About Nancy
I am a consumer psychologist who explores how cultural values influence consumption decisions, how people respond emotionally in different situations, and how materialistic values influence the way we consume. I am particularly interested in understanding how consumers make choices that could impact their health and financial well-being and promote environmental sustainability.
Meet More Marketing Faculty
Sachin Tuli
Distinguished Teaching Faculty III
Yi Liu
Assistant Professor
Joann Peck
Associate Dean for Learning Success and Assessment
Evan Polman
Associate Professor