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MBA students speaking at a panel event

Marketing Leadership Institute

The Wisconsin School of Business’ dedicated center for fostering industry connections to propel marketing leadership, discovery, and impact.

Leading Marketing Forward

The Marketing Leadership Institute (MLI) brings academia and industry together to advance marketing practice and research.

Students gain marketing leadership career skills

Industry experts support the next generation of marketers

Marketing innovation flourishes and industry networks grow

Three Hubs Showcase Niche Areas of Marketing

A.C. Nielsen Hub for Marketing Analytics & Insights

WSB has long excelled in consumer insights education, supported by the generosity of the Nielsen family and their industry leadership.

Brand & Marketing Management Hub

Our 20+ year legacy of brand management education continues through this brand hub, developing marketing-minded general managers.

Technology Product Marketing Hub

To meet growing demand in the tech industry, this new hub reflects WSB’s commitment to develop agile marketers specifically prepared to lead innovation in the tech space.

Supporting the Student Experience

Sarah Jones (MBA ’06)
Industry Connections
Joseline Nyinawabera (MBA ’22)
Experiential Learning

Empowering industry connections

The MLI gives students an unparalleled opportunity to learn from leaders currently shaping the marketing industry.

Hear from MLI leaders and alumni on how Wisconsin’s unique program structure with built-in networking will set students up for success.

Hands-on learning with top companies

Through the MLI, students experience immersive applied learning opportunities with leaders from top companies.

Hear from MLI staff and alumni on how Wisconsin’s emphasis on experiential learning will prepare students to take on real-life marketing challenges.

Programs we support

in the U.S. for Best Marketing MBA
— Princeton Review, 2023
public Marketing MBA
U.S. News & World Report, 2023-2024
in the U.S. for undergraduate marketing programs
U.S. News & World Report, 2022-2023

Hear from our students

Learn about events, classroom experiences, and what it’s like to be a MLI student.

Read our blog

Corporate & Alumni Engagement

The Marketing Leadership Institute offers several opportunities for corporate partners and alumni to get involved and connect with our students, faculty, and marketing leaders.

A speaker addressing attendees at an advisory board meeting

Setting the pulse for the marketing field

  • Partner with us on student consulting projects for your company
  • Recruit the best and brightest talent
  • Give back and support the education of the next generation of marketers
  • Influence marketing curriculum
  • Share your industry expertise

People seated and talking at multiple tables in a room

Provide mentorship as an industry partner

Our external advisory board, career-affinity groups, and friends of the institute mentor students, provide applied learning experiences, serve as guest lecturers, and help students achieve their career goals.

Conference attendee chatting with speaker

Get inspired at our biennial Marketing Summit

Every other year, our alumni and marketing thought leaders network, learn, and discuss current industry topics at our Marketing Summit.

Microsoft logo
"I’m passionate about marketing education, and I want to share my knowledge and experiences with the future leaders as they take this practice to the next level."
Director, Cloud & Enterprise Insights, Microsoft
MLI Executive Advisory Board member

Connect With Us

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