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MBA in Technology Strategy & Product Management

Make an Impact on the Cutting Edge of Tech and Business

Create and lead technical product strategy and management in the health care, technology, and consulting industries. Develop leadership, strategic thinking, and communication skills to guide innovation and complex business decisions.

Expand career options in tech product management in the areas of health care, technology, and consulting through a flexible curriculum

Enhance STEM background with core management and well-honed problem-solving skills

Strengthen expertise through participation in cocurricular activities including a product management-focused club

New, future-focused specialization

This new MBA specialization, available to students beginning in Fall 2022, directly addresses the MBA talent needs of technology companies and prepares students to meet current and future workforce demands for technology innovation.

STEM Designated

Science, Technology, Engineering, and Math (STEM) designation from the U.S. Department of Homeland Security, in recognition of quantitative approach to learning


The curriculum integrates a strong foundation in general management with highly focused preparation in one of three tracks: health care, technology, and consulting. Specialized courses begin your first semester, enriching your internship and applied-learning experiences.

Product Management Core

(15 credits)

  • Product Management
  • Digital Strategy
  • Project Management
  • Change Management
  • Supply Chain Analytics
  • Managerial Accounting

Choose three electives:

  • Marketing in the Digital Age
  • Data Visualization
  • Business and Society
  • Negotiations
  • Machine Learning
  • Experiments & Causal Methods


  • Service Operations
  • Digital Marketing Analytics
  • Design Thinking
  • WAVE Practicum
  • Predictive Modeling & Optimization
  • Entrepreneurial Management

Choose 12 credits from the track electives:

  • Intro to Artificial Intelligence
  • User Experience Design
  • Information Security
  • Product Design
  • Human Factors Engineering Design

Choose 12 credits from the track electives:

  • Health Care Operations
  • Health Systems, Mgmt. & Policy
  • Health Information Systems
  • Patient Safety & Error Reduction
  • Leadership & Innovation in Health Care

Choose 12 credits from the track electives:

  • Data Technology
  • Security Analysis
  • Marketing Analytics
  • Business Strategy
  • Enterprise Systems & Supply Chain Mgmt.
Alumna Leah Wetzel talking with MBA students

Applied Learning

Small program size means you get a lot of interaction and hands-on experience to build your résumé, including opportunities such as:

  • Site visits to Lenovo and Google
  • Product management speakers from industry
  • Sessions on product tech skill sets hosted by the Tech Product Club
  • Product management pitch competition hosted by the Tech Product Club

Expert Support and Career Connection

Knowledge Center

The technology strategy and product management specialization is supported by a dedicated knowledge center, the Erdman Center for Operations and Technology Management, backed by extensive industry support. Dedicated space in Grainger Hall serves as students’ home base and encourages collaboration.

MBA students in front of Google offices

Participating industry experts and alumni:

  • Monitor industry trends
  • Initiate applied learning
  • Contribute to the classroom
  • Mentor students
  • Assist with recruiting and placement
Learn more about the Erdman Center

Advisory Boards

The Erdman Center’s industrial and executive advisory boards serve as external partners of the center.

Board Member Spotlight

Matt Vokoun

Senior Director of Product Management, Google

Matt Vokoun most recently has been Google’s overall integration and strategy lead for the acquisition of Fitbit. Prior to this role, Matt led the product management and business efforts for Google’s Pixelbook laptops, Pixel Slate tablet, and related accessory hardware categories.
He attended the University of Wisconsin for his undergraduate degree, where he received his BS chemical engineering.

World-Class Faculty

Our expert faculty members offer a deep-dive tech strategy and product management program that sets you apart.

Faculty Member Spotlight

Yash Babar

Yash Babar

Assistant Professor, Operations and Information Management

Yash Babar, who teaches digital strategy, has research interests including examining online and offline interactions across various contexts, online communities, and the sharing economy. He also studies the use of technology-based interventions to change individual behavior in the contexts of competitive environments and for promoting healthier lifestyles.

Learn more about Babar

Program Voices

Alex Yampolsky
“Besides getting the chance to meet, listen to, and learn from accomplished and seasoned leaders, I’ve also had the pleasure of attending an early stage technology symposium where some of the latest health care technology entrepreneurs pitched their ideas to a large group of venture capitalists. After their presentations, I got a chance to network with many startups and prospective investors.”
Alexander Yampolsky (PharmD ’08, MBA ’17)
COO and Co-Founder, Vytal Health
Komal Singh
“When I was exploring MBA programs, I learned from the team at Wisconsin that the career focus I was interested in had a name—operations and technology management—and that the Wisconsin Full-Time MBA had a strong, STEM-designated [technology management] specialization. Wisconsin’s program was attractive to me because it offered targeted knowledge with a broad general business foundation. It provided a very well-rounded experience.”
Komal Singh (MBA ’19)
Digital e-Commerce, Royal Caribbean Cruises Ltd.
“As I walked up the steps to shake hands with Daryl Morey, general manager of the Houston Rockets, I was struck by how great it was to have opportunities like this as part of my experience at the Wisconsin School of Business. My team and I had just won the Sloan Sports Analytics Conference MBA Case Competition, beating out impressive entries from Kellogg and Wharton in the finals. Eighteen months ago, I would never have expected my MBA journey to bring me here.”
Peter Oppermann (MBA ’14)
Account Executive–Client Partnership, Nordic Consulting Partners

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Get To Know Our MBAs

Hear about students’ experiences in the program.

Connect With Top Employers

Connect with employers through classroom visits, networking events, and applied learning projects. Frequent recruiters:

Microsoft logo
Amazon logo
Google logo

Technology Strategy & Product Management Careers

Common career paths

  • Product management at technology companies
  • Healthcare Technology Product Management
  • Consulting

Common job titles

  • Business Analyst
  • Business Strategist
  • Leadership Development Program Associate
  • Management Consultant
  • Operations Manager
  • Product Manager
  • Program Manager
  • Sales Consultant
  • Senior Operations Analyst
  • Strategic Planning Manager
  • Supply Chain Analyst

Enhance a Pharmacy Degree

Doctor of Pharmacy (PharmD) students can take a four-course concentration in Technology Strategy and Product Management in a partnership between the Wisconsin School of Business and the University of Wisconsin–Madison School of Pharmacy.

PharmD students listening to a guest speaker

Pursue career paths in community pharmacy, industry, and health systems management, with the potential to improve patient care.
Join full-time MBA students in the classes that comprise the program’s 12-credit requirement, which includes project management and three electives.

Contact Nate McClain, program administrator, Scholars in Pharmacy Office at the School of Pharmacy:

Your MBA. Your Career Success.

High staff-to-student ratio means you get unlimited support—and exceptional connections—as you step into your ideal career.

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