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Racially diverse group of students smiling and chatting around couches

Multicultural Center

Centering voices to promote cultural change

An Inclusive Gathering Place for Students in Grainger Hall

Cultivate community

Come together with students and center staff. Find support as an underrepresented student and join students in building community and fostering belonging.

Promote cultural change

Find leadership opportunities and have space to plan, organize, empower others, and make a difference at UW–Madison and the School of Business.

Engage with each other

Participate in a variety of programs such as Music Mondays and career events. Celebrate inclusivity through heritage and history month programming.

People walk down the hallway next to the sign for the Multicultural Center

The Multicultural Center

2250 Grainger Hall

  • Multicultural commons
  • Study space
  • Conference room
  • Meditation, prayer, and wellness space

Interested in reserving our spaces for your organization?

Have questions about the space or want to learn more?

Arturo Tito Diaz
“Wisconsin is among the first business schools in the nation to offer a dedicated center that promotes diversity, equity, and inclusion and supports underrepresented students, particularly students of color. The center was founded on students’ innovation, dedication, and a call to create community. A center like this is important to ensure that students are able to celebrate culture and foster a sense of belonging in the Wisconsin School of Business.”
Arturo “Tito” Diaz
Multicultural Center Director

The Center’s Mission

The Multicultural Center supports students from historically underrepresented backgrounds, particularly students of color. We strive to center their voices to promote cultural change and build an inclusive community where all students can thrive. We celebrate diversity, facilitate dialogue and cross-collaboration, and foster a sense of belonging in the Wisconsin School of Business.

Our values

  • Celebrate inclusivity
  • Empower voices
  • Value growth
  • Foster belonging
  • Cultivate community

Undergraduate Affinity Groups

Our groups bring students together over common identities, fostering connections within WSB and the Multicultural Center. Supported by dedicated WSB liaisons, these groups provide a welcoming home for students seeking shared experiences. Students find support and belonging in a vibrant community space through discussions and activities.

Logo for "APIDA", WSB Undergraduate Affinity Group
Logo for "Black", WSB Undergraduate Affinity Group
Logo for "Latine", WSB Undergraduate Affinity Group
Logo for "LGBTQ+", WSB Undergraduate Affinity Group
Logo for "First Generation", WSB Undergraduate Affinity Group

Dynamic Forces Empowering Change

The Multicultural Center celebrates the past, present and future of diversity and belonging at the Wisconsin School of Business. Our students, alumni, faculty, and staff of underrepresented backgrounds are changemakers within the school, their communities, and the world.

CJ Wilkerson

Fostering belonging

CJ Wilkerson (BBA ‘25)

CJ is creating community and making a positive impact through his barbershop and apparel brand, Croesus. The entrepreneur believes business isn’t just about making money, it’s about the people—how you relate to people and how you can provide, appreciate, and protect value.

Joseline Nyinawabera

Helping minority businesses thrive

Joseline Nyinawabera (MBA ‘22)

With a passion for entrepreneurship, marketing, and giving back, Joseline is a rising star in tech marketing. Her 9 to 5 is working at Intel, a multinational corporation and technology company, while her 5 to 9 is spent growing her business, BlkdBld & Co., a boutique marketing and business development firm that helps Black-owned businesses build, grow, and scale in today’s marketplace.

Avi Gomez

Championing inclusive practices

Avi Gomez (MBA ‘23)

A first-generation student and former supply chain professional, Avi sought a career path that would uplift women and minorities. Pivoting from tech to human resources, Avi is breaking down barriers and reimagining inclusion in business.

Headshot of Professor Aziza Jones

Dismantling assumptions in consumerism

Dr. Aziza Jones (BBA ‘13)

The assistant marketing professor and Jeffrey J. Diermeier Faculty Fellow returns to WSB to teach strategic brand management at the undergraduate and graduate levels. Driven by a passion for consumer research, Aziza investigates how perceived social status, social mobility, and social inequality influence consumer behavior.

Cynthia Chu

Transforming digital storytelling

Cynthia Chu (BBA ‘99)

Cynthia is revolutionizing digital media as chief financial and growth officer at Audible, the market leader for premium audio storytelling. Navigating technology’s changes throughout her career, Cynthia has been able to continually pursue the goal that sparked her initial interest in business: problem-solving on a large scale that impacts consumers’ lives.

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Meet Our Team

Arturo "Tito" Diaz

Arturo “Tito” Diaz

Center Director
Natalie Arriaga de Brooks

Natalie Arriaga de Brooks

Assistant Director
Nhi Le

Nhi Le

Program Coordinator