Undergraduate
Earn your Bachelor of Business Administration (BBA) at the top-ranked Wisconsin School of Business.
Become the Next Great Business Leader
The Wisconsin Business Badger experience is about you
You build strong academic foundations, make meaningful connections, explore career pathways that align with your passions, and demonstrate leadership skills that make you an empathetic, relentlessly curious, intellectually confident, purposeful business leader.
Choose from 12 majors
Explore business disciplines and find the right path for you. Select multiple majors and customize your education with certificates.
Find leadership opportunities
Learn, practice, and grow your leadership skills through unique leadership experiences and training.
Customize your dream career path
Experience dedicated career coaching that helps you chart your path to success in your first job—and for a lifetime.
Maximize your potential
Partner with success coaches to achieve your goals. Tap into resources focused on your education and wellbeing.
See the world
Study abroad with one of our partner universities. Programs span the world and are available for summer, semester, or short-term durations.
Choose Wisconsin
Be Ready for the Changing Business Landscape
Build your business skills through a modern curriculum, including the newest courses launched at the Wisconsin School of Business:
Sustainable Capitalism
Explore the balance of the well-being of firms with the well-being of society.
Human-Centered Design and Business
Understand the customer experience to build better products and services.
Cloud-Based Business Analytics
Use the cloud to manage big data and run analyses.
Integrated Strategic Leadership
Work directly with companies as part of a team in an experiential learning project.
Where Can a Degree From Wisconsin Take You?
See how our recent grads are already making their mark.
Define Your Own Path
Explore careers
Work one-on-one with career coaches and academic advisors to dive deep into your interests and create a blueprint for your future success.
Make connections
Network with employers who repeatedly hire Business Badgers and grow your job-ready skills. Participate in case competitions, career treks, job shadowing opportunities, and more.
The possibilities are endless. Chase the dreams that don’t come easy.
Start here. Go anywhere.
Wisconsin business grads take their skills to Fortune 500 corporations, major nonprofits, and startups all over the map. Click the pins to see where some grads have landed.
Andrew Quinn, BBA ’11
Co-Founder and CFO/COO at PathWell Health | Finance, Accounting, and Economics
Ash Gupta, BBA ’10
Co-Founder and Managing Partner at Galaxy Capital Partners
Cynthia Chu, BBA ’99
CFO and Growth Officer at Audible | Finance + Marketing
Diana Xiong, BBA ’20
Account Strategist at Google | Marketing
Jake Wood, BBA ’05
Founder and Executive Chairman at Team Rubicon and Founder and CEO at Groundswell | Real EstateJennifer Olson, BBA ’95, MBA ’97
SVP/Chief Operating Officer at Children’s Minnesota | Finance
Jim Wuthrich, BBA ’86
President of Content Distribution at Warner Media | Marketing
Joe Simler, BBA ’08
Senior Manager, Corporate Sponsorships at Dallas Cowboys | Marketing
Jon Fasoli, BBA ’09
Vice President, Small Business and Self-Employed Segment Leader at Intuit
Joseline Nyinawabera, BBA ’13, MBA ’22
Founder at BlkBld & Co. | Marketing and Human Resources
Katie Bergen, BBA ’09
Senior Director, Investor Relations and Capital Strategies at EverWest Real Estate Investors | Real Estate and Urban Land Economics; Finance, Investment and Banking
Nolan Cunningham, BBA ’17
Sr. Process and Controls Analyst at HomeServices of America | Management and Marketing
Reena Vokoun, BBA ’98
Founder and CEO at Passion Fit | Marketing + Management
Rodney Lynk Jr., BBA ’09
Chief Academic Officer at Milwaukee Excellence Charter School | Finance Investment Banking and Risk Management Insurance
Ryan Oremus, BBA ’97
Sr. Vice President of Finance at Boston Red Sox | Accounting and Finance
Shawn Michels, BBA ’18
Founder and CEO at Steady Shot, LLC | Accounting
Sidney Ullrich, BBA ’18
Associate Category Manager at Walgreens | Marketing and Operations and Technology Management
Hear From Recent Graduates
“WSB has an incredibly collaborative culture. The people are friendly and always willing to lend a hand. This also applies to the WSB staff, instructors, and alumni network. The Business Badger community is second to none as Badgers love to give back and help others. The community and culture here have been nothing short of spectacular.”
Majors: Supply Chain, Marketing, and Operations and Technology Management
“WSB emphasizes students’ need to gain leadership skills, and there are so many opportunities to do that. By offering these opportunities students gain those personal skills employers are looking for.”
Majors: Finance and Investment Banking and Risk Management Insurance, Certificate: Data Science
“Career Forward was instrumental in my success at WSB. I went to the Career Engagement Studio my first week of college to discuss exploring majors and career paths. My career coach helped me choose a career that aligns with my skills and personal values. Through the program, I went on a job shadow my sophomore year to Spaulding Ridge to learn more about consulting. I believe that experience was an important factor in me landing an internship at the company and my full-time job I have now.”
Majors: Information Systems and Management and Human Resources, Certificates: Consulting and Sustainability
“Exploring new places was a big draw for me, and studying abroad is huge in the business school and encouraged. You experience all these different places, and you get to tap into all these different cultures. It’s a super cool experience. I came back with friends from all over the world.”
