Symposium on Artificial Intelligence in Marketing 2027
Academic Event for Researchers, Wisconsin School of Business
Monday May 10, 2027 | 1:00pm – Wednesday May 12, 2027 | 12:00pm
The Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 4th Symposium on Artificial Intelligence in Marketing. The 2027 Symposium will be taking place from May 10, 1:00 p.m. to May 12, 12:00 p.m. in Madison, Wisconsin. The symposium focuses on modern AI applications in marketing, including:
- Generative and Agentic AI
- AI Agents, Digital Twins, and Synthetic Consumers
- Human–AI Collaboration and AI-Mediated Decision Making
- Multimodal AI, Creativity, and Unstructured Data
- Machine Learning, Causal Inference, and Experimentation
- Responsible AI, Privacy, Fairness, and Trust
Keynote Speaker
Oded Netzer
Vice Dean for Research and Arthur J. Samberg Professor of Business, Columbia Business School
Professor Netzer is the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School, an affiliate of the Columbia Data Science Institute, and the author of Decisions over Decimals.
Professor Netzer is an expert in data-driven decision-making and extracting meaningful insights from data. He wrote dozens of papers published in the top-tier academic journals. His award-winning research is broadly read and highly cited. He is an award-winning teacher at Columbia Business School’s MBA, Executive MBA, and Executive Education programs. He is also an Amazon Scholar at Amazon’s Ad Sales AI team.
Important Dates
- Paper Submission Portal Opens: November 1, 2026
- Paper Submission Deadline: Dec 25, 2026
- Paper Acceptance Announcements: January 26, 2027
Registration
Registration opens January 2027. Stay tuned!
Lodging
We have partnered with The Madison Concourse Hotel to offer a special room rate of $169 per night for May 9-11, 2027.
This rate is available through April 9, 2027, or until the room block is sold out, whichever comes first. Complimentary airport shuttle service is available from 4:30 a.m. – 10:30 p.m. by calling (608) 257-6000.
Location
Symposium Chairs
