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Undergraduate

12 majors + unparalleled career prep make you ready to take on anything.

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Full-time, flexible, and executive options to jumpstart your ambition.

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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
—U.S. News & World Report, 2026
12
best public university
—U.S. News & World Report, 2025-26
22
full-time MBA program among public universities
—U.S. News & World Report, 2026
14
part-time MBA program among public universities
—U.S. News & World Report, 2026
7
public master’s in business analytics program in the U.S.
—QS World University Rankings, 2025
12
executive MBA program among public universities
—U.S. News & World Report, 2026

Where Can a Degree From Wisconsin Take You?

See how our recent grads are already making their mark.

Learn more about our grads

Accelerating business impact through human-AI partnership

Learn about our AI Hub

A new kind of leader through entrepreneurship and innovation

See our big ideas
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Red background with a white logo for the 125th anniversary of the Wisconsin School of Business

WSB at 125

The Wisconsin School of Business celebrates 125 years of relentless innovation and bold leadership.

Learn more about WSB's 125th anniversary

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

View more faculty expertise

See why more than 50,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

Meet Maggie Jackson (MBA ’18), an 8 to Watch alum who’s leveraging technologies like AI to streamline processes and centralize key information at SoFi, a one-stop financial services and technology company. ✨

Not only that, but Jackson leads project management for the HR workstreams of SoFi’s mergers and acquisitions and international expansion efforts.

Read more about Maggie`s career path by following the link in our bio!

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Open post by wisconsinschoolofbusiness with ID 17861518794647020
Meet Maggie Jackson (MBA ’18), an 8 to Watch alum who’s leveraging technologies like AI to streamline processes and centralize key information at SoFi, a one-stop financial services and technology company. ✨ Not only that, but Jackson leads project management for the HR workstreams of SoFi’s mergers and acquisitions and international expansion efforts. Read more about Maggie's career path by following the link in our bio!

A prolific scholar and trusted media voice, Steven Kelly (BBA ’17) has become a go-to expert on financial stability. He’s devoted his career to understanding why financial crises occur, and how to prevent future ones. Kelly now serves as a key advisor with the FDIC in Washington, D.C., where he provides research-backed insights on managing stability in an increasingly complex global market. Read more about our "8 to Watch" by following the link in our bio!

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Open post by wisconsinschoolofbusiness with ID 18085602410548284
A prolific scholar and trusted media voice, Steven Kelly (BBA ’17) has become a go-to expert on financial stability. He’s devoted his career to understanding why financial crises occur, and how to prevent future ones. Kelly now serves as a key advisor with the FDIC in Washington, D.C., where he provides research-backed insights on managing stability in an increasingly complex global market. Read more about our "8 to Watch" by following the link in our bio!

Wishing everyone a happy and safe 4th of July! 🎆🇺🇸

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Open post by wisconsinschoolofbusiness with ID 18023762234677242
Wishing everyone a happy and safe 4th of July! 🎆🇺🇸