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Certificate in Business Analytics


Enhance your Graduate Degree With the Certificate in Business Analytics

Develop data analytics skills geared to your business specialization

Graduate students earning an MBA, MS, or MAcc in the Wisconsin School of Business may also earn a Certificate in Business Analytics. The certificate offers the opportunity to build on the business perspective you develop through your specialization coursework as you study business operations, communications, and decision-making.

As demand for critical data analytics skills grows, you can develop these skills in your business specialization with this flexible certificate.

Frequently Asked Questions

No. At this time, only MBA, MS, and MAcc students in the Wisconsin School of Business are eligible for the Graduate Certificate in Business Analytics.

Review your class choices with your program/specialization advisor to confirm alignment with the certificate. Then, complete the Certificate Declaration Form.

No.

No. If you want to exceed 15 credits in any one semester, you must apply for approval using the UW protocol, including submitting a Credit Overload Form.

No. The certificate does not provide priority access to any classes. Furthermore, all stated prerequisites and course requirements apply to all students regardless of the certificate.

No.

Earlier is better, but you must apply at least one semester (two if you graduate during the summer) prior to your graduation semester.

If you graduate in the spring or summer semester, you must apply by December 15 of the previous year.

If you graduate in the fall semester, you must apply by April 15 of your graduating year.

If you decide not to pursue the certificate, please complete the Withdrawal Form.

Please refer to My Course Guide in MyUW for official course offering information. Typical semester offerings are subject to change.

Program Overview

The Graduate Certificate in Business Analytics (9-12 credits) has three requirements:

Elective courses are chosen from two knowledge areas:

Learn more about certificate requirements below and review details for your graduate specialization.

Please note that the Personal Reflection Executive Summary and the Completion Form must be filled out at least 2 weeks prior to the end of your graduating semester. You do not need to enter grades for your courses you are taking during your graduating semester.

Required Foundation Course

OR

Knowledge Area Courses

Note: Typical semesters offered subject to change

Personal Reflection Executive Summary

In addition to completing required coursework, students will write and submit an executive summary of a project in one of the certificate courses.

The Personal Reflection Executive Summary must include:

  1. Questions addressed by the project
  2. Rationale for the design of the model
  3. Justification for recommendations
  4. Personal learnings gained through the process

The executive summary is expected to be roughly three pages, double-spaced, and written for a reader who is technically strong but unfamiliar with your project. It is separate and apart from the chosen certificate courses and you will receive more information from the certificate administrator(s) during your graduating semester.

Course Options by Specialization

After reading the Program Overview, review the curriculum options below for each eligible specialization. Your advisor will help you select your certificate curriculum to complement your program and expand on the breadth of your graduate degree.

Required:

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Steps: FIN 635 – Security Analysis
  • Analytic Tools/Methods – select one:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • MKT 815 – Marketing Analytics
    • OTM 442 – Database Management and Applications
    • OTM 714 – Supply Chain Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics
  • One elective from outside the Department of Finance, Investment, and Banking (in addition to elective above)
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • MKT 710 – Marketing Research
    • MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
    • MKT 815 – Marketing Analytics
    • MHR 765 – People Analytics
    • OTM 442 – Database Management and Applications
    • OTM 752 – Project Management
    • OTM 714 – Supply Chain Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • RMI 655 – Risk Financing Techniques
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Tools and Methods – select one:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • MKT 815 – Marketing Analytics
    • OTM 442 – Database Management and Applications
    • OTM 714 – Supply Chain Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics
  • Analytic Steps – select one:
    • FIN 635 – Security Analysis
    • MHR 765 – People Analytics
    • MKT 710 – Marketing Research
    • MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
    • OTM 752 – Project Management
    • RMI 655 – Risk Financing Techniques
  • One elective from outside the Department of Finance, Investment, and Banking (from either list above)

Required:

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Tools/Methods: MKT 815 – Marketing Analytics
  • Analytic Steps: MKT 710 – Marketing Research
  • One elective from outside the Department of Marketing:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • FIN 635 – Security Analysis
    • MHR 765 – People Analytics
    • OTM 442 – Database Management and Applications
    • OTM 752 – Project Management
    • OTM 714 – Supply Chain Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • RMI 655 – Risk Financing Techniques
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics

