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Featured Publications

Tunuguntla, S., & Hoban, P.
(2020).
A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions.
Journal of Marketing Research
(58), 1-21.

Chakraborty, I., Kim, M., & Sudhir, K.
(2021).
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Attribute Self-Selection.
Journal of Marketing Research

Polman, E., Ziano, I., Wu, K., & Van Kerckhove, A.
(2021).
Consumers believe that products work better for others.
Journal of Consumer Research

Moreau, P.
(2020).
Customization in Luxury Brands: Can Valentino Get Personal?.
Journal of Marketing Research
(57), 937-947.

Weiss, L.
(2021).
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions.
Journal of Consumer Research

Daviet, R., Nave, G., & Wind, Y.
(2020).
Genetic Data: Potential Uses and Misuses in Marketing.
Journal of Marketing

Chen, H., & Chung, K.
(2021).
Increasing Team Performance by Sharing Success.
Journal of Marketing Research

Ghazimatin, E., Mooi, E., & Heide, J.
(2020).
Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing.
Journal of Marketing

Cheng, A., Meloy, M., & Polman, E.
(2021).
Picking gifts for picky people.
Journal of Retailing
(97), 191-206.

van Heerde, H., Moorman, C., Moreau, P., & Pamatier, R.
(2021).
Reality Check: Infusing Ecological Value into Academic Marketing Research.
Journal of Marketing
(85), 1-13.