Wisconsin School of Business Newsroom
Read the latest news from the Business Badger community.
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Employing Agile Project Management, WSB Class Builds a Dream Village for a Wisconsin Icon
January 3, 2025
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WSB Celebrates Global Learning Experiences with First-Ever International Education Week
December 27, 2024
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Alumni in Action
A Profitable Partnership: Badger Executives Talk About Cultivating a Strong CFO/CMO Relationship
November 13, 2024
Alumni Publications
WSB in the News
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Harvard Business Review
How to Protect Your Company from Consultant Espionage
Featured: Jan B Heide
February 28, 2025
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The Badger Herald
UW’s Entrepreneurship Plan Aims To Empower Founders
Featured: Jon Eckhardt
February 13, 2025
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Newsweek
Study Finds Immigration Crackdown Could Slow Housing Market
Featured: Dayin Zhang
February 9, 2025
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School News
Marketing in the Age of AI: Insights From Former Google Director Matt Seitz
March 12, 2025
School News
WSB Celebrates Global Learning Experiences with First-Ever International Education Week
December 27, 2024
School News
Get Out the Vote: Brand Management Project Encourages High School Students to Participate
October 24, 2024
Faculty Insights
Large Language Models Perform as Strong Collaborators, Insight Generators, in AI-Human Hybrid Marketing Research Study
September 11, 2024
Faculty Insights
Why Your ‘Dream Destination’ May Not Seem So Dreamy When Others Are in the Picture
July 11, 2024
Faculty Insights
Same-Sex Couples Find Challenges in a Wedding Industry Still Married to the Script
June 25, 2024
