Skip to main content

Trusted leaders to shape the future of business.

See how

Programs for Every Step of Your Life

Customize your own path through business. Find a program for every milestone you seek.

Undergraduate

11 majors + unparalleled career prep make you ready to take on anything.

Specialized Master’s

Hands-on programs give you focused skills for your dream career.

MBA

Full-time, flexible, and executive options to jumpstart your ambition.

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

13
public university
— U.S. News & World Report, 2021
7
public undergraduate business program
— U.S. News & World Report, 2021
15
public full-time MBA program
— U.S. News & World Report, 2021
16
public part-time MBA program
— U.S. News & World Report, 2021
7
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2021
13
public executive MBA program
— The Economist, 2020

Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

See our big ideas

The Experts Writing Business’ New Story

Neeraj Arora develops evidence-based answers to critical business and societal questions. His current research includes online experimentation and machine learning tools for marketing analytics.

Aziza Jones (BBA ’13) researches how other people impact our consumption. Her work takes place at the intersection of branding, community, privacy, and decision-making.

Minjeong (MJ) Kim looks at how incentive systems affect executives’ behaviors. Her research illuminates how business leaders’ decisions impact the economy, environment, and welfare of others.

Russ Coff is a leading scholar in strategic human resources. His research focuses on the role a company’s people play in innovation, creativity, and competitive advantage.

Remi Daviet studies consumer decisions using insights from neuroscience, cognitive science, genomics, and economics. His recent work explores how DNA data is used in microtargeting marketing strategies.

Karla Zehms’ research advances all aspects of the auditing function, including the economics of auditing, portfolio management, fraud detection, and internal control.

previous slide
next slide

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison