Trusted leaders to shape the future of business.
See howFind your unique path in business
Customize your education. Find a program for every milestone you seek.
Undergraduate
10 majors + unparalleled career prep make you ready to take on anything.
Specialized Master’s
Hands-on programs give you focused skills for your dream career.
MBA
Full-time, flexible, and executive options to jumpstart your ambition.
Do business differently. Find yourself out in front.
Be part of the next generation of business leaders.
Midwest Values. Global Influence.
Forward-thinking academics at a world-renowned university.
There’s No One Path Into Business
Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.
Inclusion, empathy, and collaboration drive us forward
Read about diversity at WSBA new kind of leader through entrepreneurship and innovation
See our big ideasWorld-Class Faculty Powering New Business Insights
See why more than 45,000 alumni chose Madison as an incubator for their business careers.
Explore Madison
See why more than 45,000 alumni chose Madison as an incubator for their business careers.
Catch up with students, faculty, and alumni
Marketing is more than ads—it’s about the choices you make. 💡✨ Every time you buy from a brand that supports a cause or lifts up a community, you’re speaking without saying a word.
Professor Aziza Jones studies how consumers like you use your purchases to show what you care about. Her research helps brands understand these choices and join you in creating a more inclusive and equitable world. 🌍💪
See more at the link in bio!
#TrustedToLead
Taxes are everywhere… and they affect more than you think!
• 🛒 Buying groceries? Taxes.
• 🏡 Moving states? Taxes.
• 💰 Your paycheck? Taxes.
But don’t stress! Through his research, Fabio Gaertner, professor of accounting at the Wisconsin School of Business, is here to break it down and help:
📊 Find hidden opportunities in the tax system.
💸 Build wealth and reduce debt.
📈 Boost economic growth—for everyone.
See how Gaertner is moving financial systems forward. #TrustedToLead
Fresh out of graduation and full of wisdom! Our recent BBA grads have some of the best advice for those of you already on your journey at the Wisconsin School of Business. Take it from them—they were just in your shoes!
💡 "Use the career coaches, academic support, and other resources. They are a massive advantage."
—Aaron Kluck (BBA ’24)
🤝 "Make as many connections as possible. You’d be surprised how often you’ll need one."
—Elliot Pethan (BBA ’24)
🐾 "Remember: You are a Badger both inside and outside of the classroom."
—Rahman Almousalli (BBA ’24)
💪 "Make sure you take care of yourself and stay in class!"
—Josie Brand (BBA ’24)
📚 "Never say no to opportunities, and always be a helping hand to those struggling in class."
—PJ Sitzer (BBA ’24)
#FreshAdvice #BusinessBadgers #WSBWisdom
