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Aziza Jones

Aziza Jones
Assistant Professor | Marketing
Jeffrey J. Diermeier Faculty Fellow
4172 Grainger Hall

Biography

Aziza Jones joined the Wisconsin School of Business in June 2021 as an Assistant Professor in the Marketing Department.

Professor Jones’ research approaches the idea of marketing against inequality by focusing on two main themes. First, she examines how marketing strategies can uplift and reveal insights about marginalized communities, advising public institutions on promoting equity. Second, she studies how prevailing beliefs about inequality influence consumer behavior (and vice-versa), guiding business leaders in factoring in inequality for optimal decision-making.

Professor Jones earned her B.A. in Marketing, Management, and Entrepreneurship here at the Wisconsin School of Business, and her Ph.D. in Marketing from Rutgers University.

Research

Selected Published Journal Articles

Bublitz, M. & Peracchio, L. & Jones, A. & Lteif, L. & Catlin, J. (2023). Plant Power: SEEDing our Future with Plant-Based Eating Journal of Consumer Psychology

Ukanwa, K. & Jones, A. & Turner, B. (2022). School Choice Increases Racial Segregation Even When Parents do not Care about Race The Proceedings of the National Academy of Sciences of the United States of America

Ordabayeva, N. & Lisjak, M. & Jones, A. (2021). How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System Current Opinion in Psychology

Jones, A. & Durante, K. & Griskevicius, V. (2019). An Evolutionary Approach to Identity Research The Handbook of Research on Identity Theory in Marketing

Selected Submitted Journal Articles

Jones, A. & Labroo, A. & Durante, K. (2023). Willpower as a Signal of High Socioeconomic Status

Working Papers

Jones, A. & Turner, B. (2024). Marketing Schools Toward Desegregation

De La Rosa, W. & Berman, R. & Van den Bulte, C. & Agrawal, N. & Alter, A. & Bogard, J. & Cookson, A. & Davis, K. & Fishbach, A. & Fox, C. & Gneezy, A. & Hershfield, H. & Homonoff, T. & Jones, A. & Kim, L. & Lynch, J. & Mahari, T. & Mas, E. & Sharma, E. & Silverman, J. & Sussman, A. & Tully, S. & Torres, P. & Turner, B. & Uduehi, E. & Urminsky, O. & Ward, A. & Rino, G. & Hell, M. & Giannella, E. Increasing Interest in Claiming a Tax Credit: Evidence from Two Large-Scale Field Experiments Among Lower-Income People

Jones, A. & Ordabayeva, N. & Vaidyanathan, R. Requests to Donate from High-Status Advocates Decrease Charitable Compliance

Presentations

Self-Control as a Signal of Wealth (2023) Self-Control as a Signal of Wealth

Self-Control as a Signal of Wealth (2023) Self-Control as a Signal of Wealth

University of Colorado-Boulder University Seminar 2023 (2023) The One-Percenter Effect: Requests to Donate from High-Status Advocates Decrease Charitable Compliance

Southern Methodist University University Seminar 2023 (2023) The One-Percenter Effect: Requests to Donate from High-Status Advocates Decrease Charitable Compliance

Winter American Marketing Association 2023 (2023) Marketing Segregated Schools Toward Desegregation

Columbia University Seminar 2023 (2023) The One-Percenter Effect: Requests to Donate from High-Status Advocates Decrease Charitable Compliance

Trap Lab Unconference (2023) Self-Control as a Signal of Wealth

George Mason University Seminar 2022 (2022) The One-Percenter Effect: Requests to Donate from High-Status Advocates Decrease Charitable Compliance

Journal of Public Policy & Marketing Summer 2022 (2022) School Choice Increases Racial Segregation Even When Parents Do Not Care About Race

Brand and Product Management Center (2022) Wealth and Status: What is it Good For?

Society of Consumer Psychology 2022 Conference (2022) The Effect of Donation Requests from the Wealthiest in Society On Generosity

Winter American Marketing Association 2022 (2022) Parents Have a Stronger Desire for Conspicuous (vs. Inconspicuous) Luxury Goods

Winter American Marketing Association 2022 (2022) Parents Have a Stronger Desire for Conspicuous (vs. Inconspicuous) Luxury Goods

Service

Professional Organizations

Association of Consumer Research

Editorial and Reviewing Activities

Society of Consumer Society Conference Submissions – August 2022 – August 2022
Ad Hoc Reviewer

Journal of Consumer Research – April 2022 – November 2022
Ad Hoc Reviewer

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