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Symposium on Artificial Intelligence in Marketing

Friday, May 3 | 1:00pm Saturday, May 4 | 6:30pm

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It is with great pleasure that we announce the upcoming Symposium on Artificial Intelligence in Marketing organized by the Marketing Department of the Wisconsin School of Business and the Marketing Leadership Institute in Madison, WI. The symposium will be focused on marketing applications of modern AI, defined as using Deep Learning, Unstructured Data Analysis, and/or Generative & Interactive AIs.

Research topics:

  • Uses of Modern AI in Marketing
  • Algorithmic Bias and Fairness
  • Human-AI Interaction
  • AI & Marketing Theory
  • Probabilistic Machine Learning and Computational Methods for Marketing

Tentative Agenda

Friday, May 3rd, 2024

1 – 1:30 p.m. | Welcome Session
1:30 – 6:30 p.m. | Presentations
6:30 – 7:30 p.m. | Reception
7:30 – 9 p.m. | Dinner

Saturday, May 4th, 2024

9 a.m. – 12 p.m. | Presentations
12 – 1 p.m. | Lunch
1:10 – 2:10 p.m. | Keynote: Marketing and Artificial Intelligence
2:20 – 4 p.m. | Presentations
4 – 6:30 p.m. | Social @ MLI


Saturday, May 4th, 2024, 1:10 p.m., WSB Plenary

Keynote Speaker: Xiao Liu, Associate Professor of Marketing, NYU Stern School of Business

Xiao Liu

Marketing and Artificial Intelligence

Artificial Intelligence (AI) can help marketers solve descriptive, predictive, and prescriptive problems. Recently, researchers have expanded their research scope along the 6W dimensions: when, where, who, why, what, and how. I’ll give examples for each research area and propose new research directions for the future.

Biography: Xiao Liu’s research aims at developing data-driven marketing solutions for enterprises by combining artificial intelligence with economic theories. In a stream of research, she has made contributions to developing new methods in cloud computing, deep learning (for natural language processing, computer vision, and multimedia analysis), representation learning, recommender systems, reinforcement learning, explainable AI, generative AI, and machine learning for causal inference. A hallmark of her research is the application of these cutting-edge methods to novel marketing arenas, including social media, e-commerce, voice shopping, live-stream shopping, influencer marketing, and the metaverse.

Xiao Liu has published in leading marketing journals, such as Marketing Science and Journal of Marketing Research, as well as machine learning conference proceedings, such as AAAI and SIGIR. Professor Liu is the recipient of the V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing, Don Lehman Award, Paul Green Award, Don Morrison Award for Long Term Impact (Finalist), Frank Bass Award (Finalist), Marketing Science Institute (MSI) Young Scholars Award, MSI Alden G. Clayton Award, and the INFORMS Society for Marketing Science (ISMS) Competition Award. She received her B.S. from Tsinghua University and her Ph.D. from Carnegie Mellon University.

Additional Featured Speakers:

Alex Burnap


Ishita Chakraborty


Remi Daviet


Ryan Dew

The Wharton School

Hortense Fong

Columbia University

Emaad Manzoor

Cornell University

Gijs Overgoor

Southern Methodist University

Prashant Rajaram

Ivey Business School

Ankit Sisodia


Artem Timoshenko

Kellogg School of Management

Srinivas Tunuguntla


Shane Wang

Virginia Tech

Shunyuan Zhang

Harvard Business School

Join the Symposium

Presented Paper Submission

Submission Deadline to be Considered: December 20, 2023

Acceptance of selected papers will be communicated by: December 31, 2023


All attendees must register for the event. Registration is available until April 5, 2024.

$200 General Registration Fee

Wisconsin School of Business Faculty, Staff, & PhD students receive complimentary registration.


Wisconsin School of Business

Grainger Hall, 975 University Ave, Madison, WI 53706

View on Google Maps

Travel Information

Conference Hotel

For your convenience we have arranged a room block at a nearby hotel.

Fluno Center

The Fluno Center

Address: 601 University Ave, Madison, WI 53715 (.2 mi from Symposium)

Room Block Group Name: Symposium on Artificial Intelligence in Marketing

Block Dates: 5/3 – 5/5/24

Cutoff Date: April 3, 2024

Room Rate: $170

To Book: The easiest way to book is online through this link. Otherwise you can call toll free +1-877-773-5866 or local +1-608-441-7117 or email When calling or using email, reference the group name.


Parking on campus can be difficult. Hourly parking is available in campus gated lots (garages/ramps) and some surface lots on campus. Check live visitor parking availability to see the amount of space available for visitors in campus gated lots.

Guarantee space by reserving parking in advance. Complete the value permit order form or call Special Events at (608) 262-8683. Please allow two weeks for processing.

Closest gated campus lots to the Symposium venue are Grainger Hall Garage Lot 7, Fluno Center Garage Lot 83, Lake & Johnson Ramp Lot 46, and Helen C. White Garage Lot 6.

The Symposium on Artificial Intelligence in Marketing is brought to you by the Wisconsin School of Business Department of Marketing, Marketing Leadership Institute, and AI@WSB.

Symposium co-chairs:

Remi Daviet

Remi Daviet

Assistant Professor
Ishita Chakraborty

Ishita Chakraborty

Assistant Professor

About the Marketing Department

Lori Lopez, associate professor in the Department of Communication Arts at the University of Wisconsin-Madison, talks with students during a Communication Arts 250 course in the Educational Sciences Building on March 5, 2020. Lopez is a recipient of a 2020 Distinguished Teaching Award.

The Wisconsin School of Business Department of Marketing offers a BBA, an MBA with three career pathways, an MS in Business Analytics digital marketing track, and a PhD program. The department affiliates with two centers of expertise, the Marketing Leadership Institute and the Grainger Center for Supply Chain Management.

Our faculty are recognized as world-renowned scholars, experienced practitioners, and exceptional instructors who bring innovation to the classroom so that you may develop a variety of skills including qualitative and quantitative analysis, communications, and problem solving.

About the Marketing Leadership Institute

MBA students speaking at a panel event

The Marketing Leadership Institute (MLI) is the Wisconsin School of Business’ dedicated center for fostering industry connections to propel marketing leadership, discovery, and impact. The Marketing Leadership Institute (MLI) brings academia and industry together to advance marketing practice and research.

About AI@WSB

Professor Neeraj Arora presents during an AI applied learning event at Grainger

AI@WSB is the hub for AI research at the Wisconsin School of Business. AI is transforming businesses, and we recognize the vital role AI research plays in navigating changes and the importance of investing in the technology, infusing AI in curriculum, and leveraging industry partnerships to collaborate on cutting-edge innovation.

Further questions

Direct any further questions to

The Wisconsin School of Business is committed to creating an inclusive and accessible event. To request an accommodation for this event, please contact as soon as possible. We ask that accommodation requests be made no less than two weeks before the event. We will attempt to fulfill requests made after this date but cannot guarantee they will be met.