Skip to main content


Become a leader in the thriving field of business analytics.

Business Analytics Offers Exceptional Career Opportunities

Companies increasingly rely on business analysts to convert data into actionable insights to remain competitive.

Wisconsin faculty and staff commit to helping you achieve your professional goals and get on the path to career success.

Results That Launch Careers–2022 Employment Outcomes

Accepted offers within six months of graduation
— May ’22 graduates
Average starting salary
Average signing bonus

Top Companies

Our graduates have found placement across a variety of organizations, disciplines, and job types. Some of the companies hiring our students include:

Land's End logo
Capital One logo
EY logo
TikTok logo
Target logo
Dell logo
Exact Sciences logo
American Family Insurance logo

Preparing You for Professional Success

Benefit from Wisconsin’s career-readiness support

Career path planning

We guide you through common career paths in analytics and help you find a path that fits your interests and skills.

Consulting Practicum

You will work on a consulting project for a real company, which can provide a chance to “get your foot in the door.”

Learn more about the Consulting Practicum

Analytics portfolio

We will assist you in the development of an analytics portfolio that can be shared with employers and your network.

Industry talks & meetups

During the program, you will have an opportunity to listen to and meet with a variety of experts in the field.

Cutting-edge technology

Our world-renowned faculty teach you cutting-edge tools that are in high demand and look great on a résumé.

Career coaching

You will be able to schedule appointments with our highly-qualified career coaches to guide you—regardless of where you are in the job search.

Case competitions

You will have an opportunity to participate in one or more case competitions that allow you to showcase your skills in front of employers.

Internal networking

We provide lots of opportunities to network with your classmates, so you can have life-long connections. (This will be very helpful in a few years!)

Mock interviews & résumé feedback

The program director reviews and provides feedback on each student’s résumé and is available to support your interview preparation.

Preparing Students for Business Analytics Careers

Career Paths

Explore the varied career paths in business analytics. Identify the path that best suits your interests and goals with the guidance of our staff and faculty.

Business manager

Works in a managerial role and adds value by being able to perform their own analysis.

Business analyst

Analyzes data to provide useful insights for the business. (Similar to a data analyst, but has more overarching business acumen.)

Data analyst

Analyzes data to provide useful insights for the business. (Similar to a business analyst, but has more technical skills.)

Data visualizer

Creates dashboards to provide managers with useful insights.

Data engineer

Builds pipelines to ensure data is prepared and available for the analytics team.

Data scientist

Builds machine learning models for predictive and prescriptive analysis.

Project manager

Helps analytics teams to deliver their projects on schedule, budget, and scope.

Student Testimonials

Haider Barq
“It helped me develop the technical expertise I needed for the job market.”
Haider Barq (BS ’19, MS ’20)
Senior Business Intelligence Analyst at Dell
Haider earned undergraduate degrees in math and econ, with a minor in computer science. He took his interests and added the new tools and marketability of a business analytics degree to help him succeed in his career.
Rachel Hyland
“I learned that I really enjoy finding technical solutions for business problems and using data to tell a story. Business analytics is a really great way to do that.”
Rachel Hyland (BS ’19, MS ’20)
Analyst at Deloitte
Rachel planned to enter the workforce after completing her undergraduate degree with a triple major in information systems, operations management, and economics. But she developed an interest in business analytics and chose to pursue the master’s degree to be fully prepared for a career in the field.

Connect with us.

Get the latest infoGet the latest program info

Sign up to learn more about the MS in Business Analytics.

Sign up for more information

Schedule a 30-minute admissions consultation

Schedule now

Attend an upcoming event

Explore events