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Featured Publications

Tunuguntla, S., & Hoban, P.
(2021).
A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions.
Journal of Marketing Research
(58), 1-21.

Chakraborty, I., Kim, M., & Sudhir, K.
(2021).
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Attribute Self-Selection.
Journal of Marketing Research

Peck, J., Kirk, C., Luangrath, A., & Shu, S.
(2021).
Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods.
Journal of Marketing
(85), 33-49.

Polman, E., Ziano, I., Wu, K., & Van Kerckhove, A.
(2021).
Consumers believe that products work better for others.
Journal of Consumer Research

Weiss, L.
(2021).
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions.
Journal of Consumer Research

Wang, T., He, C., Jin, F., & Hu, J.
(2021).
Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning Model.
Information Systems Research

Daviet, R., Nave, G., & Wind, Y.
(2020).
Genetic Data: Potential Uses and Misuses in Marketing.
Journal of Marketing

Chen, H., & Chung, K.
(2021).
Increasing Team Performance by Sharing Success.
Journal of Marketing Research
(58), 662-685.

Ghazimatin, E., Mooi, E., & Heide, J.
(2021).
Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing.
Journal of Marketing
(85), 85-104.

Cheng, A., Meloy, M., & Polman, E.
(2021).
Picking gifts for picky people.
Journal of Retailing
(97), 191-206.

van Heerde, H., Moorman, C., Moreau, P., & Pamatier, R.
(2021).
Reality Check: Infusing Ecological Value into Academic Marketing Research.
Journal of Marketing
(85), 1-13.

Luangrath, A., Peck, J., & Gustafsson, A.
(2020).
Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator.
Journal of Consumer Research
(47), 588-607.

Jha, S., Balaji, M., Peck, J., Oakley, J., & Deitz, G.
(2020).
The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence.
Journal of Retailing
(96), 590-605.

He, C., Ozturk, O., Gu, C., & Silva-Risso, J.
(2021).
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?.
Marketing Science
(40), 80-100.