Fall/Winter 2025 | 125th Anniversary Issue
1 School, 25 Impactful Alumni Stories
From starting a business to making it big in the entertainment industry, WSB boasts many amazing alumni stories across disciplines. Here are 25 of those stories—all made possible by one school.
Special Feature
125 Things to Love About WSB
From world-class faculty to Badger game day tailgates in Grainger Hall, there’s so many reasons why Business Badgers reflect fondly on their alma mater.
Go Beyond the Cover
125 years. Countless memories. See larger versions of some of the photos that make up our special anniversary cover, and learn more about some of the places, spaces, and people that drive our Legacy in Motion.
WSB at 125
The Wisconsin School of Business celebrates 125 years of relentless innovation and bold leadership.
Learn more
Class Notes
Catch up on fellow Wisconsin School of Business alumni.
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Chadwick Smith (MS ’75)
Smith went to law school after graduating from UW–Madison and has practiced Indian law for several decades. He was also principal chief of the Cherokee Nation from 1999 to 2011. Additionally, he released his third book, Cherokee Nation—Proceed Undaunted , which provides a history and commentary on the Cherokee Nation’s constitutions and governance.
Jennifer Knox (BBA ’07)
Knox made a cross-country move to Denver, where she met the love of her life, after living in Washington, D.C., for 15 years. In 2025, they got married and traveled to Japan to ski and snowboard. Knox has been the national director of organizing and tech innovation for the Working Families Party for five years. She is looking forward to organizing a movement that puts governing power in the hands of working people across the U.S.
Andrew “Drew” Maxfield (MBA ’12)
Maxfield has lived at the intersection of arts and business since studying at WSB’s Bolz Center. As a composer, his work has been commissioned and performed by groups ranging from the Utah Symphony to The Gesualdo Six. He returned to Madison in September 2025 to lecture for the Bolz Center’s arts entrepreneurship seminars and to see the Madison Symphony Orchestra perform his music.
Fall/Winter 2025 Update
Managing Editor
Erin Canty Ryan (BA ’07, MS ’09)
Assistant Editor and Writer
Chris Malina
Director of Alumni Relations
Betsy Lundgren (BA ’03, MA ’05)
Writers
Clare Becker
Haley Boyer (BA ’20)
Meghan Franklin
Art Director and Designer
Shaysa Sidebottom Cook
Photographers
Narayan Mahon
Paul L. Newby II
Lexi Webster
University of Wisconsin Digital Collections Center
Design Intern
Cam Erhardt (BFA ’26)
Editorial Advisors
Kaylene Christnovich (in memoriam)
Sirinda Pairin (BA ’15)
Brand Advisor
Katie Schauer