Wisconsin School of Business Newsroom
Read the latest news from the Business Badger community.
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Alumni in Action
Wisconsin School of Business Honors Alumni with Prestigious Awards
September 9, 2024
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From Concept to Classroom: WSB Pilots Executive MBA Residency for Business Leaders
August 29, 2024
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Faculty Insights
Why Your ‘Dream Destination’ May Not Seem So Dreamy When Others Are in the Picture
July 11, 2024
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WSB in the News
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AdWeek
AI-Powered Holiday Ad Earns Coca-Cola a Lump of Coal
Featured: Neeraj Arora
November 19, 2024
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The New York Times
For Decades, Installing E.V. Chargers Didn’t Pay Off for Retailers. Now It Does.
Featured: Yash Babar
November 18, 2024
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Yahoo News
As Poultry Booms in NC, Large Farms Can Reduce the Value of Nearby Homes, Study Finds
Featured: Christopher Timmins
October 30, 2024
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School News
Get Out the Vote: Brand Management Project Encourages High School Students to Participate
October 24, 2024
Faculty Insights
Large Language Models Perform as Strong Collaborators, Insight Generators, in AI-Human Hybrid Marketing Research Study
September 11, 2024
Faculty Insights
Why Your ‘Dream Destination’ May Not Seem So Dreamy When Others Are in the Picture
July 11, 2024
Faculty Insights
Same-Sex Couples Find Challenges in a Wedding Industry Still Married to the Script
June 25, 2024
Faculty Insights
WSB Faculty Share Their Expertise During 2024 Business Writer in Residence Week
May 6, 2024
Faculty Insights
Associate Professor Evan Polman’s Nudges Research Featured in Harvard Business Review
May 1, 2024