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Ishita Chakraborty

Ishita Chakraborty
Assistant Professor | Marketing
Thomas and Charlene Landsberg Smith Faculty Fellow
4186 Grainger Hall


Ishita Chakraborty joined the Wisconsin School of Business in July 2021 as an Assistant Professor in the Marketing Department.

Her research has been published in Journal of Marketing Research and Review of Marketing Research. Her dissertation has got an honorable mention at the John A. Howard /AMA Dissertation Award and has won the Mary Kay/ Academy of Marketing Science (AMS) Dissertation Award in 2022.

Professor Chakraborty’s research interests are in digital marketing, online platforms, text and video analytics and mobile apps. Her research aims at developing algorithmic market research tools to derive richer, accurate and real-time insights from unstructured data.

Professor Chakraborty earned her B.E. in Computer Engineering at the University of Mumbai, her MBA at the Indian Institute of Management, and her PhD in Marketing at the Yale School of Management. Before her PhD, she worked in sales, brand management and consulting with Deloitte, Accenture and Mondelez International.


Selected Published Journal Articles

Chakraborty, I. & Kim, M. & Sudhir, K. (2022). Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes Journal of Marketing Research

Selected Submitted Journal Articles

Arora, N. & Chakraborty, I. & Nishimura, Y. (2024). Hybrid Marketing Research: Large Language Models as an Assistant Journal of Marketing

Troncosco, I. & Kim, M. & Chakraborty, I. & Kim, S. (2023). The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks Marketing Science

Practitioner-Oriented Publications

Lee, P. & Chakraborty, I. & Banerjee, S. (2022). AI Applications to Customer Feedback Research: A Review Review of Marketing Research: Special Issue on AI in Marketing