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Learning from University of Wisconsin–Madison faculty gives you an edge. They bring the latest, most relevant business insights to class, and complement your strategic lessons with perspectives from their groundbreaking research.

Page Moreau

How Routine Tasks Hinder Creativity

“If focusing on a single correct answer diminishes the drive to be creative, then it would make sense to encourage employees to regularly solve open-ended problems.”
Professor, Marketing I John R. Nevin Chair in Marketing
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Chia-Jung Tsay

Entrepreneurs Need Stage Presence: WSB’s Chia-Jung Tsay Featured in Harvard Business Review

“There’s something about the way presenters carry themselves as they walk onto the stage and then make pitches that may reflect their level of preparation and commitment.”
Associate Professor, Management and Human Resources
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Fabio Gaertner

WSB’s Fabio Gaertner Named a Poets & Quants’ “Best 40 Under 40 MBA Professor”

“I really enjoy teaching students who have professional experience. They appreciate the relevance of the topics . . . and they make creative connections with the material by drawing on their practical experience.”
Associate Professor | Accounting and Information Systems
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