison Archives, S040502
#WSB125 #ThenAndNow #LegacyInMotion #BuckyBadger
Happy 85th birthday @uwbuckybadger! 🎈🦡
One of the most iconic mascots in college sports, Bucky has been rallying Badgers for generations—and we have #BusinessBadger Bill Sachse (BBA ’50) to thank for that! 🤩
In 1949, Sachse teamed up with fellow students Connie Conrad and Bill Sagal (BS ’51) to bring Bucky to life. 🖌️
Using an illustration of a sweater-clad badger and a whole lot of papier-mâché, they created the very first wearable Bucky head—debuting it at a @badgerfootball game that same year. 🏈🎨
Since then, Bucky’s look may have evolved, but his energy, spirit, and pride have remained constant for 75 years!
@wisconsinschoolofbusiness proudly salutes Sachse, who passed away in 2012, for turning a bold idea into a beloved tradition.
Here’s to Bucky’s legacy—and the students who made it happen! ❤️
📸: Bill Sachse (left) and Connie Conrad assist Bill Sagal with their handcrafted Bucky Badger head. UW–Madison Archives, S040502
#WSB125 #ThenAndNow #LegacyInMotion #BuckyBadger
125 years of wisconsinschoolofbusiness: excellence and innovation — and a legacy still in motion! 🎉 From innovative AI programs to alumni shaping industries worldwide, it was wonderful to celebrate everything #WSB125 on Thursday and look forward to the future.
125 years of wisconsinschoolofbusiness: excellence and innovation — and a legacy still in motion! 🎉 From innovative AI programs to alumni shaping industries worldwide, it was wonderful to celebrate everything #WSB125 on Thursday and look forward to the future.
In 2007, thirteen alumni made history by choosing to keep one name that already meant everything: Wisconsin. ❤️
Their unprecedented $85 million collective gift became known as the Wisconsin Naming Partnership—a commitment to community, identity, and lasting impact.
Today, that partnership has grown to more than $130 million, supporting world-class faculty, innovative programs, and thousands of Business Badgers who continue to carry the Wisconsin name forward. #WSB125
🔗 Click the link in our bio to read the full story.
In 2007, thirteen alumni made history by choosing to keep one name that already meant everything: Wisconsin. ❤️
Their unprecedented $85 million collective gift became known as the Wisconsin Naming Partnership—a commitment to community, identity, and lasting impact.
Today, that partnership has grown to more than $130 million, supporting world-class faculty, innovative programs, and thousands of Business Badgers who continue to carry the Wisconsin name forward. #WSB125
🔗 Click the link in our bio to read the full story.
Three Wisconsin School of Business alumni—Sam Rockwell (BBA ’10), Jeremy Reich (BBA ’10), and Justin Samuels (BBA ’10)—turned an idea born at UW–Madison into Happi Co., a frozen foods brand redefining what collaboration and innovation look like. 🍜✨
Their story shows how hands-on learning and strong partnerships at WSB help turn ideas into real-world success. #WSB125 #HappiCo #Entrepreneurship
🔗 Read the full story by clicking the link in our bio!
Three Wisconsin School of Business alumni—Sam Rockwell (BBA ’10), Jeremy Reich (BBA ’10), and Justin Samuels (BBA ’10)—turned an idea born at UW–Madison into Happi Co., a frozen foods brand redefining what collaboration and innovation look like. 🍜✨
Their story shows how hands-on learning and strong partnerships at WSB help turn ideas into real-world success. #WSB125 #HappiCo #Entrepreneurship
🔗 Read the full story by clicking the link in our bio!
