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Events


Upcoming Events

The Marketing Leadership Institute hosts a variety of events throughout the year for audiences ranging from students to industry members. 

Sep 29

Marketing Summit

Thursday, September 29 | 4:00pmFriday, September 30 | 5:00pm

Marketing Summit

The MLI hosts a biennial summit designed for alumni, industry friends, and the up-to-date marketer.
We utilize the strengths of our university to bring industry and higher education together.

Join us for intimate sessions that inspire curiosity, unlock new ideas, and provide actionable next-steps.

  • Hear from leading industry experts
  • Network with your peers and colleagues
  • Learn the latest trends
  • Interact with our students

Sponsorship

Why sponsor? You will receive great exposure to all 300+ attendees including our External Advisory Board, Friends of the Institute, alumni, and current students.

Interested in sponsoring the summit? Contact director Kristin Branch at kristin.branch@wisc.edu.

Sessions from Past Summits

Kevin Taylor

Head of Global Insights at Google

Taylor delivered a keynote address diving into the need for insights that capture attention and inspire action.

Dr. Dan Young

Chief Behavioral Scientist at Hotspex

Dr. Young shared how firms can reach a deeper, more reliable understanding of consumer preferences when they leverage up-to-date understandings of human behavior.

Laurie Krause

VP of Market and Consumer Insights at Best Buy

Krause shared how her company responded and thrived in a rapidly changing retail space.