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Knowledge Centers

Wisconsin’s Unique Knowledge Centers Support Students & Industry

The knowledge centers at the Wisconsin School of Business are integral to our mission of providing an exceptional educational experience and access to research excellence to add information and innovation that advance business at all levels.

Innovative curriculum

Seminars and speakers

Networking events

Experiential learning opportunities

Student and faculty research

Global connections

Lifelong connections with Business Badgers

Robust industry connections

Professor Dani Bauer writing on the whiteboard

A.C. Nielsen Center for Marketing Analytics and Insights

The A.C. Nielsen Center for Marketing Analytics and Insights trains students in the specialized ideas, issues, and techniques of marketing research, consumer insights, and analytics.

Learn more about the A.C. Nielsen Center
Professor pointing at writing on the board behind him

Arthur Andersen Center for Financial Reporting and Control

The mission of the Arthur Andersen Center is to promote research that helps resolve financial reporting and control problems. The center helps students understand the complexities of the changing business environment.

Learn more about the Arthur Andersen Center
Students talking with center leaders at orientation

Bolz Center for Arts Administration

The Bolz Center provides a focused curriculum, discussion, research, and analysis of arts and cultural nonprofit management for leaders in this challenging and rewarding field.

Learn more about the Bolz Center
Students tour Fiskars headquarters

Center for Brand and Product Management

Students connect with industry partners via experiential learning opportunities ranging from case studies to consulting projects.

Learn more about the Center for Brand and Product Management
Students listening to a speaker in class

Erdman Center for Operations and Technology Management

The Erdman Center supports research for a cutting-edge curriculum and prepares students to address global challenges in a diverse and competitive environment.

Learn more about the Erdman Center
Blair Sanford speaking to students

Grainger Center for Supply Chain Management

The Grainger Center and its two advisory boards support undergraduate and MBA students with experiential learning opportunities and a cross-functional curriculum.

Learn more about the Grainger Center
A student raises her hand in class

Hawk Center for Investment Analysis

The Hawk Center provides a premier investment education with a network of over 650 alumni who serve as speakers, mentors, and advisory board members.

Learn more about the Hawk Center
Students touring a building on an applied learning trip

James A. Graaskamp Center for Real Estate

The Graaskamp Center supports students in graduate and undergraduate programs by fostering excellence in real estate education, research, and outreach.

Learn more about the James A. Graaskamp Center
A speaker addresses students in Grainger Hall

Nicholas Center for Corporate Finance and Investment Banking

The Nicholas Center advisory board enhances the educational experience of MBA students by advising on curriculum and providing experiential learning opportunities; members serve as guest speakers.

Learn more about the Nicholas Center
Alumni panel speaking to students

Puelicher Center for Banking Education

The Puelicher Center for Banking Education is specifically endowed to promote the education of future leaders in the banking industry, as well as to conduct research on the micro and macro foundations of the banking industry.

Learn more about the Puelicher Center
Professor Fabio Gaertner teaches an accounting class

Robert Beyer Center for Managerial Accounting and Control

The Beyer Center provides nationally recognized leadership in managerial accounting and control through education, research and public service.

Learn more about the Robert Beyer Center
Two women talking

Strategic Human Resources Management Center

The Strategic Human Resource Management (SHR) Center develops business leaders who become strategic business partners, improving global organizational effectiveness through skillful people management.

Learn more about the Human Resources Management Center
Students work together on a team building activity

Weinert Center for Entrepreneurship

The Weinert Center for Entrepreneurship is dedicated to teaching, research and service pertaining to entrepreneurial management, enterprise development, economic development, and public understanding of a free enterprise economy.

Learn more about the Weinert Center