News
Stories, insights, and thought leadership from the Wisconsin School of Business
Recent Sightings
Top left: Laomani Sisongkham (BBA ’25) and Ayo Kolawole (BBA ’25), right, pose in front of Multicultural Spotlight Wall Unveiling. Bottom Left: Kathyrn Kvas (BBA ’16) talks to students at the Pre-College Girls Exploring Business. Right: Associate Dean Page Moreau addresses the audience at AI Day.
All Stories
Filters
Search
Categories
Tags
Artificial Intelligence in Marketing Symposium Highlights Latest Advances, Leading Research
Marketing in the Age of AI: Insights From Former Google Director Matt Seitz
WSB Celebrates Global Learning Experiences with First-Ever International Education Week
Get Out the Vote: Brand Management Project Encourages High School Students to Participate
Large Language Models Perform as Strong Collaborators, Insight Generators, in AI-Human Hybrid Marketing Research Study
Why Your ‘Dream Destination’ May Not Seem So Dreamy When Others Are in the Picture
Same-Sex Couples Find Challenges in a Wedding Industry Still Married to the Script
📍 In May, the Wisconsin School of Business hosted its second annual Artificial Intelligence in Marketing Symposium—a three-day event that brought together researchers from Yale, Stanford, Wharton, and industry leaders like Anthropic.
From generative AI and human-AI collaboration to algorithmic fairness and marketing theory, the symposium explored how AI is reshaping the marketing landscape.
🎤 Keynotes from K. Sudhir (Yale) and Saqib Mustafa (Anthropic, MBA ’07) emphasized the importance of ethical, forward-thinking AI leadership in marketing.
💬 As Matt Seitz of WSB’s AI Hub put it:
“No other function in the business world uses AI more than marketing.”
👏 Shout-out to co-chairs Neeraj Arora, Ishita Chakraborty, and Remi Daviet for creating a space where academic insight meets industry innovation.
🔗 Read more at #AIinJuly link in bio!
#marketingAI #generativeAI #AIresearch #ClaudeAI
🎓 8 to Watch | Spring/Summer 2025
Meet Jean Robert “J.R.” Petnkeu (BBA ’17)
Marketing Manager, East Market Area, Ford Motor Company | New York, NY
Why He’s One to Watch:
J.R. is helping lead Lincoln’s transformation into a modern automotive powerhouse. In just seven years at Ford, he’s risen through the ranks, overseeing East Coast sales and contributing to Lincoln’s milestone of 100,000 U.S. sales in 2024—the brand’s best since 2007.
“It’s been a great challenge and a tremendous ride for a brand that is over 100 years old. We’re still here today, and we’re continuing to write our history.”
Driven to Uplift:
Originally from Cameroon, J.R. immigrated to the U.S. as a child in pursuit of better educational opportunities. Now, he’s passionate about paying it forward—mentoring his team, building their confidence, and helping them grow into future leaders.
“I always tell them that my job is for them to take my job—and hopefully go past me in the organization.”
When navigating complex challenges, J.R. draws on a key lesson from WSB:
“I’m keenly aware of the fact that I don’t have all the answers, but I work with the right folks to identify the root cause and help solve the problem.”
Advice to Students:
“Be a learning machine. Real learning starts when you get out there in the game.”
Fun Fact:
A fluent French speaker, J.R. journals in French every morning and keeps the language alive through French TV and media.
See the link in bio for more!
#8ToWatch #UpdateMagazine
📣 WSB alumni, your voice matters!
Join the WSB Alumni Voice Panel and help shape the Business Badger experience.
✅ Influence programs
✅ Share your insights
👉 See the `WSB Alumni` link in bio to join today!
#WSBAlumni #OnWisconsin #AlumniImpact
Submit a Story
Know a Business Badger doing big things? Tell us! Your story may be featured in an upcoming article or publication.
WSB Employees: Submit ideas using the MSC support portal.
For the Media
Find experts, news releases, and other resources for members of the press.