Skip to main content

Aziza Jones

Aziza Jones
Assistant Professor | Marketing
Jeffrey J. Diermeier Faculty Fellow
4172 Grainger Hall


Aziza Jones joined the Wisconsin School of Business in June 2021 as an Assistant Professor in the Marketing Department.

Professor Jones’ research broadly studies social influences on consumption. More specifically, her research studies social signaling behavior and prosocial behavior.

Professor Jones earned her B.A. in Marketing, Management, and Entrepreneurship here at the Wisconsin School of Business, and her Ph.D. in Marketing from Rutgers University.


Selected Accepted Journal Articles

Bublitz, M. & Peracchio, L. & Jones, A. & Lteif, L. & Catlin, J. (2022). Plant Power: SEEDing our Future with Plant-Based Eating Journal of Consumer Psychology

Selected Published Journal Articles

Ordabayeva, N. & Lisjak, M. & Jones, A. (2021). How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System Current Opinions in Psychology

Jones, A. & Durante, K. & Griskevicius, V. (2019). An Evolutionary Approach to Identity Research The Handbook of Research on Identity Theory in Marketing

Ukanwa, K. & Jones, A. & Turner, B. School Choice Increases Racial Segregation Even When Parents do not Care about Race The Proceedings of the National Academy of Sciences of the United States of America

Selected Submitted Journal Articles

Jones, A. & Labroo, A. & Durante, K. (2022). Self-Control as a Signal of Wealth

Working Papers

Jones, A. & Ordabayeva, N. & Vaidyanathan, R. How Perceived Wealth Influences Charitable Giving Requests


Journal of Public Policy & Marketing Summer 2022 (2022) School Choice Increases Racial Segregation Even When Parents Do Not Care About Race

Society of Consumer Psychology 2022 Conference (2022) The Effect of Donation Requests from the Wealthiest in Society On Generosity

Winter American Marketing Association 2022 (2022) Parents Have a Stronger Desire for Conspicuous (vs. Inconspicuous) Luxury Goods

Winter American Marketing Association 2022 (2022) Self-Control as a Signal of Wealth and Status