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Featured Publications

Jung, W., Peck, J., Palmeira, M., & Kim, K.
(2022).
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Customers Feel Left Behind.
Journal of Marketing Research

Thompson, C., & Kumar, A.
(2022).
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism.
Journal of Marketing

Chakraborty, I., Kim, M., & Sudhir, K.
(2021).
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Attribute Self-Selection.
Journal of Marketing Research

Heide, J.
(2022).
B2B Projects, Task Configuration, and Innovation.
Journal of Marketing Research

Polman, E., Ziano, I., Wu, K., & Van Kerckhove, A.
(2021).
Consumers believe that products work better for others.
Journal of Consumer Research

Weiss, L.
(2021).
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions.
Journal of Consumer Research

Wang, T., He, C., Jin, F., & Hu, J.
(2021).
Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning Model.
Information Systems Research

Daviet, R., Nave, G., & Wind, Y.
(2022).
Genetic Data: Potential Uses and Misuses in Marketing.
Journal of Marketing
(86), 7-26.

Kim, Y., Kim, S., & Arora, N.
(2022).
GMO Labeling Policy and Consumer Choice.
Journal of Marketing

Chen, H., & Chung, K.
(2021).
Increasing Team Performance by Sharing Success.
Journal of Marketing Research
(58), 662-685.

Ghazimatin, E., Mooi, E., & Heide, J.
(2021).
Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing.
Journal of Marketing
(85), 85-104.

Luangrath, A., Peck, J., Hedgcock, W., & Xu, Y.
(2021).
Observing Product Touch: The Vicarious Haptic Effect in Digital Environments and Virtual Reality.
Journal of Marketing Research

Cheng, A., Meloy, M., & Polman, E.
(2021).
Picking gifts for picky people.
Journal of Retailing
(97), 191-206.

Heide, J., Chimielewski-Raimondo, D., Shamsollahi, A., & Bell, S.
(2021).
When the Honeymoon is Over: A Theory of Relationship Liabilities and Evolutionary Processes.
Journal of Marketing

Heide, J.
(2022).
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice.
Journal of Marketing