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Trusted leaders to shape the future of business.

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Find your unique path in business

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Undergraduate

12 majors + unparalleled career prep make you ready to take on anything.

Specialized Master’s

Hands-on programs give you focused skills for your dream career.

MBA

Full-time, flexible, and executive options to jumpstart your ambition.

Executive Education

Professional development to continually build your impact.

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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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Midwest values. Global influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
—U.S. News & World Report, 2026
12
best public university
—U.S. News & World Report, 2025-26
22
full-time MBA program among public universities
—U.S. News & World Report, 2026
14
part-time MBA program among public universities
—U.S. News & World Report, 2026
7
public master’s in business analytics program in the U.S.
—QS World University Rankings, 2025
12
executive MBA program among public universities
—U.S. News & World Report, 2026

Where can a degree from Wisconsin take you?

See how our recent grads are already making their mark.

Learn more about our grads

Accelerating business impact through human-AI partnership

Learn about our AI Hub

A new kind of leader through entrepreneurship and innovation

See our big ideas
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s no one path into business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

World-class faculty powering new business insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

View more faculty expertise

See why more than 50,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

🦡 Get in, Badger. We`re going to WSB`s 2026 Homecoming Bash at Union South!

On October 3, gather all your friends—even if they don`t even go here—for a spirited celebration of alumni connection and UW pride.

With delicious food, Badger-themed activities for all ages, and one free cocktail or mocktail per person, we`ll have you saying, "This tailgate is so fetch!" 😎

And don`t forget: On Saturdays, we wear Badger red. ❤️

👉 Get your Bash tickets by September 18. Link is in our bio!

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Open post by wisconsinschoolofbusiness with ID 18127661353751324
🦡 Get in, Badger. We're going to WSB's 2026 Homecoming Bash at Union South! On October 3, gather all your friends—even if they don't even go here—for a spirited celebration of alumni connection and UW pride. With delicious food, Badger-themed activities for all ages, and one free cocktail or mocktail per person, we'll have you saying, "This tailgate is so fetch!" 😎 And don't forget: On Saturdays, we wear Badger red. ❤️ 👉 Get your Bash tickets by September 18. Link is in our bio!

Sam Rockwell (BBA ’10), Justin Samuels (BBA ’10), and Jeremy Reich (BBA ’10) are the creative force behind Happi Co, a multimillion-dollar CPG company that has rapidly disrupted the frozen foods sector. Through their company, the team has gone above and beyond in finding new ways to engage with Business Badgers, from mentorship and guest lectures to partnering with WSB on the first-ever Idea to Aisle Pitch Competition.

With a unwavering commitment to giving back to the WSB community, they`re among the recipients of the 2026 WSB Impact Award.

#OnWisconsin #WSBAlumniAwards

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Open post by wisconsinschoolofbusiness with ID 18034508129833748
Sam Rockwell (BBA ’10), Justin Samuels (BBA ’10), and Jeremy Reich (BBA ’10) are the creative force behind Happi Co, a multimillion-dollar CPG company that has rapidly disrupted the frozen foods sector. Through their company, the team has gone above and beyond in finding new ways to engage with Business Badgers, from mentorship and guest lectures to partnering with WSB on the first-ever Idea to Aisle Pitch Competition. With a unwavering commitment to giving back to the WSB community, they're among the recipients of the 2026 WSB Impact Award. #OnWisconsin #WSBAlumniAwards

A foundational pillar of the Badger community, Cynthia “Cindy” Ihlenfeld (BBA ’75) has been named as the 2026 recipient of the Distinguished Business Alumni Award.

In addition to building a successful career in the corporate world, Ihlenfeld has served the UW–Madison community in countless ways. She`s created new professorships across campus, played a key role in the creation of WSB`s Venture Fund, served as the WSB co-chair of the All Ways Forward campaign—and so much more.

#OnWisconsin #WSBAlumniAwards

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Open post by wisconsinschoolofbusiness with ID 18496655233099988
A foundational pillar of the Badger community, Cynthia “Cindy” Ihlenfeld (BBA ’75) has been named as the 2026 recipient of the Distinguished Business Alumni Award. In addition to building a successful career in the corporate world, Ihlenfeld has served the UW–Madison community in countless ways. She's created new professorships across campus, played a key role in the creation of WSB's Venture Fund, served as the WSB co-chair of the All Ways Forward campaign—and so much more. #OnWisconsin #WSBAlumniAwards