Required:

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Tools/Methods: MKT 815 – Marketing Analytics
  • Analytic Steps: MKT 710 – Marketing Research
  • One elective from outside the Department of Marketing:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • FIN 635 – Security Analysis
    • MHR 765 – People Analytics
    • OTM 442 – Database Management and Applications
    • OTM 752 – Project Management
    • OTM 714 – Supply Chain Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • RMI 655 – Risk Financing Techniques
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics

Required:

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Tools/Methods: OTM 714 – Supply Chain Analytics
  • Analytic Steps: OTM 752 – Project Management
  • One elective from outside the Department of Operations and Information Management:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • FIN 635 – Security Analysis
    • MKT 710 – Marketing Research
    • MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
    • MKT 815 – Marketing Analytics
    • MHR 765 – People Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • RMI 655 – Risk Financing Techniques
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics

Required:

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Tools/Methods: OTM 714 – Supply Chain Analytics
  • Analytic Steps: OTM 752 – Project Management
  • MKT 710 – Marketing Research

Required:

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Tools and Methods – select one:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • MKT 815 – Marketing Analytics
    • OTM 442 – Database Management and Applications
    • OTM 714 – Supply Chain Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics
  • Analytic Steps – select one:
    • FIN 635 – Security Analysis
    • MHR 765 – People Analytics
    • MKT 710 – Marketing Research
    • MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
    • OTM 752 – Project Management
    • RMI 655 – Risk Financing Techniques
  • One elective from outside the Department of Real Estate and Urban Land Economics (from either list above)

Required:

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Tools/Methods: RMI 660 – Risk Analytics and Behavioral Science
  • Analytic Steps – select one:
    • FIN 635 – Security Analysis
    • MHR 765 – People Analytics
    • MKT 710 – Marketing Research
    • MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
    • OTM 752 – Project Management
    • RMI 655 – Risk Financing Techniques
  • One elective from outside the Department of Risk and Insurance (in addition to elective above):
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • MKT 710 – Marketing Research
    • MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
    • MKT 815 – Marketing Analytics
    • MHR 765 – People Analytics
    • OTM 442 – Database Management and Applications
    • OTM 752 – Project Management
    • OTM 714 – Supply Chain Analytics
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics

Required:

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Tools and Methods – select one:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • MKT 815 – Marketing Analytics
    • OTM 442 – Database Management and Applications
    • OTM 714 – Supply Chain Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics
  • Analytic Steps – select one:
    • FIN 635 – Security Analysis
    • MHR 765 – People Analytics
    • MKT 710 – Marketing Research
    • MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
    • OTM 752 – Project Management
    • RMI 655 – Risk Financing Techniques
  • One elective from outside the Department of Management and Human Resources (from either list above)

Required: 

  • GEN BUS 704: Data to Decisions or GEN BUS 307 Business Analytics II
  • Analytic Tools/Methods: OTM 714 – Supply Chain Analytics
  • Analytic Steps: MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
  • One elective from outside the Department of Operations and Information Management:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • FIN 635 – Security Analysis
    • MKT 710 – Marketing Research
    • MKT 815 – Marketing Analytics
    • MHR 765 – People Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • RMI 655 – Risk Financing Techniques
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics

Required:

  • GEN BUS 307, Business Analytics II
  • Analytic Tools/Methods – select one:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • MARKETING 815 – Marketing Analytics
    • OTM 442 – Database Management and Applications
    • OTM 714 – Supply Chain Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics
  • Analytics Steps – select one:
    • FIN 635 – Security Analysis
    • MKT 710 – Marketing Research
    • MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
    • MHR 765 – People Analytics
    • OTM 752 – Project Management
    • RMI 655 – Risk Financing Techniques
  • One elective from either list above

Contact Us

Want to learn more about the Certificate in Business Analytics? Please contact us for more information about the program, or to get answers to your specific questions.

Richard Crabb

Richard Crabb

Lecturer
Risk and Insurance
rcrabb@wisc.edu