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Marketing Leadership Institute

The Wisconsin School of Business’ dedicated center for fostering industry connections to propel marketing leadership, discovery, and impact.


Leading Marketing Forward

The Marketing Leadership Institute (MLI) brings academia and industry together to advance marketing practice and research.

Students gain marketing leadership career skills

Industry experts support the next generation of marketers

Marketing innovation flourishes and industry networks grow

Three Hubs Showcase Niche Areas of Marketing

A.C. Nielsen Hub for Marketing Analytics & Insights

WSB has long excelled in consumer insights education, supported by the generosity of the Nielsen family and their industry leadership.

Brand & Marketing Management Hub

Our 20+ year legacy of brand management education continues through this brand hub, developing marketing-minded general managers.

Technology Product Marketing Hub

To meet growing demand in the tech industry, this new hub reflects WSB’s commitment to develop agile marketers specifically prepared to lead innovation in the tech space.

Supporting the Student Experience

Students tour Fiskars headquarters

Connecting marketing students to industry experts

The MLI gives students an unparalleled opportunity to learn with leaders currently shaping the industry.

  • Access to a network of marketing professionals
  • Immersive experiential learning opportunities with top companies
  • Personalized career exploration guidance

Programs we support

four MBA students presenting a project

Marketing MBA

Students choose from career pathways in brand and marketing management, marketing analytics and insights, and tech product marketing.

Marketing MBAs are mentored by the External Advisory Board.

People working over computer in the Learning Commons

MS in Business Analytics – Digital Marketing

Students learn key programming and analysis skills and are supported by the MLI when they specialize in digital marketing.

The one-year program includes an immersive consulting practicum with a partner company.

Students attending an analytics class

BBA – Marketing Major

Marketing undergraduates learn how to apply fundamental concepts and strategies in the digital world while honing creative and critical thinking skills.

The MLI guides students on their career paths through industry mentorship, applied learning, and events.

3
in the U.S. for Best Marketing MBA
— Princeton Review, 2022
8
in the U.S. for undergraduate marketing programs
— U.S. News & World Report, 2022-2023

Hear from our students

Learn about events, classroom experiences, and what it’s like to be a MLI student.

Read our blog

Corporate & Alumni Engagement

The Marketing Leadership Institute offers several opportunities for corporate partners and alumni to get involved and connect with our students, faculty, and marketing leaders.

A speaker addressing attendees at an advisory board meeting

Setting the pulse for the marketing field

  • Partner with us on student consulting projects for your company
  • Recruit the best and brightest talent
  • Give back and support the education of the next generation of marketers
  • Influence marketing curriculum
  • Share your industry expertise
Learn more about partnering with the MLI
“I’m passionate about marketing education, and I want to share my knowledge and experiences with the future leaders as they take this practice to the next level.”
Barry Jennings
Director, Cloud & Enterprise Insights, Microsoft
MLI Executive Advisory Board member
People seated and talking at multiple tables in a room

Provide mentorship as an industry partner

Our external advisory board, career-affinity groups, and friends of the institute mentor students, provide applied learning experiences, serve as guest lecturers, and help students achieve their career goals.

View current industry partners
Conference attendee chatting with speaker

Get inspired at our biennial Marketing Summit

Every other year, our alumni and marketing thought leaders network, learn, and discuss current industry topics at our Marketing Summit.

Learn more about the Summit

Connect With Us

Contact us

Get in touch to learn more about the Marketing Leadership Institute.
Contact us

Join our mailing list

Join the MLI mailing list to receive invitations to events.
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Invest

Gifts to the MLI make a lasting impact for our students.
Make a gift