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Department of Marketing

Forward-thinking curriculum, extensive career options

A dynamic and critical area of business, marketing facilitates exchanges between organizations and customers. You will learn to be inquisitive and think creatively as you explore a variety of career paths, including brand/product management, marketing analytics and insights, tech product marketing, sales management, advertising, digital and social media, and supply chain management.

The Wisconsin School of Business Department of Marketing offers a BBA, an MBA with three career pathways, an MS in Business Analytics digital marketing track, and a PhD program. The department is affiliated with two centers of expertise: the Marketing Leadership Institute and the Grainger Center for Supply Chain Management.

Our faculty are recognized as world-renowned scholars, experienced practitioners, and exceptional instructors who bring innovation to the classroom so that you may develop a variety of skills including qualitative and quantitative analysis, communications, and problem solving.

Faculty and Research

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Our faculty members contribute to the many facets of the marketing profession both in and beyond the classroom.

Meet our faculty

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Featured Publications

Read our most recent published articles.

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Research Seminars

Browse upcoming, recent, and archived research seminars.

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Degrees & Certificates We Support

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Undergraduate Program

Students may earn a BBA with a major in marketing. Interested students may take coursework to concentrate on product/brand management, retailing and wholesaling, sales management, business-to-business marketing, or supply chain management.

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Undergraduate Major in Supply Chain Management

Supply chain management majors learn how to develop appropriate strategies through exploration of logistics, routes to market, analytics, sourcing, and IT systems.

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MBA in Marketing

Students earn a top-ranked MBA in marketing that allows them to choose one of three specialized marketing career pathways to build deeper expertise: brand and marketing management; marketing analytics and insights; or technology product marketing.

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MBA Specialization in Supply Chain Management

The supply chain management specialization includes solving real-world challenges under the direction of an advisory board and alumni network with experiences that prepare students for a variety of career paths.

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PhD in Marketing

The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. Student research is supported in quantitative modeling, consumer behavior, and marketing strategy.

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Knowledge Centers

Marketing Leadership Institute

The MLI connects marketing students with leaders in the industry and provides mentorship and applied learning opportunities with top companies.

Grainger Center for Supply Chain Management

The Grainger Center provides a student-centered, industry-relevant education in supply chain management guided by five pillars.

Beyond Degrees

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Undergraduate Student Organizations

Students benefit from many opportunities for involvement and leadership outside the classroom.

Contact Us

Want to learn more about our marketing programs? Let us know how we can help.