News
Stories, insights, and thought leadership from the Wisconsin School of Business
Recent Sightings
Top left: MBA student Keenan Vanden Heuvel presents at the AI Venture Discovery Salon. Bottom Left: BEL Scholar Isabela Argote presents in a case competition as part of the Bridge to BEL summer experience. Right: Dean Samba greets incoming BBA students during the WSB New Student Welcome. Photos by Paul Newby II.
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Wisconsin School of Business Hosts Award-Winning Journalist Deepa Seetharaman
Artificial Intelligence in Marketing Symposium Highlights Latest Advances, Leading Research
UW Tech Exploration Lab Student Projects Highlight Innovation, Emerging Technologies
UW–Madison’s Tech Exploration Lab Attracts Partnership With Google, Mentors from SalesForce, Nike, and More
UW–Madison’s Tech Exploration Lab Connects Students, Industry, and Emerging Technologies to Tackle Real-World Challenges
Marketing in the Age of AI: Insights From Former Google Director Matt Seitz
AI Entrepreneur Ishan Anand Demystifies Large Language Models Through Hands-On Learning
There’s always something exciting happening at the Wisconsin School of Business!
Check out the latest School News to read about the Tech Exploration Lab, new faculty joining WSB, upcoming celebrations, and the first-floor remodel of Grainger Hall. #WSB125
Read the full stories by clicking the link in our bio or visit business.wisc.edu/news
Three Wisconsin School of Business alumni—Sam Rockwell (BBA ’10), Jeremy Reich (BBA ’10), and Justin Samuels (BBA ’10)—turned an idea born at UW–Madison into Happi Co., a frozen foods brand redefining what collaboration and innovation look like. 🍜✨
Their story shows how hands-on learning and strong partnerships at WSB help turn ideas into real-world success. #WSB125 #HappiCo #Entrepreneurship
🔗 Read the full story by clicking the link in our bio!
Then & Now: Registering for Classes
📋 Then: Picture this, students bundled up outside the School of Business, clipboards in hand, waiting for class sections to open. Registration wasn’t just a task; it was an event. The chatter, the cold air, the anticipation, it was all part of being a Business Badger.
💻 Now: Fast forward to today. Registration happens in seconds, from wherever we are, no lines, no clipboards, just a few clicks and a lot of excitement for what’s ahead.
From paper schedules to digital screens, this moment reminds us how far the School of Business has come since opening its doors in 1900 as one of the nation’s first public business schools.
The tools have changed, but the ambition, curiosity, and community spirit that define Business Badgers? Those remain timeless. #WSB125 #ThenAndNow #BusinessBadger
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