Featured Publications

Jung, W., Peck, J., Palmeira, M., & Kim, K.
(2022).
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Customers Feel Left Behind.
Journal of Marketing Research
(59), 1019-1039.

Thompson, C., & Kumar, A.
(2022).
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism.
Journal of Marketing
(86), 21-41.

Kushwaha, T., Rajavi, K., & Steenkamp, J.
(2023).
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?.
Journal of Marketing
(87), 472-489.

Ghazimatin, E., Mooi, E., & Heide, J.
(2023).
Business-to-Business Projects, Task Configuration, and Innovation.
Journal of Marketing Research
(60), 72-91.

Liu, Y., Yildirim, P., & Zhang, Z.
(2023).
Consumer Preferences and Firm Technology Choice.
International Journal of Research in Marketing

He, C., Ozturk, O., Gu, C., & Chintagunta, P.
(2023).
Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions.
Management Science

Jha, S., Balaji, M., & Peck, J.
(2023).
Conveying Product Weight in Digital Media Using a Hand Image.
Journal of Retailing

Ringler, C., Sirianni, N., Peck, J., & Gustafsson, A.
(2023).
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations.
Journal of the Academy of Marketing Science
(2023), 1-19.

Ozturk, O., He, C., & Chintagunta , P.
(2023).
Inequalities in Dealers’ Interest Rate Markups? A Gender and Race-based Analysis.
Marketing Science

Lu, Z., Jung, S., & Peck, J.
(2023).
It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue.
Journal of Consumer Research

Bublitz, M., Peracchio, L., Jones, A., Lteif, L., & Catlin, J.
(2023).
Plant Power: SEEDing our Future with Plant-Based Eating.
Journal of Consumer Psychology
(33), 167-196.

Liu, Y., Lou, B., Zhao, X., & Li, X.
(2023).
Unintended Consequences of Advances in Matching Technologies: Information Revelation and Strategic Participation on Gig-Economy Platforms.
Management Science

Polman, E., Ruttan, R., & Peck, J.
(2022).
Using curiosity to incentivize the choice of “should” options.
Organizational Behavior and Human Decision Processes
(173), article 104192.

Velagaleti, S., & Epp, A.
(2023).
When Fields are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis.
Journal of Consumer Research

Chmielewski-Raimondo, D., Shamsollahi, A., Bell, S., & Heide, J.
(2022).
When the Honeymoon is Over: A Theory of Relationship Liabilities and Evolutionary Processes.
Journal of Marketing
(86), 32-49.

Heide, J., Bell, S., & Tracey, P.
(2023).
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice.
Journal of Marketing
(87), 45-63.