Make an Impact on the Cutting Edge of Tech and Business
Tailor curriculum to your career goals
Expand your career options in product management and consulting through a flexible curriculum.
Gain expertise employers seek
Enhance your professional background and become an effective decision-maker and strategist who can work across industries.
Build up your skillset with applied learning
Strengthen your expertise by participating in case competitions, clubs, applied learning events, and an internship.
Product management & consulting focus
This unique MBA specialization directly addresses the talent needs of technology companies and prepares you to meet current and future demands for strategic technology innovation.
STEM-designated
Science, technology, engineering, and math (STEM) designation from the U.S. Department of Homeland Security in recognition of a quantitative approach to learning.
Benefit From a Pipeline to Top Employers
164,392
average starting salary plus signing bonus
140,963
average starting salary
23,429
average signing bonus
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Consulting & Product Management Careers
Graduates assume management roles in organizations of all sizes and in fields they are passionate about.
Common job titles
Product manager
Technical product manager
Senior consultant
Technology solutions consultant
Strategy manager
Platform product manager
Clinical operations strategist
Digital product strategy lead
Health care product strategy manager
Product operations manager
Technology innovation director
Digital strategy consultant
Digital health solutions manager
Health systems innovation lead
Digital ventures lead
Health care technology director
Hear from TSPM Students
Hear from students about the advantages of gaining specialized knowledge in tech strategy and product management.
Customizable Curriculum to Match Your Career Aspirations
The curriculum integrates a strong foundation in general management with two career pathways—product management and consulting. Customize your electives to deepen your knowledge in tech, entrepreneurship, business analytics, and health care.
Start by developing a strong foundation in general management and tech strategy.
Core specialization courses
Technology Strategy and Product Management Core
You’ll take your core MBA courses and core TSPM courses simultaneously.
A sample of what you’ll learn:
Product and project management
Digital strategy
Business analytics
Leadership techniques
Managerial accounting
Expand your skill set and deepen your knowledge by selecting electives related to your career goals.
Electives
Topics you may learn:
Strategic marketing
Operations modeling
Tech entrepreneurship
Negotiations
Innovation management
Further curate your courses to meet the needs of your desired career path.
Career pathway
Product management
For students interested in leading a product’s development, strategy, launch, and success.
Topics you may learn:
Product design
Cost management
Performance measurement
Business analytics
Marketing research
Career pathway
Management consulting
For students interested in advising stakeholders on strategic decisions impacting products and services.
Topics you may learn:
Business strategy
Data visualization and tech
Service operation management
Performance analytics
Health information systems
Then choose courses from any or all fields that align with your career plans and future success.
Business analytics
For students interested in using data to address complex questions and drive strategy.
Topics you may learn:
Machine learning
Data visualization
Database management
Risk analytics and financing
Security analysis
Entrepreneurship
For students interested in founding a tech-powered business or being part of one.
Topics you may learn:
Entrepreneurial management
Venture creation
Marketing research
Finance
Tech entrepreneurship
Health care
For students interested in managing or leading health care technology and operations.
Topics you may learn:
Operations management
Process improvement
Health care economics, policy, and management
Cost measurement
Performance management
Tech
For students interested in overseeing and transforming products and strategy in tech.
Topics you may learn:
AI
User experience design
Information security
Product design and management
Brand and product strategy
Applied Learning
The program’s design offers frequent faculty-student collaboration and hands-on experiences such as:
visits to local employers
spring break tech visits to Seattle or San Francisco Bay-area employers
The Erdman Center for Operations and Technology Management is supported by industry professionals and a pillar of the Wisconsin MBA. You learn industry best practices, are prepared for a cutting-edge career, and connect with executives.
Participating industry experts and alumni:
monitor industry trends to guide curriculum and initiate applied learning
Vice President of Strategy and Business Operations–Platforms and Devices, Google
Matt leads the Strategy, Business Operations, Consumer Insights, and Data Science teams for the Platforms and Devices Product Area at Google. He joined Google in 2009 and has led various strategy and operational improvement projects across the company.
World-class faculty
Our expert faculty provide a deep-dive in tech strategy and product management that sets you apart in the job market.
Yash Babar
Assistant Professor, Operations and Information Management
Yash, who teaches digital strategy, has research interests including examining online and offline interactions across various contexts, online communities, and the sharing economy. He also studies the use of technology-based interventions to change individual behavior in the contexts of competitive environments and for promoting healthier lifestyles.
Program Voices
“Besides getting the chance to meet, listen to, and learn from accomplished and seasoned leaders, I’ve also had the pleasure of attending an early stage technology symposium where some of the latest health care technology entrepreneurs pitched their ideas to a large group of venture capitalists. After their presentations, I got a chance to network with many startups and prospective investors.”
Alexander Yampolsky (PharmD ’08, MBA ’17)
COO and Co-Founder, Vytal Health
“When I was exploring MBA programs, I learned from the team at Wisconsin that the career focus I was interested in had a name and that the Wisconsin Full-Time MBA had a strong, STEM-designated [product management] specialization. Wisconsin’s program was attractive to me because it offered targeted knowledge with a broad general business foundation. It provided a very well-rounded experience.”
Komal Singh (MBA ’19)
Digital e-Commerce, Royal Caribbean Cruises Ltd.
“As I walked up the steps to shake hands with Daryl Morey, general manager of the Houston Rockets, I was struck by how great it was to have opportunities like this as part of my experience at the Wisconsin School of Business. My team and I had just won the Sloan Sports Analytics Conference MBA Case Competition, beating out impressive entries from Kellogg and Wharton in the finals. Eighteen months ago, I would never have expected my MBA journey to bring me here.”
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Enhance a Pharmacy Degree
Doctor of Pharmacy students can take a four-course concentration in technology strategy and product management in a partnership between the Wisconsin School of Business and the University of Wisconsin–Madison School of Pharmacy.
Pursue career paths in community pharmacy, industry, and health systems management, with the potential to improve patient care.
Join full-time MBA students in the classes that comprise this concentration’s 12-credit requirement, which includes project management and three electives.
Contact Nate McClain, program administrator in the School of Pharmacy’s Scholars in Pharmacy Office, at nmcclain2@wisc.edu.