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Department of Marketing

Forward-thinking curriculum, extensive career options

A dynamic and critical area of business, marketing facilitates exchanges between organizations and customers. You will learn to be inquisitive and think creatively as you explore a variety of career paths, including brand/product management, marketing analytics and insights, tech product marketing, sales management, advertising, digital and social media, and supply chain management.

The Wisconsin School of Business Department of Marketing offers a BBA, an MBA with three career pathways, an MS in Business Analytics digital marketing track, and a PhD program. The department is affiliated with two centers of expertise: the Marketing Leadership Institute and the Grainger Center for Supply Chain Management.

Our faculty are recognized as world-renowned scholars, experienced practitioners, and exceptional instructors who bring innovation to the classroom so that you may develop a variety of skills including qualitative and quantitative analysis, communications, and problem solving.

Faculty and Research

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Our faculty members contribute to the many facets of the marketing profession both in and beyond the classroom.

Meet our faculty

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Featured Publications

Read our most recent published articles.

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Research Seminars

Browse upcoming, recent, and archived research seminars.

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Degrees & Certificates We Support

Knowledge Centers

Marketing Leadership Institute

The MLI connects marketing students with leaders in the industry and provides mentorship and applied learning opportunities with top companies.

Grainger Center for Supply Chain Management

The Grainger Center provides a student-centered, industry-relevant education in supply chain management guided by five pillars.

Beyond Degrees

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Undergraduate Student Organizations

Students benefit from many opportunities for involvement and leadership outside the classroom.

Contact Us

Want to learn more about our marketing programs? Let us know how we can help.