About Ishita
Ishita Chakraborty joined the Wisconsin School of Business in July 2021 as an Assistant Professor in the Marketing Department.
Her research has been published in Journal of Marketing Research and Review of Marketing Research. Her dissertation has got an honorable mention at the John A. Howard /AMA Dissertation Award and has won the Mary Kay/ Academy of Marketing Science (AMS) Dissertation Award in 2022.
Professor Chakraborty’s research interests are in Large Language Models, AI, online platforms and algorithmic bias. Her research aims at developing algorithmic market research tools to derive richer, accurate and real-time insights from unstructured data.
Professor Chakraborty earned her B.E. in Computer Engineering at the University of Mumbai, her MBA at the Indian Institute of Management, and her PhD in Marketing at the Yale School of Management. Before her PhD, she worked in sales, brand management and consulting with Deloitte, Accenture and Mondelez International.
Selected Accepted Journal Articles
Chakraborty, I. & Chiong, K. & Dover, H. & Sudhir, K. (2024). AI and AI-human based Salesforce Hiring using Interview Videos Marketing Science
Selected Published Journal Articles
Chakraborty, I. & Kim, M. & Sudhir, K. (2022). Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes Journal of Marketing Research
Working Papers
Arora, N. & Chakraborty, I. & Nishimura, Y. (2024). Hybrid Marketing Research: Large Language Models as an Assistant
Sikdar, S. & Chakraborty, I. & Doghonadze, N. (2024). Neither a Picasso Nor a Da Vinci: A Multi-modal Model for Pricing of Novice Artwork
Troncosco, I. & Kim, M. & Chakraborty, I. & Kim, S. (2023). The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks
Practitioner-Oriented Publications
Lee, P. & Chakraborty, I. & Banerjee, S. AI Applications to Customer Feedback Research: A Review Review of Marketing Research: Special Issue on AI in Marketing
WSB Stories
- Wisconsin School of Business Hosts AI in Marketing Symposium - May 22, 2024
- WSB Faculty Share Research on Generative AI - November 3, 2023
- New WSB Faculty Define What’s Next in Business - November 11, 2021
WSB Stories
![AI graphic of human profile with AI patterned head and UW crest](https://business.wisc.edu/wp-content/uploads/2023/09/WSB_BlogGraphic_AI_23_web_2400x1600-512x341.jpg)
Wisconsin School of Business Hosts AI in Marketing Symposium
![Professor Neeraj Arora presents during an AI applied learning event at Grainger](https://business.wisc.edu/wp-content/uploads/2023/11/AIEvent_092223_DSC_1478-512x342.jpg)
WSB Faculty Share Research on Generative AI
![Stav Atir, Emaad Manzoor, and Victoria Zhang](https://business.wisc.edu/wp-content/uploads/2021/11/faculty-landing-page-2400x1600-1-512x341.png)