MS in Data, Insights, & Analytics
Leverage the power of data and AI to drive decisions and boost a business. Earn a future-proof, advanced degree built for convenience at a top-ranked university.
Sign up for more informationThe Data Skills You Need. The Convenience You Want.
No need to compromise—with Wisconsin’s online Master of Science-Business: Data, Insights, and Analytics, earn a degree that prepares you to thrive in business analytics without relocating or pausing your career.
100% online and asynchronous
Watch lectures and complete coursework whenever it’s most convenient for you.
Top-ranked faculty
Learn from renowned faculty and industry experts from various disciplines such as marketing, operations, and risk management.
Limitless career potential
Invest in your development, deepen your knowledge, and gain new skills to advance your career.
Career Opportunities
Organizations are grappling with the fast-changing business landscape. The solutions will come from creative, agile, and team-focused leaders who are confident analyzing data and using the latest AI and machine learning tools. In this program, you’ll gain the skills you need to become that kind of leader.
Common job titles post-graduation
- Business analyst
- Business intelligence analyst or specialist
- Consultant
- Data analyst, engineer, or scientist
- Data visualization specialist
- Inventory analyst
- Managed markets analyst
- Research or marketing analyst
Join the Next Generation of Leaders
We are driven by the idea that education should influence people’s lives outside the boundaries of the classroom. We inspire innovators, entrepreneurs, and leaders to make an impact far beyond themselves. We do business differently—and have been trusted to lead business for more than 100 years.
“I am glad I chose this program over other data science master’s programs. The skills I have learned, including SQL and Python, help me analyze data and solve real-world business problems at work. The program not only teaches us how to use these tools but also how to apply them in business settings.”
Global Logistics Analyst, Delicato Family Wines
Curriculum
Designed to be approachable for students with a variety backgrounds, the program’s comprehensive analytics curriculum is taught by our top-ranked faculty through the edX online platform.
Apply new skills immediately to your career
Work on real-world business challenges and datasets. Topics include:
- SQL and Python
- Data visualization and cloud technologies
- Ethics and communication
Confidently face the future with AI expertise
Learn to use artificial intelligence to contribute meaningful data insights and solve business challenges. Topics include:
- Industry-standard platforms and AI-powered tools
- Modeling and machine learning
Faculty Spotlights
On the importance of cross-functional analytics
“We want students to learn how data can impact different areas of business like marketing to better understand customer insights and social media trends and operations so they can solve supply chain problems. This is a unique way that Wisconsin teaches analytics differently.”
Director, Master’s in Business Analytics
On the future of data
“Learning how to harness data as a resource is a skill that is and will continue to be deeply valued by companies. Professionals who can learn and adapt to new technologies and utilize the power of data will have a competitive advantage in the job market.”
Faculty Lead, MS in Business Analytics and MS in Data, Insights, and Analytics
What do I need to qualify?
Admissions & Tuition
Deadlines
Apply to begin your degree in Spring or Fall 2026. Upcoming deadlines:
Spring 2026
- Rolling admissions
- December 4, 2025
- January 6, 2026
Fall 2026
- Rolling admissions
- April 10, 2025
- July 10, 2025
Tuition
The tuition rate will be $800 per credit for a total of $24,000 for the entire two-year program.
Meet with us
Schedule a 30-minute consultation with a member of our admissions team to learn more about the program and strategize your application.
Prefer an in-person program? Consider the one-year Master’s in Business Analytics.
Connect with us.
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