Symposium on Artificial Intelligence in Marketing 2027

Academic Event for Researchers, Wisconsin School of Business

The Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 4^th Symposium on Artificial Intelligence in Marketing. The 2027 Symposium will be taking place from May 10, 1:00 p.m. to May 12, 12:00 p.m. in Madison, Wisconsin. The symposium focuses on modern AI applications in marketing, including:

• Generative and Agentic AI
• AI Agents, Digital Twins, and Synthetic Consumers
• Human–AI Collaboration and AI-Mediated Decision Making
• Multimodal AI, Creativity, and Unstructured Data
• Machine Learning, Causal Inference, and Experimentation
• Responsible AI, Privacy, Fairness, and Trust

Keynote Speaker

Oded Netzer

Vice Dean for Research and Arthur J. Samberg Professor of Business, Columbia Business School

Professor Netzer is the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School, an affiliate of the Columbia Data Science Institute, and the author of Decisions over Decimals.

Professor Netzer is an expert in data-driven decision-making and extracting meaningful insights from data. He wrote dozens of papers published in the top-tier academic journals. His award-winning research is broadly read and highly cited. He is an award-winning teacher at Columbia Business School’s MBA, Executive MBA, and Executive Education programs. He is also an Amazon Scholar at Amazon’s Ad Sales AI team.

Call for Papers

Paper submissions are now being accepted for the 2027 Symposium on Artificial Intelligence in Marketing!

We invite paper proposals exploring the evolving role of AI in marketing. You may either submit a full paper or 5 pages of an extended abstract. The symposium will showcase innovative research and real-world applications across topics including generative and agentic AI, human & AI collaboration, digital twins, AI-driven decision-making, machine learning, and responsible AI.

Submissions should offer fresh perspectives on how emerging AI technologies are transforming marketing research, strategy, and practice.

Note: you will need to sign in to a Google account to fill out the form and submit your proposal.

Registration

Registration opens January 2027. Stay tuned!

Lodging

We have partnered with The Madison Concourse Hotel to offer a special room rate of $169 per night for May 9-11, 2027.

This rate is available through April 9, 2027, or until the room block is sold out, whichever comes first. Complimentary airport shuttle service is available from 4:30 a.m. – 10:30 p.m. by calling (608) 257-6000.

Location

Symposium Chairs

Ishita Chakraborty

Assistant Professor of Marketing, UW-Madison

ishita.chakraborty@wisc.edu

Qing Liu

Associate Professor of Marketing, UW-Madison

qliu@bus.wisc.edu