Make an Impact on the Cutting Edge of Tech and Business
Create and lead technical product strategy and management in the health care, technology, and consulting industries. Develop leadership, strategic thinking, and communication skills to guide innovation and complex business decisions.
Expand career options in the areas of health care, technology, and consulting through a flexible curriculum
Enhance STEM background with core management and well-honed problem-solving skills
Strengthen expertise through participation in cocurricular activities including a product management club
New, future-focused specialization
This new MBA specialization, available to students beginning in Fall 2022, directly addresses the MBA talent needs of technology companies and prepares students to meet current and future workforce demands for technology innovation.
STEM Designated
Science, Technology, Engineering, and Math (STEM) designation from the U.S. Department of Homeland Security, in recognition of quantitative approach to learning
Hear from TSPM Students
Hear from students about the advantages of gaining specialized knowledge in tech strategy and product management.
Curriculum
The curriculum integrates a strong foundation in general management with three focused career pathways—health care, technology, and consulting. Customize your electives from any or all of three pathways to deepen your knowledge and meet your exact career goals. Specialized courses and applied-learning experiences begin your first semester, enriching internship preparedness.
Technology Strategy & Product Management Core
(15 credits)
- Product Management
- Digital Strategy
- Project Management
- Change Management
- Supply Chain Analytics
- Marketing Analytics
- Managerial Accounting
Choose three or more electives (minimum of 9 credits):
- Marketing in the Digital Age
- Data Visualization
- Business and Society
- Negotiations
- Machine Learning
- Experiments & Causal Methods
- Service Operations
- Digital Marketing Analytics
- Design Thinking
- WAVE Practicum
- Predictive Modeling & Optimization
- Entrepreneurial Management
Choose 12 credits from any or all of the three career pathways (technology, health care, and consulting) to best meet your career goals. Classes listed are representative. Students are free to choose additional courses that are not listed here.
| Tech | Health Care | Consulting |
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Applied Learning
Small program size means you get a lot of interaction and hands-on experience to build your résumé, including opportunities such as:
- Site visits to Lenovo and Google
- Product management speakers from industry
- Sessions on product tech skill sets hosted by the Tech Product Club
- Product management pitch competition hosted by the Tech Product Club
Expert Support and Career Connection
Knowledge Center
The specialization is supported by a dedicated knowledge center, the Erdman Center for Operations and Technology Management, backed by extensive industry support.
Participating industry experts and alumni:
- Monitor industry trends and initiate applied learning
- Mentor students
- Assist with recruiting and placement
Advisory Boards
The Erdman Center’s industrial and executive advisory boards serve as external partners of the center.
Matt Vokoun
Matt leads the Strategy, Business Operations, and Integration efforts for Fitbit, as well as the Ecosystem and Privacy product team for Fitbit. Prior to this role, Matt led the product management and business efforts for Google’s Pixelbook laptop product line.
He attended the University of Wisconsin for his undergraduate degree, where he received his BS chemical engineering.
World-Class Faculty
Our expert faculty members offer a deep-dive tech strategy and product management program that sets you apart.
Yash Babar
Yash Babar, who teaches digital strategy, has research interests including examining online and offline interactions across various contexts, online communities, and the sharing economy. He also studies the use of technology-based interventions to change individual behavior in the contexts of competitive environments and for promoting healthier lifestyles.
Program Voices
Get To Know Our MBAs
Hear about students’ experiences in the program.
Connect With Top Employers
Connect with employers through classroom visits, networking events, and applied learning projects. Frequent recruiters:
Technology Strategy & Product Management Careers
Common career paths
- Product management at technology companies
- Healthcare Technology Product Management
- Consulting
Common job titles
- Business Analyst
- Business Strategist
- Leadership Development Program Associate
- Management Consultant
- Operations Manager
- Product Manager
- Program Manager
- Sales Consultant
- Senior Operations Analyst
- Strategic Planning Manager
- Supply Chain Analyst
Your MBA. Your Career Success.
High staff-to-student ratio means you get unlimited support—and exceptional connections—as you step into your ideal career.
Learn more about our career-launching resultsEnhance a Pharmacy Degree
Doctor of Pharmacy (PharmD) students can take a four-course concentration in Technology Strategy and Product Management in a partnership between the Wisconsin School of Business and the University of Wisconsin–Madison School of Pharmacy.
Pursue career paths in community pharmacy, industry, and health systems management, with the potential to improve patient care.
Join full-time MBA students in the classes that comprise the program’s 12-credit requirement, which includes project management and three electives.
Contact Nate McClain, program administrator, Scholars in Pharmacy Office at the School of Pharmacy: nmcclain2@wisc.edu.
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