Department of Marketing

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Forward-thinking curriculum, extensive career options

A dynamic and critical area of business, marketing facilitates exchanges between organizations and customers. You will learn to be inquisitive and think creatively as you explore a variety of career paths, including brand/product management, marketing analytics and insights, tech product marketing, sales management, advertising, digital and social media, and supply chain management.

The Wisconsin School of Business Department of Marketing offers a BBA, an MBA with three career pathways, an MS in Business Analytics digital marketing track, and a PhD program. The department is affiliated with two centers of expertise: the Marketing Leadership Institute and the Grainger Center for Supply Chain Management.

Our faculty are recognized as world-renowned scholars, experienced practitioners, and exceptional instructors who bring innovation to the classroom so that you may develop a variety of skills including qualitative and quantitative analysis, communications, and problem solving.

Faculty and Research

Faculty

Our faculty members contribute to the many facets of the marketing profession both in and beyond the classroom.

Featured Publications

Read our most recent published articles.

Research Seminars

Browse upcoming, recent, and archived research seminars.

Editor Positions

Neeraj Arora

• Journal of Marketing Research, Associate Editor

Ishita Chakraborty

• Marketing Science, Editorial Board Member

Amber Epp

• Journal of Consumer Research, Editorial Board Member
• Journal of Marketing, Associate Editor

Jan Heide

• Academy of Management Review, Editorial Board Member
• Journal of Marketing, Associate Editor
• Journal of Retailing, Editorial Board Member
• Journal of the Academy of Marketing Science, Editorial Board Member
• Marketing Science, Editorial Board Member

Tarun Kushwaha

• Journal of Marketing, Associate Editor
• Journal of Retailing, Associate Editor

Qing Liu

• Journal of Retailing, Editorial Board Member
• Quantitative Marketing and Economics, Associate Editor

Page Moreau

• International Journal of Research in Marketing, Editorial Board Member
• Journal of Consumer Psychology, Editorial Board Member
• Journal of Consumer Research, Associate Editor
• Journal of Consumer Research, Editorial Board Member
• Journal of Marketing, Editorial Board Member
• Journal of Marketing Research, Editorial Board Member

Joann Peck

• Journal of Consumer Psychology, Editorial Board Member
• Journal of Consumer Research, Editorial Board Member
• Journal of Marketing Research, Editorial Board Member

Evan Polman

• Journal of Consumer Research, Editorial Board Member
• Organizational Behavior and Human Decision Processes, Associate Editor

Craig Thompson

• Journal of Consumer Psychology, Associate Editor
• Journal of Consumer Research, Editorial Board Member
• Journal of Marketing, Editorial Board Member

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Degrees We Support

Undergraduate (BBA) – Marketing Major

Students may earn an undergraduate degree with a major in marketing. Interested students may take coursework to concentrate on product/brand management, retailing and wholesaling, sales management, business-to-business marketing, or supply chain management.

Undergraduate (BBA) – Supply Chain Management Major

Supply chain management majors learn how to develop appropriate strategies through exploration of logistics, routes to market, analytics, sourcing, and IT systems.

Full-Time MBA

Students choose courses from two marketing career pathways: brand management and marketing research and insights. They experience an applied curriculum and leadership preparation to succeed in marketing careers.

PhD in Marketing

The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. Student research is supported in quantitative modeling, consumer behavior, and marketing strategy.

Beyond Degrees

Undergraduate Student Organizations

Students benefit from many opportunities for involvement and leadership outside the classroom.

• Mu Kappa Tau (MKT)
• American Marketing Association (AMA)