Biography
Ishita Chakraborty joined the Wisconsin School of Business in July 2021 as an Assistant Professor in the Marketing Department.
Her research has been published in Journal of Marketing Research and Review of Marketing Research. Her dissertation has got an honorable mention at the John A. Howard /AMA Dissertation Award and has won the Mary Kay/ Academy of Marketing Science (AMS) Dissertation Award in 2022.
Professor Chakraborty’s research interests are in digital marketing, online platforms, text and video analytics and mobile apps. Her research aims at developing algorithmic market research tools to derive richer, accurate and real-time insights from unstructured data.
Professor Chakraborty earned her B.E. in Computer Engineering at the University of Mumbai, her MBA at the Indian Institute of Management, and her PhD in Marketing at the Yale School of Management. Before her PhD, she worked in sales, brand management and consulting with Deloitte, Accenture and Mondelez International.
Research
Selected Published Journal Articles
Chakraborty, I. & Kim, M. & Sudhir, K. (2021). Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Attribute Self-Selection Journal of Marketing Research
Selected Submitted Journal Articles
Chakraborty, I. & Chiong, K. & Dover, H. & Sudhir, K. (2022). AI and AI-human based Salesforce Hiring using Interview Videos Marketing Science
Practitioner-Oriented Publications
Lee, P. & Chakraborty, I. & Banerjee, S. (2022). AI Applications to Customer Feedback Research: A Review Review of Marketing Research: Special Issue on AI in Marketing
Presentations
UTD Bass Forms Conference (2022) AI and AI-human based Salesforce Hiring using Interview Videos
Marketing Science 2021 (2021) What makes sales pitches work?
AIM conference (2021) What makes sales pitches work?