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Graduating students taking a group photo

Class Profile

The Wisconsin Undergraduate Business Community

Business Badgers group photo

Involved and engaged students

As an undergraduate student in the Wisconsin School of Business, you’ll find yourself in exciting company. Our students work hard, engage fully in campus life, and strive to excel in everything they do.

Students working with their instructor

Inclusive community

Join a collaborative environment where people respect each other’s views and support each other’s success. The diversity of our student body contributes to an enriching educational experience for all.

A tour guide with their group

Visit to see for yourself

The best way to get to know our students is to experience their enthusiasm firsthand. You can connect with Wisconsin undergraduate business students by visiting campus or attending an admissions event.

Program Numbers for Fall 2023 Entering Class

A total of 962 new undergraduate students.

Direct Admits
Pre-business upperclassmen
Retention rate
— (2022 First-year students who returned to WSB for their second year in 2023)
First-generation students
International students
Students of color*
Underrepresented students of color**

Alumni Spotlight

“You don’t need to have your future figured out the moment you walk through the doors of Grainger Hall. Take the time to explore classes that interest you, join a club or two outside of your major, and enjoy all that UW and Madison have to offer.”
Rae Johannessen (BBA ’21)
Compensation analyst, Palo Alto Networks
Majors: Management and Human Resources, International Business

What I will miss most about WSB:

“Catching up with inspiring people at Grainger Hall in between classes every day—everything from a quick hello to grabbing coffee at the café or the many late-night study sessions.”