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Featured Publications

Jung, W., Peck, J., Palmeira, M., & Kim, K.
(2022).
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Customers Feel Left Behind.
Journal of Marketing Research

Thompson, C., & Kumar, A.
(2022).
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism.
Journal of Marketing

Ghazimatin, E., Mooi, E., & Heide, J.
(2022).
B2B Projects, Task Configuration, and Innovation.
Journal of Marketing Research

He, C., Ozturk, O., Gu, C., & Chintagunta, P.
(2022).
Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions.
Management Science

Weiss, L.
(2022).
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions.
Journal of Consumer Research

Wang, T., He, C., Jin, F., & Hu, J.
(2021).
Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning Model.
Information Systems Research

Daviet, R., Nave, G., & Wind, Y.
(2022).
Genetic Data: Potential Uses and Misuses in Marketing.
Journal of Marketing
(86), 7-26.

Kim, Y., Kim, S., & Arora, N.
(2022).
GMO Labeling Policy and Consumer Choice.
Journal of Marketing

Liu, Y., Yildirim, P., & Zhang, Z.
(2022).
Implications of Revenue Models and Technology for Content Moderation Strategies.
Marketing Science
(41)

Bublitz, M., Peracchio, L., Jones, A., Lteif, L., & Catlin, J.
(2022).
Plant Power: SEEDing our Future with Plant-Based Eating.
Journal of Consumer Psychology

Chimielewski-Raimondo, D., Shamsollahi, A., Bell, S., & Heide, J.
(2021).
When the Honeymoon is Over: A Theory of Relationship Liabilities and Evolutionary Processes.
Journal of Marketing

Heide, J., Bell, S., & Tracey, P.
(2022).
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice.
Journal of Marketing