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Kevin Chung

Kevin Chung
Assistant Professor | Marketing
608-265-4431
4176 Grainger Hall

Biography

Kevin Chung is an assistant professor in Marketing at the Wisconsin School of Business. His research interests are primarily in quantitative marketing. Kevin earned his undergraduate degree in economics and engineering from the University of Pennsylvania, MS in statistics from the University of Chicago before earning his Ph.D in marketing from the Tepper School of Business, Carnegie Mellon University.

Research

Selected Published Journal Articles

Chen, H. & Chung, K. (2021). Increasing Team Performance by Sharing Success Journal of Marketing Research

Chung, K. & Kim, K. & Lim, N. (2020). Social Structures and Reputation in Expert Review Systems Management Science

Chung, K. (2020). Incorporating a ‘Better’ Behavioral Bias for Both Consumers and Firms in Rebate Programs Management Science

Kim, K. & Chung, K. & Lim, N. (2019). Third-Party Reviews and Quality Provision Management Science

Chung, K. & Derdenger, T. & Srinivasan, K. (2013). Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls Marketing Science

Presentations

Marketing Science Conference (2021) Goal Pursuit Behaviors on Social Media

Marketing Science Conference (2021) Reference Points and Asymmetric Effort

Marketing Science Conference (2021) Team Composition and the Design of Group Based Commission Contract

Rays of Research Workshop (2021) Home Field Advantage, Reference Points and Asymmetric Effort

Association of Marketing Theory & Practice (2021) Behavioral Bias in Marketing

Association of Marketing Theory & Practice (2021) Firm’s Voice and Brand Perception

Marketing Science Conference (2020) Goal, Motivation and Effort Provision: Evidence from Influencer Marketing

Marketing Science Conference (2018) Examining the Objectivity of Expert Review Systems: An Experimental Study

Marketing Science Conference (2016) Third-Party Reviews and Quality Provision

Marketing Science Conference (2012) The Prestige and Informative Effects in Celebrity Endorsement: Theory and Empirical Evidence

Marketing Academic Research Colloquium Poster Session (2012) Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls

Summer Institute in Competitive Strategy (2011) Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls

Marketing Science Conference (2011) Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls

Teaching

Undergraduate Courses

Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2015.

Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2016.

MKT Research (MKT 310), Spring 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

MKT Research (MKT 310), Spring 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

MKT Research (MKT 310), Spring 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

Marketing Research (MKT 310), Fall 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

Marketing Research (MKT 310), Fall 2016.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

Marketing Research (MKT 310), Spring 2018.

Marketing Research (MKT 310), Spring 2018.

Marketing Research (MKT 310), Spring 2018.

Marketing Research (MKT 310), Spring 2018.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

Marketing Research (MKT 310), Spring 2018.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

Marketing Research (MKT 310), Spring 2018.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

Marketing Research (MKT 310), Spring 2019.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None

Marketing Research (MKT 310), Spring 2019.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None

Marketing Research (MKT 310), Spring 2019.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None

Marketing Research (MKT 310), Spring 2020.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None

Marketing Research (MKT 310), Spring 2020.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None

Marketing Research (MKT 310), Spring 2020.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None

Marketing Research (MKT 310), Spring 2021.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None

Marketing Research (MKT 310), Spring 2021.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None

Marketing Research (MKT 310), Spring 2021.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing. Enroll Info: None

Marketing Research (MKT 310), Fall 2013.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

Marketing Research (MKT 310), Fall 2013.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

MKT Research (MKT 310), Fall 2014.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

MKT Research (MKT 310), Fall 2014.
Systematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.

Graduate Courses

MKT Research (MKT 710), Fall 2014.
An overview of the MKT research process from a methodological perspective. Topics: Research design,data collection procedures,sampling and data analysis.

Marketing Research (MKT 710), Fall 2016.
An overview of the marketing research process from a methodological perspective. Topics: Research design,data collection procedures,sampling and data analysis.

Marketing Research (MKT 710), Fall 2013.
An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.