Corporate & Alumni Engagement
Partner With Us to Drive Marketing Forward
The Marketing Leadership Institute fosters premier industry partnerships to guide the future of marketing. Our primary corporate partnership opportunity is through the External Advisory Board. We also support engagement through our alumni network. Your company can partner with the MLI in these ways:
Be a mentor
- Mentor and teach students of all levels
- Complete projects with student consultants
- Partner on research opportunities
- Benchmark and learn from industry peers
Advance the field
- Be the voice of industry in the MLI’s strategic planning
- Guide curriculum to mold future marketing leaders
- Ensure industry relevance by sharing industry trends
Lead and recruit
- Gain premier access to recruit top students
- Enjoy exclusive access to industry events, early registration for our Marketing Summit
- Develop your company’s brand affinity on campus
External Advisory Board (EAB)
Our External Advisory Board is made up of 20-30 top companies committed to making an impact on the future of marketing by working hand‑in‑hand with our faculty, staff, and students. This is a company level partnership, with a senior level representative leading the relationship.
Mentorship
Each MBA marketing student is assigned board mentors and has opportunities to engage with representatives from any of the companies that make up the board.
Employment & academics
Advisory board members facilitate student employment opportunities, sponsor workshops, guest lecture in classes, and other applied learning opportunities like site visits to their companies.
EAB meetings
Twice a year the advisory board gathers for the EAB meetings. These meetings are focused on interacting with students, sharing best practices among industry peers, and discussing the latest trends in marketing and management.
Alumni Engagement
Stay connected with the Marketing Leadership Institute and help shape the future of marketing education at Wisconsin. Our alumni play a critical role in mentoring students, contributing to curriculum, and fostering industry connections.
Our key objectives:
Engage alumni and industry
Enhance student preparedness through experiential learning
Build the MLI brand and awareness
More Ways to Get Involved
Be an engaged alum
Stay connected with the Marketing Leadership Institute and help shape the next generation of marketing leaders. Whether you’re a former board member or a proud graduate, your continued involvement strengthens our community and supports student success at UW–Madison.
Solve your marketing challenge with students
Collaborate with students to solve a marketing challenge for your organization. Our programs collaborate with a variety of sponsor organizations every year.
Host an applied learning session
Many companies build their brand-presence with students through hosting applied learning sessions. Companies often experience a higher success rate when trying to recruit talent when they have a strong presence in the MLI.
Connect With Us
Contact us to learn more about partnering with the Marketing Leadership Institute.