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Undergraduate Entrepreneurship Courses

MHR 320 – New Ventures in Business, the Arts and Social Entrepreneurship (StartUp Learning Community)

Prerequisites: Fr, So, Jr, or Sr standing. Not open to Graduate students

Students develop capabilities to create new ventures that create value and critically analyze role of entrepreneurship in society. Activities: Imagine/design new ventures, identify markets and funding sources, develop founding teams, and prepare a feasibility assessment.

MHR 321 – Social Entrepreneurship (StartUp Learning Community)

Prerequisites: Fr, So, Jr, or Sr standing. Not open to Graduate students

For the student interested in creating socially-engaged businesses and using entrepreneurial approaches to non-profit ventures. Activities include developing mission statement, assessing social impact, seeking funding from varied sources. Guest lecturers, cases, role playing. Course grounded in management theory.

MHR 322 – Introduction to Entrepreneurial Management

Prerequisites: Fr, So, Jr, or Sr standing. Not open to School of Business or Graduate students

This class is for non-business majors who are interested in learning more about entrepreneurship. Students do not need prior business or entrepreneurial experience and do not need to have immediate plans to become an entrepreneur. The course provides a general introduction to entrepreneurship as an economic phenomena as well as a possible career option. The course covers a broad range of topics, including evaluating opportunities, building a team, testing for market validation, and financing a startup. Students participate in an entrepreneurial project during the course to apply course concepts in real-time. Course assignments include readings, videos, quizzes, activities, group project work, and real-world applications. The skills developed in this course are based on proven techniques for startup ventures. But the course helps students develop an entrepreneurial mindset that is valuable in any organization, including growth companies, large corporations, non-profits, and public service entities.

MHR 632 – Introduction to Arts Entrepreneurship

Prerequisites: So, Jr, or Sr standing and is open to Graduate students; consent of instructor

Introduction to Arts Entrepreneurship will offer an overview and foundation for students interested in developing, launching, or advancing innovative projects in arts, culture, design, and humanities. Students from a variety of creative majors across campus will learn the unique contexts and challenges of creative careers. Students will cultivate their own career vision and creative project goals while gaining an understanding of the nature and structure of arts entrepreneurship – for-profit, nonprofit, and in between.

Guest lectures by creative professionals and class discussions will ensure ongoing connections between theory and practice. The course is intended to align with the Wisconsin School of Business Certificate in Entrepreneurship for students who are interested in a more intensive focus on creative enterprise.

MHR 636 – Entrepreneurship in Arts and Cultural Organizations

Prerequisites: Jr or Sr standing; consent of instructor. Course Options: 50% Graduate Coursework Requirement

This course exposes students to topics and concepts in the emerging field of social entrepreneurship, a rapidly developing field where business models and market-based approaches are being developed to address needs of cultural and social enterprises. This course is designed to develop students’ understanding of the entrepreneurial process, including idea generation, team formation and leadership, value proposition design, market testing, funding mechanisms for social-purpose ventures, and alliances/partnerships between nonprofit organizations and businesses using a real-world examples and a project that illustrate the topics and stimulate thinking, discussion, and learning that, collectively, deliver significant insight into the theory and practice of entrepreneurship in the social sector.

MHR 422– Entrepreneurial Management

Prerequisites: Gen Bus 310, Acct IS 300 or (Acct IS 100 & Acct IS 211) or (Acct IS 100 & Finance 300) Jr or Sr standing. Not open to Graduate students

This course is an advanced business course and an introductory course in contemporary entrepreneurship. It covers broad topics ranging from organizing founding teams, evaluating potential opportunities and their broader context, and assessing risks in pursuing such opportunities. Students explore both the theory and practice of entrepreneurial action. This includes recognizing the role of entrepreneurship in economic systems, understanding the drivers and characteristics of entrepreneurial behavior, and exploring the unique skills and processes associated with running a successful entrepreneurial venture. The course is intended for those who have some knowledge of basic accounting and finance principles and is open to non-business majors.

