Department of Marketing
Forward-thinking curriculum, extensive career options
A dynamic and critical area of business, marketing facilitates exchanges between organizations and customers. You will learn to be inquisitive and think creatively as you explore a variety of career paths, including brand/product management, marketing analytics and insights, sales management, advertising, digital and social media, and supply chain management.
The Wisconsin School of Business Department of Marketing offers a BBA and a supply chain certificate, an MBA with three specializations, and a PhD program. The department is affiliated with three centers of expertise: the A.C. Nielsen Center for Marketing Analytics and Insights, the Center for Brand and Product Management, and the Grainger Center for Supply Chain Management.
Our faculty are recognized as world-renowned scholars, experienced practitioners, and exceptional instructors who bring innovation to the classroom so that you may develop a variety of skills including qualitative and quantitative analysis, communications, and problem solving.
Faculty and Research
Our faculty members contribute to the many facets of the marketing profession both in and beyond the classroom.
Degrees & Certificates We Support
Students may earn a BBA with a major in marketing. Interested students may take coursework to concentrate on product/brand management, retailing and wholesaling, sales management, business-to-business marketing, or supply chain management.
Undergraduate Major in Supply Chain Management
Supply chain management majors learn how to develop appropriate strategies through exploration of logistics, routes to market, analytics, sourcing, and IT systems.
MBA in Marketing
Students earn a top-ranked MBA in marketing that allows them to choose one of three specialized marketing career pathways to build deeper expertise: brand and marketing management; marketing analytics and insights; or technology product marketing.
MBA Specialization in Supply Chain Management
The supply chain management specialization includes solving real-world challenges under the direction of an advisory board and alumni network with experiences that prepare students for a variety of career paths.
PhD in Marketing
The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. Student research is supported in quantitative modeling, consumer behavior, and marketing strategy.
A.C. Nielsen Center for Marketing Analytics and Insights
The center was created to train MBA and master’s students in the specialized ideas, issues and techniques of marketing analytics and insights as well as to help discover and disseminate new marketing analytics and insights knowledge.
Center for Brand and Product Management
The center supports an effective blend of curriculum-based knowledge sharing and authentic applied learning experiences that engage students in actual industry case studies.
Grainger Center for Supply Chain Management
The Grainger Center provides a student-centered, industry-relevant education in supply chain management guided by five pillars.
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