We’re celebrating 125 years of continuous curiosity and innovation at the Wisconsin School of Business! 🎉
Our alumni shared some of their "125 things to love" about the Wisconsin School of Business:
“The school and curriculum are great, but the people are the best. Badgers always look out for other Badgers, and although other schools try to claim a strong network, the Wisconsin network is the best I’ve seen.” - David Hanley (MBA ‘15) 💬
The WisconsinSchoolofBusiness continues to strive for growth, learning, and great ideas! Celebrate this milestone with us and stay tuned for specialized events: https://business.wisc.edu/125-years/ 🔗
#WSB125
We’re celebrating 125 years of continuous curiosity and innovation at the Wisconsin School of Business! 🎉
Our alumni shared some of their "125 things to love" about the Wisconsin School of Business:
“The school and curriculum are great, but the people are the best. Badgers always look out for other Badgers, and although other schools try to claim a strong network, the Wisconsin network is the best I’ve seen.” - David Hanley (MBA ‘15) 💬
The WisconsinSchoolofBusiness continues to strive for growth, learning, and great ideas! Celebrate this milestone with us and stay tuned for specialized events: https://business.wisc.edu/125-years/ 🔗
#WSB125
Meet Donald Goerke: #WisconsinMBA 1951 Alumni! 🎓
Donald founded the infamous SpaghettiOs, known as “the neat round spaghetti you can eat with a spoon”, and launched the product in 1965. 🍝
The MBA he earned at the Wisconsin School of Business enabled him to succeed in his marketing career at both the Valentin Blatz Brewing Company and the Campbell Soup Company!
Donald’s son attests to his father’s legacy: “To have somebody who knew the numbers and could work with agencies and creative types… it’s not a usual kind of combination.” 💬
Goerke’s impact also extended past SpaghettiOs… he helped launch over 100 products that collectively earned about $500 million in sales for Campbell! 🌟
Our alumni make a real impact - read about more trailblazers on our website: Link in Bio 🔗
#WSB125
Meet Donald Goerke: #WisconsinMBA 1951 Alumni! 🎓
Donald founded the infamous SpaghettiOs, known as “the neat round spaghetti you can eat with a spoon”, and launched the product in 1965. 🍝
The MBA he earned at the Wisconsin School of Business enabled him to succeed in his marketing career at both the Valentin Blatz Brewing Company and the Campbell Soup Company!
Donald’s son attests to his father’s legacy: “To have somebody who knew the numbers and could work with agencies and creative types… it’s not a usual kind of combination.” 💬
Goerke’s impact also extended past SpaghettiOs… he helped launch over 100 products that collectively earned about $500 million in sales for Campbell! 🌟
Our alumni make a real impact - read about more trailblazers on our website: Link in Bio 🔗
#WSB125
This year marks the 125th anniversary of my alma mater, the wisconsinschoolofbusiness (WSB)! It was one of the first business schools in the country and has gone on to become a consistently top ranked school, provide students with an innovative, cutting edge and practical business education, produce CEOs of Fortune 500 companies, entrepreneurs, humanitarians, global leaders and more.
The WSB and the University of Wisconsin-Madison in general, have had a major impact on my life for over 3 decades! From my world-class undergraduate education as a business student, to receiving immense support during my corporate and entrepreneurial careers, to meeting my husband, who is a fellow Badger alumni, to taking our now teenage sons to Badger football and basketball games since they were babies, to serving on alumni boards, to mentoring students, to being featured in WSB marketing campaigns and on the alumni spotlight wall, it’s truly been an honor and a pleasure, and I’m excited for all that’s to come!
Cheers to the next 125 years and beyond for the WSB and “On Wisconsin!” ❤️📚✨
#WSB125 #ProudAlumni
This year marks the 125th anniversary of my alma mater, the wisconsinschoolofbusiness (WSB)! It was one of the first business schools in the country and has gone on to become a consistently top ranked school, provide students with an innovative, cutting edge and practical business education, produce CEOs of Fortune 500 companies, entrepreneurs, humanitarians, global leaders and more.
The WSB and the University of Wisconsin-Madison in general, have had a major impact on my life for over 3 decades! From my world-class undergraduate education as a business student, to receiving immense support during my corporate and entrepreneurial careers, to meeting my husband, who is a fellow Badger alumni, to taking our now teenage sons to Badger football and basketball games since they were babies, to serving on alumni boards, to mentoring students, to being featured in WSB marketing campaigns and on the alumni spotlight wall, it’s truly been an honor and a pleasure, and I’m excited for all that’s to come!
Cheers to the next 125 years and beyond for the WSB and “On Wisconsin!” ❤️📚✨
#WSB125 #ProudAlumni
Then & Now: Registering for Classes
📋 Then: Picture this, students bundled up outside the School of Business, clipboards in hand, waiting for class sections to open. Registration wasn’t just a task; it was an event. The chatter, the cold air, the anticipation, it was all part of being a Business Badger.
💻 Now: Fast forward to today. Registration happens in seconds, from wherever we are, no lines, no clipboards, just a few clicks and a lot of excitement for what’s ahead.
