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Trusted leaders to shape the future of business.

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Find your unique path in business

Customize your education. Find a program for every milestone you seek.

Undergraduate

12 majors + unparalleled career prep make you ready to take on anything.

Specialized Master’s

Hands-on programs give you focused skills for your dream career.

MBA

Full-time, flexible, and executive options to jumpstart your ambition.

Executive Education

Professional development to continually build your impact.

Do business differently. Find yourself out in front.

Be part of the next generation of business leaders.

Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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Midwest values. Global influence.

Forward-thinking academics at a world-renowned university.

8
best public undergraduate business program
—U.S. News & World Report, 2027
8
best public university
—U.S. News & World Report, 2027
22
full-time MBA program among public universities
—U.S. News & World Report, 2026
14
part-time MBA program among public universities
—U.S. News & World Report, 2026
7
public master’s in business analytics program in the U.S.
—QS World University Rankings, 2025
12
executive MBA program among public universities
—U.S. News & World Report, 2026

Where can a degree from Wisconsin take you?

See how our recent grads are already making their mark.

Learn more about our grads

Accelerating business impact through human-AI partnership

Learn about our AI Hub

A new kind of leader through entrepreneurship and innovation

See our big ideas
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s no one path into business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

World-class faculty powering new business insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

View more faculty expertise

See why more than 50,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

The flamingos are landing soon! 🦩

During UW–Madison`s Homecoming celebration, you can make a “fla-mazing” impact on the Business Badger experience. 🦡🩷

When you make a gift to WSB, you`re helping expand and enhance our portfolio of experiential learning opportunities, while removing financial barriers so that every student can participate.

Join our flock on October 1–2! Mark your calendar for this year’s Fill the Hill celebration and see how your gift fuels student success.

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Open post by wisconsinschoolofbusiness with ID 17949391068332576
The flamingos are landing soon! 🦩 During UW–Madison's Homecoming celebration, you can make a “fla-mazing” impact on the Business Badger experience. 🦡🩷 When you make a gift to WSB, you're helping expand and enhance our portfolio of experiential learning opportunities, while removing financial barriers so that every student can participate. Join our flock on October 1–2! Mark your calendar for this year’s Fill the Hill celebration and see how your gift fuels student success.

Drum roll, please! 🥁

Kickoff time for the 2026 Homecoming football game is at 11:30 a.m. CDT on October 3! 🏈

That means WSB’s Homecoming Bash at Union South will start at 9 a.m. 🎉

☀️ Start your Saturday with fellow Business Badgers as you enjoy a tailgate-style breakfast, specialty beverages, and a visit from Bucky Badger at 9 a.m.! 🦡

69 0
Open post by wisconsinschoolofbusiness with ID 18095880977419373
Drum roll, please! 🥁 Kickoff time for the 2026 Homecoming football game is at 11:30 a.m. CDT on October 3! 🏈 That means WSB’s Homecoming Bash at Union South will start at 9 a.m. 🎉 ☀️ Start your Saturday with fellow Business Badgers as you enjoy a tailgate-style breakfast, specialty beverages, and a visit from Bucky Badger at 9 a.m.! 🦡