Trusted leaders to shape the future of business.

See how

Find your unique path in business

Customize your education. Find a program for every milestone you seek.

Undergraduate

11 majors + unparalleled career prep make you ready to take on anything.

See the Business Badger experience

Specialized Master’s

Hands-on programs give you focused skills for your dream career.

Explore career-boosting programs

MBA

Full-time, flexible, and executive options to jumpstart your ambition.

Find the MBA program for you

Do business differently. Find yourself out in front.

Be part of the next generation of business leaders.

Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

public undergraduate business program

— U.S. News & World Report, 2022-2023

public university in the U.S.

— U.S. News & World Report, 2022-2023

public full-time MBA program

— U.S. News & World Report, 2022

public part-time MBA program

— U.S. News & World Report, 2021

MS in Business Analytics program in the U.S.

— QS World University Rankings, 2022

public executive MBA program

— The Economist, 2020

Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

See our big ideas

The Experts Writing Business’ New Story

Neeraj Arora develops evidence-based answers to critical business and societal questions. His current research includes online experimentation and machine learning tools for marketing analytics.

Aziza Jones (BBA ’13) researches how other people impact our consumption. Her work takes place at the intersection of branding, community, privacy, and decision-making.

Minjeong (MJ) Kim looks at how incentive systems affect executives’ behaviors. Her research illuminates how business leaders’ decisions impact the economy, environment, and welfare of others.

Russ Coff is a leading scholar in strategic human resources. His research focuses on the role a company’s people play in innovation, creativity, and competitive advantage.

Remi Daviet studies consumer decisions using insights from neuroscience, cognitive science, genomics, and economics. His recent work explores how DNA data is used in microtargeting marketing strategies.

Karla Zehms’ research advances all aspects of the auditing function, including the economics of auditing, portfolio management, fraud detection, and internal control.