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Faculty Insights

Wisconsin School of Business Hosts AI in Marketing Symposium

By Wisconsin School of Business

May 22, 2024

AI graphic of human profile with AI patterned head and UW crest

The Wisconsin School of Business recently hosted its first-ever symposium on artificial intelligence (AI) in marketing, a joint initiative of AI@WSB and the school’s Marketing Leadership Institute.

The national conference, “Symposium on Artificial Intelligence in Marketing,” was a “one-of-its-kind AI conference that focuses on modern AI methods and its implications for marketing research,” said Ishita Chakraborty, Thomas and Charlene Landsberg Smith Faculty Fellow and assistant professor of marketing. Chakraborty co-chaired the event with fellow WSB faculty member, Remi Daviet, assistant professor of marketing.

The two-day symposium featured keynote speaker Xiao Liu, an associate professor of marketing with New York University’s Stern School of Business.

“The AI symposium was attended by more than 60+ faculty and PhD students from universities all over the world: Wharton, Yale, Ivey Business School (Western University, Canada), Carnegie Mellon University, Harvard Business School, Purdue, Columbia, University of Texas at Dallas, Monash University (Australia), to name a few,” Chakraborty said. “The research presented included diverse topics like generative AI applications, new advancements in AI methods, AI and online platforms, and multi-modal data analytics. We had great participation from internal WSB departments as well.”

WSB’s investment in the AI space aligns with the University of Wisconsin–Madison’s RISE-AI, the Wisconsin RISE Initiative.