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AI@WSB

Leveraging the latest artificial intelligence to advance business.

AI@WSB is the hub for AI research at the Wisconsin School of Business. AI is transforming businesses, and we recognize the vital role AI research plays in navigating changes and the importance of investing in the technology, infusing AI in curriculum, and leveraging industry partnerships to collaborate on cutting-edge innovation.

people connected by a line

Collaborating

with researchers, students, and industry partners

computer

Applying

best practices and the latest technology

lightbulb

Innovating

curriculum and business practices

“Responsible AI is transforming all aspects of business, promising astonishing leaps in productivity and human creativity. At WSB, we’re at the forefront of this revolution, integrating generative AI into cutting-edge research and classroom experiences for students.”

Neeraj Arora, WSB’s Arthur C. Nielsen, Jr. Chair in Marketing Research and Education

Research Spotlights

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AI-Human Model Helps Streamline the Hiring Process

A study by WSB’s Ishita Chakraborty suggests AI-human collaboration during the recruitment process may save managerial time and still be cost-effective. AI can weed out the bottom candidates from the pool, leaving managers to focus on the top tier. The study is the first known work of its kind to use video data to better understand sales recruitment.

Read more about AI and hiring

Ishita Chakraborty is the Thomas and Charlene Landsberg Smith Faculty Fellow and an assistant professor in the Department of Marketing at the Wisconsin School of Business.

Qinglai He sits on a sofa

Using Machine Learning in Online Content Moderation

A study by WSB’s Qinglai He examines what happens when “bot moderators” are used alongside their human counterparts. He analyzed data from Reddit that utilized bots and human volunteer moderators. She found that implementing bots reduced the volunteer workload and retention increased.

Read more about machine learning and online content

Qinglai He is an assistant professor in the Department of Operations and Information Management at the Wisconsin School of Business.

Ishita and Remi posing with arms crossed

AI and Analytics for Marketing (AIAM)

AIAM is a state-of-the-art marketing lab that aims to make AI and analytics tools accessible for businesses of all sizes. The lab is at the forefront of research on AI and analytics, provides implementable solutions for a wide range of business problems, and offers training for teaching machine learning and AI.

Lab co-founders:
Ishita Chakraborty, Assistant Professor, Marketing
Remi Daviet, Assistant Professor, Marketing

Faculty Involved

Neeraj Arora

Neeraj Arora

Marketing
Professor; Arthur C. Nielsen, Jr. Chair in Marketing Research and Education

Large language models, digital marketing effectiveness, machine learning, marketing analytics, marketing strategy

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Yash Babar

Yash Babar

Operations and Information Management
Assistant Professor; John and Anne Oros Term Professor

Online and offline interactions, online communities, sharing economy

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Daniel Bauer

Dani Bauer

Risk and Insurance
Professor and Department Chair; Hickman-Larson Chair in Actuarial Science

Actuarial science, quantitative finance, insurance economics

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Ishita Chakraborty

Ishita Chakraborty

Marketing
Assistant Professor; Thomas and Charlene Landsberg Smith Faculty Fellow

Digital marketing, online platforms, text and video analytics, mobile apps

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Remi Daviet

Remi Daviet

Marketing
Associate Professor

Machine learning, AI, consumer perception, decision-making

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Emily Griffith

Emily Griffith

Accounting and Information Systems
Associate Professor; Robert and Monica Beyer Professor in Accounting

AI, auditing, financial reporting, decision-making

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Cheng He

Cheng He

Marketing
Assistant Professor

Sustainability, social impact, modern retailing, online consumer behavior, digital marketing

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Headshot of Qinglai He

Qinglai He

Operations and Information Management
Assistant Professor

Machine-human collaboration, content moderation, UGC incentives and creativity, platform policy, platform polarization

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Florence Honore

Florence Honore

Management and Human Resources
Assistant Professor

Strategic management, entrepreneurship, human capital

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Allen Li

Allen Li

Operations and Information Management
Associate Professor; Michael and Mary Sue Shannon Professor

Digital platforms, information and coordination strategies, supply chains

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Mahka Moeen

Mahka Moeen

Management and Human Resources
Visiting Associate Professor

Entrepreneurship, strategy, mechanical engineering

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Peng Shi

Peng Shi

Risk and Insurance
Professor; Charles and Laura Albright Professor in Business and Finance

Machine learning, statistical learning, actuarial data science, probabilistic forecasting, predictive modeling, dependence models

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Enno Siemsen

Enno Siemsen

Operations and Information Management
Professor; Patrick A. Thiele Distinguished Chair in Business

Predictive analytics, demand forecasting, sales and operations planning, operations and supply chain strategy, project management

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Justin Sydnor

Justin Sydnor

Risk and Insurance
Professor; Leslie P. Schultz Professor in Risk Management and Insurance

Economics, psychology, applied microeconomics, insurance markets, risk, decision-making

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Jordan Tong

Jordan Tong

Operations and Information Management
Professor; Wisconsin Naming Partners Professor

Mathematical modeling, experimental methods, operations management, analytics, behavioral science

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AI@WSB in the News

Upcoming Events

May 3

Symposium on Artificial Intelligence in Marketing

Friday May 3, 2024 | 1:00pmSaturday May 4, 2024 | 6:30pm

Get Involved

Interested in learning more or collaborating with AI@WSB? Reach out.