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12 majors + unparalleled career prep make you ready to take on anything.
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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison
Midwest Values. Global Influence.
Forward-thinking academics at a world-renowned university.
Where Can a Degree From Wisconsin Take You?
See how our recent grads are already making their mark.
Accelerating business impact through human-AI partnership
Learn about our AI HubA new kind of leader through entrepreneurship and innovation
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There’s No One Path Into Business
Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.
World-Class Faculty Powering New Business Insights
See why more than 50,000 alumni chose Madison as an incubator for their business careers.
Explore Madison
See why more than 45,000 alumni chose Madison as an incubator for their business careers.
Catch up with students, faculty, and alumni
Can`t stop a (studious) Badger! 🦡
Grainger Hall is undergoing a significant renovation—with construction limiting access to many favorite study spots. See how students are getting creative in finding cozy spots to hit the books as they eagerly await the project’s completion in 2027.
Last month, WSB Precollege Programs proudly served 128 high school students from across the United States through our summer offerings: Business Basics and Junior Business Badgers.
Throughout the experience, students explored a variety of business career pathways, learned alongside faculty, and developed valuable academic, professional, and leadership skills that will support their future success.
Does Steve Voskuil (BBA ’91) have the sweetest job in the world or what? As senior vice president and chief financial officer of The Hershey Company, Voskuil leads the company’s more than 400 finance employees across the globe—but, more importantly, he’s able to put smiles on the faces of millions of candy lovers each and every day.
Read more about how this Oostburg, Wisconsin, native leads with a passion for product and people in the latest issue of Update magazine. Link is in our bio! 🍫