Biography
Aziza Jones joined the Wisconsin School of Business in June 2021 as an Assistant Professor in the Marketing Department.
Professor Jones’ research approaches the idea of marketing against inequality by focusing on two main themes. First, she examines how marketing strategies can uplift and reveal insights about marginalized communities, advising public institutions on promoting equity. Second, she studies how prevailing beliefs about inequality influence consumer behavior (and vice-versa), guiding business leaders in factoring in inequality for optimal decision-making.
Professor Jones earned her B.A. in Marketing, Management, and Entrepreneurship here at the Wisconsin School of Business, and her Ph.D. in Marketing from Rutgers University.
Research
Selected Published Journal Articles
Bublitz, M. & Peracchio, L. & Jones, A. & Lteif, L. & Catlin, J. (2023). Plant Power: SEEDing our Future with Plant-Based Eating Journal of Consumer Psychology
Ukanwa, K. & Jones, A. & Turner, B. (2022). School Choice Increases Racial Segregation Even When Parents do not Care about Race The Proceedings of the National Academy of Sciences of the United States of America
Ordabayeva, N. & Lisjak, M. & Jones, A. (2021). How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System Current Opinion in Psychology
Jones, A. & Durante, K. & Griskevicius, V. (2019). An Evolutionary Approach to Identity Research The Handbook of Research on Identity Theory in Marketing
Selected Submitted Journal Articles
Jones, A. & Labroo, A. & Durante, K. (2023). Willpower as a Signal of High Socioeconomic Status
Working Papers
Jones, A. & Turner, B. (2024). Marketing Schools Toward Desegregation
De La Rosa, W. & Berman, R. & Van den Bulte, C. & Agrawal, N. & Alter, A. & Bogard, J. & Cookson, A. & Davis, K. & Fishbach, A. & Fox, C. & Gneezy, A. & Hershfield, H. & Homonoff, T. & Jones, A. & Kim, L. & Lynch, J. & Mahari, T. & Mas, E. & Sharma, E. & Silverman, J. & Sussman, A. & Tully, S. & Torres, P. & Turner, B. & Uduehi, E. & Urminsky, O. & Ward, A. & Rino, G. & Hell, M. & Giannella, E. Increasing Interest in Claiming a Tax Credit: Evidence from Two Large-Scale Field Experiments Among Lower-Income People
Jones, A. & Ordabayeva, N. & Vaidyanathan, R. Requests to Donate from High-Status Advocates Decrease Charitable Compliance
Presentations
Self-Control as a Signal of Wealth (2023) Self-Control as a Signal of Wealth
Self-Control as a Signal of Wealth (2023) Self-Control as a Signal of Wealth
University of Colorado-Boulder University Seminar 2023 (2023) The One-Percenter Effect: Requests to Donate from High-Status Advocates Decrease Charitable Compliance
Southern Methodist University University Seminar 2023 (2023) The One-Percenter Effect: Requests to Donate from High-Status Advocates Decrease Charitable Compliance
Winter American Marketing Association 2023 (2023) Marketing Segregated Schools Toward Desegregation
Columbia University Seminar 2023 (2023) The One-Percenter Effect: Requests to Donate from High-Status Advocates Decrease Charitable Compliance
Trap Lab Unconference (2023) Self-Control as a Signal of Wealth
George Mason University Seminar 2022 (2022) The One-Percenter Effect: Requests to Donate from High-Status Advocates Decrease Charitable Compliance
Journal of Public Policy & Marketing Summer 2022 (2022) School Choice Increases Racial Segregation Even When Parents Do Not Care About Race
Brand and Product Management Center (2022) Wealth and Status: What is it Good For?
Society of Consumer Psychology 2022 Conference (2022) The Effect of Donation Requests from the Wealthiest in Society On Generosity
Winter American Marketing Association 2022 (2022) Parents Have a Stronger Desire for Conspicuous (vs. Inconspicuous) Luxury Goods
Winter American Marketing Association 2022 (2022) Parents Have a Stronger Desire for Conspicuous (vs. Inconspicuous) Luxury Goods
Service
Professional Organizations
Association of Consumer Research
Editorial and Reviewing Activities
Society of Consumer Society Conference Submissions – August 2022 – August 2022
Ad Hoc Reviewer
Journal of Consumer Research – April 2022 – November 2022
Ad Hoc Reviewer