Department of Marketing
Forward-thinking curriculum, extensive career options
A dynamic and critical area of business, marketing facilitates exchanges between organizations and customers. You will learn to be inquisitive and think creatively as you explore a variety of career paths, including brand/product management, marketing analytics and insights, tech product marketing, sales management, advertising, digital and social media, and supply chain management.
The Wisconsin School of Business Department of Marketing offers a BBA, an MBA with three career pathways, an MS in Business Analytics digital marketing track, and a PhD program. The department is affiliated with two centers of expertise: the Marketing Leadership Institute and the Grainger Center for Supply Chain Management.
Our faculty are recognized as world-renowned scholars, experienced practitioners, and exceptional instructors who bring innovation to the classroom so that you may develop a variety of skills including qualitative and quantitative analysis, communications, and problem solving.
Faculty and Research
Faculty
Our faculty members contribute to the many facets of the marketing profession both in and beyond the classroom.
Featured Publications
Read our most recent published articles.
Research Seminars
Browse upcoming, recent, and archived research seminars.
Editor Positions
Neeraj Arora
- Journal of Marketing Research, Associate Editor
Ishita Chakraborty
- Marketing Science, Editorial Board Member
Amber Epp
- Journal of Consumer Research, Editorial Board Member
- Journal of Marketing, Associate Editor
Jan Heide
- Academy of Management Review, Editorial Board Member
- Journal of Marketing, Associate Editor
- Journal of Retailing, Editorial Board Member
- Journal of the Academy of Marketing Science, Editorial Board Member
- Marketing Science, Editorial Board Member
Tarun Kushwaha
- Journal of Marketing, Associate Editor
- Journal of Retailing, Associate Editor
Qing Liu
- Journal of Retailing, Editorial Board Member
- Quantitative Marketing and Economics, Associate Editor
Page Moreau
- International Journal of Research in Marketing, Editorial Board Member
- Journal of Consumer Psychology, Editorial Board Member
- Journal of Consumer Research, Associate Editor
- Journal of Consumer Research, Editorial Board Member
- Journal of Marketing, Editorial Board Member
- Journal of Marketing Research, Editorial Board Member
Joann Peck
- Journal of Consumer Psychology, Editorial Board Member
- Journal of Consumer Research, Editorial Board Member
- Journal of Marketing Research, Editorial Board Member
Evan Polman
- Journal of Consumer Research, Editorial Board Member
- Organizational Behavior and Human Decision Processes, Associate Editor
Craig Thompson
- Journal of Consumer Psychology, Associate Editor
- Journal of Consumer Research, Editorial Board Member
- Journal of Marketing, Editorial Board Member
Degrees We Support
Undergraduate (BBA) – Marketing Major
Students may earn an undergraduate degree with a major in marketing. Interested students may take coursework to concentrate on product/brand management, retailing and wholesaling, sales management, business-to-business marketing, or supply chain management.
Undergraduate (BBA) – Supply Chain Management Major
Supply chain management majors learn how to develop appropriate strategies through exploration of logistics, routes to market, analytics, sourcing, and IT systems.
MBA – Marketing Specialization
Students earn a top-ranked MBA in marketing that allows them to choose one of three specialized marketing career pathways to build deeper expertise: brand and marketing management; marketing analytics and insights; or technology product marketing.
MBA – Supply Chain Management Specialization
The supply chain management specialization includes solving real-world challenges under the direction of an advisory board and alumni network with experiences that prepare students for a variety of career paths.
PhD in Marketing
The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. Student research is supported in quantitative modeling, consumer behavior, and marketing strategy.
Knowledge Centers
Marketing Leadership Institute
The MLI connects marketing students with leaders in the industry and provides mentorship and applied learning opportunities with top companies.
Grainger Center for Supply Chain Management
The Grainger Center provides a student-centered, industry-relevant education in supply chain management guided by five pillars.
Beyond Degrees
Undergraduate Student Organizations
Students benefit from many opportunities for involvement and leadership outside the classroom.