Trusted leaders to shape the future of business.

See how

Find your unique path in business

Customize your education. Find a program for every milestone you seek.

Undergraduate

10 majors + unparalleled career prep make you ready to take on anything.

See the Business Badger experience

Specialized Master’s

Hands-on programs give you focused skills for your dream career.

Explore career-boosting programs

MBA

Full-time, flexible, and executive options to jumpstart your ambition.

Find the MBA program for you

Do business differently. Find yourself out in front.

Be part of the next generation of business leaders.

Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
— U.S. News & World Report, 2025
12
best public university
— U.S. News & World Report, 2024
21
best public full-time MBA program
— U.S. News & World Report, 2024
15
best public part-time MBA program
— U.S. News & World Report, 2024
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2023
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.
previous slide
next slide

View more faculty expertise

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

Imagine if emergency rooms ran like a well-oiled machine, giving every patient the care they need, fast. How would that change health care? What would it mean for our communities?

Professor Bob Batt is basically a superhero in operations management, using his engineering and business skills to make ERs more efficient so more people can get the best care, quicker.

Learn more about how he’s making a difference at the Wisconsin School of Business and UW-Madison. See link in bio.

#TrustedToLead #HealthCare #Operations #UWMadison

21 1
Open
Imagine if emergency rooms ran like a well-oiled machine, giving every patient the care they need, fast. How would that change health care? What would it mean for our communities? Professor Bob Batt is basically a superhero in operations management, using his engineering and business skills to make ERs more efficient so more people can get the best care, quicker. Learn more about how he’s making a difference at the Wisconsin School of Business and UW-Madison. See link in bio. #TrustedToLead #HealthCare #Operations #UWMadison

Described by peers as the “epitome of the Wisconsin Idea,” it’s no wonder why Dan Kelly (BBA ’84, MBA ’85) was named as one of the 2024 recipients of WSB’s Distinguished Business Alumni Award.

Among his other achievements, Kelly was specifically recognized for his efforts to strengthen the relationship between WSB and his longtime employer, American Family Insurance.

Meet Dan Kelly at the link in bio.

#OnWisconsin #WSBAlumniAwards #WisconsinIdea

58 0
Open
Described by peers as the “epitome of the Wisconsin Idea,” it’s no wonder why Dan Kelly (BBA ’84, MBA ’85) was named as one of the 2024 recipients of WSB’s Distinguished Business Alumni Award. Among his other achievements, Kelly was specifically recognized for his efforts to strengthen the relationship between WSB and his longtime employer, American Family Insurance. Meet Dan Kelly at the link in bio. #OnWisconsin #WSBAlumniAwards #WisconsinIdea

Marketing is more than ads—it’s about the choices you make. 💡✨ Every time you buy from a brand that supports a cause or lifts up a community, you’re speaking without saying a word.

Professor Aziza Jones studies how consumers like you use your purchases to show what you care about. Her research helps brands understand these choices and join you in creating a more inclusive and equitable world. 🌍💪

See more at the link in bio!

#TrustedToLead

26 0
Open
Marketing is more than ads—it’s about the choices you make. 💡✨ Every time you buy from a brand that supports a cause or lifts up a community, you’re speaking without saying a word. Professor Aziza Jones studies how consumers like you use your purchases to show what you care about. Her research helps brands understand these choices and join you in creating a more inclusive and equitable world. 🌍💪 See more at the link in bio! #TrustedToLead