MHR 427 – Entrepreneurial Growth Strategies

Prerequisites: MHR 422, Acct 211 & Sophomore or above standing. Not open to Graduate students

This course presents a framework to guide the strategic choices facing innovation-based entrepreneurs. Moving from the idea to the implementation and growth phase requires firms to make key strategic choices on the customers they will approach, the technologies they invest in, the ecosystem within which they operate, the degree to which they protect their intellectual property and consequently who they define as competitors versus collaborators. The objective of the course is to evaluate the tradeoffs associated with these different alternatives to then craft a coherent entrepreneurial strategy that facilitates growth and scalability. This class is for students who are contemplating being part of a startup founding team at some point in their career, or for students who plan to seek employment in early stage high-growth businesses following graduation.

MHR 434 – Venture Creation

Prerequisites: So, Jr, or Sr standing. Not open to Graduate students

This course is designed for students interested in the entrepreneurial process, with a special emphasis on creating a new venture. Students will learn how to test the viability of new business opportunities and conduct a feasibility study of their own idea. Throughout the course, students will present their concepts to others addressing critical success factors cited by a variety of stakeholders s such as marketing strategy, team, financing and other areas. The course prepares students to launch a new venture in several different forms – a traditional for-profit start up, a social nonprofit enterprise, or virtual organizations. The course is not focused on buyouts, franchising, or launching new ventures within larger organizations. Many of the concepts discussed in the course, however, can easily apply to these scenarios.

MHR 441 – Technology Entrepreneurship

Prerequisites: So, Jr or Sr standing. Not open to Graduate students

This course provides an introduction to the process of launching and running a technology venture. Technology entrepreneurship requires unique resources, skills, and techniques. The course begins with a general approach to entrepreneurial activities and then focuses on the specific tools and frameworks that help technology entrepreneurs identify the challenges of bringing novel innovations to market. A critical element in technology venturing is identifying and assessing entrepreneurial opportunities. We explore ways in which such opportunities can be resourced and how critical competencies for a high technology start-up are developed. Students address the strategies and business models available to technology ventures, as well as the special financing challenges that rapid growth and technology commercialization generates. A unique element of the course is the opportunity for students to opt into projects that directly connect with active technology ventures. Each student chooses between traditional learning activities and these optional immersive projects to explore technology entrepreneurship in the real-world.

Finance 457 – Entrepreneurial Finance

Prerequisites: FINANCE/ECON 300, Math 213 or 222, Gen Bus 303 or equivalent, & Acct IS 301

This course provides an introduction to the financing, valuation, contractual and exit environments facing high growth startup founders and institutional investors. The entrepreneurial finance life cycle begins with identifying the opportunity and separating viable ones from non-viable ones. The successful execution of viable ideas involves an appropriate team, a robust business and financing plan, and a suitable funding source – three aspects that jointly influence a startup’s trajectory. Students will be exposed to various valuation techniques and fundraising alternatives, and the course will explore how founder and investor incentives can be better aligned with contractual provisions. The course also explores financing and valuation across the different startup stages and concludes with exploring exit opportunities for founders and investors.

General Business 311 – Fundamentals of Management and Marketing for Non-Business Majors

Prerequisites: So standing. Not open to students in the School of Business

This course provides students with the basic understanding, skills, and tools about management and marketing that can help them in their professional careers or start a business. Through a variety of student-to-student interactions, assignments, and examining current businesses and business practices, students will be able to compare how businesses and organizations function in a global economy. Students will be able to analyze, evaluate, and critique business decisions and strategies to create best practices. Each student will likely work in an organizational environment at some point in their career. An understanding of how organizations operate and best practices to use, will help facilitate a successful future. Globalization has made our world, especially the world of business, more interconnected. Information systems have influenced the culture within various organizations as they learn to adapt to the different cultures around the world. Students will learn to appreciate different ideas, perspectives, and cultures as they relate to the world of business. Through the use of information management systems, best practices, and an understanding of the world of business a student will learn to make the best decisions possible and have a successful career.