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Undergraduate

12 majors + unparalleled career prep make you ready to take on anything.

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Hands-on programs give you focused skills for your dream career.

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Full-time, flexible, and executive options to jumpstart your ambition.

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Do business differently. Find yourself out in front.

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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
— U.S. News & World Report, 2026
12
best public university
— U.S. News & World Report, 2024
17
full-time MBA program among public universities
— U.S. News & World Report, 2025
17
part-time MBA program among public universities
— U.S. News & World Report, 2025
7
public master’s in business analytics program in the U.S.
— QS World University Rankings, 2025
13
public executive MBA program
— The Economist, 2020

Where Can a Degree From Wisconsin Take You?

See how our recent grads are already making their mark.

Learn more about our grads

Accelerating business impact through human-AI partnership

Learn about our AI Hub

A new kind of leader through entrepreneurship and innovation

See our big ideas
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Red background with a white logo for the 125th anniversary of the Wisconsin School of Business

WSB at 125

Join the Wisconsin School of Business’ 125th anniversary celebration to honor the school’s enduring legacy.

Join the festivities

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

View more faculty expertise

See why more than 50,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

There’s always something exciting happening at the Wisconsin School of Business!

Check out the latest School News to read about the Tech Exploration Lab, new faculty joining WSB, upcoming celebrations, and the first-floor remodel of Grainger Hall. #WSB125

Read the full stories by clicking the link in our bio or visit business.wisc.edu/news

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There’s always something exciting happening at the Wisconsin School of Business! Check out the latest School News to read about the Tech Exploration Lab, new faculty joining WSB, upcoming celebrations, and the first-floor remodel of Grainger Hall. #WSB125 Read the full stories by clicking the link in our bio or visit business.wisc.edu/news

Three Wisconsin School of Business alumni—Sam Rockwell (BBA ’10), Jeremy Reich (BBA ’10), and Justin Samuels (BBA ’10)—turned an idea born at UW–Madison into Happi Co., a frozen foods brand redefining what collaboration and innovation look like. 🍜✨

Their story shows how hands-on learning and strong partnerships at WSB help turn ideas into real-world success. #WSB125 #HappiCo #Entrepreneurship

🔗 Read the full story by clicking the link in our bio!

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Three Wisconsin School of Business alumni—Sam Rockwell (BBA ’10), Jeremy Reich (BBA ’10), and Justin Samuels (BBA ’10)—turned an idea born at UW–Madison into Happi Co., a frozen foods brand redefining what collaboration and innovation look like. 🍜✨ Their story shows how hands-on learning and strong partnerships at WSB help turn ideas into real-world success. #WSB125 #HappiCo #Entrepreneurship 🔗 Read the full story by clicking the link in our bio!

Then & Now: Registering for Classes

📋 Then: Picture this, students bundled up outside the School of Business, clipboards in hand, waiting for class sections to open. Registration wasn’t just a task; it was an event. The chatter, the cold air, the anticipation, it was all part of being a Business Badger.

💻 Now: Fast forward to today. Registration happens in seconds, from wherever we are, no lines, no clipboards, just a few clicks and a lot of excitement for what’s ahead.

From paper schedules to digital screens, this moment reminds us how far the School of Business has come since opening its doors in 1900 as one of the nation’s first public business schools.

The tools have changed, but the ambition, curiosity, and community spirit that define Business Badgers? Those remain timeless. #WSB125 #ThenAndNow #BusinessBadger

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Then & Now: Registering for Classes 📋 Then: Picture this, students bundled up outside the School of Business, clipboards in hand, waiting for class sections to open. Registration wasn’t just a task; it was an event. The chatter, the cold air, the anticipation, it was all part of being a Business Badger. 💻 Now: Fast forward to today. Registration happens in seconds, from wherever we are, no lines, no clipboards, just a few clicks and a lot of excitement for what’s ahead. From paper schedules to digital screens, this moment reminds us how far the School of Business has come since opening its doors in 1900 as one of the nation’s first public business schools. The tools have changed, but the ambition, curiosity, and community spirit that define Business Badgers? Those remain timeless. #WSB125 #ThenAndNow #BusinessBadger