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About the Wisconsin School of Business

Innovating business education since 1900

Shaping Transformational Business Leaders for 125 Years

Proven legacy

One of the first five business schools in the country, WSB has built a legacy of leadership. Our entrepreneurial spirit continues to drive us forward.

Powerful connections

Our 46,000+ high-achieving alumni are fiercely loyal to their Badger roots, eager to connect and inspire the next generation of leaders.

Lifelong opportunity

We offer a nimble, market-responsive portfolio of programs—undergraduate, graduate, and beyond—to prepare you to lead when there is no blueprint.

Business Badgers Are Trusted To Lead

Trusted to Lead When There is No Blueprint | Wisconsin School of Business

Education for Every Stage in Your Journey

From our world-class undergraduate program to our diverse graduate portfolio, Wisconsin’s modern curricula and hands-on learning opportunities prepare you to take on the future of business.

There’s No One Path Into Business

Every student brings their own unique background, experiences, and interests to the table. No matter the goal, we give you the tools to succeed—and lead—in an ever-changing business world.

There’s No One Path into Business | Trusted to Lead

Prioritizing People and Purpose

We embrace big ideas, lead with our core values, and empower students of all backgrounds to thrive.

Binnu Palta teaching a class on diversity and inclusion

A commitment to diversity, equity, and inclusion

Developing the next generation of inclusive leaders starts with creating an environment for all ideas, voices, and perspectives.

Students work together to build the tallest tower during the Morgridge Entrepreneurial Bootcamp (MEB)

Embracing curiosity and driving innovation

No idea is too big, too wild, too out there. Through our curricula and culture, we cultivate an environment for leaders to bring their ideas and passions to life.

MBA students stand together and work as a group with one student writing on a white board

A gold standard for leadership

We shape skilled, empathetic leaders who connect the dots others don’t see. It’s why recruiters seek out our graduates—and why our graduates are trusted to lead no matter where they go.

Explore Our Community

A growing and engaged student body

undergraduate students (2023)
of undergraduate students are first-generation college students (2023)
increase in graduate student enrollment since 2019

Exceptional faculty driven by curiosity

faculty with expertise in a range of business disciplines
faculty mentions in 2023 in sources like The New York Times, Harvard Business Review, and BBC
faculty members serve as editors of academic journals

A global alumni network

countries are home to Business Badgers
WSB alumni in C-suite roles

Robust industry ties and partnerships

corporate partners connected to WSB
industry-focused undergraduate career pathways, infused with experiential learning opportunities
knowledge centers to connect students with industry
Aerial shots of Madison

Fall in Love With Madison

Bustling tech hub. Outdoor adventures in four distinctly amazing seasons. Spirited Big Ten sports scene. Dynamic arts culture and foodie paradise. All of that—in a beautiful capital city nestled on an isthmus between lakes.

#1 Top 100 Places to Live
—, 2022

Learn more about life in Madison

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