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Featured Publications

Kushwaha, T., Rajavi, K., & Steenkamp, J.
(2023).
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?.
Journal of Marketing
(87), 472-489.

Ghazimatin, E., Mooi, E., & Heide, J.
(2023).
Business-to-Business Projects, Task Configuration, and Innovation.
Journal of Marketing Research
(60), 72-91.

Liu, Y., Yildirim, P., & Zhang, Z.
(2023).
Consumer Preferences and Firm Technology Choice.
International Journal of Research in Marketing

He, C., Ozturk, O., Gu, C., & Chintagunta, P.
(2023).
Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions.
Management Science
(69), 7759–7783.

Jha, S., Balaji, M., & Peck, J.
(2023).
Conveying Product Weight in Digital Media Using a Hand Image.
Journal of Retailing

Kashdan, T., Harrison, S., Polman, E., & Kark, R.
(2023).
Curiosity in organizations: Addressing adverse reactions, trade-offs, and multi-level dynamics.
Organizational Behavior and Human Decision Processes
(179), 104274.

Choe, Y., Kan, C., & Polman, E.
(2023).
Divergent Effects of Budgeting for Gifts versus Personal Purchases.
Journal of Consumer Research
(50), 576-596.

Ringler, C., Sirianni, N., Peck, J., & Gustafsson, A.
(2023).
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations.
Journal of the Academy of Marketing Science
(2023), 1-19.

Ozturk, O., He, C., & Chintagunta , P.
(2024).
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender and Race-based Analysis.
Marketing Science
(43), 20-32.

Lu, Z., Jung, S., & Peck, J.
(2023).
It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue.
Journal of Consumer Research

Polman, E., & Maglio, S.
(2023).
Nudges increase choosing but decrease consuming: Longitudinal studies of the decoy, default, and compromise effects.
Journal of Consumer Research

Tian, M., Kaufman, D., Shiffman, S., & Arora, N.
(2023).
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions.
Journal of Marketing Research

Ruan, B., Polman, E., & Tanner, R.
(2024).
The One-Away Effect: The Pursuit of Mere Completion.
Journal of Consumer Research
(50), 945–961.

Liu, Y., Lou, B., Zhao, X., & Li, X.
(2023).
Unintended Consequences of Advances in Matching Technologies: Information Revelation and Strategic Participation on Gig-Economy Platforms.
Management Science

Tian, M., Hoban, P., & Arora, N.
(2023).
What Cookie-Based Advertising Effectiveness Fails to Measure.
Marketing Science

Velagaleti, S., & Epp, A.
(2024).
When Fields are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis.
Journal of Consumer Research
(50), 1052-1069.