Applied Consulting Practicum
Gain Hands-on Experience Consulting for a Real Company
Collaborate with fellow students to solve a business problem for a client sponsor
In your second semester, you will work on a student team under faculty supervision to scope, analyze, and report findings related to a client sponsor’s business question.
Past sponsors include several Fortune 100 companies in the technology, retail, manufacturing, and utility sectors.
Answer a tough question
Each team answers a sponsor’s business question using statistical models, data visualization tools, or “what if” scenario planning.
The practicum includes in-class lectures and workshops on business problem definition, project and analysis planning, communication, leadership, and teamwork.
The practicum is part of our robust commitment to experiential learning to narrow the gap between career and classroom. You’ll gain a competitive edge in your job search.
Consulting Project Types
Mining data to understand and learn from information on hand.
- Statistical data profiles
- Customer segmentation
- Data visualization
Example question: What accounts or account groups are most profitable?
Using data to identify drivers and predict outcomes.
- Retention or renewal indicators
- Sales and profitability drivers
- Default predictors
- Repeat-purchase signals
Example question: Which accounts are likely to default?
Using data to model different “what if” scenarios.
- Scoring interventions to improve outcome
- Optimizing protocols
- Reducing lead times
Example question: Which intervention is best for mitigating default?
To explore the business analytics program or partnership opportunities, please fill out our information request survey, or contact Mary Kathryn Malone, faculty associate and experiential learning lead for the Wisconsin School of Business’ master’s and MBA programs.