MBA in Technology Strategy & Product Management
Make an Impact on the Cutting Edge of Tech and Business
Create and lead technical product strategy and management in the health care, technology, and consulting industries. Develop leadership, strategic thinking, and communication skills to guide innovation and complex business decisions.
Expand career options in tech product management in the areas of health care, technology, and consulting through a flexible curriculum
Enhance STEM background with core management and well-honed problem-solving skills
Strengthen expertise through participation in cocurricular activities including a product management-focused club
New, future-focused specialization
This new MBA specialization, available to students beginning in Fall 2022, directly addresses the MBA talent needs of technology companies and prepares students to meet current and future workforce demands for technology innovation.
STEM Designated
Science, Technology, Engineering, and Math (STEM) designation from the U.S. Department of Homeland Security, in recognition of quantitative approach to learning
Curriculum
The curriculum integrates a strong foundation in general management with highly focused preparation in one of three tracks: health care, technology, and consulting. Specialized courses begin your first semester, enriching your internship and applied-learning experiences.
Product Management Core
Technology Strategy & Product Management Electives
Technology Track Electives
Health Care Track Electives
Consulting Track Electives
Product Management Core
(15 credits)
- Product Management
- Digital Strategy
- Project Management
- Change Management
- Supply Chain Analytics
- Managerial Accounting
Choose three electives:
- Marketing in the Digital Age
- Data Visualization
- Business and Society
- Negotiations
- Machine Learning
- Experiments & Causal Methods
- Service Operations
- Digital Marketing Analytics
- Design Thinking
- WAVE Practicum
- Predictive Modeling & Optimization
- Entrepreneurial Management
Choose 12 credits from the track electives:
- Intro to Artificial Intelligence
- User Experience Design
- Information Security
- Product Design
- Human Factors Engineering Design
Choose 12 credits from the track electives:
- Health Care Operations
- Health Systems, Mgmt. & Policy
- Health Information Systems
- Patient Safety & Error Reduction
- Leadership & Innovation in Health Care
Choose 12 credits from the track electives:
- Data Technology
- Security Analysis
- Marketing Analytics
- Business Strategy
- Enterprise Systems & Supply Chain Mgmt.
Applied Learning
Small program size means you get a lot of interaction and hands-on experience to build your résumé, including opportunities such as:
- Site visits to Lenovo and Google
- Product management speakers from industry
- Sessions on product tech skill sets hosted by the Tech Product Club
- Product management pitch competition hosted by the Tech Product Club
Expert Support and Career Connection
Knowledge Center
The technology strategy and product management specialization is supported by a dedicated knowledge center, the Erdman Center for Operations and Technology Management, backed by extensive industry support. Dedicated space in Grainger Hall serves as students’ home base and encourages collaboration.
Participating industry experts and alumni:
- Monitor industry trends
- Initiate applied learning
- Contribute to the classroom
- Mentor students
- Assist with recruiting and placement
Advisory Boards
The Erdman Center’s industrial and executive advisory boards serve as external partners of the center.
Board Member Spotlight
Matt Vokoun
Matt Vokoun most recently has been Google’s overall integration and strategy lead for the acquisition of Fitbit. Prior to this role, Matt led the product management and business efforts for Google’s Pixelbook laptops, Pixel Slate tablet, and related accessory hardware categories.
He attended the University of Wisconsin for his undergraduate degree, where he received his BS chemical engineering.
World-Class Faculty
Our expert faculty members offer a deep-dive tech strategy and product management program that sets you apart.
Faculty Member Spotlight
Yash Babar
Yash Babar, who teaches digital strategy, has research interests including examining online and offline interactions across various contexts, online communities, and the sharing economy. He also studies the use of technology-based interventions to change individual behavior in the contexts of competitive environments and for promoting healthier lifestyles.
Program Voices
Get to Know our MBAs
Hear about students’ experiences in the program.
Connect With Top Employers
Connect with employers through classroom visits, networking events, and applied learning projects.
Companies that frequently recruit our students
Technology Strategy & Product Management Careers
Common career paths
- Product management at technology companies
- Healthcare Technology Product Management
- Consulting
Common job titles
- Business Analyst
- Business Strategist
- Leadership Development Program Associate
- Management Consultant
- Operations Manager
- Product Manager
- Program Manager
- Sales Consultant
- Senior Operations Analyst
- Strategic Planning Manager
- Supply Chain Analyst
Enhance a Pharmacy Degree
Doctor of Pharmacy (PharmD) students can take a four-course concentration in Technology Strategy and Product Management in a partnership between the Wisconsin School of Business and the University of Wisconsin–Madison School of Pharmacy.
Pursue career paths in community pharmacy, industry, and health systems management, with the potential to improve patient care.
Join full-time MBA students in the classes that comprise the program’s 12-credit requirement, which includes project management and three electives.
Contact Nate McClain, program administrator, Scholars in Pharmacy Office at the School of Pharmacy: nmcclain2@wisc.edu.
Your MBA. Your Career Success.
High staff-to-student ratio means you get unlimited support—and exceptional connections—as you step into your ideal career.
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