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Certificate in Strategic Innovation: Organizations, Technology, and Society


Enhance Your Graduate Degree With the Certificate in Strategic Innovation

Create value for your organization and society

Strategic innovation is crucial to organizations that depend on creativity and the development of new products or services to compete in the marketplace. The Certificate in Strategic Innovation: Organizations, Technology, and Society focuses on creating social and economic value within existing organizations, as opposed to startups.

You can earn the Certificate in Strategic Innovation while enrolled in any degree-granting graduate program at UW–Madison. The curriculum allows for skill development in areas ranging from market assessment, research and development, and product design to intellectual property strategy and portfolio management. You can hone your individual skills in creativity, technology strategy, or organizational strategy by selecting the courses that best fit your interests and career goals.

Frequently Asked Questions

The Certificate in Strategic Innovation focuses on research, innovation, and product development in existing organizations. The focus of the Certificate in Entrepreneurship is on working in new ventures and the business considerations for a startup organization.

Both certificates emphasize the business context; both can be used to probe sustainability and social-mission goals. Students may earn both certificates by completing unique business courses for each.

There is no additional tuition charge to earn any of the certificates.

Business students pay a tuition surcharge to support the WSB services. Please use the career services for your degree-granting program.

There is no advance registration process.

If you decide not to pursue the certificate, please complete the Withdrawal Form.

Program Overview

The Certificate in Strategic Innovation allows you to customize your certificate based on your interests and career goals. In addition to earning 12 credits, you are encouraged to participate in related noncredit innovation immersion experiences via competitions.

The required foundation course, MHR 715 – Strategic Management of Innovation, has no prerequisites and is open to all graduate students in a degree-seeking program at UW–Madison. In addition to MHR 715, you must earn at least 3 credits from the Advanced Innovation Business Courses below and up to six credits of additional advanced entrepreneurship or elective coursework.

Note: You may not use the same advanced business course to acquire two certificates (i.e., MHR 715 – Strategic Management of Innovation, MHR 722 – Entrepreneurial Management, and MHR 741 – Technology Entrepreneurship cannot be counted for more than one certificate).

For examples of how you might customize your certificate, review some sample portfolios.

Required Foundation Course (3 credits)

Advanced Innovation Business Courses (at least 3 credits)

Elective Coursework

Up to 6 credits of electives can be counted toward the required 12 certificate credits.

  • ACCT IS 300/765* Accounting Principles/Financial Accounting (*restricted access; previously offered as ACCT IS 700)
  • GEN BUS 701 Managing the Legal Environment
  • MHR 704 Managing Behavior in Organizations
  • MHR 705 Human Resource Management
  • MHR 765* / MHR723 Business Strategy (*restricted access)
  • MKT 300/MKT 765* Marketing Management (*restricted access; previously offered as MKT 700)
  • MHR 977 Emerging Entrepreneurship Technology
  • OTM 758 Managing Technological & Organizational Change

  • LAW 751 Patent Law
  • LAW 752 Copyright Law
  • LAW 753 Introduction to Intellectual Property Law
  • LAW 854 Clinical Program: Law & Entrepreneurship
  • LAW 918 Selected Problems International Law-Seminar
  • LAW 953 Bus Org Sem: Law & Entrepreneurship

  • AAE/MHR 540 Intellectual Property Rights, Innovation and Technology
  • AAE 706 Applied Risk Analysis
  • AAE 875 Economics of Technology
  • LSC 435: Theory & Practice of Integrated Marketing Communication
  • LSC 625: Risk Communication
  • LSC 902: Public Opinion of Life Science Issues
  • STS 901 Science, Tech, and Medicine in Society

  • BME/IE 662 Design and Human Disability and Aging
  • ME 549 Product Design
  • ISYE 671/OTM671/INFO SYS 671 E-Business: Technologies, Strategies, and Applications
  • ISYE 691 Innovation Science
  • ISYE 961 Research and Design in Home Care
  • ME 349 Engineering Design Projects
  • NE/ISYE 708 Societal Risk Management of Technological Hazards
  • INTEREGR 601 Process Innovation: Concept-Select-Commercialize

  • COMP SCI 638 Starting a Software Company
  • COMP SCI 838 Human Computer Interaction
  • LIS 603 Research and Evaluation Methods (previously offered as LIS 710)
  • LIS 732 Strategic Information Services (previously titled: Corporate and Specialized Information Services)

Sample Portfolios

The Graduate Certificate in Strategic Innovation provides flexibility and can be earned by selecting from many options to customize your certificate. Here are a few possibilities:

Engineering student who wants to work in product development at a large corporation

Biochemistry student who wants to work in product development at a large corporation

Biomedical engineering student who wants to work in product development at a large corporation

MBA student who wants to lead technology-based product projects in a large corporation