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The Experts Writing Business’ New Story
Neeraj Arora develops evidence-based answers to critical business and societal questions. His current research includes online experimentation and machine learning tools for marketing analytics.
Aziza Jones (BBA ’13) researches how other people impact our consumption. Her work takes place at the intersection of branding, community, privacy, and decision-making.
Minjeong (MJ) Kim looks at how incentive systems affect executives’ behaviors. Her research illuminates how business leaders’ decisions impact the economy, environment, and welfare of others.
Russ Coff is a leading scholar in strategic human resources. His research focuses on the role a company’s people play in innovation, creativity, and competitive advantage.
Remi Daviet studies consumer decisions using insights from neuroscience, cognitive science, genomics, and economics. His recent work explores how DNA data is used in microtargeting marketing strategies.
Karla Zehms’ research advances all aspects of the auditing function, including the economics of auditing, portfolio management, fraud detection, and internal control.