Wisconsin MBA Badge in Artificial Intelligence
Lead confidently in an AI world
Build AI expertise in just three months through three MBA-level courses taught by top faculty. Complete the badge with the Center for Professional and Executive Development.
Classes begin January 6. Enroll by January 3.
Format
Online, 12 live sessions
Duration
3 months
Schedule
Wednesday evenings, 1 weekend per month
Cost
$7,500
Credential
1 certificate and MBA badge
Take these three MBA-level courses
You’re learning live from MBA faculty with MBA students in our most popular courses. Go from beginner to advanced in just 12 weeks with an in-depth curriculum.
Course 1: Foundations of Artificial Intelligence in Business
Learn what AI is, how it works, and its growing impact on business, society, and daily life. You’ll cover machine learning and emerging technologies, and end with a project using AI tools to solve a business problem.
Key learnings
- Explain the foundational principles of AI and machine learning
- Understand how AI systems learn from data and make decisions
- Recognize how different forms of AI are applied across business functions
- Evaluate ethical considerations and challenges
- Apply AI tools to solve problems, meet customer needs, and identify business opportunities
Past guest speakers
- Head of consumer modeling, Wells Fargo
- AI market researcher director, Microsoft
- Senior director of AI innovation and development, FICO
- Chief operating officer, EnsoData
Taught by Katie Gaertner
Business Analytics Lecturer
Katie Gaertner encourages students to experiment in the classroom. Students apply what they’re learning to real-world simulations and challenges. She has extensive experience in data analysis, data science, and cloud computing.
Course 2: Artificial Intelligence and the Enterprise
Dive deep into the strategic, operational, organizational, and cultural implications of applying AI across various business functions. You’ll learn how to guide, manage, and make decisions about AI.
Key learnings
- Understand the business value chain behind AI technologies
- Identify the implications of AI for customer engagement, operations, and enterprise support
- Apply strategic and economic frameworks to AI investment decisions
- Assess how AI affects organizational design, culture, and change management
- Develop approaches to AI governance, implementation, and risk management
Past guest speakers
- Chief accounting officer, Medtronic
- Partner, Bain
- Vice president, Kimberly-Clark
- CEO, JazzX AI
- Director of strategic planning, Switch
Taught by Matt Seitz
AI Hub for Business Director
Matt Seitz brings more than 30 years of experience helping organizations use technology to solve challenges. At WSB, he leads initiatives to advance AI research, foster industry partnerships, and prepare students for AI leadership roles. He has held technology leadership roles at Google, McDonald’s, and Abbott Laboratories.
Course 3: Artificial Intelligence and the Future of Management
Move beyond theory to hands-on application. Explore AI and its impact on management, strategy, innovation, and the future of work. You’ll focus on the AI-driven transformation of business and the role of leaders.
Key learnings
- Lead organizations through AI-driven transformation
- Anticipate how AI may reshape innovation across industries
- Understand the evolving economics of AI and its competitive consequences
- Reimagine leadership and management practices for an AI-enabled workplace
- Examine emerging issues involving AI governance, risk, platforms, and competition
- Consider how developments, such as quantum computing and artificial general intelligence, could affect business
Past guest speaker
- Quantum algorithm engineer, IBM
Taught by Min-Seok Pang
Information Systems and Analytics Professor
Karen A. and William S. Monfre Professor in Business
Min-Seok Pang’s award-winning research has been published in top-tier academic journals and is frequently featured in media outlets. His research interests include strategic AI management, cybersecurity management, strategic management of information technologies, and technology-enabled public policies.
Course 1: Foundations of Artificial Intelligence in Business
Learn what AI is, how it works, and its growing impact on business, society, and daily life. You’ll cover machine learning and emerging technologies, and end with a project using AI tools to solve a business problem.
Key learnings
- Explain the foundational principles of AI and machine learning
- Understand how AI systems learn from data and make decisions
- Recognize how different forms of AI are applied across business functions
- Evaluate ethical considerations and challenges
- Apply AI tools to solve problems, meet customer needs, and identify business opportunities
Past guest speakers
- Head of consumer modeling, Wells Fargo
- AI market researcher director, Microsoft
- Senior director of AI innovation and development, FICO
- Chief operating officer, EnsoData
Taught by Katie Gaertner
Business Analytics Lecturer
Katie Gaertner encourages students to experiment in the classroom. Students apply what they’re learning to real-world simulations and challenges. She has extensive experience in data analysis, data science, and cloud computing.
Course 2: Artificial Intelligence and the Enterprise
Dive deep into the strategic, operational, organizational, and cultural implications of applying AI across various business functions. You’ll learn how to guide, manage, and make decisions about AI.
Key learnings
- Understand the business value chain behind AI technologies
- Identify the implications of AI for customer engagement, operations, and enterprise support
- Apply strategic and economic frameworks to AI investment decisions
- Assess how AI affects organizational design, culture, and change management
- Develop approaches to AI governance, implementation, and risk management
Past guest speakers
- Chief accounting officer, Medtronic
- Partner, Bain
- Vice president, Kimberly-Clark
- CEO, JazzX AI
- Director of strategic planning, Switch
Taught by Matt Seitz
AI Hub for Business Director
Matt Seitz brings more than 30 years of experience helping organizations use technology to solve challenges. At WSB, he leads initiatives to advance AI research, foster industry partnerships, and prepare students for AI leadership roles. He has held technology leadership roles at Google, McDonald’s, and Abbott Laboratories.
