Featured Publications

Jung, W., Peck, J., Palmeira, M., & Kim, K.
(2022).
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Customers Feel Left Behind.
Journal of Marketing Research
(59), 1019-1039.

Thompson, C., & Kumar, A.
(2022).
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism.
Journal of Marketing
(86), 21-41.

Chakraborty, I., Kim, M., & Sudhir, K.
(2022).
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Attribute Self-Selection.
Journal of Marketing Research
(59), 600-622.

Ghazimatin, E., Mooi, E., & Heide, J.
(2023).
Business-to-Business Projects, Task Configuration, and Innovation.
Journal of Marketing Research
(60), 72-91.

He, C., Ozturk, O., Gu, C., & Chintagunta, P.
(2022).
Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions.
Management Science

Polman, E., Ziano, I., Wu, K., & Van Kerckhove, A.
(2022).
Consumers believe that products work better for others.
Journal of Consumer Research
(49), 132-153.

Weiss, L.
(2022).
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions.
Journal of Consumer Research

Wang, T., He, C., Jin, F., & Hu, J.
(2022).
Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning Model.
Information Systems Research
(33), 659-677.

Bhattacharya, A., Morgan, N., & Rego, L.
(2022).
Examining Why and When Market Share Drives Firm Profit.
Journal of Marketing
(86), 73-94.

Kim, Y., Kim, S., & Arora, N.
(2022).
GMO Labeling Policy and Consumer Choice.
Journal of Marketing
(86), 21-39.

Liu, Y., Yildirim, P., & Zhang, Z.
(2022).
Implications of Revenue Models and Technology for Content Moderation Strategies.
Marketing Science
(41)

Morgan, N., Jayachandran, S., Hulland, J., Kumar, B., Katsikeas, C., & Somosi, A.
(2022).
Marketing Performance Assessment and Accountability: Process and Outcomes.
International Journal of Research in Marketing
(39), 462-481.

Luangrath, A., Peck, J., Hedgcock, W., & Xu, Y.
(2022).
Observing Product Touch: The Vicarious Haptic Effect in Digital Environments and Virtual Reality.
Journal of Marketing Research
(59), 306-326.

Bublitz, M., Peracchio, L., Jones, A., Lteif, L., & Catlin, J.
(2023).
Plant Power: SEEDing our Future with Plant-Based Eating.
Journal of Consumer Psychology
(33), 167-196.

Polman, E., Ruttan, R., & Peck, J.
(2022).
Using curiosity to incentivize the choice of “should” options.
Organizational Behavior and Human Decision Processes
(173), article 104192.

Chmielewski-Raimondo, D., Shamsollahi, A., Bell, S., & Heide, J.
(2022).
When the Honeymoon is Over: A Theory of Relationship Liabilities and Evolutionary Processes.
Journal of Marketing
(86), 32-49.

Heide, J., Bell, S., & Tracey, P.
(2023).
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice.
Journal of Marketing
(87), 45-63.