Biography
Ishita Chakraborty joined the Wisconsin School of Business in July 2021 as an Assistant Professor in the Marketing Department.
Professor Chakraborty’s research interests are in digital marketing, online platforms, text and video analytics and mobile apps. Her research aims at developing algorithmic market research tools to derive richer, accurate and real-time insights from unstructured data.
Professor Chakraborty earned her B.E. in Computer Engineering at the University of Mumbai, her MBA at the Indian Institute of Management, and her PhD in Marketing at the Yale School of Management. Before her PhD, she worked in sales, brand management and consulting with Deloitte, Accenture and Mondelez International.
Research
Selected Accepted Journal Articles
Chakraborty, I. & Kim, M. & Sudhir, K. (2021). Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Attribute Self-Selection Journal of Marketing Research
Presentations
Marketing Science 2021 (2021) What makes sales pitches work?
AIM conference (2021) What makes sales pitches work?