Featured Publications

Peck, J., Krishna, A., & Luangrath, A.
(2024).
A Review of Touch Research in Consumer Psychology.
Journal of Consumer Psychology
(34), 359-381.

Liu, J., & Liu, Y.
(2025).
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue.
Marketing Science
(44), 65-83.

Chakraborty, I., Chiong, K., Dover, H., & Sudhir, K.
(2024).
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews.
Marketing Science

Martin, A., & Kushwaha, T.
(2024).
Can Words Speak Louder than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending.
Journal of Marketing
(88), 140-161.

Franco, P., Epp, A., Canniford, R., & Phipps, M.
(2024).
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages.
Journal of Marketing

Lu, Z., Jung, S., & Peck, J.
(2024).
It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue.
Journal of Consumer Research
(51), 321-341.

Polman, E., & Maglio, S.
(2024).
Nudges increase choosing but decrease consuming: Longitudinal studies of the decoy, default, and compromise effects.
Journal of Consumer Research
(51), 542-551.

Tian, M., Kaufman, D., Shiffman, S., & Arora, N.
(2024).
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions.
Journal of Marketing Research
(61), 430-450.

Luo, X., He, C., Hu, Y., Li, X., & Cheng, Y.
(2024).
The Impact of Mobile Data Cost on Consumer Price Sensitivity: A Study of a Hotel Booking App.
Information Systems Research

Daviet, R., & Nave, G.
(2024).
The Value of Genetic Data in Predicting Preferences: A Study of Food Taste.
Journal of Marketing Research