From paper schedules to digital screens, this moment reminds us how far the School of Business has come since opening its doors in 1900 as one of the nation’s first public business schools.
The tools have changed, but the ambition, curiosity, and community spirit that define Business Badgers? Those remain timeless. #WSB125 #ThenAndNow #BusinessBadger
Then & Now: Registering for Classes
📋 Then: Picture this, students bundled up outside the School of Business, clipboards in hand, waiting for class sections to open. Registration wasn’t just a task; it was an event. The chatter, the cold air, the anticipation, it was all part of being a Business Badger.
💻 Now: Fast forward to today. Registration happens in seconds, from wherever we are, no lines, no clipboards, just a few clicks and a lot of excitement for what’s ahead.
From paper schedules to digital screens, this moment reminds us how far the School of Business has come since opening its doors in 1900 as one of the nation’s first public business schools.
The tools have changed, but the ambition, curiosity, and community spirit that define Business Badgers? Those remain timeless. #WSB125 #ThenAndNow #BusinessBadger
Then: In the early 1980s, Professor James A. Graaskamp shaped how real estate is taught at Wisconsin and beyond. His forward-thinking ideas on ethics, community impact, and environmental responsibility made him a pioneer in the field and a lasting influence on generations of students.
Now: The James A. Graaskamp Center for Real Estate continues his legacy at the Wisconsin School of Business, empowering future leaders through hands-on learning, industry partnerships, and a strong global alumni network. 🙌
#WSB125 #ThenAndNow #LegacyInMotion #FutureOfBusiness
Then: In the early 1980s, Professor James A. Graaskamp shaped how real estate is taught at Wisconsin and beyond. His forward-thinking ideas on ethics, community impact, and environmental responsibility made him a pioneer in the field and a lasting influence on generations of students.
Now: The James A. Graaskamp Center for Real Estate continues his legacy at the Wisconsin School of Business, empowering future leaders through hands-on learning, industry partnerships, and a strong global alumni network. 🙌
#WSB125 #ThenAndNow #LegacyInMotion #FutureOfBusiness
Meet Deanna Singh (MBA ‘12): one of Update Magazine`s 8 to Watch in 2017. 👏
Founder of a vast number of organizations dedicated towards helping people in continual poverty, Deanna prides herself in her ability to harness resources in a way that gives back to the community. 🤝
“I think my big life goal and purpose is to be able to exponentially impact the lives of others through the opportunities and blessings that I’ve had given to me… If I can live a life of meaningful service, then I will feel like I have done my job.” 💬
As the WisconsinSchoolofBusiness celebrates our #LegacyinMotion through 125 years of business education, leaders like Deanna remind us of the school’s enduring tradition of fostering purpose-driven innovation and community impact.
Celebrate the #WSB125 with us! Link in Bio 🔗
#WisconsinSchoolofBusiness #ThrowbackThursday
Meet Deanna Singh (MBA ‘12): one of Update Magazine`s 8 to Watch in 2017. 👏
Founder of a vast number of organizations dedicated towards helping people in continual poverty, Deanna prides herself in her ability to harness resources in a way that gives back to the community. 🤝
“I think my big life goal and purpose is to be able to exponentially impact the lives of others through the opportunities and blessings that I’ve had given to me… If I can live a life of meaningful service, then I will feel like I have done my job.” 💬
As the WisconsinSchoolofBusiness celebrates our #LegacyinMotion through 125 years of business education, leaders like Deanna remind us of the school’s enduring tradition of fostering purpose-driven innovation and community impact.
Celebrate the #WSB125 with us! Link in Bio 🔗
#WisconsinSchoolofBusiness #ThrowbackThursday
There’s always something exciting happening at the Wisconsin School of Business!
Check out the latest School News to read about the Tech Exploration Lab, new faculty joining WSB, upcoming celebrations, and the first-floor remodel of Grainger Hall. #WSB125
Read the full stories by clicking the link in our bio or visit business.wisc.edu/news
There’s always something exciting happening at the Wisconsin School of Business!
Check out the latest School News to read about the Tech Exploration Lab, new faculty joining WSB, upcoming celebrations, and the first-floor remodel of Grainger Hall. #WSB125
Read the full stories by clicking the link in our bio or visit business.wisc.edu/news