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Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Top right: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Bottom: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II
Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Bottom left: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Right: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II
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The Crystal Ball Paradox: How Better AI Could Actually Hurt the Insurance Industry
Inside the AI-Powered Classroom: How WSB Instructors Are Transforming Learning
Hands-On Student Marketing Projects Strengthen UW–Madison Sustainability Initiatives
UW–Madison Alumni, Industry Leaders Join New AI Hub for Business Advisory Board
AI is transforming the classroom at the Wisconsin School of Business. 🤖📚 Professors are integrating AI into assignments, discussions, and real-world case work to help students strengthen critical thinking, problem solving, and decision-making in an AI-driven world.
See how WSB instructors are reimagining learning and preparing students for the future of business. Read the full story at the link in bio.
WSB Precollege Program Alumni Spotlight 🌟
🎓 Lucas De Leon Rosa (BBA ’28) @lucasdeleonrosa
📚 Sophomore | 🎯 Finance
✨ Proud alum of Junior Business Badgers Precollege Program, Summer ‘23
“I wanted to make sure WSB was a good fit for me, so [the] program gave me a chance to step on campus and see what it’s like.”
Watch to hear more about his experience as a Junior Business Badger!
👉 Summer camp applications are open — apply before our April 30th deadline through the link in our bio!
What is the WSB Precollege Program?
Our precollege programs give high school students the opportunity to explore their interests in business, build new skills, and experience life as a #BusinessBadger.
Learn more at business.wisc.edu/precollege/.🔗
WSB Precollege Program Alumni Spotlight 🌟
🎓 Meelan Dessejour (BBA ’28) @meelancler
📚 Sophomore | 🎯 Finance, Real Estate, and certificate in Architecture
✨ Proud alum of Junior Business Badgers Precollege Program, Summer ‘23
“The precollege program allowed me to see what life at Wisconsin actually looks like and what it would mean to be a student at Wisconsin.”
Watch to hear more about her experience as a Junior Business Badger!
👉 Summer camp applications are open — apply before our April 30th deadline through the link in our bio!
What is the WSB Precollege Program?
Our precollege programs give high school students the opportunity to explore their interests in business, build new skills, and experience life as a #BusinessBadger.
Learn more at business.wisc.edu/precollege/.🔗
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