Course 3: Artificial Intelligence and the Future of Management
Move beyond theory to hands-on application. Explore AI and its impact on management, strategy, innovation, and the future of work. You’ll focus on the AI-driven transformation of business and the role of leaders.
Key learnings
- Lead organizations through AI-driven transformation
- Anticipate how AI may reshape innovation across industries
- Understand the evolving economics of AI and its competitive consequences
- Reimagine leadership and management practices for an AI-enabled workplace
- Examine emerging issues involving AI governance, risk, platforms, and competition
- Consider how developments, such as quantum computing and artificial general intelligence, could affect business
Past guest speaker
- Quantum algorithm engineer, IBM
Taught by Min-Seok Pang
Information Systems and Analytics Professor
Karen A. and William S. Monfre Professor in Business
Min-Seok Pang’s award-winning research has been published in top-tier academic journals and is frequently featured in media outlets. His research interests include strategic AI management, cybersecurity management, strategic management of information technologies, and technology-enabled public policies.
Three courses over three months
Class is 6:15–8:55 p.m. Wednesdays, plus one weekend a month: 8 a.m.–4 p.m. Saturday and 8 a.m.–2 p.m. Sunday.
January 6–27
February 3–24
March 3–24
A hands-on experience
These are not self-paced, pre-recorded courses. You’ll learn live from Wisconsin School of Business faculty and with Wisconsin MBA students through a mix of instruction, discussion, and hands-on learning.
Independent study
Build foundational knowledge through readings, videos, and other asynchronous materials.
Learn & discuss live
Participate in lectures, demonstrations, and class discussions.
Practice with AI
Test AI tools, build agents, and explore how emerging capabilities can address business challenges.
Apply & collaborate
Analyze problems, develop solutions, share feedback, and apply what you’re learning directly to your work.
Build it in class. Use it at work.
Prototype sprint
Spend two days solving a problem of your choice using AI tools. Build prototypes such as databases, agents, websites, and more.
Innovation scout
Use AI to your company’s competitive advantage. Build an agent that tracks issues affecting your job, industry, function, and competitors.
One-person enterprise
Build multi-agent autonomous AI systems and experiment with the concept of a one-person enterprise.
Advanced my career
The AI badge is a big reason I landed my job at Salesforce. I built and deployed my own agents and developed a way of thinking about AI strategy that I lean on at work every week.
Solutions Engineer, Salesforce
Chicago
Three months of work. A lifetime of value.
Designed for managers, strategists, and business professionals. No technical background is required.
- Implement AI solutions
Build AI agents and use AI to identify challenges, evaluate opportunities, streamline processes, and deliver results. - Drive AI strategy
Assess needs and potential investments and make decisions on AI governance and implementation. - Lead AI transformation
Advance growth strategies and innovation, anticipate the impact of new technologies on organizations, and implement practices for an AI-enabled workplace.
Learn from AI experts focused on business impact
AI learning is common, our quality is not. Learn from MBA faculty at a top-ranked university, industry practitioners, and programming through the AI Hub for Business.
Meet your AI dream team
Invest in your AI leadership
- 3 MBA-level courses
- Live faculty instruction and applied learning
- 80+ hours of learning
- 1 certificate and MBA badge
- $7,500
What students are saying
Get new AI credentials
Upon completion of the MBA badge, you will receive a certificate in AI from the Center for Professional and Executive Development at the Wisconsin School of Business.
FAQs
Build practical AI expertise through three MBA-level courses taught live online by Wisconsin School of Business faculty.
There are three two-credit MBA courses, each with 27 hours of content. Each course has four live sessions and one interactive weekend.
All classes are live, online, and every Wednesday evening for 12 weeks and one weekend per month for three months. The weekends for the upcoming session are:
- January 23–24
- February 21–22
- March 21–22
Yes. You may enroll in only one course. You must take the first course before enrolling in either the second or third course. The second and third courses do not need to be taken in order. To enroll in an individual course, visit the Center for Professional and Executive Development.
Find details for each course in this PDF.
You’re expected to complete all coursework, quizzes, and other assigned work. No grades are assigned, you’re evaluated as complete or not complete.
You’re eligible to receive the Certificate in Artificial Intelligence once you successfully complete the Wisconsin MBA Badge in Artificial Intelligence, which includes three courses.
You will participate in an interactive class one weekend a month for each course. Each weekend includes live instruction, group work, and independent learning.
The weekend schedule is:
- 8 a.m.–4 p.m. Saturday
- 8 a.m.–2 p.m. Sunday
The weekends for the upcoming session are:
- January 23–24
- February 21–22
- March 21–22
It is $7,500 if you enroll in all three courses at once. It is $2,800 per course when you enroll individually. University of Wisconsin–Madison alumni receive a 10% discount.
No. This badge is open to everyone, including those with a limited business or technical background.
No. There is no application for the Wisconsin MBA Badge in Artificial Intelligence. You can register online for the entire badge or individual courses.
Contact the Center for Professional and Executive Development at customerservice@uwcped.org.