Majors: Supply Chain Management, Operations and Technology Management, Marketing
See Yourself Here
Madison: a top-rated city
Spend four years in one of the nation’s top-ranked places to live. Experience a college town with big city attractions built between two gorgeous lakes. UW–Madison is a premier research university, a leader in education, and a powerhouse in athletics.
State-of-the-art Grainger Hall
You’ll find the Wisconsin School of Business’ home in Grainger Hall. Connect with more than 3,000 students in the undergraduate program and spend time studying and collaborating in the state-of-the-art Learning Commons.
Alumni Spotlights
Noe Vital (BBA ’15)
CEO and Co-Founder, Vibez Golf Club
San Diego, California
Vital is an entrepreneur working to expand the game of golf by paving the way for new demographics. His business is removing barriers, rebranding the sport, and introducing it to kids who never thought golf was for them.
Danielle Tiedt (BBA ’96)
Chief Marketing Officer, YouTube
San Francisco, California
Tiedt is making positive change go viral. She sees technology as a way to have a positive impact by giving more people a voice and a chance to see the world. Throughout her career, she has witnessed the transformation of the industry and played a pivotal role in meeting consumer expectations.
Cynthia Chu (BBA ’99)
CFO and Growth Officer, Audible
New York City Metropolitan Area
Chu is a leader in the field of digital media. By riding technology’s changes over the course of her career, Chu has been able to continually pursue the goal that sparked her initial interest in business: problem-solving on a large scale in a way that impacts consumers’ lives.
Jake Wood (BBA ’05)
Founder and CEO, Groundswell
Founder, Team Rubicon
Los Angeles, California
Wood is an entrepreneur and founder of the veteran-driven disaster relief organization Team Rubicon, which started with Wood seeing a need to help people in the aftermath of Haiti’s 2010 earthquake. Wood now leads Groundswell, a company aiming to democratize philanthropy.
Start Your Journey
Apply today. You can apply straight from high school, as a current UW–Madison student, or as a student seeking a transfer to UW–Madison. Select the path that currently describes you.
News & Announcements
Leadership Positions in Agentic AI UW for Business Students!
Learn from the Best: Insights with Professor Altsech
Upcoming Events
Trading on Nostalgia: The Business of Pokemon & Collectibles
Schedule a Visit
Our undergraduate ambassadors host personalized visits with prospective students and their families. Visits are scheduled in advance and tailored to your individual interests and goals.
Schedule a visit
Follow Us
This week’s Student Org Sunday spotlight is Beta Alpha Psi - Sigma Chapter! 🎉@bap.uwmadison
Congratulations to #BusinessBadgers Abby, Morgan, Samantha, and Ethan for winning FIRST place at the RISC Summit and Innovation Challenge hosted by @tippiecollege! 🥳🏆🥇
Here’s what a day in the life looks like for Brynn, a freshman #BusinessBadger studying marketing! ✨📚
Beta Alpha Psi - Sigma Chapter is an organization providing professional, leadership, and service opportunities for accounting, finance, and information science students. 💼
BAP provides members with professional networking opportunities as well as a chance to connect with other students taking the same classes and recruiting processes. 👏
#StudentOrgSunday is a campaign designed to highlight and introduce some of the 70+ WSB organizations. Each Sunday, we will post a different business organization to help students find orgs that best suit their interests and identities. #BusinessBadgers
What’s even more exciting? This marks the second year in a row that @wisconsinschoolofbusiness has won the competition. 🦡✨
🌟 Abby Hahn (BBA ‘27) @abby.hahnn
“My favorite part of this experience was connecting with students from other universities and industry professionals from around the country. There was so much to take away from the diverse backgrounds, experiences, and perspectives of everyone I met. I walked away from every conversation with new insights and a greater appreciation for the people who make this industry so special.”
🌟 Morgan Balczewski (BBA ‘26)
“My main takeaway is to never take opportunities for granted. Throughout the event, I tried to appreciate how much work went into creating the experience and how fortunate I was to be a part of it. Winning was an incredible honor, but what I’ll remember most is the opportunity to learn, meet new people, and represent @uwmadison alongside other talented students.
🌟 Samantha Fong (BBA ‘28) @samanthafong18
“Take advantage of every opportunity that’s offered to you, and don’t let doubt and fear prevent you from challenging yourself. Also, if you have a supportive team that gives you quality feedback and open communication, you can accomplish anything.”
Congratulations again! This win is a true testament to the skill, dedication, and industry knowledge of our RMI students.
It’s also a pretty strong reminder of why WSB is home to the nation’s #1 undergraduate risk & insurance program. 😉👏
#CaseCompetition #StudentSuccess
🌟 Brynn Emily @brynnemily_ (BBA ‘30)
Major: Marketing
Certificate: Digital Studies
Involvement: @wisconsinmarketingorganization @thevaultuwmadison
What has been your favorite memory so far as a part of the Business Badger community?
📣 I have loved getting to meet other students through clubs such as Wisconsin Marketing Organization. It has been great to make new friends and connect with people who are interested in similar career fields!
#DIML #DayInMyLife
