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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
U.S. News & World Report, 2025
12
best public university
U.S. News & World Report, 2024
21
best public full-time MBA program
U.S. News & World Report, 2024
15
best public part-time MBA program
U.S. News & World Report, 2024
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2023
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

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See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

Midterms don’t have to be stressful—just ask Wisconsin School of Business accounting professor Fabio Gaertner! 🎉 Named a 2024 Favorite MBA Professor by Poets & Quants, Fabio turns exams into celebrations, complete with party hats, streamers, and cupcakes. 🍰✨ His fun, engaging approach proves that learning even the most complex subjects can be enjoyable. Congratulations to Fabio on this well-deserved recognition for the second year in a row! 🎓💼

Take a lesson from Fabio—embrace challenges, celebrate learning, and make the experience fun. Check out why he’s one of Poets & Quants’ favorite professors: find out more in the link in our bio!

#PoetsAndQuants #FavoriteProfessor #WSB #MidtermsCelebration #AccountingMadeFun #UWMadison
A global business leader with deep marketing experience, Cheryl Stallworth (MBA ’81) has been named a 2024 recipient of WSB’s Distinguished Business Alumni Award. 

In addition to her many career achievements, Stallworth was recognized for her commitment to socially responsible leadership—a message she continues to share with WSB students. 

Meet Cheryl Stallworth at the link in bio. 

#OnWisconsin #WSBAlumniAwards
Imagine if emergency rooms ran like a well-oiled machine, giving every patient the care they need, fast. How would that change health care? What would it mean for our communities?

Professor Bob Batt is basically a superhero in operations management, using his engineering and business skills to make ERs more efficient so more people can get the best care, quicker.

Learn more about how he’s making a difference at the Wisconsin School of Business and UW-Madison. See link in bio. 

#TrustedToLead #HealthCare #Operations #UWMadison